Introvert Biz Growth Podcast

Wohoo! The Gentle Marketing Revolution book is now available for Pre-Sale on Amazon. Grab your copy at the ridiculously low introductory price >> www.thegentlemarketingrevolution.com/book *** Caroline Wood is an introvert who supports other introverts to build successful businesses that work for them rather than take over their lives. She does this through helping them put in place great business models, pricing and systems to thrive. Caroline is a corporate escapee having spent 20 years as a chartered accountant working for large businesses and not for profits. She has wound her way around world working in Australia (her home country), the UK, Namibia and Laos. [Tweet ""If your pricing is too low, you get a lot of people who are bargain hunters who expect so much for what you're charging. As you put your prices up, you start to work with people who are more realistic about what they're paying for." - Caroline Wood #gentlemarketing #pricing"] In this episode you'll learn more about pricing for gentle marketer

I got thinking about gentle marketing for products because I was recently contacted by a lovely woman who loved the idea of gentle marketing but she wasn't sure it could be applied to her brand, a jewelry line. We got on the phone and I explained to her that yes, gentle marketing CAN work for products! In fact, I think that in a world that is saturated with so many products, how you bring your story in and your world view into your brand can help differentiate you.  In this solo episode, I'm recapping the conversation I had with her and I'm sharing some examples of products who are successfully using gentle marketing.  In this episode you'll learn more about gentle marketing for products as well as: The two ways of product marketing How Melitta became the #1 seller using gentle marketing Examples of products that use gentle marketing And more! Resources Mentioned in this episode Melitta episode of the podcast  Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE)

Understanding how the world sees you can make a big difference in how you do business. I know it did for me! In this episode, I'm sharing my insights on why is so important to not only know ourselves but to know how others see us. I took a test called the Fascinate test developed by Sally Hogshead and it told me a lot of things I didn't know about how to use my values and personality to position myself. I use these strategies even to this day for my content creation and during my conversations with people. [Tweet ""Finding out who you are is an important part of this self-discovery process. It gives us a lot of insights about how we see the world, but what's also interesting is how the world sees us, which I discovered, is not always the same. We don't always know how people see us." - Sarah Santacroce #gentlemarketing #perception #people"] In this episode you'll learn more about how the world sees you… as well as: The importance on knowing how the world perceives you The Fascinate test by Sally Hogshead Usi

Understanding Ayurveda can seem overwhelming if you just do a quick Google Search. But fear not! My guest today is Angela Perger and she is simplifying a lot of the concepts that you might have read about so they are easy to understand and apply. Angela Perger is a certified Ayurvedic chef, Ayurveda health counselor, Yoga teacher and mother of two. She hosts The Simple Ayurveda Podcast where she discusses Ayurveda, motherhood and minimalism. She has a master of science in education and has been practicing Yoga since 2007. She uses Yoga and Ayurveda to thrive despite diagnoses of ulcerative colitis, hypothyroidism and a rare autoimmune liver condition. Her goal is to share these ancient sciences in simple, everyday ways so that you can be your happiest, healthiest self. [Tweet ""Each one of us has our own unique karmas, our own unique energies that we're born with. The more that we understand ourselves, then the more we're able to make these diet and lifestyle choices that support who we are as an individual."

This is the 4th and final part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of the campaign. I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter event. This is the final overview: the good, the bad and the ugly. 

Tracey Dobbins joins me on the podcast to discuss whether or not coincidence and serendipity have a place in business. Born in England, and currently living in the beautiful expansive middle of the US, Tracey Dobbins considers herself an adult “why child” endlessly in love with questions. She almost pursued her love of psychology in college in her 20s, but the art muse spoke louder. Thirty years later after a very successful international art career, a series of serendipitous events occurred. This lead her back to the other true love of her life, human nature, and she became an ICF certified positive psychology coach. She delights in asking, and answering, big questions that all begin with small talk. In 2018, she founded Master Small Talk to help contemplative businesswomen navigate our extroverted business world by developing their most powerful networking asset…their aligned intuitive voice. Over the years she began an informal study by asking receptive people she met her favorite cocktail-party question…”

On today's solo episode, I'm sharing my gentle business outlook for 2021. I think it's important to look back on this year and realize how much we've learned from what happened in the world and how it affected each one of us. It's essential we take those lessons into the new year with us as we think about what we want our year to look like. I'm not an astrologer but I'm also sharing the importance of the Jupiter and Saturn conjunction and what that means for us. [Tweet ""I think going forward is going to be less about individualism. So it's not about me and my wealth, and my legacy or such goals that were the standard until now. It's going to be about the collective and how we make a change together." - Sarah Santacroce #gentlemarketing #gentlebusiness"] On this episode, you'll learn about my gentle business outlook for 2021 as well as... The importance on the Jupiter and Saturn conjuction Moving into a different kind of cycle as a collective Why I think we're moving away from individualism and into partners

This is the 3rd part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of week 3.  I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter event. A bit of an embarrassing story to report this time ;-) If you're listening to this in December 2020: please join us at http://www.sarahsantacroce.com/kickstarter

*** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! www.sarahsantacroce.com/kickstarter *** My guest today, Sarah Argenal, is dedicating her work life to helping working parents find balance Sarah Argenal's mission is eradicating the burnout epidemic that's crushing working parents so they can finally enjoy these precious years of their lives. With over two decades of experience in areas such as psychotherapy, professional coaching, and complex project management in global law firms, she offers a sustainable and long-term approach to personal fulfillment for working parents. She's the founder of The Argenal Institute, host of the Working Parent Resource Podcast, and author of the bestselling book, "The Whole SELF Lifestyle for Working Parents: A Practical 4-Step Framework to Defeat Burnout and Escape Survival Mode for Good." She has been featured in publications such as NBC News, Healthline, Thrive Global, Working Mother, and PsychCentral, and is a frequent guest on business a

This is the 2nd part of a mini-series of updates about the behind the scenes of a Kickstarter campaign. End of week 2.  I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter event.  If you're listening to this in December 2020: please join us at http://www.sarahsantacroce.com/kickstarter

Louise Miller helps busy, heart-led solopreneurs get stuff done with less stress and more ease. She gently introduces them to compassionate, sustainable productivity so they can land their brilliant ideas in reality and grow a fulfilling business and create space for what they love. Louise’s experience of work-related stress and anxiety towards the end of her successful 15-year career in administration and management led her to develop a slower, more mindful approach to getting things done. She helps her clients get their great ideas out of their head, notebooks and scribbles and into reality so they can have fun in their business again. [Tweet ""My new definition of productivity is that it's about doing what's important as efficiently as we can so that we can create space for the things we love" - Louise Miller #gentlebusinessrevolution #gentlemarketing #productivity"] In this episode you'll learn more about the new (and best) way to define productivity as well as: Why a new, kinder definition of productivi

This is the 1st part of a mini-series of updates about the behind the scenes of a Kickstarter campaign.  I promised I'd document this, so here we are: the real deal of what's going on when you launch a Kickstarter event.  If you're listening to this in December 2020: please join us at http://www.sarahsantacroce.com/kickstarter  

You've heard me talk about my book The Gentle Marketing Revolution before on the podcast and today I'm so excited to share is coming soon! Right now, I'm running a Kickstarter campaign as a way of gentle marketing. More than raising funds, I want this campaign about bringing people together who share similar views about the world, business and marketing. I hope you'll join me over at Kickstarter and check out the different offerings. [Tweet ""I truly believe that the gentle marketing revolution and this whole idea of the paradigm shift, now is the time to talk about it." #gentlemarketing #gentlebusiness"] The book is coming soon so I'd immensely appreciate it if you'd help me out with one (or all) of the following actions: Get the book or one of the other pledges. Pick your favorite on the campaign page. Help me improve the Kickstarter-Ranking of the campaign by a) clicking the [♡ Like]-Button on the campaign page [that takes 1 second] and b) post an encouraging comment on the campaign here [that takes 1

*** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! www.sarahsantacroce.com/kickstarter *** In this solo episode of the podcast, I'm talking about the 17 sustainable development goals set by the United Nations. I've talked about them before but in this episode, I want to explore how they can help us answer some important questions about our products. We know our consumers are looking for solutions and we want to provide those solutions, but what sets you apart from other people who offer similar services or products? Remember, today's consumer is a more conscious one and they don't want to just buy something, they want to align with a cause and worldview. So ask yourself, is my product/service or description of this new program aligned with my passion, ideal client, and my values? [Tweet ""As gentle marketers, we are talking to conscious clients by more than just our service, they buy into our worldview." - Sarah Santacroce #gentlemarketing #product"] In this episode, you’ll l

This is the 4th part of a new special series of episodes with Leisa Peterson about parallels between the world of marketing, business and money making and the world of the internal energy centers called chakras. Please check out the shownotes at http://www.sarahsantacroce.com/leisa

*** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! www.sarahsantacroce.com/kickstarter *** Heather Plett is the author of the book The Art of Holding Space: A Practice of Love, Liberation, and Leadership and the co-founder of the international Centre for Holding Space. She is an international speaker, facilitator, writer, and life-long learner whose work has been translated into a dozen languages and quoted in such notable publications as Harvard Business Review. She has trained people from six continents, both in-person and online. Before launching her work in holding space, Heather worked in leadership and communications in government and non-profit. She lives in Winnipeg, Manitoba, Canada with her three daughters. In this episode, you’ll learn about holding space in leadership as well as… What does Holding Space even mean? Can we hold space for the being and the doing in business? What are some concepts that new leaders need to be aware of when they're holding space? The

This is the 3rd part of a new special series of episodes with Leisa Peterson about parallels between the world of marketing, business and money making and the world of the internal energy centers called chakras. Please check out the shownotes at http://www.sarahsantacroce.com/leisa

*** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! www.sarahsantacroce.com/kickstarter *** Olivia qualified as a transformational life coach in 2017 after 20 years of personal and spiritual development. She has a highly practical approach to working with spiritual concepts and a great passion for developing human potential. Her Coaching Philosophy is simply that everything you need is already within you. Even though your life may not look exactly the way you want it to look, everything you need to improve your life, you already have. There’s nothing more you need to add or to achieve. This means that Olivia recognizes the value of self-doubt and dissatisfaction and she knows how to use these as pathways to create a much richer and more meaningful experience. She believes that you have a unique contribution to make, which can be discovered by connecting with your inner resource. And there is no more important time than now to bring this to the world. We need innovative, creat

This is the 2nd part of a new special series of episodes with Leisa Peterson about parallels between the world of marketing, business and money making and the world of the internal energy centers called chakras. Please check out the shownotes at http://www.sarahsantacroce.com/leisa *** Join the Gentle Marketing Revolution Kickstarter Campaign starting December 1st! www.sarahsantacroce.com/kickstarter ***

I just had to come on and celebrate this special day with you, my dear Gentle Marketers! The world is ready for change, for more kindness and for marketing with empathy!