60 Second Marketing

The fourth biggest holiday of the year in terms of dollars spent is right around the corner. Today Sandro goes over a few facts and ideas to help your small business take advantage of the upcoming holiday.  Episode 0152 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

At this point, social media posts on holidays by brands are abundant and have become pointless to some. Today Liz gives you three tips on how to handle holiday related posts for your small business.  Episode 0151 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

What are the essential services every small business should expect to pay for and if you're doing it DIY, what can you expect to pay? Today Sandro goes over five important ones and what you should budget monthly. Episode 0150 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Have you noticed an uptick in ads on Snapchat? You're not alone. Today Liz goes over some recent announcements in advance of Snap, Inc's possible IPO! Episode 0149 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

In mid-December Google My Business' help forum stated that attributes could now be added to a business listing. You could now add things like "Has outdoor seating" or "LGBT Friendly". Today Azrael talks GMB and urges you to update your attributes. Google My Business Help Blog can be found at https://support.google.com/business/answer/6262887 Episode 0148 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

In the SEO world one phrase is climbing the search world charts like wildfire: "Near Me". Today Sandro goes over a few ways you can and should position your business to take advantage of this search term and find new customers.  Sandro references a couple of link building episodes, you can find them here: How & Why You Should Ask for Links Ep 78 http://60secondmarketing.libsyn.com/how-why-you-should-ask-for-links  and The Importance of Link Building Ep 36 http://60secondmarketing.libsyn.com/the-importance-of-link-building Episode 0147 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

A common question Liz & Sandro are asked is how long should a client wait before seeing results from a marketing campaign. Today Liz goes over the answer and helps you understand why some results appear sooner than others.  Episode 0146 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

When taking on new clients and as part of the discovery process we always inquire about past marketing campaigns. Today Liz gives us insight into what she looks for during this discovery and why it's an important part of starting a client/agency relationship off right.  Episode 0145 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

For some, as marketers our answer to every marketing problem is Facebook. Today Liz takes umbrage w this maxim. Episode 0144 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

There are a lot of great features within Google Maps that your business can be taking advantage of. Today Liz shares and experience and Sandro gives us three things to help with your Google Maps visibility. Sandro mentions Google My Business, you'll find that at https://business.google.com Episode 0143 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

What's a social media channel where your posts have a shelf life hundreds of times longer than Facebook and Twitter? Today Sandro goes over the basics of Pinterest and how it may be able to help your small business grow! Episode 0142 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

A few weeks ago Liz answered the question why you should be using specific landing pages instead of your home page to greet potential new clients. Today Liz goes over a few elements of a good landing page. Liz references ur episode 103 'Why You Should Be Using Landing Pages'. You'll find that episode at http://60secondmarketing.libsyn.com/why-you-should-be-using-landing-pages Episode 0141 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Local SEO guru Mike Blumenthal recently published findings that show being listed on top ten lists from review sites can help with search engine results. Sandro talks about these findings today. Episode 0140 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

If you're sending out emails regularly through third party companies like Constant Contact or Mailchimp you need to make sure your emails are landing in your subscribers' inboxes. Today Liz goes over a few tips to make sure your emails are less likely to be marked spam. Episode 0138 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Those of us in the SEO world have a love/hate relationship w the bounce rate. Today Sandro gives a primer on what it is, where you can find it and how it can help your marketing efforts. Episode 0137 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

  Episode 0136 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Recently Google launched a test that allows people to message businesses directly from Google's search results. Will messaging SMBs be as common as calling them? Sandro explains. Episode 0135 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

A client or customer profile is a written description of your ideal buyer. Today Liz goes over why you should create a profile of the person you want calling upon your business all day, every day. Episode 0134 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Happy 2017! We're back w all new episodes to help your small business grow. Today Sandro goes over something FB users, investors and advertisers are all keeping an eye on, its ad load. Is facebook reaching peak ad load? Episode 0133 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Liz and Sandro are on vacation so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our 6th most popular episode: The Power of Digital Media The ways in which you can target and reach your ideal clients are rapidly expanding. In today's chat, Liz and Sandro talk about how your online behavior is tracked and how marketers use this data. Episode 068 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.