Megamarketer Coachcast For Contractors

If you've been in this business long, you've heard the same marketing mantras repeated to you many times. There's a reason you hear that investing in your existing customer base is the key to long-term success. When will you listen and give it a try?

Contractors have a ton of solutions and great advice given to them at training, shows, and seminars. But how much of it actually gets used to grow your business? How do you know what advice to listen to or solutions are worth your time?

Organic demand for HVAC, plumbing, and electrical services drops dramatically as temperatures get milder and the seasons change. Do you have a plan in place to keep leads flowing in when they get harder to come by?

Marketing seems to be the last thing on our minds when we’re busy, but this simple thought could change your business when things slow down: Ask for feedback and use it effectively.

Everyone gets calls during the peak seasons, but smart contractors keep a steady stream of the most profitable customers coming their way. Your marketing and image can justify a higher price point to your prospects, saving you time, headaches, and low average tickets.

Have questions about the use of social media like: audience, content, and strategy? Here are a few quick tips to grow your audience, get more reviews, and better customer engagement.

Is radio, direct mail, Google, or something else producing the leads you need? Do you know what’s working and what’s just costing you money? Here’s how to tell what to cut and what to increase.

Outdated websites, wasted money, and no conversions: Hudson,Ink’s digital strategist answers some of the common problems and misconceptions he finds in contractor’s web marketing.

The largest factor in determining the success or failure of a business is the leadership and management skills of its decision-makers. You aren’t expected to do everything yourself, but good leaders learn to delegate effectively.

Everyone is glad 2020 is over, but difficulties are coming for your business in 2021 as well. How can you stay on track for the growth you want? Set specific, achievable goals, and get accountability to stick to them. 

Contractor marketing is tough during the holidays. But with a little creativity and a win-win scenario, you can persuade those homeowners to act now instead of putting it off until later.

Your prospects are busy, distracted, and stressed during the holidays, and the last thing they want to think about is home maintenance. Here are a few ways to get noticed and grab some leads during a slow time of year.

One main group should get your marketing attention to help you through the Fall slowdown. Get the most out of your existing customer base and stay profitable during a slower time of the year.

Every year, 7% of your customer base walks away and never calls you again. Here’s how to engage them and build ongoing loyalty.

The best time to plan for slow sales is when your busy. Planning ahead is essential to avoid the off-season drop off.

Sales training is essential to your business. Learn 4 things you can implement today to teach your staff to sell better.

Your customers expect you to market to them individually. Don't get caught in the trap of general marketing, learn how to personalize your marketing.

Now is not the time to pull back in your marketing. Learn more about the unique marketing opportunities that are out there.

Learn how to market in a Covid-19 world.