Sweetlife Entrepreneur: Lifestyle Entrepreneur | Online Business | Startup | Solopreneur | Mompreneur | Female Entrepreneurs

In this episode, we're delving into the essential components you need to successfully sell your programs and license your trainings and courses to other organizations. Whether you're targeting nonprofits, government agencies, educational institutions, small businesses, tech companies, hospitals, or other coaches, we've got you covered.      Today, we're breaking it down to the nitty-gritty. We'll be discussing the three crucial assets you must have in order to close those lucrative licensing deals. And guess what? It's not as complicated as it may seem. Selling and licensing can be straightforward and accessible, and we're here to simplify the process for you.     Joining us once again is Emily Hall, our licensing sales specialist. Together, we'll unpack each asset in detail, providing you with a clear understanding of what you need to have prepared to secure those million-dollar licensing agreements. It's going to be a straightforward and practical episode, so make sure you grab a pen and paper to take n

On this week's episode of our podcast, we delve into the intricacies of selling your training programs, courses, and content to businesses, organizations, and micro-entrepreneurs. Hosted by April Beach, a seasoned expert in helping coaches, authors, speakers, and consultants package and sell their training programs, this episode is an invaluable resource for those eager to expand their offerings to a wider market. Returning guest expert, Emily Hall, joins us once again for this informative discussion, focusing on how to pitch your program effectively to potential buyers. Building on our previous episode where we identified the right companies to target, we now tackle the nitty gritty of initial pitch calls - who to contact, what to say, and what answers you should be seeking.   If you've been apprehensive about starting the process, or if you're an established course creator looking to pivot into this lucrative business avenue, this episode is sure to provide you with the confidence and insight you need. Th

Summary: In this podcast episode, we're lucky to have Emily Hall join April Beach and share her invaluable strategies for licensing courses or trainings to companies. The central focus here is on picking the best potential buyer for your program. Delve deep into the world of licensing your courses to companies with these two leaders sharing step-by-step in terms everyone can understand. In this insightful discussion, they cover crucial industries to consider for licensing, ranging from government and educational sectors to startups, non-profits, and healthcare.    As you listen, you'll gain a clear understanding of how to identify potential buyers and leverage your network effectively. The conversations are loaded with insider tips, practical examples, and key takeaways, offering you a roadmap to successful licensing deals. Whether you're planning on licensing your program or seeking to expand your reach, this episode is a must-listen that promises to equip you with strategies and insights to amplify your

In this podcast episode, April Beach teams up with Heather Sager, a pro at using speaking engagements to sell programs. They share a simple framework for getting booked as a speaker and closing deals to sell your programs. Whether you have a big program or want to license your content, this episode explains the two types of speaking business models and gives three important steps to successfully sell your programs. Discover how to leverage speaking engagements, market your programs, and partner with companies to grow your business!   Key Takeaways: Types of Speaking Business Models: Learn about the two main types of speaking business models—being a paid speaker and using speaking engagements to sell programs. Understand which model aligns with your goals and strategies. Step-by-Step Guide: Follow the step-by-step process shared in the episode to effectively use speaking engagements to market and sell your programs. Explore communication techniques and approaches for building partnerships with companies a

If you're a course creator and you're ready to take your business and profit to the next level think about the power of adding a couple more zeros at the end of the price that you sell your program for. In this episode and in this entire podcast series we are unpacking how to sell your course and training program to corporations agencies organizations and other entrepreneurs.   This is a powerful next-level move that is underutilized. In this show, April Beach is unpacking the five most common ways to package your online course or training program for sale to other companies and corporations. Think about the power of taking the work that you've already done and instead of selling it to one person at a time, selling it to one buyer and allowing 100 or 1000 people to access it. That is the power of licensing your online course and programs to other companies and what we're talking about in this show.    In this episode, we covered the five most common ways to model and package your training program for o

You’ve created the outline, outlined the modules, designed the curriculum and built  and launched the course. Now what?    Start Selling Your Online Course To Businesses. In this episode, we're going to discuss some key factors that can help you decide if selling your courses directly or licensing them to other businesses is the best choice for you. We'll cover the advantages and disadvantages of each option and how licensing might affect your work-life balance and personal goals. Our aim is to help you make a decision that aligns with the life you want to live.    Additionally, we'll explore how to determine if you're ready to create a new pricing plan for licensing your courses and understand the potential benefits and drawbacks of different strategies. We'll also talk about the importance of building strong relationships with other businesses and networking to ensure your B2B licensing is successful. We'll share some practical tips on finding the right clients to collaborate with, so you can feel confid

In this episode, we guide coaches, speakers, consultants, and experts through the steps to successfully license their courses to other companies.   We'll cover everything from identifying your unique intellectual property, protecting your ideas, setting rules for using your course, selling and onboarding, to monitoring and enforcing compliance.   For more information about the Sweetlife Entrepreur Podcast and more about this epsiode and all the resources, visit https://sweetlifepodcast.com/287

In this episode, we explore how coaches, speakers, subject matter experts (SMEs), and consultants can grow their businesses by granting other companies or individuals the right to distribute their courses, programs, and trainings internally to their teams or externally as client-facing offerings.   This approach, known as licensing, can help you generate additional revenue, expand your reach, and increase brand recognition, all while saving time and money.   Don't miss this opportunity to discover the potential of allowing others to distribute your content and how it can transform your business.   For more about this epsiode and for all the resources mentioned, go to sweetlifepodcast.com/286      

In this episode you can expect to identify the first three steps to start licensing, a.k.a. selling your course or training program to other companies, organizations, educational institutions, and other small businesses just like you. You're going to discover how to conduct an asset inventory, I understand the value of what you deliver, and even identify the street value of the investment you made to develop your knowledge based product.    For more about licencing and for the resources and transcript, go to https://sweetlifepodcast.com/285

Do you know if your business is growing or scaling? Knowing if your consulting business is growing or scaling is important because it helps you make smart choices about what you should do next. In this show we break down the difference between growing and scaling so that you know where to focus your attention and allocate your resources based on what you need right now in your business.   In the coaching and consulting industry, the term “scale” is often misunderstood. It’s become a buzz word and many coaches and coaching events aren’t defining it correctly, misguiding people and wasting time.  So, why does this matter?  Understanding what's happening with your business helps you choose the right path, and that means more success for you and your clients!   To learn more about the epsiode, go to https://sweetlifepodcast.com/284

Welcome to our podcast on the 6 pillars of a strong coaching offer. In this episode, we will discuss why these six areas - client systems, operations systems, fulfillment and assets, model, pricing, and sales - are essential to building a strong coaching program or course. We'll cover why it's important to audit your coaching program regularly, and what the downfalls are if you don't.   If you're a coach, consultant, expert, or small business owner, this episode is for you. You'll learn how to evaluate your coaching program or course in each of these six areas, and identify areas where you may need to make improvements. You'll gain insights into how to optimize your systems and processes to increase efficiency and profitability, and how to ensure client satisfaction by delivering high-quality services that meet their needs and expectations. By the end of this episode, you'll have a better understanding of the key factors that contribute to a strong coaching offer, and be equipped with the knowledge and tool

Client Praise Powerhouse: Curating good testimonies is essential for business owners for several reasons including, establishing trust and credibility, increase conversion rates with the right buyers, and foster customer loyalty. The temptation is to become more extreme in our marketing in today’s economy, but this episode doubles down on how you can connect with the best, most perfect audience and keep your business in the black.    Today Sarah Allred is in the house, and she brings her amazing ability that helps business owners reach new audiences by curating powerful case studies. However, these case studies are not the ones you will expect. In this show you’ll learn why the unicorn testimonies are not the best ones to gain long term clients. Instead we dive into the framework of gathering “core results” in your business that everyone can relate to.    Learn how to connect with buyers in a realistic way that creates loyal fans and realistic buyers. To visit the shownotes go to https://sweetlifepodcast

Imagine having high-level people tell everyone about your program. You receive personal email introductions, direct messages that they were told to find you, and registrations from people you don’t know, into your latest program launch. I can attest that this is the best feeling in the world. To be recognized for your area of service, and to have others refer their clients and friends your way, is truly a gift and accomplishment. But even your biggest fans, your best clients, and your closest partners need a process in which to follow, to refer people your way. This process is a well-orchestrated system that follows a story of a journey into your world and business community.     In this episode, I am delighted once again to have a friend Laura Sprinkle on the show. Laura is the mastermind behind affiliate programs for Amy Porterfield, Todd Herman, Steven Kotler, Selena Soo, yours truly, and so many more. Laura’s unique method of choosing the right affiliates, nurturing them, and delivering a clear and ea

Unlock the Power of Personalized Content to Level Up Your Coaching, Consulting, or Expert Business In today's fast-paced digital landscape, coaches, consultants, and experts need to consistently produce high-quality content that resonates with their audience.   In this episode, we dive into the world of AI-powered prompt generators and how they can transform your content production process. We're thrilled to have Bob Dietrich, founder of Unleash AI For Business Summit, as our guest expert to share his insights and experience in leveraging AI for content creation. Join us as we explore how to develop clear prompt generators for personalized outputs, learn the latest advancements in AI, and discover the hottest software currently used for video, audio, and content creation.   By the end of this episode, you'll have the knowledge and tools you need to level up your content production game! To listen to the episode and for all the links, go to https://sweetlifepodcast.com/280

This episode is for coaches, consultants, authors, speakers and niche service providers who want to learn about how you can utilize Web 3.0 in your business, to grow your following and to create loyal fans who love and support you.    By now you’ve heard of Web 3.0, NFTs, and blockchain, but you’re still unsure of how to use, create or overall tap-into these technologies for your coaching, consulting, writing, speaking or creating business. On this week’s show my friend Brian Fanzo returns to help you understand NFTs and how these digital currencies can further your business and movement.    In the past we’ve spoken of using NFTs as a currency for clients who hold your coin to gain exclusive access to content, trips, and access to you! In today’s podcast we start there, but take our conversation further as Brian guides our thinking to a much broader and more important (in my opinion) consideration. We dive into how your long time super fans can truly be part of the change and movement you’re creating, by

This show is for established experts, coaches, consultants, authors, and speakers who want to learn more about how you can grow your business, streamline your marketing, speed up your content creation, and reach more clients using ChatGPT AI. ChatGPT and AI are quickly changing the world of content creation. From the way we create courses, to social media, to expert content, using AI is a powerful tool to save time and gain more eyes on your brand. In this episode, we’re diving in with Amy Yamada, ChatGPT expert on how to get started using AI in your business.   In this episode, we cover the first 3 steps to customize ChatGPT to sound like your authentic voice including a bio-generator to train AI to know and sound like you, how to find your writing style, and the importance of using prompts to customize the software for your business.   To learn more, visit the show notes https://sweetlifepodcast.com/278

 This show is for established experts, coaches, consultants, authors and speakers who want to learn more about how you can grow your business, streamline your marketing, speed up your content creation and reach more clients using ChatGPT AI.   ChatGPT and AI are quickly changing the world of content creation. From the way we create courses, to social media, to expert content, using AI is a powerful tool to save time and gain more eyes on your brand. In this episode, we’re diving in with Amy Yamada, ChatGPT expert on how to get started using AI in your business.   In this episode, we cover what AI content creation is, use cases for ChatGPT AI, considerations for use in your business, and the future of AI in terms of ethical content creation and the concern for fake coaches and untrained professionals using AI to market.    To learn more, visit the show notes https://sweetlifepodcast.com/277

Networking, when done properly, is an overlooked gem of wealth to grow your online business. However few businesses actually have a networking strategy and fewer have a networking system. This episode is for CEOs in founders Hall looking to expand your brand reach, generate leads, build relationships, and therefore increase your profit in out of the box ways, with fantastic results.    In this episode we are diving into the system of networking and how you can do much more than show up to simply shake hands and kiss babies. This episode and unpacks strategic steps and actions that you should do before during and after in person networking events and attending conferences that will exponentially increase relationships and build ideal leads intentionally.    We're diving in with CEO and founder of Novella Brand house, Elizabeth McFadden, as she shares her system of networking she's used for years to become the leader in her local market and an online leading company with clients across the country. The syste

This episode is for established coaches and consultants who are ready to take action and step into your next level of authority and influence through speaking, and for those who’ve felt the call to speak, but you’ve dragged your feet for one reason or another.    Eileen Wilder aka: Million Dollar Speaker, delivers a step by step workshop style two part episode and teaches you her winning framework for not only crafting your signature story but delivering talks that move people to action and even change the world.    Eileen taught so much gold that we’ve broken this episode into two. In this first episode #274 you’ll work with Eileen as she guides you to build your signature talk. In episode #275, Eileen breaks down the exact details of her formula to engage your audience, and move people to action in a way that the whole room is buzzing.    To learn more visit the show notes https://sweetlifepodcast.com/275

This episode is for established coaches and consultants who are ready to take action and step into your next level of authority and influence through speaking, and for those who’ve felt the call to speak, but you’ve dragged your feet for one reason or another.    Eileen Wilder aka: Million Dollar Speaker, delivers a step by step workshop style two part episode and teaches you her winning framework for not only crafting your signature story but delivering talks that move people to action and even change the world.    Eileen taught so much gold that we’ve broken this episode into two. In this first episode #274 you’ll work with Eileen as she guides you to build your signature talk. In episode #275, Eileen breaks down the exact details of her formula to engage your audience, and move people to action in a way that the whole room is buzzing.    To learn more visit the show notes https://sweetlifepodcast.com/274