Brandwidth On Demand

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 69:24:05
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Sinopsis

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".

Episodios

  • Media Vision Like You've Never Heard - Guest-Lee Abrams

    20/12/2022 Duración: 29min

    Lee Abrams quite simply is a media genius.He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio. In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more. Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.Time-Stamped Takeaways You Won't Want to Miss!(0

  • Bill & Morgan, Q104 Cleveland - Betting on Balance

    01/12/2022 Duración: 20min

    This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us.Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich show, which we featured in season one. Morgan Wright is also an Ohio native, growing up in Perry and graduating from Marshall University. She considers herself a pop culture expert and is active on social media…where her TikTok videos have scored almost 8 million likes!Interestingly, this is a case where Bill and Morgan did not know each other before forming this show. Wait 'til you hear how they made it work...and work well!Time-stamped SHOW NOTES(02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider.(07:

  • #173 - Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind

    07/11/2022 Duración: 20min

    In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer?Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is well-known by all the Stars who keep him on speed dial! In his spare time, Lon is also the Publisher of Country Aircheck, and is also Editor of the Mediabase Country Chart.Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame! Key Takeaways you won't want to miss:(03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better.(05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities betw

  • #172 Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)

    27/10/2022 Duración: 21min

    Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you! Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one. After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to https://www.facebook.com/iheartradio/?__cft__%5b0%5d=AZUTbARE4PQ-p8ucCvV9dXY4h7daE-NuSl1STKg2GTIYspDSScMryE9ziSPT8zUh68em16NDjnYbKRVdWUoqdRzyl46bBmKwGYzdGCxjx3Fi7iujCKOKTHq6m5_cYCsASc71U_T2gtl47vlaDwAQlq0ajQGD_QxcwPUNepcQCDdjq2ddtLXVGPF-H2TQ5Gf9vcg&__tn__=kK-R (iHeartRadio)'s https://www.facebook.com/hits961/?__cft__%5b0%5d=AZUTbARE4PQ-p8ucCvV9dXY4h7daE-NuSl1STKg2GTIYspDSScMryE9ziSPT8zUh68em16NDjnYbKRVdWUoqdRzyl46bBmKwGYzdGCxjx3Fi7iujCKOKTHq6m5_cYCsASc71U_T2gtl47vlaDwAQlq0ajQGD_QxcwPUNepcQCDdjq2ddtLXVGPF-H2TQ5Gf9vcg&__tn__=kK-R (HITS96.1) in Charlotte. Holly consi

  • Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar

    06/10/2022 Duración: 12min

    Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts. In this episode, Canada's leading talk host https://www.iheartradio.ca/newstalk-1010/shows/jerry-agar-1.1813043 (JERRY AGAR) (based at https://www.iheartradio.ca/newstalk-1010 (CFRB NewsTalk 1010) in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others. Key Takeaways You Won't Want to Miss: (02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way. (03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position. (04:19) There are some or tips to help radio hosts get to the meat of the story and make the

  • Producing Success in Vegas! Guest: Stephanie Sidlea

    01/09/2022 Duración: 16min

    EVERY radio brand could benefit from having its own https://www.linkedin.com/in/stephanie-sidela-308866bb/ (STEPHANIE SIDELA)! As Executive Producer for the Award-Winning https://www.audacy.com/mix941fm/hosts/mercedes-in-the-morning (MERCEDES IN THE MORNING SHOW) on https://www.audacy.com/mix941fm (Mix 94.1 in Las Vegas), Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and Company show with Gary Craig and Christine Lee. This was followed by a great stint with iHeart/San Diego. Being in Vegas, she’s exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social media, Event Management, and in her ‘spare’ time, she’s a burgeoning choreographer! As you'll hear, Stephanie brings her outstanding attitude, work ethic, energy, and attention to detail to radio—and provides pointers which ANY show in ANY sized market can learn from! Key Takeaways You Won't Want to Miss: (01:30)

  • Dwyer and Michaels: Rewriting Morning Radio Rules - and winning!

    15/08/2022 Duración: 12min

    When it comes to morning radio, few do it as well as https://97x.com/2dorks/ (Dwyer and Michaels), based at https://97x.com/ (97X, WXLP) in the Quad Cities. Now their show is heard on an ever-increasing "https://97x.com/all-of-the-dwyer-michaels-listening-family-stations/ (Family of Stations)", as well as their popular https://podcasts.apple.com/us/podcast/dwyer-michaels/id1442144439 (Podcast), https://97x.com/show/the-dwyer-and-michaels-show/ (Web page) (which gets over 15,000 unique visitors each month) and Social Media accounts. Twitter - https://twitter.com/2dorks?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (@2Dorks) Facebook - https://www.facebook.com/twodorks (@2Dorks) Instagram - https://www.instagram.com/2.dorks/?hl=en (@2Dorks) YouTube - Dwyer and-Michaels Key Takeaways YOU WON'T WANT TO MISS: (01:24) The team shares exactly WHEN they knew that this team concept was going to work? (02:22) As hosts of a multi-market morning show, Dwyer and Michaels reveal how they deal with having some man

  • Radio's UNTOLD STORY: Sex, Drugs and Rock'n'Roll - Dwight Douglas was there...and tells all!

    20/07/2022 Duración: 16min

    This time, we get the UNTOLD STORY of “Sex Drugs & Rock 'n Roll” from the vantage of one who witnessed the era from the 70s to the early 90’s. When it comes to radio, https://dwightdouglas.com/category/bio-info/ (Dwight Douglas) is a name you should know! After working on the PBS TV show Mister Rogers Neighborhood, he joined the American Broadcasting Companies (ABC) as they were developing their FM properties. Dwight then moved to Atlanta to join the largest radio consulting firm in the world, https://tinyurl.com/2cxzbxz3 (Burkhart-Abrams & Associates), where he later became president and worked with media companies around the world. During that 25-year period, he was instrumental in recruiting and coaching high-profile radio morning shows, including Howard Stern. After that, he moved to New York becoming vice president of marketing for a worldwide software company, while also producing a comedy website. Throughout his career, he has written numerous screenplays, magazine articles and is the author

  • BS or Finess? Atlanta's Bert Weiss tells us YES!

    28/06/2022 Duración: 16min

    Bert Weiss was born in Dallas, Texas. Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born!  Ironically, morning radio found Bert Weiss, not vice versa. Initially, Bert wanted to be a sportscaster. During college at San Diego State, the New York native who had moved to California as a child began working at a country radio station as a research assistant. “There was no sports department, but just having station letterhead could get me access to a sporting event,” Bert left college to pursue his radio career, which took him to Dallas and Washington D.C. before coming to Atlanta to helm The Bert Show for Q100 in 2001. The lifestyle and entertainment show airs each weekday from 5:30 to 10 a.m. and features a cast of four sharing their real-life moments and struggles, in addit

  • Creating a Winning Mindset | Guest: Chuck Knight - PD, WINK, Fort Myers

    05/06/2022 Duración: 24min

    When it comes to winning radio stations, few compare to https://www.chuckknightmedia.com/ (Chuck Knight). Those who know him consider him the Master of All Formats. Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards. He’s perhaps best known for his 11-year stretch at Philly AC “B101” WBEB, teaming with the legendary https://en.wikipedia.org/wiki/Jerry_Lee (Jerry Lee). Earlier, He programmed CHR at Saga’s Q102, Des Moines, then was promoted to their Columbus cluster where he programmed AC at Sunny 95 and oversaw their  Classic Hits & Smooth Jazz brands. After a run as iHeartRadio's Regional Senior VP of Programming for the Austin/San Antonio region, he is now programming another noted station,https://winkfm.com/ ( WINK in Florida’s teeming Fort Myers/Naples market). Key points you won't want to miss:(01:58) Chuck shares his recipe take TODAY to create a top-rated, award-winning radio brand? (04:20) Aft

  • Radio's Relentless Reinvention - Guest: Jon Zellner, IHeartMedia President | Programming Operations

    17/05/2022 Duración: 14min

    https://www.iheartmedia.com/press/iheartmedia-promotes-jon-zellner-president-programming-operations-its-national-programming (Jon Zellner) serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets. Jon’s been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children’s Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others. In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there! Key Points you won't want to miss: (01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it o

  • MOMinating Morning Ratings - Two Men and a Mom - Mix 101.5, Raliegh

    08/05/2022 Duración: 16min

    As a morning show, “https://wralfm.com/mix-mornings/ (Two Men and a Mom)” says a LOT…but not EVERYTHING about https://wralfm.com/ (Ralieigh’s MIX 101-5) morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser, Bryan Lord, and Sarah King…MIX 101-5’s Two Men and a Mom! Key Points You Won't Want to Miss:(03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day. (01:49) Kyle, Ryan, and Sarah explain what their 3-person morning show has in common with “Braveheart” (06:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! (8:09) Brian shares the inspiration behind their daily “https://omny.fm/shows/mixmornings/every-teacher-gets-a-500-gas-card (60 Second Summary)” and the team shares other approaches to their online leadership. (11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they co

  • How LISA DENT Made Chicago Radio her "Very Own".

    20/04/2022 Duración: 16min

    https://wgnradio.com/chicagos-afternoon-news/chicagos-afternoon-news/ (Lisa Dent) has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN. A native of Rockford, Lisa began her radio career in Fort Atkinson, Wisconsin as a mere child back in 1981. Since then, she’s charmed radio audiences in markets including Minneapolis, San Diego, Seattle, and Houston. In 2002, she returned to her ‘home market’ of Chicago, hosting her dynamic run at then-CBS country music station US99, and IHeartRadio’s Country effort, Big 95.5. Her longevity, exceptional on-air work, and strong community involvement made Lisa Dent a household name in Chicago, putting her in the company of radio greats like Larry Lujack, Stev

  • John Sebastian: Putting the "WOW" Back into Radio!

    19/03/2022 Duración: 21min

    When it comes to radio innovation and turnarounds, there are few in the industry that can match https://www.linkedin.com/pulse/resume-john-sebastian-wow-factor-john-sebastian/ (JOHN SEBASTIAN). His name has become synonymous with turning around radio stations that are in dire competitive situations. He holds records for some of the best ratings turnarounds in history for every format that matters, and John has been acknowledged as an innovator, and at times a contrarian when it comes to radio programming. John redefined Country, virtually created New Age and Jazz, and introduced several incarnations of rock and Top 40. His ratings impact has been felt in markets like Los Angeles, Chicago, Boston, DC, Minneapolis, Seattle, and others. Now he’s back in Phoenix…and this time it’s not just a radio station, but perhaps the entire industry that is searching for a reboot. Younger people are gravitating away from 'radio' as a technology. Most formats don't want listeners over the age of 54. Yet one of the biggest, w

  • Adventures of a Voice-Over Guru - Guest: Lesley Bailey

    27/02/2022 Duración: 17min

    Who in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice. http://www.voiceovergurus.com/about.html (Lesley Bailey) is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry. Now as head of http://www.voiceovergurus.com/ (VOICEOVER GURUS), Lesley helps voice actors bring out the magic while casting voice sessions for brands like AT&T, BMW, Dove, McDonald's, Verizon, Dunkin Donuts, and more. In this episode, Leslie provides basics that may not be obvious to radio talent, while offering those little "tricks" of the trade that she has gathered after two decades of working with the best producers, directors, writers, agents, and talent in the business. If you’re looking to enhance your portfolio of income streams or wanting to coach those who do, we’ve got ONE solution! Key Takeaways[02:09] For radio hosts, Voice-Over work is NOT the same as

  • One Show, Countless Awards, and now 550 Stations -- and Growing! Guest: Skip Mahaffey - K-LOVE Radio

    14/02/2022 Duración: 19min

    https://skipshow.com/1/skip/ (SKIP MAHAFFEY) is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “http://skipshow.com/1/ (Skip Show)” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of https://www.klove.com/ (K-LOVE), America’s largest Christian Music radio network teaming with https://www.klove.com/djs/skip-and-amy (Amy Baumann) for the Skip and Amy Show, now heard on nearly six hundred stations, up from the 250 when Skip last joined us on https://brandwidthpod.captivate.fm/episode/034-skip-mahaffey-all-radio-needs-is-klove (episode 34)! This time, Skip reflects on how they’ve grown (while others have shrunk) – and what’s next! Twitter: @KLOVEradio FACEBOOK: @KLOVEradio Key Takeaways:[01:38] With radio revenues continuing to decline, Skip shares some insights into the differences between performing

  • Radio Done Wright! Remaining Relevant in Today's Mediascape. Guest: Brian Wright.

    02/02/2022 Duración: 27min

    https://www.linkedin.com/in/brian-wright-10951712/ (Brian Wright) is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the https://www.facebook.com/Wright-Media-Group-101783774760056/ (Wright Media Group), where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be the key to radio's ratings and revenue growth as our media landscape evolves. Brian shares examples of how stations that have implemented this focus, are now leaders in their markets, and how you can, too! Key Takeaways You Won't Want to Miss: [01:38] Brian takes us inside of one of the most interactive interactive radio stations in the nation, and shares things they are doing VERY right that your station could do tomorrow! [03:52] Whenever Brian FIRST checks out a new station, certain things things pr

  • Upping Your Radio Game | Guest: Harry Lyles

    17/01/2022 Duración: 21min

    https://www.linkedin.com/in/harrylyles/ (Harry Lyles) is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of https://www.harrylyles.com/ (Lyles Media), Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience,  ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You W

  • Radio Predictions for '22 you'd never expect - Guest: SEAN ROSS, Ross on Radio

    05/01/2022 Duración: 16min

    Sean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard, Radio & Records and others he now publishes the influential https://radioinsight.com/ross-on-radio/ (Ross on Radio) column while serving as the https://www.edisonresearch.com/sean-ross-2/ (Vice President of Music and Programming for Edison Research). In this episode, Sean recaps what radio went thru, with special emphasis on the double-whammy of more listener choice (due to emerging tech), and the realities of Covid. Most importantly, he offers some solid points to ponder as you work your way through 2022. Key Points you won't want to miss: [01:25] Sean recaps some of the biggest radio trends from 2021. [03:42] No matter your format(s), every station has had issues in main

  • Multi-Media Multi-Tasking for Fun and Profit - Guest: Annaliese, 97.3 The Eagle, Norfolk

    19/11/2021 Duración: 16min

    If you're not familiar with the name 'Annaliese', stay tuned! https://www.973eagle.com/annaliese-2/ (Annaliese Lemieux-Kaplan) has just recently joined co-host https://www.973eagle.com/cash/ (Cash) at top-rated country station, https://www.973eagle.com/ (97.3 The Eagle), in the Norfolk/Virginia Beach/Newport News market (#45). Previously, she served as morning co-host and Music Director at WQMZ Z95 in Charlottesville VA, and Afternoons at WXZO/The New Hot 96.7 in Burlington VT. In addition to radio, Annaliese has run her highly influential lifestyle blog http://www.southernbelleintraining.com/ (Southern Belle in Training) since 2012.  [01:36] Most of us have a slightly different introduction to radio. However, Annaliese shares one of the most unusual introductions to her first radio career that we've gotten in 5 seasons! [02:38] Annaliese has some great tips on handling multiple roles in some VERY different markets, and shares the FIRST THINGS she wants to know about the market, the audience, and t

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