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In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics.  The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months.  The conversation moves from biggest surprises about the mergers, what the future may hold for IBM [...]

In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search.   The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the [...]

In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and  Communications at  ClickTale about Analyzing Customer Experiences.   The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience  can impact the performance and conversions on your site. So download this podcast [...]

In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors.   The conversation covers the steps and methodology used to evaluate the vendors,  selection process of the vendors to be tested, and the clients role in  the evaluation. So download this podcast to your [...]

In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics.  The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. So [...]

In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo.  The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects.  The conversation talks about the specific issues raised in the Quantivo blog post, and moves [...]

In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics.  The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date.  The group also covers the challenges related to providing to [...]

In this episode, we talk with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics.  The group dives right into what the future hold for new media, and what the role of analytics will be.  From there [...]

In this episode, we talk with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics.   The group discusses the differences between feedback systems and true Voice of the Customer solutions.   The conversation covers how Voice of the Customer can [...]

In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free.   The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites. [...]

In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook.  The conversation explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting [...]

In this episode we talk with Jeff Jordan about video measurement.   We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please [...]

In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam [...]

In this episode we continue our talk with Corry Prohens, President of IQ Workforce.  In the previous podcast we talked about how to find and keep a job in Web Analytics.   In this episode we look at staffing from the perspective of the employers and steps they can take to attract and retain talent. So download [...]

In this episode we are joined by Alex Yoder, CEO of Webtrends.  The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry. So download this podcast to your favorite mobile device or listen to the podcast [...]

In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism.  What it is, why it was developed, and how it can help you with your analytic projects. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for [...]

In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics.  Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download this podcast to your favorite mobile device or listen to the podcast here! If [...]

In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture  Summit 2010. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section [...]

In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics.   We cover steps that job seekers should take when looking for a job and career development activities to help keep and advance their careers. So download this podcast to your favorite mobile [...]

In this episode we talk with Akin Arikan, about building recipes for web analysis.  The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If [...]