60 Second Marketing

Sandro goes over a recent feature Twitter is testing. One he hopes will come be available to everyone soon. Episode 0172 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

One of the topics Liz & Sandro have debated in the past is, is it worth it to live tweet events like the World Series, Super Bowl, Grammys or Oscars? And if so, what's the best way to approach this? Today Liz helps you come up with the answer that works best for you. Episode 0171 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Dealing w trolls can be tricky, and if you and your small business haven't had to deal w any, consider yourself lucky. Today Liz goes over a few tips to deal w these Episode 0170 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Last week Instagram debuted something new, something that wasn't originally found on Snapchat, a carousel feature. Today Sandro goes over what it is and how it can benefit small businesses. Episode 0169 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

As of one week ago your business can now list job openings to the Facebook news feed! Today Sandro goes over what this may mean for your small business. Episode 0168 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

  Episode 0167 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Liz recently started working w a new client and was presented w something she and Sandro both hear often from potential new clients. Today Liz goes over this and helps allay a common SMB fear over hiring a marketing agency. Mentioned in the podcast is our most popular episode, 3 Things to Consider Before You Hire a Marketing Agency. You'll find that episode here http://60secondmarketing.libsyn.com/3-things-to-consider-before-you-hire-a-marketing-agency-0 Episode 0166 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Our email maven Liz Hersh has been using MailChimp for over seven years. Today she gives us some of the things she loves and dislikes about the service. Episode 0165 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

There are basic things you can do that apply to 99% of your valid online customer complaints. Today Sandro goes over three of them. Episode 0164 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

There doesn't seem to be an end in sight for the growth of video online. Today Liz gives us three tips for creating better videos on your own. Liz references episode 089 The Pros and Cons of YouTube. You can find that episode here at http://60secondmarketing.libsyn.com/the-pros-and-cons-of-youtube  Episode 0163 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

One of the quieter but not so secret things small businesses are using to promote themselves is using brand ambassadors. Today Sandro goes over what a brand ambassador is and what the benefits of using one (or several) can be. Episode 0162 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

On our last episode Sandro shared the best marketing advice he's ever received. Today Liz shares hers. Episode 0161 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Today Sandro is going to share the best marketing advice he's ever received. Monday Liz will do the same! Episode 0160 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Today Liz talks about two ways your SMB should be using email marketing and the benefits of each. Liz mentions episode 136 Why You Need to Segment Your Email Subscriber List, you can find that episode at http://60secondmarketing.libsyn.com/why-you-need-to-segment-your-email-subscriber-list Episode 0159 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Snapchat's parent company Snap, Inc filed Initial Public Offering papers late last month. Today Liz gives us an update on how the company is doing and what to expect for this fast-growing company's future.  Episode 0158 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

There's a lot of thought-power going on at Amazon, Google, Apple, Samsung, Microsoft and every other tech company looking at voice enabled devices over the future of advertising via voice. Today Sandro takes a look at what two options may be for these companies. Sandro references episode 110 How to Prepare Your Business for Voice Search. You can find that episode at http://60secondmarketing.libsyn.com/how-to-prepare-your-business-for-voice-search-0 Episode 0157 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Recently a woman searching for a job in a new town created a chatbot to help her answer the common questions prospective employers and recruiters had. Her efforts have garnered national attention and put a spotlight on chatbots. Today Sandro talks about this shining example and gives more reasons why you should be dipping your toes in the chatbot waters.  Three places you can begin your Facebook chatbot without needing code are: Sequel - https://www.onsequel.com Chatfuel - https://chatfuel.com Botsify - https://botsify.com Episode 0156 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

A few weeks ago Liz gave us reasons to create client profiles. Her client profiles are always evolving, growing and being updated. Today Liz challenges us over the course of the next month to talk to clients and learn from them in order to add/create/complete your client profile.  Liz references episode 134 Why You Need to Create a Client Profile, you can listen to it here http://60secondmarketing.libsyn.com/why-you-need-to-create-a-client-profile Episode 0155 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Service-based businesses face unique challenges. When you're not selling a physical product marketing can be difficult. Today Liz goes over five tips to help you overcome these challenges. Liz references past episodes on reviews, here are three: - How to Ask for Reviews http://60secondmarketing.libsyn.com/how-to-ask-for-reviews - How to Get Yelp Reviews http://60secondmarketing.libsyn.com/how-to-get-reviews-on-yelp - More Reasons You Need Online Reviews http://60secondmarketing.libsyn.com/more-reasons-you-need-online-reviews Episode 0154 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

One of the SEO Sandro's favorite tools is completely free and can help you with your local SEO, it's called the MozBar. Today Sandro goes over some of the benefits and things he loves about this Google Chrome extension. You'll find the MozBar as a free download at https://moz.com/products/pro/seo-toolbar Episode 0153 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.