Sinopsis
Liz Hersh and Sandro Galindo provide daily commentary on all things digital marketing including social media, websites, reputation management, seo and more all in the time it takes for you to order a cup of coffee. Liz is founder of Hersh PR & Marketing http://hershpr.com and Sandro is co-founder of Shoreway Media http://shorewaymedia.com
Episodios
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When to Outsource Your Marketing Part 2
28/04/2017 Duración: 02minYesterday Liz provided a simple formula to use when considering outsourcing your marketing. Today she goes further w three things to think about when delegating or outsourcing your marketing. Episode 0209 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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When Should You Outsource Your Marketing - Part 1
27/04/2017 Duración: 02minToday Liz helps answer a very tough question, one many small businesses face at one time or another. Episode 0208 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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Twitter Lists Part 2
26/04/2017 Duración: 02minPart two of Sandro's tips & ideas on how to use Twitter Lists to help your small business grow! Episode 0207 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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Twitter Lists Part 1
25/04/2017 Duración: 02minSandro loves Twitter and loves Twitter lists almost as much. Today he goes over reasons why and how you can use lists to effectively manage your fans and followers. Part one of a two-part series. Episode 0206 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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How Many Email Subscribers Are Enough?
24/04/2017 Duración: 02minMany times small businesses are intimidated by the number of subscribers other SMBs have. Today Liz talks about the most important number of subscribers, the one that's right for you. Episode 0205 A few email marketing episodes from the past you can listen to incl: How to Write Catchy Email Subject Lines (Ep 112) http://60secondmarketing.libsyn.com/how-to-write-catchy-email-subject-lines Email Marketing Metrics You Should Be Tracking (Ep 97) http://60secondmarketing.libsyn.com/email-marketing-metrics-you-should-be-tracking How to Choose an Email Marketing System (Ep 95) http://60secondmarketing.libsyn.com/how-to-choose-an-email-marketing-system-0 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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Who Should Be Using PPC?
21/04/2017 Duración: 02minOne week ago Liz answered the question: What is PPC? Today she goes over who should be using it and when you may want to consider it putting this marketing tool to use. Episode 0204 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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What Is an Impression?
19/04/2017 Duración: 02minHeading back to a few basics, today Sandro goes over what an impression means in terms of social media insights. Episode 0203 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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What Is Negative SEO?
18/04/2017 Duración: 03minMany people know what SEO (Search Engine Optimization) is, but not as many know what negative SEO is. Today Sandro explains & lets you know if it's something you should be worrying about. Episode 0202 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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3 Things You Need for a Successful Marketing Campaign
17/04/2017 Duración: 03minBefore you go all in on a marketing campaign there are a few things you really need to think about. Today Liz outlines three of those. Episode 0201 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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What is PPC?
14/04/2017 Duración: 03minEarlier this week someone asked Liz what PPC stands for. Sometimes we marketers just assume everyone knows our acronyms and jargon. Today Liz explains what PPC is. Episode 0200 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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Not About the Bots
13/04/2017 Duración: 02minMuch has been made over the past two years about bots and how they may be the future for companies in terms of customer service and sales. However the reality isn't as bright. Today Sandro explains why many are not about the bots. Episode 0199 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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How to Get Reviews on Google
12/04/2017 Duración: 02minReviews are becoming more and more important in terms of search engine ranking. Yelp isn't the only big name in the world of reviews, now Google is also stepping up. Today Liz goes over a few ways to help you step your Google review game up! Episode 0198 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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What Is the Internet of Things?
11/04/2017 Duración: 02minMuch is being made these days about the internet of things, or you may have seen its abbreviation IoT. Today Sandro goes over what it is and what it potentially means for your SMB. Episode 0197 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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What Is the Facebook Audience Network?
10/04/2017 Duración: 02minWe continue to dive into all the features available within the Facebook ad platform. Today Liz goes over the Facebook Audience Network. Episode 0196 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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How Quickly Should Your Agency Respond?
07/04/2017 Duración: 02minOne complaint Liz often hears from prospective clients is in relation to the response time of their current marketing consultant. Today Liz goes over what you should expect from your agency / consultant. Episode 0195 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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3 Recent Twitter Updates
06/04/2017 Duración: 03minLast week Twitter introduced three updates, two small ones and one big one. Each affect your small business. Today Sandro goes over all three. Episode 0194 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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Adwords vs Adwords Express
05/04/2017 Duración: 03minToday's episode is from a question one of our followers, Jim Gepperth had for us. He tweeted us asking what's the difference between Adwords & Adwords Express. Today Liz tackles this question. Thanks for the question Jim! You can find him online at @JimGepperth on Twitter and http://mylifedjonline.com Episode 0193 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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Instagram's Recent Updates for Businesses
04/04/2017 Duración: 02minLast week Instagram announced it has 1 million active advertisers. To celebrate they announced the goal of becoming more of “a primary storefront for your business,” Today Sandro explains what they mean & what they're bringing to the table for your SMB. Episode 0192 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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Is Facebook Approaching Peak Ad Space?
03/04/2017 Duración: 03minRepeat episode today! One of our more popular episodes of 2017: Sandro goes over something FB users, investors and advertisers are all keeping an eye on, its ad load. Is facebook reaching peak ad load? Episode 0133 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng
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The Future of Ads in Voice Search Part 2
31/03/2017 Duración: 02min2 weeks ago Google Home users awoke to an unsolicited notification, letting them know the new Disney film debuted that evening. Google says it wasn't an ad but most don't believe them. Today Sandro goes over the ripple effect of this Disney/Google partnership. Episode 0191 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng