60 Second Marketing

Recently a friend of Sandro's published a paperback book on ways to enjoy nature in the city. She asked for help promoting the book locally. Today Sandro goes over the advice he gave her that could help you promote your own products in your area.  Episode 0229 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

A big part of SEO is link-building. But did you know not all links are created equal? Today Sandro goes over the difference (and it's an important one) between follow and no-follow links.  Episode 0228 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Recently Google announced its web browser Chrome, would have a web blocker installed. Today Liz goes over what this may mean for you.  Episode 0227 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Recently, author & Facebook COO Sheryl Sandberg paid a visit to Cleveland. Liz & Sandro went to hear her speak at Cleveland Clinic. They each learned a lot and today Liz shares a few specific things she took away from Ms Sandberg's talk.  Episode 0226 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

As Liz continues her journey to a new website, she answers a common question: How often should you overhaul your company's website?  Episode 0225 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

School may be barely out for most students but it's already time to start thinking about the Back-To-School shopping season! Today Sandro goes over some of tips to help make this a profitable time for you. Episode 0224 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Last week, Liz & Sandro were speaking to the CEO of a company selling smart home services. He told us how changing two simple words helped more than triple conversions on his sales funnel. Today Liz talks about this case and why you may want to seek occasional outside advice on your marketing! Shout out to Sean at https://www.properaccess.com ! Episode 0223 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

A follow up to Liz's episode 163 titled '3 Things You Need to Film Better Video on Your Own' Liz goes over a few more things to keep in mind when doing video marketing.  You can download and listen to Episode 163 at http://60secondmarketing.libsyn.com/3-things-you-need-to-film-better-video-on-your-own Episode 0222 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Liz is embarking on a journey to a new website. Today she talks about the beginning of this journey and what she hopes to accomplish. She'll also be updating us along the way in future episodes! Liz mentions Episode 93 in today's show. You can listen to it and learn more at http://60secondmarketing.libsyn.com/what-to-do-before-a-website-redesign Episode 0221 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Sandro goes over the four options you have to broadcast live video today: YouTube Live, Instagram, Twitter/Periscope and Facebook Live.  Episode 0220 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Episode 0219 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Yesterday Liz went over key numbers to know before setting your budget, today she talks about how to set your budget if you're in growth mode (a new company) or an established company w established clients/customers.  Episode 0218 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

One of the questions Liz gets asked often is how should an SMB set up its marketing budget. Today Liz goes over some of the key numbers you need to know. Part one of a two part series.  Episode 0217 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Google is stepping up its events game by adding events to search results. Today Sandro goes over the recent changes Google made and how it can benefit you! Sandro mentions two links:  Google's Events Overview: https://developers.google.com/search/docs/data-types/events Generate Schema easily for your event at https://www.jamesdflynn.com/json-ld-schema-generator/ Episode 0216 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Five months ago Sandro talked about Facebook approaching peak ad load. Last week FB discussed it on its earnings-call. Today Sandro goes over this new update and what to expect. Episode 0215 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

News broke last week that Snapchat was finally debuting its self-serve ad platform. Will it help catapult its fortunes in the way Instagram's similar platform did? Sandro explains. Episode 0214 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Many small businesses are about to launch their summer marketing campaigns so today Liz goes over a few things you can do to effectively manage them and get the best results.  Liz mentions Ep 187 Tips for Running Your Summer Marketing Campaign and can be found here http://60secondmarketing.libsyn.com/tips-for-running-your-summer-marketing-campaign Episode 0213 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Yesterday Sandro went over what to do to set up your new account, today he goes over how to gain new followers and what to tweet! Episode 0212 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Last week Sandro helped a client start a Twitter account from scratch and it reminded him of the steps it takes to begin to build on this marketing channel. Today is part 1 of how to begin setting up your brand new Twitter account. Episode 0211 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Liz & Sandro launched their Instagram account to coincide w their 30-Day Instagram Challenge. Today they go over what they learned & how it can help your small business.  Episode 0210 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng