Sinopsis
The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".
Episodios
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How to Break Through in a SHADOW MARKET | Guests: Kelly & Wood, WILD Country 99, St. Cloud, MN
08/11/2021 Duración: 16minRadio can be challenging enough in any town, but hosting a top morning show when your market is in the shadow of a Top 15 market adds a whole new level of competition. That's where https://wildcountry99.com/kelly-wood-morning-show/ (KELLY & WOOD) come in...to WIN! Based at https://leightonbroadcasting.com/ (Leighton Broadcasting's) https://wildcountry99.com/ (WILD COUNTRY 99). Kelly Jordan has been in mornings for a while, but Matt Wood is a recent addition, from his 'other job' as Sports Director for the cluster. In this episode, they offer some great tips on putting a winning morning show together, while wearing multiple hats in today's consolidated radio...and all the while keeping their eye on the prize of WINNING in their market, despite the bigger market signals that can penetrate their hometown. Key points you won't want to miss: [02:53] St. Cloud can be a unique market – serving its own area, yet living in the shadow of the Twin Cities of Minneapolis and St. Paul. And consolidated radio means ever
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Gene & Julie | Life, Love and Livelihood...(AFTER Radio!)
25/10/2021 Duración: 22minTHEY’RE MARRIED, WORK TOGETHER AND HAVEN’T KILLED EACH OTHER! When http://geneandjulie.com/ (Gene and Julie Gates) got married in the middle of Grand Central Terminal, the New York Times covered the story. When Oprah Winfrey heard about them, she booked them on TV. Gene & Julie hosted an award-winning American radio show in markets like Raleigh, Atlanta, San Francisco, LA, and for 8 years, took over for the legendary RON CHAPMAN at KVIL, Dallas. The NAB awarded them radio’s “Oscar”, the Marconi Radio Award. Like so many quality, veteran shows, the budget monster struck, and they were out of a show. Faced with family and life considerations as well as making a living, they took the brave and dramatic step to create a highly successful LIFE AFTER RADIO. Key points you won't want to miss: [02:04] Gene and Julie explain their decision to step away from radio -- at least for a while. [04:21] You may be surprised at how many radio skills are really transferrable 'in the real world'. Gene and Julie explain how
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Fred Jacobs Reveals Local Radio's New SUPERPOWER
18/10/2021 Duración: 25minIf you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famerhttps://www.radiohalloffame.com/fred-jacobs ( FRED JACOBS). After a spectacular career in programming, he founded https://jacobsmedia.com/ (Jacobs Media) in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide https://jacobsmedia.com/techsurvey-2021-results/ (Techsurveys) that helped identify changing audience tastes. In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical. The question...will anybody DO IT?
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YOUR Pathways to Success - Guest: Loyd Ford
07/10/2021 Duración: 21minhttps://radioink.com/author/lford/ (Loyd Ford) has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, https://rainmakerpathway.com/ (Rainmaker Pathway Consulting Works) offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings inhttps://radioink.com/category/blogs/loyd-ford/ ( Radio Ink )and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest https://bit.ly/BWOD148 (Skip Dillard) from HOT97FM and WBLS in New York.
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Guest: Rick Rumble, WNOR, Norfolk | For 25 Years: How his show THRIVES While Others DIVE
30/08/2021 Duración: 19minHe considers himself an all-pro smack-talker, but after 25 years as morning host at FM99, WNOR, Norfolk, https://en.wikipedia.org/wiki/Rumble_in_the_Morning (RICK RUMBLE) is so much more! He does voiceovers for radio, tv, the internet -- maybe even the DVD that comes with your lawn tractor...you name it. Rick’s credits include ESPN, McDonald's, Ford...and he still finds time to write comedy for a service that supplies 600+radio stations, both domestic and international. Plus, he hosts the annual "Battle of the Bits" at the annual Morning Show Boot Camp! He’s that rare combination of immense talent, unmatched work ethic, and exceptional character that makes him one of the best in the business.
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Best Job, NEXT Job - Guest: Rob Barnett
02/08/2021 Duración: 19minVeteran broadcaster turned media headhunterhttps://robbarnettmedia.com/the-team/ ( ROB BARNETT) discloses how the post-pandemic job-hunting marketplace has changed, and offers valuable tips to job-seekers looking to advance their careers. Learn more http://rhzrbbwk.podcastwebsites.com/next-job-best-job-guest-rob-barnett/ (HERE). One Minute Martinizing explores http://rhzrbbwk.podcastwebsites.com/next-job-best-job-guest-rob-barnett/ (Finding the RIGHT Job).
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Back to Radio's FUTURE - Guests: BJ Shea & Steve Migs, KISW/Seattle
19/07/2021 Duración: 23minAs we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS. Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book. We thought it would be interesting to bring BJ back, along with partner Steve Migs, to explore what has changed in the four years since his first appearance, and how their show has evolved since then ─ especially after COVID-19 hit…and Seattle was confronted with some of the greatest social unrest ever. Complete show notes: https://bit.ly/BWODQ3 (https://bit.ly/BWODQ3)
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Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO
28/06/2021 Duración: 20minhttps://www.bridgeratings.com/dave-van-dyke-bio-president-bridge-ratings (Dave Van Dyke) was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks. As you'll hear, this guy knows his stuff, and is now is company https://www.bridgeratings.com/ (Bridge Ratings) is focused on every facet of radio and Internet audience engagement. Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts https://www.bridgeratings.com/article-directory-1 (various studies which are available to the public) which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio. Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and
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Rediscovering Radio's Forgetten Secret Weapon - Guest: Skip Dillard, WBLS & HOT 97, New York
07/06/2021 Duración: 21minSkip Dillard is one of America’s top radio execs. He’s worked in Detroit, DC, and San Francisco and recently wrapped up his 12th year as Operations Manager for Emmis/New York, where the legendary WBLS 107.5 is currently ranked Top 3. In addition to radio, Skip served as Top 40 and Urban managing editor for Billboard’s Airplay Monitor and has received impressive honors including frequent appearances on Radio Ink’s "Top PD's in America". He also received the Proclamation of service to New York State and New York City Hall and chairs the "Broadcast Subcommittee" of the FCC’s Advisory Committee for Diversity and Digital Empowerment. This past January 2021, Skip began his next challenge, transferring out of programming to take on a new role as the newly appointed VP of National and Community Partnerships for Hot 97 and WBLS. KEY TAKEAWAYS: Skip shares the key traits that determine the superstars of tomorrow. He also reveals some of the investments superstar talent and programmers should be making in themselves and
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Balancing Budgets, Broadcasting and Babies – Guest: Leigh McNabb, OM Des Moines Radio Group
20/05/2021 Duración: 21minIt’s something to which many women of young children can relate: balancing work and home life. In fact, today’s guest says she does nothing but work and mom…work and mom. Hard to argue, since Leigh McNabb had her first baby about the time she became OPERATIONS MANAGER for the 10-Brand Des Moines Radio Group. THEN, she had TWINS… within the same calendar year! Leigh has over two decades of commercial radio experience where she hosted a #1 rated morning show and programming a #1 rated radio station with stints in markets like Champaign Rockford and Kansas City before moving home to Des Moines, where she’s again making her mark. HIGHLIGHTS YOU WON'T WANT TO MISS: (2:09) As a veteran broadcaster, OM, PD and host, Leigh offers some advice for people starting out in the industry today to help them succeed in tomorrow’s media world. (3:57) Leigh describes being a first-time multi-mom as she was arriving in a new market. We learn what Leigh looks at first when entering a new market, and shares
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In POD we MUST. Guest: Steve Goldstein, Founder & CEO, Amplifi Media
03/05/2021 Duración: 14minhttps://www.amplifimedia.com/about/#who (Steve Goldstein) is a recognized leader in audio programming, marketing, and management. As the Founder/CEO of Amplifi Media; an audio innovation firm that offers services such as counseling, production, and marketing of podcasts, Steve serves as an advisor to many companies such as https://abcnews.go.com/ (ABC News), https://www.nbc.com/ (NBC Television), https://skyviewnetworks.com/ (Skyview Networks), and https://www.ramseymedia.com/ (Dave Ramsey Media.) Steve is a recognized leader in audio programming, marketing, and management, who regularly speaks at major conferences including RAIN Summits, Podcast Movement. The Worldwide Radio Summit, and the recent Talk Show Boot Camp (where we ‘borrowed’ the title of this episode). Steve gives regular advice on how to improve monetizing audio content on https://www.amplifimedia.com/blogstein-insights (Blogstein), Amplifi Media's Blog. Highlights you won’t want to miss: (2:10) Steve delves into the reasons (or excuses) why MO
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Life Beyond Radio - Jeff Rowe
19/04/2021 Duración: 23minAs a recovering broadcast trendsetter. today’s guest has s extensive media experience consulting on-air, print and online media companies. After stints at VH-1 and NBC, JEFF ROWE worked at various online firms, including AOL where he was Executive producer and helped create TMZ-dot-com. He was also involved in several HD-TV projects. He works with NPR and Member stations on creating best practices for programming, on-air promotion, and the local presentation of Morning Edition, All Things Considered, and newscasts. Now, after founding various internet startups, he’s focused on Hollywood, producing “ROCK CAMP: THE MOVIE”. Today he tells us about life AFTER radio…the on-air performer formerly known as “Dallas Cole” ─ JEFF ROWE! See ROCK CAMP: The MOVIE: https://www.rockcampthemovie.com/ (https://www.rockcampthemovie.com/)
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Randy Lane Reveals PROVEN WAYS to UP YOUR Radio GAME (...and INCOME!)
05/04/2021 Duración: 21minAfter ten years of too much fun on the air, consultant https://randylane.com/about/randy-lane/ (Randy Lane )brings the perspective of a Program Director at Star 98.7/KYSR Los Angeles where he created the first successful major Modern AC, Q101/WKQX Chicago, and WRQX/Washington D.C. He has also been a General Manager and has collected numerous industry awards including Billboard’s “Consultant of the Year” for Adult Contemporary and Top 40. The https://randylane.com/ (Randy Lane Company) has the mission of, “creating brand depth for radio stations by developing personalities that generate ratings and revenue.” In this episode, Randy shares his thoughts on what emerging skills a winning host or PD will need to master, and what to prioritize to really be prepared to dominate in the future of audio. His post-pandemic predictions may surprise you!
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5 Ways to Promote Your Show (for NO COST!) | Guest: Mark "Hawkeye' Louis, KSCS, Dallas-Fort Worth
22/03/2021 Duración: 01h05minhttps://www.newcountry963.com/hawkeye/ (Hawkeye in the Morning), (Mark “Hawkeye” Louis) has DFW’s longest running FM morning show at New Country 96.3/KSCS.. He’s a Billboard Magazine winner, the Academy of Country Music’s Air Personality of the Year and a member of the Texas Radio Hall of Fame. After years on the air with Dallas legend https://www.countryradioseminar.com/arch-yancey (Terry Dorsey), and now with co-host https://www.newcountry963.com/shows/michelle-rodriguez/ (Michelle Rodriquez), Hawkeye epitomizes how a top-rated morning show can lead in community events and maintain a massive online presence. He’s also a MASTER MARKETEER! In this episode, Hawkeye shares secrets to leverage YOUR media brand into extra income!
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Branding: Your Station, Your Career or BOTH? Guest: Marketing & Media Guru TOM ASACKER
22/02/2021 Duración: 01h13minOften described as a catalyst and nonconformist, branding expert Tom Asacker writes, speaks, and coaches Fortune 500 companies about radically new practices and ideas for marketplace success in times of uncertainty and change. He is a former GE executive, recipient of the George Land Innovator of the Year Award, and cohosted Media Unplugged with media researcher Mark Ramsey. Insights you won't want to miss: (1:57) From Covid to civil unrest, we live in interesting times…Tom predicts that no matter what ‘it’ is, it will change the world. We ask Tom what this means for the notion of BRANDS and branding in general, and specifically...MEDIA BRANDS? (5:59) We learn why only the CREATIVE survive and explores ways that radio people can harness creativity to remain relevant enough to KEEP their audiences. (8:07) Tom reveals how today's successful brands differ from others ─ and what that means for future marketing and advertising – especially in an audio medium? (9:51) We learn the key questions Tom thinks traditiona
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Go Syndicate Yourself! Guest: R DUB!
26/01/2021 Duración: 01h05minR Dub! is the creator, producer, and host of the internationally syndicated radio show, https://slowjams.com/ (Sunday Night Slow Jams), currently heard on over 200 radio stations in 14 countries. He started the show when he was just 16 years old, and has gone on to win numerous industry awards, and has been nominated for Billboards Music Director of the Year three times. His second passion is travel: he's currently on a mission to see all 193 countries on the planet…which he’s on pace to do in the next two years. He pitched his concept on SHARK TANK, and just released a book, “https://www.gosyndicateyourself.com/ (GO SYNDICATE YOURSELF”, from Local to National: Six Steps and Countless Secrets to Radio Syndication). In his spare time, he also programs Z90 and Magic 92.5 in San Diego, where he also handles afternoon drive.
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Connecting Your Digital Dots for '21 - Guest: SETH RESLER
10/01/2021 Duración: 01h25minSeth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, SEO, content marketing, lead generation, and other online tools. Seth's blog: https://jacobsmedia.com/author/seth-resler/
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The Magic Behind MusicMaster - JOE KNAPP, Founder & President
31/12/2020 Duración: 49minIn this bonus episode, https://Musicmaster.com (Musicmaster Scheduling) Founder & President https://musicmaster.com/?p=13 (JOE KNAPP) returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─ and how some radio people still exhibit those prehistoric concerns. He outlines the initial priorities in a pre-Windows computing world, and how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become. Joe also shares some of the ‘secret sauce’ that has made MusicMaster the world's leading music software, including a focus on superior station support and the ongoing training they are noted for.
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What Will RADIO Sound Like in 2021? Guest: SEAN ROSS
21/12/2020 Duración: 55minIf you're wondering what a post-pandemic musicscape will be like in 2021 and beyond, you've come to the right place! Sean Ross is an industry expert on music,, the evolution of formats, and the evolution of radio programming strategy in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. He now serves as Edison Research’s Vice President of Music and Programming. A longtime journalist coving the radio industry for Billboard, R&R and others he now publishes the influential https://radioinsight.com/ross-on-radio/ (ROSS ON RADIO newsletter)
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Why ROULA Rules Houston - Guest: ROULA CHRISTIE - KRBE, Houston
03/12/2020 Duración: 01h38minRoula Christie has a storied career in radio. Beginning as an hourly employee answering request lines at a hometown station, she moved to morning show host in a top 10 metro. Along the way, she’s been an integral part of a team that was named Station of the Year, took home a Marconi Award, and she received named MIW Airblazer of the year by The Mentoring and Inspiring Women in Radio Group, the MIW. After dominating mornings at stations like Q102, Philly and her current home KRBE, Houston, she’s just rolling out the nationally syndicated WEEKENDS WITH ROULA program thru Westwood One.