Sinopsis
Geared specifically toward in-home service contractors, you can access exclusive interviews with authors and experts on valuable topics like marketing trends, best business practices, and taking your business to the next level (full show notes included).
Episodios
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Why should I choose you?
05/07/2023 Duración: 08min"Why should I choose you?" is the most important question your business' messaging can answer for your prospects. A good value proposition gives potential customers reason, confidence, and excitement in coming your way.
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Getting the Referral
07/06/2023 Duración: 09minReferrals are the best leads you can get for growing your contracting business. Here's why your customers might not be giving them to you.
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Are You Driving Away Your Customers?
03/05/2023 Duración: 09minHow frustrating are you to work with? Reviewing your processes and communication could be the key to keeping customers and collecting higher tickets.
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Get Hungry Enough to Act
05/04/2023 Duración: 06minConvincing homeowners they have needs isn't hard but getting them to call you to fix them is. Contractors must act first, with effective strategy and messaging, if they ever hope homeowners will be moved to respond.
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Let’s Handle One Thing at a Time
01/03/2023 Duración: 08minAll the information and recommendations business owners get hit with can be overwhelming. Focus on finding your biggest problem and work on the solution until it's fixed, before moving on to problem #2.
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Talking Strategy with Matt Maleske
01/02/2023 Duración: 32minThere's so much we can learn from those who've found success in-home service marketing. Hear some practical tips on planning, media types, scheduling, and budgeting from an expert.
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Here We Go Again…
04/01/2023 Duración: 06minDo you make the same New Year's resolution every year and never seem to make any change? You need a plan, accountability, and the proper motivation to keep you on track.
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Marketing Time for the Holidays
07/12/2022 Duración: 08minYou can waste a lot of time and money marketing to distracted homeowners at the end of the year. Here's how to get the most attention and make the most impact.
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Don’t Drop the Ball on the Call (with Special Guest Dave Tester)
02/11/2022 Duración: 21minCalls are at a premium during the milder seasons, so make sure you're getting the most out of each one that comes in. Special guest, CSR trainer and business coach, Dave Tester, joins us for a little "shoulder surgery."
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Coach Them Up
05/10/2022 Duración: 08minA business is a team, and you are their coach. Are you getting the most out of your players? Strategy, goals, and proper motivation are necessary to dominate your competition.
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Your Messaging Matters
06/09/2022 Duración: 06minThe most important part of your marketing is the message your company is sending out. Is it being ignored? Is it reflecting your business well? You’ll see the answers reflected in your bottom line.
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Look Ahead or Get Left Behind
02/08/2022 Duración: 09minMost contractors spend their surplus made during the peak times just trying to survive when things get slow. But proper planning and strategy NOW can help your leads stay strong straight through the Fall.
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Closing Time
06/07/2022 Duración: 11minYou could be busy and still be leaving money on the table if your staff isn’t well trained, equipped, and confident while closing and adding upsells. Here are four quick tips to improve your average ticket.
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Bad Marketing Can Cost a Fortune and Still Drive Your Customers Away
02/06/2022 Duración: 09minOften, we’re told more exposure and ads are always better, but if not done wisely you can market more and end up driving customers away. Learn to walk the fine line of interrupting people without being intrusive.
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How Do I Make My Company Stand Out?
04/05/2022 Duración: 08minIs your company easily recognizable in your marketplace? And what reputation does it have? Good branding can put you in front of more prospect’s eyes, bring valuable referrals, and glowing reviews.
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Common Frustrations
06/04/2022 Duración: 07minWhen 10,000 contractors share their marketing headaches, you'll hear many of the same answers over and over. Are you trying anything different than the frustrated masses to get more leads and better ROI for your business?
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Make Your Off-Season Not So Off
02/03/2022 Duración: 10minMany contractors go into a shell when the weather turns mild, but the shoulder-season can be a great time for you to separate yourself from your competition. All it takes is marketing that's creative and targeted.
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Are Experts No Longer Needed?
01/02/2022 Duración: 09minIn a market where so much information is at the fingertips of homeowners, can you confidently assert yourself as an expert? Close more sales by developing trust in your opinions.
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How to set SMART Goals for 2022
06/01/2022 Duración: 10minSuccess for contractors depends on the goals they set, their commitment to them, and the plan they put in place to get them there. How can you set your business up to grow and move forward in 2022?
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Marketing Through the Holiday Madness
30/11/2021 Duración: 10minDoes marketing during the holidays seem like a waste of money? Find out how to produce some season-ending sales and leave everyone jolly.