Introvert Biz Growth Podcast

Today's conversation fits the 3rd P, the P of Product of the Gentle Marketing Mandala. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Gentle Marketing Mandala. In our case, product can often be replaced with 'service'. So today's episode is all about fine-tuning your product or service offering and I'm talking to Annie Schuessler about making small experiments in the early stages of your business. Annie is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers, and coaches make an impact beyond a traditional private practice. And while we use the word 'therapist' quite often on this episode, I want you to know that everything we share here does not only apply to therapists but pretty much to anyone wanting to put together a program for their clients. [Tweet ""The best way to grow a business is to get into conversations with other service providers and invite them along" - Annie Schu

Dr. Cathy Goodwin helps service-based businesses use their story to create an online presence that attracts clients and helps them stand out in a professional way. A former marketing professor, Cathy has lived all over North America (including Alaska and Canada), now happily settled in Philadelphia with two adopted cats who refuse to share their stories. On this episode, you'll learn about connecting with your clients by having your stories meet as well as... How to get into our client's heads to find out what their story is The baggage story your clients come with How to talk about pain without making our clients feel worse Cathy's Story Archetype framework and much more... Cathy's Resources Cathy's Website Discover Your Audience's Baggage Connect with Leslie Facebook LinkedIn   Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle

Leslie Marchand is a licensed clinical social worker, founder of SoYoCo Wellness, a TEDx speaker, and author of the new book The Self-Love Journal: Banish Self-Doubt and Learn to Love Yourself. She writes and teaches about personal wellness, professional self-care, and how to renew yourself and inspire others through her blog and online courses at www.soyoco.org. In addition to her 25-year career as a clinical social worker, she is a registered yoga teacher and certified life coach and spends her “free” time reading the latest research, books, and articles on wellness, positive psychology, personal development, and entrepreneurship. She and her husband live on their organic and pasture-based farm in Texas with their four kids, seven dogs, dozens of pigs, hundreds of turkeys, thousands of chickens, and acres of produce. On this episode, you'll learn about getting started on your self love journey as well as... Leslie's organic farm in Texas How her journey as a Social Worker in Hospice care lead her to write

Today I'm talking about making decisions for future us in the present moment. All of our decisions have consequences whether we are alive to see them or not. I've been reflecting a lot during this pandemic on how the life of future generations will be affected by current events and how can we make the right decisions to make the place a better place to live even when we are not around anymore. I have been attending the Bento Society (created by Yancey Strickler) weekly calls and I have really enjoyed the Bento model he proposes and I thought it would be a good tool to share in the show today. You can find the diagram below to guide you along as you listen to the episode. On this episode, you'll learn how to make decisions for future us as well as... Bentoism The four quadrants of the Bento Model The definition of a beautiful question and how to use it and much more... The Bento Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (

Today I'm talking to Christoph Trappe, a specialist in Live Streaming and authentic storytelling about why LiveStreaming is good for your business even if you’re an introvert. Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including healthcare, SaaS, and publishing. Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry. A three-time author, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model. On this episode, you'll learn why LiveStreaming is good for your business even if you’re an introvert as well as... The definition of live streaming How livestreaming can help you get more clients Who should be livestreaming What kind of tech set up you need What to do if you're an int

Cecilia is an entrepreneurial ecosystem builder and founder of Mass Collaboration. Her work is centered on collaboration, equity, and community culture. As a certified Cultural Competency and Unconscious Bias facilitator, she moves conversations beyond diversity and inclusion to connecting, engaging, and belonging. Her entrepreneurship path led to winning start-up competitions, a former lead organizer of the Kauffman Foundation’s 1 Million Cups, and a multiple-year US delegate to the Global Entrepreneurship Congress. In addition, she works with Future Agro Challenge (Global) and currently serves on the board of Startup Champions Network, the Institute for Work and the Economy, and has served on over a dozen non-profit boards in her local community ranging from the arts to education and entrepreneurship. She is a former travel industry professional who has lived, worked, and traveled throughout the world. Her favorite person is her son, JD who is currently exploring and enjoying his own global adventures; thou

Mike Mooney's initial career journey led him through 25 years in motorsports at senior levels with agencies, a race team, and corporate brands in NASCAR, IndyCar, Formula1, and NHRA, where he got to work with amazing people – and got to experience some really cool things along the way! Mike's passion has always been to serve, entertain, and build people up.  Which, he had been doing for professional drivers and successful executives, teams, and companies for years. But, what if he could take his communications, branding, crisis and reputation management expertise to a larger stage? That’s when Mike realized that professional speaking and coaching would be the way. That vision sparked both unbelievable joy and undeniable fear! Today, you can find Mike on stages and meeting rooms around the country where he serves amazing people, motivated teams, and forward-thinking leaders, with one primary focus - Driving People Forward! On this episode, you'll learn about slowing down to propel your business forward as well

Victoria Lioznyansky teaches introverted entrepreneurs and business professionals how to overcome their fear of public speaking and become confident, compelling, captivating speakers. After moving to the US two decades ago with limited English, Victoria overcame her crippling fear of public speaking to build several businesses, teach in a variety of industries, and speak in front of small and large audiences. She appeared on Fox Morning News and has been featured in numerous publications, including NBC, CBS, and BizWest Media. Taking her own experiences going from scared to sought-after speaker, Victoria founded Brilliant Speakers Academy®, an online public speaking coaching program. She also owns Nutty Scientists of Houston, a passion project about inspiring kids to fall in love with science. Victoria holds a Master of Science in Computer Science and is currently completing a Master of Arts Degree in Communications and Media Technologies. She lives in Houston with her husband and two sons. On this episode, y

Ursula Jorch works at the intersection of capitalism, consciousness, and social and environmental impact. As a business coach and consultant, Ursula’s focus with her clients is on how to make smart and strategic decisions, while tending to individual and group dynamics. She provides tools as well as practical, actionable guidance to achieve your business’ impact and financial goals while nurturing personal and team development. Ursula focuses on working with mission-aligned businesses, companies and their leaders that believe for profit business can be a force for good. Her international clients include large life science organizations, as well as small and medium sized B-corps, Conscious Capitalism companies, and benefit corporations. On this episode, you'll learn about making an impact as a solopreneur or small business as well as...  The South African term 'Ubuntu' and its meaning How a small business can really ignite sustainable change? How does knowing your impact purpose and goals give your business a

Way before I coined the term 'The Gentle Marketing Revolution' Eli Trier was talking about quiet revolutions and I quote 'starting a marketing revolution with integrity'. Eli believes that fostering authentic, human connections with like-minded people is the fastest, easiest, and most effective way for you to market (and run) your business. In 2013, she wrote & illustrated a book, The Gratitude Project, which transitioned her into freelance illustration and creativity coaching. That was when she fell in love with running community projects. In 2018, Eli came to the realization that all she wanted to do was run community projects. A week later she had a website up and a beta client to test out her methodology, and she was off! Eli is still obsessed: She adores her work and the incredible clients. This is the work she was born to do. [Tweet ""True authenticity is honest even when it's not convenient" - Eli Trier #gentlemarketing #community"] On this episode, you'll learn about building a community as a faci

I love learning more about myself and my personality type so on today's episode I brought on an expert to talk about empowering yourself with personality assessments. Leslie McDaniels is a personal and professional development coach and personality type consultant. She coaches creative and ambitious people to tap the potential of their personality type for the purpose of living a more meaningful and purposeful life. She's passionate about bringing greater self-awareness and understanding to the world by helping others view themselves through the lens of their personality type (Myers-Briggs® and Enneagram systems). [Tweet ""I think we could avoid so many things that our world struggles with if we just could have patience and willingness to dive into how we're different from each other and how to have greater understanding and empathy for people" - Leslie McDaniel #gentlemarketing #personalpower"] On this episode, you'll learn about empowering yourself with personality assessments as well as... Leslie's fascin

On today's solo episode, I'm talking about why you can’t reverse engineer into purpose branding! Brands that struggle with marketing usually do so because they were created without a purpose in mind. It's impossible to just start a company and then suddenly pretend you care about certain issues. If you want your marketing to flow easily, you have to start with purpose instead. [Tweet ""Purpose is not just to be used as the latest marketing scheme" - Sarah Santacroce #gentlemarketing #purpose"] On this episode, you'll learn why you can’t reverse engineer into purpose branding as well as... Why marketing is so difficult when you don't start with purpose How Patagonia is setting an example How the Gentle Marketing book approaches this topic And much more! Mentioned Resources Patagonia on why brands ‘can’t reverse into purpose’ through marketing Let My People Go Surfing Book Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Ge

This episode is sponsored by the Gentle Marketing Revolution book, now available on Amazon. Get your copy HERE.   Main take-aways from this final day of the Random Acts of Kindness week: Kindness is more then just being polite. It's a pro-active act. Showing up with more kindness in the workplace is an act of courage. Connection is key if we want to avoid a major mental health pandemic. [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"] Today's Random Acts of Kindness ideas: Use today to do something relaxing. Tackle a challenge that has kept you procrastinating for too long. Download the Random Acts of Kindness 2021 Workplace Calendar. Sarah's Resources The Gentle Marketing Revolution Book (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle C

This episode is sponsored by The Gentle Marketing Revolution book, now available on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book *** Get your copy HERE.   Main take-aways from this 5th day of the Random Acts of Kindness week: We owe it to our children to be good role models for kindness Seeing things from a different perspective is an act of kindness Kindness between human beings is key. And... let's not forget to be kind to mother nature! [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"] Today's Random Acts of Kindness ideas: Remember that everyone is going through something you don’t know about. Be kind. Try a new organization system in an area where you feel disorganized (garage, junk drawer, phone icons, etc.) Download the Random Acts of Kindnes

This episode is sponsored by The Gentle Marketing Revolution book, now available on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book *** Get your copy HERE.   Main take-aways from this 4th day of the Random Acts of Kindness week: Gentleness is an act of rebellion. Allowing yourself to feel the feelings is a sign of strength. Gentle Marketing takes more time than Hype Marketing. Be gentle with yourself. [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"] Today's Random Acts of Kindness ideas: Use the phrase, “I hadn’t thought about it like that before…” more. Remind your kid(s) how proud you are of them. If you don't have kids, tell your team members how much you appreciate them. Download the Random Acts of Kindness 2021 Workplace Calendar. Win a year-long

This episode is sponsored by the Gentle Marketing Revolution book, now available on Amazon. Get your copy HERE. Replay of today’s Book Birthing Party on Zoom:     Today’s Random Acts of Kindness ideas: Seek out the opinions of those who don’t normally speak up during group calls. When someone close to you asks how you’re doing, be honest. Open up and be vulnerable. Download the Random Acts of Kindness 2021 Workplace Calendar. Win a year-long Gentle Business Circle membership: In order to apply for the free year-long Gentle Business Circle membership, please leave me a voice message at sarahsantacroce.com/ask and tell me why you’d like to join the circle and why you’d like to be considered. I’m giving away one free membership each day, and the first message I’ll get wins. Don’t forget to leave me your name and email so I can contact you!! Sarah’s Resources The Gentle Marketing Revolution Book! (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business

This episode is sponsored by The Gentle Marketing Revolution book, now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book *** Get your copy HERE. *** Main take-aways from this 2nd day of the Random Acts of Kindness week: Kindness looks the same everywhere on this planet. It helps us understand that we're all connected. Acts of kindness don't have to be life-changing events. Kindness is often found in the little things. We just have to open our eyes and 'see' it. The future of business is based on kindness!! [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"] Today's Random Acts of Kindness ideas: Instead of asking how someone is doing, ask about something good that’s happened since the last time you met. Call your best friend and te

This episode is sponsored by The Gentle Marketing Revolution book, now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book *** Get your copy HERE. *** Main takeaways from this 1st day of the Random Acts of Kindness week: Kindness in business applies to all stakeholders. It's not just about being nice to clients. Collaborations are a great way to practice kindness in business. Let's collaborate more!! Being kind to ourselves means creating healthy energy boundaries. If we're stressed and exhausted, we have less patience and are less kind. [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"] Today's Random Acts of Kindness ideas: Ask questions of someone you don’t agree with and really listen with an open mind. Spend time with a g

Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book *** What does partnering with the world really mean? My guest Jayne Warrilow is here to answer that question. Jayne is a global speaker, bestselling author and sought after Business/Executive Coach. She is the founder of two companies: Sacred Changemakers, bringing together people who want to make a meaningful difference in our world, and equipping them with the knowledge and skills they need to make a greater impact in the world using the SDGs and Coaches Business School, a training company that helps coaches to succeed by building a conscious business. Jayne is one of the world’s most exclusive business coaches, and her clients are by invitation and referral only. She has worked with CEOs and senior executive teams around the world, and despite working with millionaires and celebrities, her true passion is inspiring change

Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book *** Ian Brodie has been a consultant since 1994. From the moment he started consulting and working with clients to help them improve their businesses, he knew it was what he wanted to do. As he progressed in his consulting business, he had to learn how to market and sell. Something which he considered he was far from a natural at and really struggled with early on. But thanks to some great mentors, some hard work, and a lot of trial and error he learned what it takes for someone who isn't an extrovert and who doesn't feel comfortable “selling” to be successful at winning clients. For the last few years, Ian has focused on working with other consultants and coaches to teach them what he learned (and continue to learn) about how to win clients. In particular, how solo professionals and small firms can win clients without spend