Sinopsis
Liz Hersh and Sandro Galindo provide daily commentary on all things digital marketing including social media, websites, reputation management, seo and more all in the time it takes for you to order a cup of coffee. Liz is founder of Hersh PR & Marketing http://hershpr.com and Sandro is co-founder of Shoreway Media http://shorewaymedia.com
Episodios
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3 Things to Consider Before You Hire a Marketing Agency
02/12/2016 Duración: 02minThere are a lot of SEO & Digital Marketing agencies out there, all looking for new clients. Sandro gives you three things to ask these agencies when you're approached by one. Episode 118 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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An Update on Facebook Events
01/12/2016 Duración: 02minFacebook recently unveiled a new app dedicated to all of the events happening in your area created and shared through FB. Today Sandro gives us tips and ideas on how to best optimise your next event! Episode 117 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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What is Facebook Marketplace?
30/11/2016 Duración: 02min450 million people were visiting buying/selling groups on FB every month. Because of this FB decided to create a new area where people can buy and sell to people within 100 miles. Today Sandro goes in depth with this new FB feature. Episode 116 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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6 Ways to Grow Your Instagram Following
29/11/2016 Duración: 02minRecently we gave you 5 ways to grow your Snapchat following, today Sandro goes over a few ways to grow your Instagram following. Sandro mentions Hashtagify. You can find it at http://hashtagify.me/ And he mentions Episode 99, 5 Ways to Grow Your Snapchat Following. You'll find it at http://60secondmarketing.libsyn.com/5-ways-to-grow-your-snapchat-following Episode 115 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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How to Use Twitter Moments
28/11/2016 Duración: 02minTwitter Moments are finally being rolled out to everyone. Why should you care? Today Sandro what they are and why you may want to consider putting them into your marketing toolbox. Episode 114 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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How to Pick a WordPress Theme
23/11/2016 Duración: 02minIf you're ready to launch (or re-launch) your website with WordPress, then you'll need carefully consider the look and feel of your new site. Before you start sorting through the thousands of options available, make sure you consider the tips in this episode. This has been Liz's go-to site for finding themes: http://www.templatemonster.com/#gref Also here are links to past episodes 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563 98 Pros and Cons of Wix http://directory.libsyn.com/episode/index/id/4795084 104 Pros and Cons of Weebly http://directory.libsyn.com/episode/index/id/4795146 107 Pros and Cons of Squarespace http://60secondmarketing.libsyn.com/the-pros-and-cons-of-squarespace Episode 113 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering yo
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How to Write Catchy Email Subject Lines
22/11/2016 Duración: 02minEmail is still one of the best ways to reach a loyal audience and generate sales. One way to be smart about your email marketing strategy is through email subject lines. Today Liz shares three ways to improve your subject lines. Episode 112 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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The Power of Keywords
21/11/2016 Duración: 02minKeywords are a powerful tool as every social media outlet has its own search function and they rely on your input to serve results for search queries. Today Sandro asks us to think outside the box with keywords. Episode 111 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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How to Prepare Your Business for Voice Search
18/11/2016 Duración: 02minSandro talks about the coming voice-search wars and tells you how to prepare your small business no matter who wins. Episode 110 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Why You Need to Repost on Instagram
17/11/2016 Duración: 02minToday Liz talks about why you should be reposting on Instagram. She'll give us a few pros and one con to this marketing technique. Episode 109 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Brands That Are Killing it w Instagram Stories
16/11/2016 Duración: 02minLiz talks Instagram Stories and shares examples of a few brands doing exceptional work w this medium. Episode 108 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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The Pros and Cons of Squarespace
15/11/2016 Duración: 02minThe fifth of five episodes in our series on website design options. Today Sandro discusses what may be the most powerful and expensive of the Software as a Service (SaaS) options for building your website Squarespace. The previous episodes in this series: 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563 98 Pros and Cons of Wix http://directory.libsyn.com/episode/index/id/4795084 104 Pros and Cons of Weebly http://directory.libsyn.com/episode/index/id/4795146 Episode 107 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Are Coupon Sites Still Relevant?
14/11/2016 Duración: 02minRecently Groupon purchased Living Social. Is this once booming industry still relevant? Liz talks coupon sites in today's episode. Episode 106 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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So You've Created a Facebook Business Page, Now What?
11/11/2016 Duración: 02minSo you've joined the millions (approx 42 million) of businesses and brands w Facebook Business Pages. Congratulations! Now what? Today Sandro goes over a few of the things you should do whether you're launching a new FB page or want to check to make sure everything is copacetic with your current one. Episode 105 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Pros and Cons of Weebly
10/11/2016 Duración: 02minThe fourth (of five) in our series of episodes on website design options. Today Sandro goes over another Software as a Service (SaaS) option: Weebly. 85 The Best Website Options for Small Businesses http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713571 86 Pros and Cons of Wordpress http://directory.libsyn.com/episode/index/show/60secondmarketing/id/4713563 98 Pros and Cons of Wix http://directory.libsyn.com/episode/index/id/4795084 Episode 104 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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Why You Should Be Using Landing Pages
09/11/2016 Duración: 02minIf you're running a digital marketing campaign, where are you sending those clicks? Today Liz goes over the importance of using landing pages. HINT: They're not your home page anymore. Episode 103 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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How to Use Social Media Marketing During Your Event
08/11/2016 Duración: 02minSo it's the day of your event, now what? Today Sandro gives you a few tips to keep in mind to be better prepared for the day of your big event. Episode 102 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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How to Prepare Your Business for Voice Search
07/11/2016 Duración: 02minVoice search is in its early days. There's Alexa, Siri, Google Voice Assistant and many others here and on their way. Today Sandro goes over how to prepare your small business for the coming voice search wars so no matter which company comes out on top, you win. Sandro mentions three items: Walt Mossberg's column on Siri: http://www.theverge.com/2016/10/12/13251068/walt-mossberg-apple-siri-is-dumb Citations through Yext http://www.yext.com/products/listings/ Citations through Moz https://moz.com/local/search Episode 101 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.
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What Does It Really Take to Get to the Top of Google
04/11/2016 Duración: 02minHappy 100th Episode to us! Getting to the coveted top of the Google Search Engine Results Page (SERP) is not easy. Basic Search Engine Optimization (SEO) practices are not enough anymore. Today Liz shares three things you should be doing consistently to get there. Liz also mentions previous episodes we've done on link building. Here are three and links to find them: Ep 36 The Importance of Link Building http://60secondmarketing.libsyn.com/the-importance-of-link-building Ep 37 Building Links Through Media Sources http://60secondmarketing.libsyn.com/building-links-through-media-sources Ep 78 How & You Should Ask For Links http://60secondmarketing.libsyn.com/how-why-you-should-ask-for-links Episode 100 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMkt
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5 Ways to Grow Your Snapchat Following
03/11/2016 Duración: 02minSnapchat's growth has been nothing short of a social media sensation. However, one thing we all wish were easier to do is to find new people to follow and have people find us. Today Sandro goes over five ways to help people find your small business on Snapchat. Episode 099 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.