60 Second Marketing

Today Sandro has four social media updates for you incl updates on Instagram's mute feature, Google Q&A and a 3rd party Twitter app appeal. We also reference a past episode on Google Q&A found at https://www.themarketingpodcast.net/481-2/ Episode 0289 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Liz goes over the all-important General Data Protection Regulations that will be enforced as of May 25, 2018 and how it may affect your business. Liz references a webinar she learned a lot from and you can find it at http://www.damselgoesbare.com/gdprreplay Episode 0288 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Sandro goes over why it's important to have testimonials on your site & how to go about securing your first few! Episode 0287 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Liz goes over email list segmentation incl what it is, how to begin doing it and why it's important! Episode 0286 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Sandro goes over three recent updates to Snapchat incl all new Snap Spectacles, the effects of the GDPR & unskippable ads. Episode 0285 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Liz & Sandro discuss their name change & why they had to rebrand from 60 Second Marketing! Episode 0284 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Liz & Sandro go over a few of the changes Instagram & Twitter have made due to privacy concerns. In addition they briefly talk the GDPR law that takes affect May 25th in the European Union. Sandro mentions Audiense which can be found at https://audiense.com/ Episode 0283 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Liz & Sandro go over some of the recent changes to Facebook's robust Ads Manager & how it may affect your small business' marketing efforts. Episode 0282 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Liz & Sandro recap the recent Facebook & Cambridge Analytica news. They also discuss your personal online privacy and the way marketers use data you may now realize is being monitored & stored. Sandro mentions a tweetstorm by Dylan Curran found here https://twitter.com/iamdylancurran/status/977559925680467968 Liz mentions two Wall St Journal videos. You can find them here: https://www.wsj.com/video/the-key-to-understanding-facebook-current-crisis/A759E5F4-C3F0-49F1-A89A-CD656A90E511.html https://www.wsj.com/video/series/joanna-stern-personal-technology/why-it-feels-like-facebook-is-listening-through-your-mic/AAB3CF21-F765-4C6A-920A-FB2DA950288E Episode 0281 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPo

Sandro & Liz go reiterate why you should be updating your Google My Business (GMB) profile and discuss an exciting new development in the Google Q&A portion of GMB. Sandro mentions our Google Q&A episode which can be found here http://60secondmarketing.libsyn.com/overview-of-google-posts Episode 0280 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Liz & Sandro go over four tidbits that wouldn't make up for their own episodes but are important enough for you to know about. They'll go over Google Chrome's Mute Site feature, LinkTr.ee, Instagram's feed and Google Offers. Sandro mentions episode 0237 'Overview of Google Posts' that you'll find at http://60secondmarketing.libsyn.com/overview-of-google-posts. He also points out a client's instagram using Link Tree. You'll find that here https://www.instagram.com/cedarleetheatre/ Episode 0279 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Two weeks ago Google shook up the search world by testing searches that displayed zero results, or no link results, only answers. Today Liz & Sandro discuss this development & what it may mean for your small business. Two stories and a tweet referenced in today's episode can be found: - https://searchengineland.com/google-search-results-page-displays-answer-without-search-results-294076 - https://www.seroundtable.com/google-zero-search-results-feedback-25414.html - https://twitter.com/dannysullivan/status/976189073474846730 As well as our episode 274 No Click Searches found here http://60secondmarketing.libsyn.com/website/no-click-searches Episode 0278 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Recently Liz had a brand new client w a brand new website begin to wonder why she wasn't appearing anywhere on Google. Today Liz & Sandro go over reasons why new websites may not automatically be appearing anywhere on search engines and what it takes to finally begin to rank. We reference episode 82 'So You've Launched a Website, Now What?' and you can find it at http://60secondmarketing.libsyn.com/website/so-youve-launched-a-new-website-now-what And we also referenced our episode Google Search Console 101 which can be found at http://60secondmarketing.libsyn.com/website/google-search-console-101-0 Episode 0277 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Liz & Sandro discuss the reasons you may want to send out emails to your base more often or less often. Liz mentions a past episode on how to improve your email open rates. You can find that episode here http://60secondmarketing.libsyn.com/why-email-subject-lines-matter Episode 0276 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Sandro goes over a comparison of three powerful SEO tools: Moz, SEMrush and Ahrefs. He discusses pros & cons for each. You can find them at: https://moz.com https://ahrefs.com https://www.semrush.com Sandro also references episode 153, Intro to the Moz Bar found here http://60secondmarketing.libsyn.com/size/25/?search=mozbar Episode 0275 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

A recent blog post by Rand Fishkin, founder of Moz and new startup SparkToro talked about the rise of the no-click search. Today Liz & Sandro discuss what the research says and what it may mean for the future of search. Sandro & Liz mention our past episode on Google Q&A and you can find it here http://60secondmarketing.libsyn.com/website/googles-new-qa-feature and find Rand's blog post discussed in this episode here https://sparktoro.com/blog/seo-opportunity-growing-shrinking/ Episode 0274 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Recently Sandro has been hearing more and more about customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV). Today he & Liz go over what it is, how you can find it and why it's important. Episode 0273 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Since we've been gone for four months, much has happened in the world of social media. Today Sandro updates us on three of those happenings including stricter organic reach numbers from Facebook, a new bookmarking option from Twitter & the end to automated tweeting of the same tweet to multiple accounts. Episode 0272 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

We're back! After a four month hiatus and a rebranding effort (that is actually still underway) we are back and dive right in. Today Liz talks about the infamous Snapchat update. Episode 0271 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

We can hardly believe it's already November. The holidays are right around the corner. Today Liz gives us a few tips to help you plan & prepare for the 2017 holiday season. Episode 0270 Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng