Luxury Listing Specialist - Dominate High End Listings In Any Market

If you’re taking on a listing that far exceeds the price points you’re used to, maybe your first luxury listing appointment—it’s only natural that you’ll have some nerves to overcome and questions to ask. Today I’m sharing what you should and shouldn’t do if you want to position yourself better than the competition and snag that "trophy listing". Kirk is an eXp agent in Louisiana who had invested in our LUXE designation, and I recently coached him on how to handle his first big listing; some of the insights I shared personally with him are what you’ll hear today.   

The onset of COVID-19 threw a massive wrench in the works for agents looking to enter the luxury space, but it doesn’t have to be a barrier to entry. That’s because, pandemic or not, people will always need somewhere to live.    Still, it’s understandable for agents new to the space to have some concerns taking their business forward during this period. Which strategies guarantee great results in any market? What can you do now to set yourself up for long-term success?    The truth is, much of your response to the current situation should be similar to what you should be doing anyway: building extensive knowledge on your market and providing outstanding service.    In this episode, CEO of EXIT Realty Corp. International, Tami Bonnell shares how to make your mark on the luxury space in any situation.    This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.  People will pay for a high level of service, especially in luxury. -Tami Bonnell   Three Things You’ll Lea

Are you going the extra mile to create conditions in which your sellers feel most at ease? The value of safety and security simply can’t be overstated. Today I’ll be sharing the pros and cons of putting homes on the market during this unprecedented time. While there are plenty of things you can do to make sellers feel more comfortable with listing now, it really depends on how motivated they are and how they feel about this particular fact: If they don’t put their home on the market now, there’s a 0% chance it’ll sell; if they do list their home, they have a 50% chance of selling.

In light of the coronavirus outbreak, having an online marketing strategy has become critically important in our business. Today I’ll tell you how to craft a successful online marketing strategy by following a few key steps. First, your listings need to have amazing photos. If their photos are terrible, nothing else matters.

When 2020 began, none of us could have predicted the worldwide shutdowns that would take place. With so many barriers to business as usual, many agents found themselves afraid to connect with clients and have been stagnating as a result.   However, some agents took this time to pivot strategies and connect in new ways, like video, and they’re the ones who will be seeing great results for the foreseeable future.   As more places reopen, those of you who have been using video will need to rethink strategies again. How can you use technology to connect with your database in new, unexpected ways? For those who didn’t take action sooner, how can you rectify that and rekindle neglected relationships?    In this episode, President at eXp Global, Mike Valdes joins me to discuss how to stay afloat in an uncertain market using video technology.    This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series. Seeing each other is invaluable, and that’s what makes video so effective

Hope you are staying healthy and positive. The coronavirus has caused the real estate industry to go digital, and today I’ll educate you on a great digital marketing strategy: the drive-by open house. This is a strategy my team has used in the past to generate more online views, which increases the probability of more qualified showings.

The luxury market can be extremely intimidating, especially for newer, less experienced agents.    The truth is, there’s no ‘one’ way to excel in luxury real estate, and questioning your abilities only stops you from trying in the first place. You have to stop letting fear dictate your actions, but that can be easier said than done.    How can you get over your feelings of self-doubt for good?    In this episode, you’re invited to a coaching call with Keller Williams agent Ruby Goings, a newly-licensed agent (licensed for less than a year) who is determined to make a name for herself in the luxury space but doesn't know how to get started. I break things down for Ruby and give her the blueprint to breaking into luxury.      Position yourself as an expert, because while generalists get paid, specialists get wealthy. -Michael LaFido   Three Things You’ll Learn In This Episode How to grow your confidence:  The best way to feel more self-assured is by expanding your knowledge. Take advantage of edu

Whether you’re a team leader, a broker-owner of a boutique, or a big franchise owner, the importance of having a luxury division that offers agents the best tools and resources can’t be overstated. Having a strong luxury division will help attract top-producing agents, and it will also boost the credibility of a brokerage's brand.  

Real estate professionals are more than just salespeople, we’re community builders and leaders. That means it’s up to us to be there for those who need us. It’s easy to get caught up in the business aspect of real estate, but we have to remember that at its core, real estate is a people’s business. We need to shift our focus towards supporting our communities and approaching from a place of service.  What can we do to show our markets we put their needs first and are interested in more than a sale? How can we step up to the challenge of being pillars of strength? In this episode, Vice President of Business Development at Better Homes and Gardens Real Estate, Joseph Magsaysay shares how to show our communities we care.  This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series. Three Things You’ll Learn In This Episode   The two skills all agents must master:  Relationship building is non-negotiable for top real estate professionals, but we can’t stop there. Agents who

Hope everyone is staying safe out there with the Coronavirus. Have you had trouble converting potential clients into clients in the past? Today I’ll share a solution to this problem. The answer is simple: be more likable. Perhaps you have heard the famous quote from Theodore Roosevelt: "Nobody Cares How Much You Know, Until They Know You Care."  

With so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results. What do agents looking to enter a luxury division need to know before getting started? Have the core elements of the business stayed the same? How can you adapt your strategies to better suit the current reality? There is a lot of uncertainty in our industry, but one thing is certain. Now is the time to pivot. In this episode, Manager of Partnership programs at Realty ONE Group, Taylor Somera shares how to enter and thrive in the luxury space, even in the midst of a pandemic.    This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series. Three Things You’ll Learn In This Episode   Key advice for both veterans and new agents looking to enter the luxury space: Luxury is a niche market, so we have to know exac

10 years ago I retired from my full-time "job" as a high school teacher to focus on my passions and I’ve been an entrepreneur ever since. I’m so excited to share with you my 10-year anniversary of following my passion, luxury real estate, and I want to offer an encouraging message. Isn’t it time you, too, stepped out of your comfort zone and moved on to your goals? Like Mark Twain once said, "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do." 

Many agents are pleasantly surprised at how well the industry has done in spite of COVID-19, but we’re not out of the woods just yet. If we want to safeguard our success throughout the pandemic, there are some adjustments we need to make.   The consumer’s wants and needs have shifted during this time, so it’s never been more important to meet them where they are. What is the COVID-era buyer looking for, and how can agents provide that?   We also need to prioritize our clients’ safety throughout the process. How can we show the consumer their health is our key concern, even as restrictions ultimately ease?   In this episode, President and CEO of Century 21, Michael Miedler shares how to adapt to the times. This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn.   Homebuyers’ priorities are changing, so agents need to adapt their strategies. -Michael LaFido     Three Things You’ll Learn In This Episode:   What homebuyers are looking for today:   Lockdown restrictions h

As a luxury specialist, your goal is to get in front of as many high net-worth individuals and influencers. That is why we’re going to be discussing the LUXE Networking Group, which is a way for agents to get more opportunities to interact with the right people.  

Everyone deserves the opportunity to own a home, but many minority groups like the LGBTQ+ community hold back from homeownership. What’s stopping LGBTQ+ consumers from buying the homes of their dreams? Only 49% of the American LGBTQ+ community own property, compared to the 65% national average. That’s a wide gap, mostly created by safety concerns.  How can real estate professionals create a more inclusive environment for all consumers? Can we help the LGBTQ+ community if we’re not members ourselves?  In this episode, Founder and President of NAGLREP, Jeff Berger shares how we can create safe spaces for minority groups.    When an LGBTQ+ consumer is searching for a home, they need an allied agent to help them. That's the differentiator. -Jeff Berger   Three Things You’ll Learn In This Episode: Those who don’t identify as LGBTQ+ can still create safe spaces for the community by being allies. We don’t need to be part of a group to show compassion.  Joining an inclusive association like NAGLREP helps

When you’re marketing your luxury listings, you’re most likely going to be dealing with both buyer's agents and the buyer. This is why it’s so important that you do everything in your power to ensure that they both have the Ritz Carlton experience when seeing one of your listings. It will involve a few extra questions and a bit more research, but it could be the "experience" that gets them to pick your listing and gets your property sold. For a recent buyer who enjoyed wine and cigars, we made sure they experienced both.    

The industry as we know is undergoing unprecedented changes, but that doesn’t mean we’ll never recover. In fact, we have a chance to come out of this experience stronger than ever before. How has the industry progressed since the start of COVID-19, and what results can we expect to see in the future?  In light of the changes in our world, it goes without saying that we need to rethink how we provide value to our industry and the consumer.  In this episode, Chairman and CEO of T3 Sixty and leading visionary on real estate trends, Stefan Swanepoel shares his thoughts on the future of our industry.    As a collective whole, we have to do the best we can for the industry and thereby serve the consumer to the best of our ability. -Stefan Swanepoel Three Things You’ll Learn In This Episode The importance of considering the shifts Even though we’re still facing COVID-19, the industry has made great strides since the pandemic was first announced. There has been a considerable shift in the way we’ve looked

As an agent, your environment can shape you and your production. That’s why today I'll talk about the importance of surrounding yourself with positive influences. As they say in real estate, it’s all about location, location, location, and you need to get to a place where you can work on your business, be productive, and also be positive. 

There are so many platforms designed to help agents list properties, but often those systems don’t communicate with each other. This means agents end up working harder than they should in the back end. Having systems in place is meant to help businesses run more smoothly. If a system is too complex or isolated, it creates bottlenecks which impacts efficiency in our business. It’s crucial that all the platforms and platforms we use work well together. How does standardization make the process of listing properties easier for agents? How does it benefit our clients? In this episode, CEO of the Real Estate Standards Organization, Sam DeBord joins me to discuss the benefits of open standards in real estate technology.      There is so much real estate technology available to agents, but most of those systems don't speak the same language. The Real Estate Standards Organization exists to create efficiencies for agents. -Sam DeBord   Three Things You’ll Learn In This Episode How to reduce time wasted  W

COVID-19 has thrown us into a crisis market, so we have to be strategic about our next moves. Are there any ‘right’ or ‘wrong’ paths to take as we navigate this uncharted territory? How does our mindset affect our response?   There are so many opposing views on what should or shouldn’t be done during the pandemic, and many real estate professionals are finding themselves unsure of how to respond. Unfortunately, there are no set answers in this time of uncertainty.   How can we move forward strategically in a way that works for our businesses?    In this episode, one of Canada’s top real estate coaches, Kathleen Black joins me to discuss how to respond to a crisis market when there are no clear-cut answers.        We may be in a crisis market, but remember: Life is what drives real estate. -Michael LaFido     Three Things You’ll Learn In This Episode   Now is the time to nurture our databases.  We may not see immediate results, but if we stay in contact with past clients now we will see the f