Introvert Biz Growth Podcast

Today's conversation fits under the 5th P, the P of Pricing. I'm talking to Phil Preston about how organizations can maximize purpose and profit. Phil is an Australian Keynote speaker, consultant, and author of the book 'Connecting Profit with Purpose'. He helps people and organizations with strategies that amplify their impact many times over. Phil left a corporate career overseeing billions of dollars of investments to help companies go beyond token or symbolic acts of charity to make a difference at scale whilst also improving performance. He’s worked with small-medium enterprises through to multi-national corporations and everything in between. Based near Sydney in Australia, in his spare time he enjoys coffee, chocolate, and trail running! In this episode, you'll learn about how organizations can maximize purpose and profit and... The two types of purpose How entrepreneurs can balance profit and purpose How to spot 'purposewashing' How Gen Z thinks about purpose The relation between purpose a

Today's conversation fits under the 4th P, the P of Product. I'm talking to Finka Jerkovic, author of the book 'Sell from Love' about creating offers that you love. Finka Jerkovic is an author, international speaker, workshop leader, and coach. As President of FINKA Communications Inc., she consults with clients in areas of personal branding, leadership, sales, client experience, and employee engagement. She brings over two decades of experience in corporate Canada in the financial services industry, with an expertise in sales, leadership, communication, and coaching. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact. She lives in Canada with her husband and daughter on their 85-acre nature oasis, where you'll find them living a farm-to-table lifestyle, brewing up essential oil blends from their lavender field, riding horses, and beekeeping. In this episode, you'll learn abou

Hello Humane Marketers! I'm coming to you with a super quick episode today because I realized I mentioned on the last episode that I'd give you more info about the free 'Marketing Like We're Human' workshop, and then completely forgot. Or, only shared it on Social and my email list, but not here. So we had our first workshop yesterday and it was a really beautiful and hopefully inspiring exchange. And there's another one tomorrow, Friday September 24th. So if you're listening to this on Thursday 23rd, or Friday morning there's still time to sign up at bitly.com/humanemarketingworkshop It's a 75 minute human experience in which you can expect good content, real humans and two free tools, one of them you already know, which is the 7Ps of Markeing. I'll start with an explanation about why so many of us dislike marketing - and why we need to come back to doing 'Marketing Like We're Human' We'll pause to 'see' our fellow Humans on the call and acknowledge each other. I know having the video on all day can be exha

On this solo episode, I'm answering the question "What if I Have More Than One Ideal Client?" We've all heard the importance of having a niche as an entrepreneur, especially when starting out. But I want to challenge you to think about what niche means to you. You'll hear my approach to niching and examples from me and my clients. I'm also sharing more about the rebrand and upcoming book and workshops! In this series of mini-episodes, you'll learn the answer to the question what if I have more than one ideal client and... the niche myth why it's ok to have different clients why their worldview is more important than what they buy some examples permission and much more... Sarah's Resources Watch this episode on Youtube (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsanta

In his "old life", Thomas tried to fit in, fulfill expectations, and struggled to find his place in a crazy society. Then a burn-out took him out of the race. During recovery, he started realizing that the feeling of being different wasn't a flaw, but it could be a gift. Now, several years later, Thomas is happily married, supports intuitive and highly sensitive people in his "Authentic Empowerment Network" and helps heart-centered business owners to work smarter instead of harder, find more joy and fulfillment in what they do. In this series of mini-episodes, you'll learn about the being an empath in business and...   How being an Empath in business is different The importance of the inner work and knowing who you are The fear of rejection as a core hindrance to authentic marketing Working smart not hard and much more. Thomas’ Resources Thomas’ Website Connect with Thomas on: Facebook LinkedIn Sarah's Resources Watch this episode on Youtube (FREE) Sarah’s One Page Marketing Pl

Scott Poynton is an Australian forester who has spent his life supporting people to navigate often challenging journeys to a different way of living, working, and generally being in the world. This has included mediating disputes between some of the world's largest companies and NGO organizations, focused on helping protect forests and other ecosystems and to support human rights. His work has led to the protection of millions of hectares of forest and today he works to share the lessons from those processes as broadly as possible so that others can support their own change journeys. I'm featuring this conversation under the P of Passion because first of all, Scott truly strikes me as a passionate person. But also because the work Scott is doing now, is helping people who are lost, find their passion back. In this series of mini-episodes, you'll learn about the Story of Humane Marketing and...   A different way, what that means to Scott and what it means to me The importance of reconnecting with n

This is the sixth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the fifth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the fourth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the third of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the second of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the first of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

As I've hinted at over the past few episodes, this is the final episode under the current Gentle Business Revolution name. I am saying goodbye to the name but not to the ideas behind it. Rest assuered that under the new brand, the conversations will still have the same value and the same values behind them.  I'm super proud of tha conversations that have been taking place for the past 98 episodes and I hope that they have touched you and changed the way you do business and market yourself.  I'm very excited for what's coming and I hope you are coming along for the ride with me! [Tweet ""I'm really excited to see what the next chapter looks like. The new brand is even better, bigger, more me, more inclusive." - Sarah Santacroce #marketing #rebranding"] On this episode, you'll learn about why I'm saying good to the Gentle Business Revolution as well as... Celebrate the 99 episodes Tell you the story behind the name change, And give you an idea of what you can expect going forward. and more...   Sarah's Resour

Emma-Louise Parkes is a Business & Mindset Coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert Podcast. She works with new & established entrepreneurs & helps them start, grow & scale successful, sustainable online businesses. With 10+ years experience she has personally coached over 100 individuals. She is a strategic life coach, trained facilitator, NLP master practitioner & holds accreditations in EFT/TFT & the Law of Attraction. Spending 17 years as an air traffic controller & 10 years coaching new recruits to the role, Emma-Louise understands the importance of decision making, confidence & mindset for success. Her focus on clarity, consistency & habits allowed her to build a 7 figure net worth in her 30’s - she now uses these principles to help her clients build solid foundations that support massive levels of growth & success. On this episode, you'll learn about sales calls that convert for introverts

It's been a while since I've done a solo episode but as we close up the chapter for this show, I wanted to do one more for you. This is a very short episode but I hope you find something of value for your business. We've talked about today's conscious clients before and today we expand on it talking about not treating them like kings or queens but as equals. Our partnerships should be a win-win situation for both of us. Enjoy! On this episode, you'll learn about why customer-centric marketing is overrated as well as... The customer journey Rumbling with yourself first as entrepreneurs An example of a client-service provider win-win situation and more... How to stand out through exceptional client service article Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair P

My guest today, Heather Thorkelson, is an entrepreneur through and through. There's no going back to a 9-5 job for her. But, she's also been through a few failures and she's here to talk about what she's learned through her journey. Heather Thorkelson is a Canadian business coach and consultant living in rural Sweden. She has been living internationally for almost three decades and working as a coach for incurable entrepreneurs since 2010. She also owns a boutique polar travel agency - Twin Tracks Expeditions - as well as co-owns an arctic ship management company. Her first book, "No Plan B: A Handbook for Incurable Entrepreneurs and other Rebellious Souls" was published in October 2020 and is quickly becoming a go-to resource for business owners who can never go back to the 9-5. On this episode, you'll learn about why failure is essential for growth as well as... Heather's own relationship to failure How to deal with the negative voice in your head Heather's take on 'getting outside the comfort zone to succ

My guest today, Paul Harvey, built his business around five questions. Originally living and working in London, Paul has a background and over 30 years of experience working in product development and marketing. From an early interest in performance where he completed professional acting and singing courses, he progressed into public speaking and has since trained in Coaching, Public Speaking and Professional Leadership. Since his move to the North of Scotland in 2004, he built a career as a Business Advisor and Coach. His current focus is on his Life Passion and Business Podcast, created to support inspiration and passion for life and business. He also runs Virtual Events and creates Resources to enhance life experiences and develop the human spirit. Our conversation really revolves around these 5 deep questions that he came up with and asks every guest on his podcast. - What are you passionate about? - What does success mean to you? - What is your contribution to the world? - What is the one question you wi

As an expert in societal innovation and governance, Jonathan Normand spent more than 12 years in international financial institutions before creating the consulting firm Codethic in 2009. He is passionate about the evolution of the economy and studies its trends and disruptions. In 2014, he participated in the launch of B Lab in Europe, which is responsible for rolling out the B Corp movement. He founded and has been leading B Lab Switzerland since 2017, a non-profit organisation promoting socio-environmental impact measurement tools as well as the B Corp certification. He is also the designer of the Swiss Triple Impact engagement program and contributes to the world of academic research for an inclusive, circular and regenerative economy. On this episode, you'll learn about rebuilding with intention after a crisis as well as... A reminder of what BCorp is and its core mission How businesses will change coming out of this global pandemic Data that shows that businesses that focused on being a force for good

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. On this episode, you'll learn about marketing without scarcity tactics as well as... Her 3 word Rebellion approach Why creating a movement is key in branding How to avoid falling into the trap of Bro Marketing What to do instead and much more... Michelle's Resources Michelle's Website Rebel Uprising Podcast 3 Word Rebellion Taster PDF Rebel Roadmap to Exponential Impact + Influence Quiz Connect wi

Yarrow Magdalena creates intentional websites and digital strategies for small, ethical businesses that are heartfelt and authentic. Yarrow’s work centers sustainability and creates a bridge between big dreams and practical design and tech solutions. In addition to custom-built websites, she also offers business mentoring, facilitates the Embodied Business Community, and hosts a podcast all about small business magic. [Tweet ""What most of us are craving is connection and intimacy. A feeling of feeling seen and heard and understood and cared for. And those are not experiences that you can create by being someone you're not and trying to play the numbers game." - Yarrow Magdalena #gentlebusiness #numbers #goals"] On this episode, you'll learn about shifting our relationship to numbers and goals as well as... About our unease witch numbers and why that is How Yarrow handles the anxiety related to numbers and goals The concept of an upper limit The other side of growth Measuring and much more... Yarrow's Resou