60 Second Marketing

Reviews are once again making news in the world of digital marketing. Today Sandro goes over a couple of news items including a Yelp algorithm update & fake reviews. Sandro mentions two articles incl this Reddit thread: https://www.reddit.com/r/offmychest/comments/abav1z/used_to_work_for_my_cousins_restaurant_and_did_an/ and Yelp's latest update: https://searchengineland.com/what-you-need-to-know-about-yelps-latest-update-dubbed-ghost-309893#.XCzgltR0KlY.twitter Episode 0328 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Recently Liz noticed two articles pointing out the growing dominance of Amazon. They're hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and so much more. Today Liz goes over all of this & discusses what it may mean for your small business. Liz mentions two stories in the podcast: - Amazon, With Little Fanfare, Emerges as an Advertising Giant https://www.wsj.com/articles/amazon-with-little-fanfare-emerges-as-an-advertising-giant-1543248561?mod=searchresults&page=2&pos=11 - New Parents Complain Amazon Baby-Registry Ads Are Deceptive https://www.wsj.com/articles/new-parents-complain-amazon-ads-are-deceptive-1543417201?mod=searchresults&page=1&pos=14 Episode 0327 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https:

Today Sandro goes over a few social & SEO updates incl: Instagram alt text, a new Buffer IG stories creator and zero link results on Google. Episode 0326 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Today we go over Google Messaging for your small business. It's been around over a year, but we just began trying it out. Today we share what we like, don't like & let you know if you should try it. SIDE NOTE: Sandro has checked, and there does not seem to be anything in Google Messaging terms & conditions preventing you from saving the phone numbers that message your SMB & uploading them to FB for a Custom Audience! Episode 0325 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Liz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays. Episode 0324 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset. Episode 0322 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Our final episode recorded from Baldwin Wallace University. Today Liz & Sandro talk to Matt Harris, a marketing major at BW who also has his own video production company. Matt asks questions about marketing his business & shares how he got his first lead spending $7 on a Facebook boost. Episode 0322 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

The second (of three) episode recorded live at Baldwin Wallace University. Today Liz & Sandro talk to Emma Bruno, a marketing student at BW. She shares how she came into marketing, what she likes about the classes & what success looks like after graduation. Episode 0321 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Recorded live from Baldwin Wallace University in front of Tim Marshall's Content Marketing Class, Liz & Sandro discuss using Instagram for your small business holiday campaigns. Special thanks to Tim & his entire class for welcoming us to speak to & record in front of their class. They were fantastic. Episode 0320 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Recently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil? You can view the 30-minute talk at https://sparktoro.com/blog/on-serp-seo-the-infuriating-reality-of-searchs-future/ Episode 0319 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Recently Liz compared two mobile video editors, Ripl & Quik, today she goes over two desktop video editors, Lumen5 and Rocketium. Learn a few of the pros and cons to each and which one she is going to be using in the future. Episode 0318 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

The past month has been a busy one in the search engine world! Today Sandro goes over a few updates including news coming out of Google's 20th anniversary event! Episode 0317 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Liz & her team have recently been working on a few single page sites. Today she goes over some of the pros and cons to having a single page website to represent your small business. Episode 0316 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

You may know about boosting a post or various other ways to advertise on the social media giant. But do you know about Facebook Lead Ads? Today Liz goes over what they are, why you may want to use them and how to set them up. Liz mentions Hootsuite studies. Those can be found here Episode 0315 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

Recently more and more studies are showing small businesses are not keeping up with their Google My Business dashboard. Today Sandro goes over several reasons to check in on this powerful platform. Sandro mentions Google's scheduling and appointment partners. You'll find them here https://www.google.com/maps/reserve/partners Episode 0314 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

So you've got a new website, now what? Today Liz goes over the steps her agency takes after the launch of each new client website. Learn about a few of the things she and her team do. You may want to apply some of these ideas to your own site. Liz mentions a couple of episodes on GMB, you can find those here https://www.themarketingpodcast.net/another-reason-keep-gmb-date/  and here https://www.themarketingpodcast.net/why-small-businesses-need-google-my-business/ Episode 0313 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

We've talked link-building quite a bit in the past. Today Sandro goes over three ways a brand new business can earn its first few links. Episode 0312 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

The term "Drip Marketing" seems to be coming up more and more. Today Liz goes over what someone is referring to when they say Drip Marketing and why the term may not have been as popular as other marketing terms. Episode 0311 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.

There has been a plethora of small SEO updates that wouldn't by themselves make a show so today Sandro goes over a few of these in one full episode. He'll talk copying reviews to your website, Schema's effectiveness, Chrome 69 and more. Episode 0310 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast.