60 Second Marketing

Google has been saying for years that websites need to be secure, that is, have an SSL certificate. It's the reason some sites begin w https:// instead of http:// Today Sandro goes over what this means, what may happen if you don't upgrade and how to upgrade if you haven't already. Episode 0269 Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

If you're looking for a new way to engage w your fans on Instagram, we have good news for you. Instagram has added polls to their Stories features. Today Liz goes over what they are and how they can help your small business! Episode 0268 Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

If you have listened to this podcast over time you'll know Sandro loves marketing events online. Recently he's noticed a few changes to the way FB handles events and today he goes over those changes and how they may help your small business' events! Episode 0267 Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Facebook has rolled out an alternative news feed they're calling Explore. it's slowly rolling out to everyone. Liz goes over what you'll see inside this new option from Facebook. You can go to https://www.facebook.com/explore to check it out! Episode 0266 Have a question? Email us liz@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Recently Sandro has had the opportunity to work more & more w the FB pixel & today he shares some of the things he's seen it do & implores all small businesses to install it regardless of what you do! Episode 0265 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

The new 60 Second Marketing website is built on WordPress. It's Sandro's first site built on the platform (as we've mentioned in past episodes). Recently the site was down for five days all due to a tiny plug in. Today Liz goes over something Sandro did not know, that one plug in can take down your entire website! Episode 0264 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

A few weeks ago we did a Link Building 101 series, today Sandro gives a few more tips on this important SEO tool. Sandro mentions his past series Link Building 101. You'll find all three of those episodes at the following links: - http://60secondmarketing.libsyn.com/link-building-101-part-1 - http://60secondmarketing.libsyn.com/link-building-101-part-2-0 - http://60secondmarketing.libsyn.com/link-building-101-part-3 Episode 0263 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Today Liz continues her series on customizing your message for various social media channels. Today she covers Google+. . .. that was NOT a typo, yes, she's covering Google Plus! Episode 0262 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Last week Facebook decided to combine both its Ads Manager & Power Editor. Today Liz goes over what this means and some of the benefits of this merge. Episode 0261 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Welcome back to 60 Second Marketing! We are back after a brief hiatus! Recently FB stopped letting marketers edit the picture, headline and descriptions of link previews! This is kind of frustrating for many of us, but today Sandro goes over a couple of ways to continue to do this (at least for the time being) and also goes over why Facebook decided to do this. Episode 0260 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Google has debuted a new feature, a crowd-sourced and business-sourced Q&A section to your small business' Google listing. Today Sandro goes over what it is, what you can do with it and more importantly, what you SHOULD be doing with it.  Sandro discusses Mike Blumenthal's post 11 Tips to Optimize for Google Q&A. You can find that post here http://blumenthals.com/blog/2017/08/13/11-tips-to-optimize-google-q-a/ Ep 259 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Today we have a continuation of Liz's journey to a new website. Specifically she's talking about the message she wants her website to send and asks a monster of a question. Episode 0258 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Recently Facebook announced an expansion of its Craigslist-like Marketplace in terms of its offerings and who can sell on it. Sandro goes over the recent updates and what Facebook's overall goal may be. Sandro mentions Ep 116 which can be found here. http://60secondmarketing.libsyn.com/what-is-facebook-marketplace Episode 0257 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Recently Facebook announced your website's speed matters. Specifically, they said if your website loads quickly on its mobile app, the link to your webpage might appear higher in your feed. Sandro goes over some of the specifics and how to check & optimize your site. Sandro mentions two lists Facebook offers to help check your site speed and also to help make your site faster. You'll find those here https://media.fb.com/2017/08/02/best-practices-to-improve-mobile-site-performance/ And he also mentions the actual blog post Facebook put out announcing the need for speed. You'll find that here https://newsroom.fb.com/news/2017/08/news-feed-fyi-showing-you-stories-that-link-to-faster-loading-webpages/ Episode 0256 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60Se

With most clients it's tough to secure enough content for a website. Recently Liz had the opposite problem, a client provided an overwhelming amount of content. In today's episode Liz discusses the potential perils of overwhelming a potential customer w your website. Episode 0255 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Liz & Sandro have spoken many times about the importance of keywords and why they matter. Today Liz goes over the basics of keyword research. Liz mentions Moz in the episode which you can find at http://www.moz.com and also mentions two of our previous episodes, Eps 111 The Power of Keywords found here http://60secondmarketing.libsyn.com/the-power-of-keywords and Ep 94 The Importance of Keywords found here http://60secondmarketing.libsyn.com/the-importance-of-keywords Episode 0254 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Sandro has two updates on our show today. The first is that 60 Second Marketing has a NEW website! The second being, what he's learned creating this new website, his first using WordPress. Sandro mentions Ep 232 "New to Wordpress?" You can find it here http://60secondmarketing.libsyn.com/new-to-wordpress Episode 0253 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Today Liz poses a question about a trend she has recently noticed. One where companies and brands are posting more about themselves and sharing third party content less and less. Are companies doing more overt selling today and less engaging w their fans? What are you noticing and what are you doing for your small business?  Episode 0252 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Sometimes marketing professionals forget that not everyone knows our "lingo". Today Sandro goes over a common way for marketers to test campaigns and hopes to inspire you to try this testing for your own SMB marketing. Episode 0251 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Liz answers a common question small businesses have when starting out w their email marketing campaigns and goes over what to do to help you avoid a high bounce rate. Episode 0250 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng