60 Second Marketing

College graduation was about three months ago, however some recent Marketing grads aren’t happy w what they learned or more importantly, didn’t learn. Today Sandro goes over a few ways recent grads or anyone looking to break into the world of digital marketing can learn and keep up-to-date on this always-changing profession. Episode 0347 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Does your brand support life, liberty & the pursuit of happiness? Should it? Liz & Sandro welcome their first guest, Jeff Booher, who shares thoughts on if, when & how your small business should target fellow patriots. Episode 0346 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast & Twitter @MarketngPodcast.

In today's Back to Basics episode, Liz explains what online reputation management (ORM) is and why it matters. She also shares some tips to actively make ORM part of your business. Episode 0346 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Attribution is something marketers have long sought out for ROI. Today Sandro goes over what Attribution is, some different methods and all about Facebook's free attribution tool. Episode 0345 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Do small businesses still need a website in 2019? Sandro and Liz discuss this. The answer seems to be less and less. Find out why. Episode 0341 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

In our first back-to-basics episode, Liz covers how to build an email list in 2019. In this series, we'll revisit our early episodes and share the latest and greatest tips for success. Episode 0343 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Facebook is updating its algorithm with something called Click Gap, Instagram Alt Text, Twitter lowers the number of people you can follow per day and more! Episode 0342 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Liz goes over the state of influencer marketing in 2019 and speculates on where this type of marketing might be headed. Episode 0341 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Learn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps. Episode 0340 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

In today's episode, Liz explains what a media room is and three main elements you should include. She also explains what a media room is NOT and why that matters. Episode 0339 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Learn what YMYL & E-A-T mean in the world of Google & why they're so important. Episode 0338 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Should Small Businesses begin to completely ignore Facebook? Sandro and Liz discuss this idea along w some caveats as well as what you may want to focus on instead. Episode 0337 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Today Liz & Sandro share 4 ideas to help your nonprofit grow in 2019! Episode 0336 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

In this episode, Liz shares some recent observations about video ads on Facebook as well as some new best practices you should consider incorporating into your ad campaigns. Liz mentions some Facebook Video Best Practices. You can find those here https://www.facebook.com/business/help/103816146375741 Episode 0335 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Updates for the month of Feb incl FB letting you know who uploaded your contact info for ad targeting, FB Pages can now join groups & making reservations w/o leaving Google! Sandro mentions two stories: - Google Remote Office Clarification - Reserve w Google Services Episode 0334 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Liz shares some of her take-aways from WordCamp US 2018 in Nashville, including what she learned from the founders of the Yoast SEO plugin, how she might re-vamp her digital campaigns, and more. Episode 0333 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Learn about eight FREE tools Sandro & Liz have used & enjoy and how they can help your small business grow! Whether you're on a budget or just want to try something new, there should be something here for you! Episode 0332 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever. Episode 0331 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Today Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can still grow via social. Sandro mentions a great piece by Avinash Kaushik which can be found at https://www.kaushik.net/avinash/top-ten-profitable-marketing-analytics-obsessions/ Episode 0330 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Our first roundup of the new year. Today Sandro talks G Suite price increases, a new Twitter web page, Instagram selling followers, Fyre Festival and a new way to share Facebook Events. Episode 0329 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.