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We wanted to take this opportunity to let all of our great listeners know about a brand new analytics podcast, the Digital Analytics Power Hour.   Tim Wilson, Jim Cain, & Michael Helbling have put together a great podcast and you need to go and check it out!! Go check out their Facebook page to [...]

In this episode, the Beyond Web Analytics team talks about the state of affairs with the podcast, the plans for the future of the podcast, some of the major changes that have taken place the past year, and what the faithful listeners can expect going forward. So download this podcast to your favorite mobile device [...]

In this episode, the Beyond Web Analytics team talks with Eric Peterson & Tim Wilson of Web Analytics Demystified about their recent growth, love of pie charts, & the upcoming ACCELERATE conference in Columbus Ohio. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or [...]

In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards.  The conversation covers how this need for standards came about, what the benefits are, and how companies can make the most of this initiative. So download this podcast to your favorite mobile [...]

In this episode, the Beyond Web Analytics team talks with Michele Kiss & Corry Prohens about the always hot topic of Career Development within the digital measurement industry.  The conversation covers getting into the industry, keeping your skills sharp, and what companies can do to find and retain the top talent. So download this podcast [...]

In this episode, the Beyond Web Analytics team talks with Josh Dreller the Sr Director of Client & Industry Solutions at Visual IQ.  The conversation covers the foundation of Visual IQ, explores their product offerings, and moves into the growing area of attribution. So download this podcast to your favorite mobile device or listen to [...]

In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2012 and what the team thinks that 2013 will hold for the digital measurement industry.   The conversation covers privacy, tag management, mergers, and rampant speculation. Hosts: Adam Greco, Rudi Shumpert, Justin Cutroni [...]

In this episode, the Beyond Web Analytics talks with Adrian Chang of Eloqua.  Adrian and the team explore what Eloqua is, how marketers can benefit from a marketing automation tool, and what exactly an Eloqueen is. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any [...]

In this episode, the Beyond Web Analytics talks with Suhail Doshi, founder of Mixpanel, about the still evolving world of mobile analytics.   The conversation covers the reasons for starting Mixpanel, how some companies are using and reaping benefits from, and what the future holds for the product. So download this podcast to your favorite [...]

In this episode, the Beyond Web Analytics talks with Sam Boonin, VP of Product Engagement at Zendesk, about how Zendesk is using a solution called Totango for Trial Marketing & Lifecycle Marketing.  The conversation covers what Totango does for Zendesk, how it’s helped their marketing efforts, and what the process for the integration was like. So download [...]

In this episode, the Beyond Web Analytics team discusses Adam’s first book, The Adobe SiteCatalyst Handbook.  The conversation covers the motivation behind the book, topics covered and not covered in the book, who can benefit the most from the book, and much much more.  So after you listen to the podcast, run out and get your [...]

In this episode, the Beyond Web Analytics team welcomes new regular host, Justin Cutroni, Analytics Advocate at Google, to talk with Kevin Rogers of Keystone Solutions to talk about the New Google Tag Manager.   The conversation covers the entry into the tag management space, key features, and what the future might hold for this [...]

In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Senior Technology Evangelist at ClickTale.  The conversation covers some of the latest announcements from Clicktale and what they are doing to solve the ever pressing questions surrounding mobile user experience tracking. So download this podcast to your favorite mobile device or listen to the podcast here! If [...]

In this episode, the Beyond Web Analytics team talks with the latest sensation to hit the Digital Analytics industry MC U-neeks and Sweet J from the Hip Hop Analytics super group The Chuck Tees. The group talks about how the group got its start, what inspires them, and what’s next for the Chuck Tees. So [...]

In this episode, the Beyond Web Analytics team talks with Brent Dykes, Director of Consulting at Adobe and now author of Web Analytics Action Hero.  The team talks to Brent about what made him write this book, and what it takes to be an Action Hero in our industry. So download this podcast to your [...]

In this episode, the Beyond Web Analytics team talks with Phil Mui, Group Product Manager of Google Analytics about the introduction of Google Analytics Premium.  The group discusses what lead to the creation of the paid version, the new features and expanded functionality, and what the future may hold for Google Analytics. So download this podcast [...]

In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2011 and what the team thinks that 2012 will hold for the digital measurement industry.   The conversation covers privacy, tag management, mergers, and rampant speculation. Hosts: Adam Greco, Rudi Shumpert Guest Host: [...]

In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about his new book Social Media Metrics Secrets.  The group talks about what sets this book apart from other books on the topic, and how the channel of social media while still evolving is not going anywhere.   The [...]

Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City.   The gang talks about why the conference moved to the NYC, the impact on the flood of new speakers and content, some advice for first timers to the conference, [...]

Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings.  The group discusses what makes up social media, the landscape of product solutions out there, what sets them apart from the competitors in the space, and what the future may hold for the [...]