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Join Adam and Rudi as they talk with Jenn Kunz, Implementation Consultant with Keystone Solutions, as they talk about analytics implementation tips, tricks, and some common pitfalls.  The group drills into things that signal a good or a bad implementation, the mystery of form analysis, and much more. So download this podcast to your favorite [...]

Join Adam and Rudi as they talk with Eric Hansen, Founder and CEO of SiteSpect.  The groups dives right into the need for testing and optimization and the issues that companies tend to struggle with.  The group also provides some insight on where you can go to learn more about optimization and some of the [...]

Join Adam and Rudi as they talk with Christopher O’Donnell, Director of Product Development, Performable.  The team explores what exactly it is Performable does and what lead to Performable being created.   The conversation moves into their unique perspective on web analytics and details some of the success that their customers have had. So download this [...]

Join Adam and Rudi as they talk with  Paul Phillips of Causata and real-time customer intelligence.   Paul provides the team with insight on what exactly Causata is and the business problems that they are helping their clients solve.   The conversation explores the real-time customer intelligence, pulling multi-channel data into a single source, and dives into [...]

Join Adam and Rudi as they talk with Justin Cutroni about the recent changes to Google Analytics.  The conversation reviews the newest features of Google Analytics, how this might translate to a rumored paid version of GA, and what this means for the industry.   The conversation also covers the recent formation of Cardinal Path, a [...]

Join Adam, Rudi, and special guest Michele “Jojoba” Hinojosa talk about the recent Omniture Summit and eMetrics.  The group talks about the key takeaways from the events, the highlights of each conference, favorite sessions, and hopes for the next ones.  The conversation also covers a comparison of the conferences and the different attendees that they [...]

Join Adam and Rudi as they talk to speakers and other attendees at the recent eMetrics out in San Francisco.  Hear directly from our guests about the key takeaways from the conference, reasons you should attend, and even some prognostications about the future of our industry. So download this podcast to your favorite mobile device [...]

Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM.   The conversation dives into who is stealing the sheets in the relationship, to the current happenings within the Web Analytic Association, and more fun as the team talks about the upcoming eMetrics and [...]

Join Evan Lapointe  and the Beyond Web Analytics team as they talk about some of his more controversial and thought provoking blog posts.  The conversation explores these posts and then delves into his wheel house and gets to talking about his SEM SEO skills.   The fun does not stop there as the group also talks [...]

In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame.  The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry.  The conversation also explores how KissMetrics has grown their huge following on twitter and [...]

In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference.  The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years.  The conversation also explores the current state of the Web Analytics Association [...]

In this episode the Beyond Web Analytics team talks with Joe Stanhope, of Forrester Research, about the events of 2010.  The conversation covers mergers, events, and inovations throughout 2010, and then moves to hopes and dreams for the measure industry for 2011. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host:   Joe Stanhope Joe Stanhope is a Senior Analyst [...]

In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform.  The group explores what a Tag Management Platform is, and what types of sites can benefit from utilizing one.  The conversation covers [...]

In this episode, the second in our Career Development Series with IQ Workforce,  the tables are turned on Beyond Web Analytics team as  Corry Prohens asks the team and guest Scott Calise of MTV the tough questions that job seekers and candidates ask him on a daily basis.    Listen in as the podcast explores [...]

In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with the project.  The conversation covers how each member found out about the Analysis Exchange, how the process worked in registering for the project, [...]

In this episode, the first in our Career Development Series with IQ Workforce,  the Beyond Web Analytics team, Jason Thompson,  and Corry Prohens take part in a round table discussion based on the questions posted to the Web Analytics Contractors Facebook page.  The questions tackled this episode are: What web analytics related books are you [...]

In this episode, the first part of a series on tag management & universal tags,  the Beyond Web Analytics team with Josh Manion, CEO of Ensighten about Tag Management Systems and his new company Ensighten.    The group talks about what led to the creation of tag management systems, what it is that differentiates tag management [...]

In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year.   The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test.  The conversation [...]

In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California.  The group talks about how X Change was started and how it has evolved today.  The groups also talks about their favorite sessions, which conversations that will have the most impact, the [...]

In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified,  about the negative press that the web analytics industry has received in recent months.   The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the  Wall [...]