Sinopsis
Liz Hersh and Sandro Galindo provide daily commentary on all things digital marketing including social media, websites, reputation management, seo and more all in the time it takes for you to order a cup of coffee. Liz is founder of Hersh PR & Marketing http://hershpr.com and Sandro is co-founder of Shoreway Media http://shorewaymedia.com
Episodios
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3 Things to Consider Before You Hire a Marketing Agency
30/12/2016 Duración: 03minLiz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our MOST popular episode: 3 Things to Consider Before You Hire a Marketing Agency. There are a lot of SEO & Digital Marketing agencies out there, all looking for new clients. Sandro gives you three things to ask these agencies when you're approached by one. Episode 0118 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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6 Ways to Grow Your Instagram Following
29/12/2016 Duración: 02minLiz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our 2nd most popular episode: 6 Ways to Grow Your Instagram Following Recently we gave you 5 ways to grow your Snapchat following, today Sandro goes over a few ways to grow your Instagram following. Sandro mentions Hashtagify. You can find it at http://hashtagify.me/ And he mentions Episode 99, 5 Ways to Grow Your Snapchat Following. You'll find it at http://60secondmarketing.libsyn.com/5-ways-to-grow-your-snapchat-following Episode 0115 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Why Use Twitter Polls
28/12/2016 Duración: 02minLiz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our 3rd most popular episode: Why Use Twitter Polls? Have you ever seen or taken a Twitter poll? There are some pretty fun ones out there with good engagement. Today Sandro explains what a Twitter poll is and why you may want to dip your toe in the waters of these questionnaires. Episode 0071 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Why Email Subject Lines Matter
27/12/2016 Duración: 02minLiz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. Today we have our 4th most popular episode to date Why Email Subject Lines Matter. Does your small business regularly send out emails to your customers (HINT: you should be!). If so you may be wondering why some emails have higher open rates than others. Today Liz shares some of her email marketing expertise to talk about email subject lines and why they matter. Episode 070 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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The Pros and Cons of Snapchat
26/12/2016 Duración: 03minLiz and Sandro are on vacation this week so they're proudly presenting their most popular episodes ranked by the number of downloads. First up is our 5th most popular episode The Pros and Cons of Snapchat. This was our eighth episode and we were still pretty new at this podcasting thing. We hope you enjoy. We love Snapchat. We present a few reasons you should too! Along w some reasons you may want to hold back. We'll also give you a tip that can help your business on this growing platform. Episode 0008 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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How to Create a Downloadable Offer
23/12/2016 Duración: 02minYesterday Liz told us why downloadable content is so important. Today she shares insight on how to effectively build a downloadable offer. Liz references our Episode 046 What Is Email Marketing Automation? You can find that episode here http://60secondmarketing.libsyn.com/what-is-email-marketing-automation Episode 0132 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Why Your Website Should Have a Downloadable Offer
22/12/2016 Duración: 02minYou can have the best looking website on the internet, but if it isn't converting traffic into leads then it isn't doing its job. Today Liz tells us how downloadable offers can help turn visitors into leads. Episode 0131 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Using Text in Facebook Ads
21/12/2016 Duración: 02minYesterday Sandro gave warnings on using too much text in FB images and image ads. Today Liz gives us a scenario where a lot of text did wonders for her client. Episode 0130 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Using Facebook's Text Overlay Tool
20/12/2016 Duración: 02minWhether you knew it or not Facebook judges your ads and possibly your posts on how much text is in the images you use. Today Sandro discusses FB's Text Overlay Tool. You can find it here https://www.facebook.com/ads/tools/text_overlay Episode 0129 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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How to Optimize Your Facebook Posts
19/12/2016 Duración: 02minSandro and Liz have created thousands and thousands of posts for Facebook on behalf of their clients. Today Sandro shares something he has noticed over time that could help spread your posts a little further. Episode 0128 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Facebook's Plan to Defeat Snapchat
16/12/2016 Duración: 02minFacebook announced a plan to put a camera right into its app. Today Liz discusses the repercussions this could have on Snapchat. Episode 0127 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Social Media Trends for 2017
15/12/2016 Duración: 02minAs we wrap up 2016 Liz takes a look ahead & talks about some of the trends that will shape social media & small business marketing. Episode 0126 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Chatbots 101
14/12/2016 Duración: 02minWhat is a chatbot and why are they one of the current hot topics in digital marketing? Sandro gives a primer on this exciting digital tool for your small business. Episode 0125 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Guest Blogging 101
13/12/2016 Duración: 02minIn addition to link-building, guest blogging is good for a number of things. Today Liz goes over some of the benefits to writing the occasional guest blog. Episode 0125 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Facebook Metrics Round Three
12/12/2016 Duración: 02minFor the third time since September, Facebook announced errors to some of its reporting. Sandro breaks down the numbers and explains why they matter. Episode 0124 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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3 Recent Updates to Instagram Stories
09/12/2016 Duración: 02minInstagram has made some updates recently to its Stories feature. Today Sandro goes over them and their potential benefits to your small business. Episode 123 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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3 Benefits of Using Facebook Events
08/12/2016 Duración: 02minIf you're wondering whether or not to use FB Events to help promote your next event, wonder no more. Today Liz gives us three reasons you should focus on Facebook to spread the word on your upcoming gathering. Episode 122 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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An Update on Facebook's Organic Reach
07/12/2016 Duración: 02minIf you think you're seeing changes in some of your Facebook Insights, you're not alone. Today Sandro explains some of the updates FB is making to its reporting on organic reach and videos viewed to 100%. Episode 121 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Instagram Stories for Business
06/12/2016 Duración: 02minInstagram has over 500 million users. One of its newer offerings is Instagram Stories. Today Sandro goes over some of the reasons why your small business may want to jump on board the IG Stories train if you haven't already. Episode 120 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Pros and Cons of Website Popups
05/12/2016 Duración: 02minOne of the most controversial website elements is the pop-up call to action. Today Liz the love/hate relationship you, your audience and even Google has with pop-up ads. Episode 119 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.