Marketing Money Podcast

Are your bank’s vendors a partner or more similar to good employees? Do they provide the services you need? Or are you buying what vendors are selling, regardless of customer needs? John and Josh tackle these questions and more while taking a dive into the banker/vendor relationship. Listen in as the Marketing Money duo talk […] The post Episode 152 | A Vendor? A Vendor Sells Hotdogs appeared first on Marketing Money Podcast.

Are you excited about digital? Have you been researching the latest and greatest Fintech? While these can be integral to your bank’s marketing, are you missing the core foundation? In this episode, John and Josh dive into the blocking and tackling of marketing–skills agnostic to medium and transferable across all aspects of your marketing plan. […] The post Episode 151 | Chasing the Rainbows of Tomorrow appeared first on Marketing Money Podcast.

This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to what’s in store in Denver. The post Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2 appeared first on Marketing Money Podcast.

This year’s ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the different learning opportunities as well as share some travel tips for Denver. Listen in to learn more. The post Episode 149 | 2022 ABA Bank Marketing Conference Preview appeared first on Marketing Money Podcast.

Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and retail. In this week’s episode, John and Josh discuss this “tipping creep” and what it could mean for banks in the future. Listen in to hear their thoughts. The post Episode 148 | Tipping appeared first on Marketing Money Podcast.

Do your campaigns fall victim to any of bank marketing’s most-common woes? Weak content that fails to connect and convert is common, and it comes from concerns that touch us all. Hear how bland branding happens and how to avoid it. Marketing Money Podcast covers the eight problems we all face. The post Episode 147 | The Hateful Eight of Campaigns appeared first on Marketing Money Podcast.

A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems you’re solving for your customers? Marketing Money Podcast discusses this and the four other things every campaign must do. The post Episode 146 | The High Five of Campaign Marketing appeared first on Marketing Money Podcast.

Don’t lose sight of your marketing’s true goal. If the people who receive your bank’s message can’t become customers as a direct result, you’re missing out. Are you actually asking for their business and providing a clear way to convert? Is the conversion experience itself difficult or unpleasant? Listen as we cover the eight most […] The post Episode 145 | The Hateful Eight of Conversion appeared first on Marketing Money Podcast.

Do you have the infrastructure in place to let your advertising do its job? Making business happen isn’t about the ads alone. Make sure your customers can follow through on the inspiration you create. Hear what Marketing Money Podcast has to say about the eight key elements of conversion. The post Episode 144 | The Great Eight of Conversion appeared first on Marketing Money Podcast.

Is your message too broad or too targeted? Does your content fail to get customers to engage? Does your brand look just like every other bank in your area? Hear what Marketing Money Podcast has to say about avoiding these and the other most common connection marketing mistakes. The post Episode 143 | The Hateful Eight of Connection Marketing appeared first on Marketing Money Podcast.

How does your content connect with your audience? It’s easy to create a message all your fellow bankers will applaud, but will your customers understand? Will they even get the message at all? Knowing who your audience is and how to connect with them will make your work more successful. Hear the Marketing Money Podcast […] The post Episode 142 | Great Eight of Connection Marketing appeared first on Marketing Money Podcast.

Does your bank marketing fall victim to one or more of the eight great pitfalls in the content world? Lack of originality leads to most of them, and every bank marketer can benefit from constant attention applied to avoiding them all. Hear what the Marketing Money Podcast duo has to say. The post Episode 141 | The Hateful 8 of Content Marketing appeared first on Marketing Money Podcast.

Your content’s message must be valuable, sensible, personal and brief. Making sure your content is good begins with making sure it’s well made. Dive into Marketing Money Podcast’s eight-part series, The Great 8 of Content Marketing, with a look at what professional production value really means. You’ll hear why good audio and steady, in-focus video […] The post Episode 140 | Make Your Content Reflect Your Brand — Great 8 of Content Marketing appeared first on Marketing Money Podcast.

The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the business. If you’re looking to be effective, you have to do your research and make contact appropriately. At least a minimum of effort is required. Hear what the Marketing Money […] The post Episode 139 | Are You Linking Value to Your Online Experience? appeared first on Marketing Money Podcast.

Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the road. If your bank marketing budget must be trimmed, there are smart ways to go about it. Hear what the Marketing Money Podcast […] The post Episode 138 | Don’t Let False Assumptions Lead You Astray appeared first on Marketing Money Podcast.

Do digital banking’s projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account holder. Many prefer cash in hand, direct relationships eye to eye. They like to do things the way they’ve always done, and that audience crosses every demographic line. Hear what the […] The post Episode 137 | Is Digital Banking Already Overdone? appeared first on Marketing Money Podcast.

How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting options for customers to choose is one thing, but expecting to force their choice is another. Have you asked the customer what […] The post Episode 136 | Don’t Confuse The Customer’s Journey With Your Own appeared first on Marketing Money Podcast.

Is your bank making it difficult to find the key information your customers want and need? Think about how you’re treated by the big corporations you love and hate the most. Many big companies use dark patterns to herd disgruntled customers into the channels they want them to find. It’s impersonal and, for community banks, […] The post Episode 135 | Shedding Light Onto Dark Patterns appeared first on Marketing Money Podcast.

Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic structure for connecting your team, what steps should you take before the dreaded day arrives, and how do we proceed when it does? There are lessons to take from a recent airline’s […] The post Episode 134 | Surviving a Crisis — Don’t Compound the Problem appeared first on Marketing Money Podcast.

Talking people out of giving their personal information to fraudsters consumes a surprising amount of bank markers’ energy. To combat such bad intentions, many modes of technology have been made much harder to set up than they are to use. It causes frustration for financial institutions and customers alike. Listen to what Marketing Money Podcast […] The post Episode 133 | Things Banks Never Ask appeared first on Marketing Money Podcast.