Sweetlife Entrepreneur: Lifestyle Entrepreneur | Online Business | Startup | Solopreneur | Mompreneur | Female Entrepreneurs

It was a bittersweet moment in the Beach household recently when my oldest son signed his letter of intent to play lacrosse at his future university. It helped me realize that not only does this signify a major personal life transition, but it also signifies a pretty big professional transition as well. My business has evolved as my children have grown. Each stage of their lives has been reflected in how I structured my business and now the time’s come for me to think about the next evolution. The great news is, once you're over forty, it only becomes easier to start and have a successful business. Take a listen to this week's episode to found out the statistics that back that statement up and why the world needs you to stop being intimidated by the idea of starting a business midlife.  Episode Highlights: The five steps to launch your business midlife. A breakdown of the numbers for midlife entrepreneurship. How you can become a much-needed midlife influencer.   To learn more, visit the show notes   Get Co

There’s a gap between entrepreneurs who don’t have a ton of money to invest in ads and others who’re ready to invest thousands of dollars into ads each month. Luckily, our guest this week is fully aware of this gap and can help people on both sides. Sarah Tomes is a certified digital marketer, the founder of Tomes Social Media, and our in-house Facebook and Instagram marketing expert who’s back on the show to help you get started with Facebook ads before we head into 2020. So, if you’re wanting to get started with Facebook or Instagram ads but you don’t have thousands to invest in hiring a digital marketer and running ads, this is the episode for you. Episode Highlights: Why you shouldn’t boost your posts. Why you absolutely need to install a Facebook pixel. The types of posts you should use for your ads and how to determine which ones work best for your audience.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweet

Everyone knows about having a big launch date for your brand new business. But, do you know about the super-secret launch date that comes before that? That's right. There are two launch dates you need to know about and that's exactly what I'm breaking down for you today. If you're working on launching your business and it seems chaotic and confusing, this episode will help you clear out the mess. Episode Highlights: The secret launch date you need to set that you might not even know about. Who this launch is for and what purpose it serves. How you can apply it to your business right now.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Speaking is the most powerful way to grow your business. In fact, every time you get on a stage.. be it a podcast or a local venue... your business will grow.  Last week, my friend Pete Vargas was on the show and we broke down the exact steps to outline your signature talk. This week I'm giving you the exact steps to land almost any podcast guest spot you want.  In this episode, I guide you through 3 simple steps to land any podcast, but of course, we go deeper so you really (really) know what you're doing.  I also reveal the secrets to what podcast hosts are looking for when they accept guests, and I get very transparent about what not to do when pitching yourself for a show.  If you've been in business for years, or you haven't launched your business yet, podcast guesting is a powerful way to get started.  Episode Highlights: The 3 steps to land podcast guest dream spots The secrets to what podcast host are REALLY looking for Exactly what to say when you pitch a host   For all of the details, links, and b

According to our guest this week, speaking is 20x more powerful for growing your business than online marketing. So, if you’ve ever imagined yourself standing on stage speaking to a room full of people, but you have no idea how to make that happen, this episode is for you. Pete Vargas teaches people how to grow their business and spread their message through stages. In 2003, his life was deeply impacted by one man who was speaking on-stage and he’s been dedicating his life to the power of stages ever since. Pete and his team have booked over 47,000 stages worldwide and generated tens of millions of dollars in revenue through those stages. In 2016, Pete founded Advance Your Reach; a company with a mission to impact one billion lives through one million stages across seven spheres of influence. Pete believes your signature talk is the most powerful marketing tool you have and that stages are the fastest way to grow your business. I’ve personally utilized Pete’s strategies to grow my own business through speakin

As long as your business’ doors are open, you need to be mindful of your brand. If you’ve found yourself in a place where you don’t know what to post on social media, you think your company looks like everyone else’s, or you’re not getting noticed, it’s likely because you either haven’t been through a branding process or it’s time for you to rebrand. In this final episode of my three-part series with Elizabeth McFadden, we’re breaking down exactly what to do after you put together the brand strategy we discussed in episodes 143 and 144. Episode Highlights: The three components of rolling out your new brand. The importance of making sure your brand experience matches your brand’s visuals and messages. What it looks like to evolve your brand over time.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Today, we’re continuing our three-part branding conversation with Elizabeth McFadden. Not only has Elizabeth been such an important asset to the development and growth of my own businesses, but she’s single-handedly responsible for the messaging behind the entire new industry of baby planning and parent coaching that I helped create back in the mid-2000’s. In last week’s episode, Elizabeth taught us all about what branding is and who it’s for. This week, she’s teaching us the next section of the fundamentals of how to develop your brand so that you can make money, become known, and attract the perfect clients to your business like a magnet. Episode Highlights: A breakdown of the components of a brand strategy. The exact steps to take yourself through the branding template and process. How to know when to be clear and when to be clever with your messaging and branding.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramS

Our guest for the next three episodes taught me everything I know about branding. With over twenty years of experience, Elizabeth McFadden has successfully positioned small-to-mid-sized businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans. Elizabeth’s current role at Novella Brandhouse involves leading the entire branding process and the marketing strategy side of what they do and overseeing their day-to-day operations. Elizabeth is also the mom of three boys, like me, and we’ve even taken our families on hikes together here in the mountains of Colorado. Episode Highlights: How Elizabeth grew her company from a home-based, online business to where it is today with a team based out of Kansas City while raising three young boys. A breakdown of the different components of a brand. The fundamentals of big business branding for smaller entrepreneurs.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for En

If you’re uncomfortable selling to your people, you literally can’t afford to miss this episode. Nikki Rausch is a seasoned sales guru with decades of experience behind her who has a passion for the art of authentic selling. After 25 years selling to companies and organizations like The Bill and Melinda Gates Foundation, Hewlett Packard, and Nasa, Nikki decided to trade-in her road warrior status so that she could help entrepreneurs sell in a way that builds relationships and creates more connections, closed deals, and long-term clients. As a sales coach, trainer, author, and speaker, Nikki transforms the misunderstood process of selling into techniques, tools, and tips that can be successfully incorporated into a process that you can replicate. Episode Highlights: The five steps of Nikki Rausch’s Selling Staircase. What to say when you get on a sales call. Whether or not you should provide any free coaching during your discovery calls.   To learn more, visit the show notes   Get Connected! SweetLife Compan

It's time to scale your business. How you scale will determine if your business will deliver the lifestyle you want. To start, it's vital to choose the right software.  Episode Highlights: The software choices to offer online courses, sell video content and offer digital products. The best project management software based on your niche. The importance of measuring data and simplifying social media marketing. Ideal options to create an online community, forum, or membership site for your customers that works for your goals.   If you need consulting to scale your business smarter, schedule a complimentary business assessment www.aprilbeach.com/scale   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Sometimes the things that slow entrepreneurs down are the easy and obvious things. The purpose of this episode, and the next one, is two answer specific questions to help you get over your fear of technology and help you make really clear decisions on how to move forward with technology. This episode is for those of you who’re in the process of launching your business. But, what if you’re past that point and you’re focusing on scaling your business? Don’t worry. I’ve got you covered in next week’s episode! Episode Highlights: The things you need to know before choosing a website platform. Why you need to have an email marketing manager. The importance of graphic design software and stock photos.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

I’ve never worked for anyone else a day in my life. I have no idea what it’s actually like to work a nine-to-five job. However, I know that’s not likely to be the case for you. So, if you’re feeling stuck in your nine-to-five and you’re looking for a way out, I’ve brought you the perfect guest this week to help start creating your escape plan. Christine McAlister is a business coach, the founder of Life with Passion, and the bestselling author of The Income Replacement Formula. Christine helps high achievers all over the world replace their incomes, and then some, and quit their nine-to-five jobs. Take a listen to this episode to find out the seven steps you need to take in order to leave the corporate world behind. Episode Highlights: A breakdown of Christine’s 7 Step Exit Strategy. Why you need to train your brain to think like an entrepreneur. Christine’s three “P”’s for designing work you love.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for Entrepreneur

If you’re like me, you’ve probably spent the last few months traveling or transporting your kids around to all their summer events and you’re needing to back into your business flow now that they’re back in school. Over the past several years, I’ve developed a way to do exactly that. Last week was my annual Reset and Refocus Challenge that I do every August with my community. This is honestly something that I have to do every single year in order to make sure I make the most out of the next 90 days. In this episode, I’ll be explaining the five core areas we covered in the challenge this year so you can do one of your own. Episode Highlights: Why it’s so important to Reset & Refocus right now. The five core areas to Reset & Refocus in order to maximize the next 90 days. The free tools I have available to you so that you can Reset & Refocus.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast

When I started this podcast, I already had a large list and a loyal following, but I realize that’s not everyone else’s situation when they’re ready to start their own podcast. That’s why I’m thrilled to bring you the exact right person to help me out this week. Stephanie Gass went from being a jet-setting corporate mogul who was working 60 hours a week to a wife, mother of two, and an entrepreneur who now helps other entrepreneurs grow their business through podcasting with no list. So, if you’re interested in starting a podcast, or have already started one, and you need help using that podcast to grow your business without already having a large following or email list, this is your episode! Episode Highlights: How to identify it podcasting is right for you and your business. The first three steps to launching your own podcast to help grow your business. How to use your podcast to grow your list.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for Entrepreneur

As entrepreneurs, we place incredibly high demands on our body and often give it very little in return. Earlier this year, my body decided it had had enough. For the first time ever, my body couldn't keep up with what I was demanding of it. That's why I'm so excited to bring you my guests for this week! Tah and Kole Woody have a combined 25 years in emergency medicine, 17 years in educating professionals about addictions, and 14 years in personal training and body alignment. They’ve also worked with New York City’s high-stressed entrepreneurs to help them identify what’s going on inside their body to relieve stress and help them have different modalities they can do in order to understand their own bodies cues of when disease is coming and start to heal themselves before that happens. This isn’t the typical self-care, make sure you get good sleep, and go to the gym advice. This is bio integration. Take a listen to find out exactly what that means. Episode Highlights: How we’re physically affected by the situ

There's a lifestyle entrepreneur movement happening. Each year more and more families are pulling their kids from traditional schools for two reasons: 1) The system isn't preparing their children to be entrepreneurial independent thinkers. 2) The traditional school system is cramping their family's desire for time and location freedom. In this disruptive episode, we dive into the difference of homeschooling, unschooling and traditional education, how each is affecting our kids and if it's time for you make a change for your lifestyle, kids and future. I also share behind the scenes of how we're navigating these questions in our family and how we handle three kids who thrive in three separate structures. Episode Highlights: The difference between homeschooling and unschooling. The business model of homeschooling or unschooling and whether it might be a good fit for your family. How both Otakara and I are navigating these disruptive waters with our own children.   To learn more, visit the show notes   Get

One-on-one clients won’t scale your business, but they will create a foundation that will allow you to scale it in the future. Whether you’re a brand-new service-based entrepreneur or an established one looking to introduce one-on-one coaching services to your business model, take a listen to this episode to find out the five-step process I’ve used to land one-on-one clients for years. Episode Highlights: My 5-step process for landing one-on-one clients. The benefits of offering one-on-one coaching even though it’s not scalable. The bonus step that will have your client feeling grateful for hiring you.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Online business is rapidly changing, and authentic relationship building is taking the lead. That’s why I’ve brought the incredible Pat Flynn on the show to talk about how to create a deep connection with your audience and have people follow you faithfully. Pat is a father, husband, and entrepreneur who lives and works in San Diego. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal Best-Selling author and host of the Smart Passive Income and Ask Pat podcasts; which have earned a combined total of over 60 million downloads! Pat has won multiple awards and has been featured in publications such as The New York Times and Forbes. He’s also an adviser for ConvertKit, Leadpages, Teachable, and other companies in the digital marketing arena. If you’ve been trying to build your followers, but the connection just isn’t there or if you’ve been trying to apply automation and funnels to your relationship building, this is an episode you can’t afford to miss.

We know fake when we see it. We’ve all come across those Instagram accounts that immediately scream, “Fake!” Brian Fanzo is a millennial keynote speaker and podcaster who helps global brands and events leverage emerging technology, digital marketing, and social media to connect with digital natives. I first approached Brian a year ago about being on the podcast because he is really powerful at inspiring others to be authentic and share what actually needs to be shared in order to grow your business and allow people to have access to your life on social media. If you’ve been struggling to create content and you don’t why or you’ve had difficulty connecting with your audience or if you feel the need to make things seem better than they really are, this is the episode for you. Episode Highlights: Breaking the cycle of being fake on social media. Facing your fears of being transparent. How to find the balance of sharing personal things on your business accounts.   To learn more, visit the show notes   Get Conne

This week we're continuing our conversation all about Instagram with Jenn Herman. If you have listened to the first part of our conversation, I definitely encourage you to do that and you can do so here. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She’s the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a top ten social media blog for multiple years. Through her blog, consulting, and speaking, Jenn provides tips, training, and resources for organizations of all sizes that need to structure their social media strategies. Last week, Jenn talked about getting your Instagram profile set-up the right way and this week she's giving us some amazing advice about the content we post on the platform. Episode Highlights: The type of content you should be creating in order to attract the right people. How to find out what content is resonating with your audience. How often you should post to each platform within Instagram.   To learn