Marketing Money Podcast

Mobile convenience for banking has never been better, but transaction volume in bank branches remains outrageously high. There’s still a strong appetite for doing business in person across many different retail categories, and banking is certainly one of those. There’s no single way of doing things that everyone wants. If someone is telling you in-branch […] The post Episode 132 | In-Person Banking Remains the Way of the Future appeared first on Marketing Money Podcast.

Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting, capitalizing on opportunities of high risk/reward, and of course how to bring the boom. The post Episode 131 | How to Bring the Boom in Your Bank Marketing appeared first on Marketing Money Podcast.

If your vendors are telling you their solution is the only one with the hope of keeping your business alive, it’s time to hit the delete button in more ways than one. The hyperbole landing every day in bank marketers’ inboxes has gotten tedious and old. Don’t fall for their cash grab. The Marketing Money […] The post Episode 130 | The Sky Is Not Really Falling appeared first on Marketing Money Podcast.

Better-branded banks have an easier time recruiting the best talent, simply because it’s obvious to the talent that the bank is working to make easier the job they’re being recruited to do. The same holds true for recruiting new business, as well. It’s our role to make sure our audience understands what we offer and […] The post Episode 129 | Sharing the Top Secrets of Bank Marketing Success appeared first on Marketing Money Podcast.

Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficient in every possible task. As a result, the only returns the searches generate are applicants without the ability to do what the employer actually needs doing. Hear what Marketing Money Podcast […] The post Episode 128 | Bridging the Talent Gap appeared first on Marketing Money Podcast.

What lessons can the competition for retail shelf space teach us in the bank marketing world? How about merchants’ constant pursuit of personal information for facilitating future sales? When every product is always on sale, what does that say about what its core value should actually be? Every market brings elements unique to its own […] The post Episode 127 | Tuning In New Strategies appeared first on Marketing Money Podcast.

How vulnerable to ransomware is our nation’s banking system and the free flow of our economy? We’ve seen both oil and beef compromised in recent weeks, but banking seems the most likely target to the Marketing Money Podcast because, as they say, that’s where the money is. How secure is your bank’s system, and how […] The post Episode 126 | The Virtualization of Folding Money appeared first on Marketing Money Podcast.

Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most profitable. What those premium products should be named, and how they should be priced, is one of the most critical conversations of all. Customers judge what a product is worth by the way […] The post Episode 125 | A Product of Useful Naming appeared first on Marketing Money Podcast.

In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value of a unique bank name has never been greater. Hear what the Marketing Money Podcast has to say. List of unique bank names Disclaimer: We do […] The post Episode 124 | What’s In A Name? appeared first on Marketing Money Podcast.

A bank’s disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more often than we’d like. The opportunity to find a different solution and reframe the issue to make customers whole is not one to be ignored. Hear what our Marketing Money Podcast duo has to […] The post Episode 123 | Policy Isn’t Always The Best Honesty appeared first on Marketing Money Podcast.

If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. […] The post Episode 122 | Making MacGuffins Make Money appeared first on Marketing Money Podcast.

Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you’re going to be unique, then by very definition you’ll be spending some time alone. Be the show, don’t be the commercial. Listen to what Josh and […] The post Episode 121 | Unique Campaigns Must Stand Alone appeared first on Marketing Money Podcast.

Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers’ willingness to listen is a project well worth undertaking. Hear how the Marketing Money Podcast team suggests it be done. The post Episode 120 | How Much Communication Is Too Much? appeared first on Marketing Money Podcast.

On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do people learn of products organically, and how can banks capitalize on that for bank marketing programs of their own? Our team weighs in on the options. The post Episode 119 | The Name You Know appeared first on Marketing Money Podcast.

Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure there’s actually a quality experience there to be had by our customers? It’s easy to get caught up in the packaging, but our Marketing Money Duo breaks down what it means to make […] The post Episode 118 | Banking On The Digital Experience appeared first on Marketing Money Podcast.

This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places where we’ve paid attention are not necessarily those we might have expected. Nationwide, ratings for sports are down while those for news are up. On the banking […] The post Episode 117 | Re-evaluating A World Turned Upside Down appeared first on Marketing Money Podcast.

Opportunities to expand mobile banking services can’t be considered optional anymore. Customers are voting with their wallets every day to support businesses that cater to convenience, and banking can’t afford to lag very far behind. There are regulatory restrictions to consider, but often there’s nothing more than mere inertia in the way. Listen to what […] The post Episode 116 | See What the Survey Says, Part 2 appeared first on Marketing Money Podcast.

People make real decisions with their wallets but answer polling questions the way they want to be perceived, and those two don’t always match. Opinions on retail products don’t shift as wildly as political opinions do, but finding the factors that make answers to polls lead to profits is a very fine art. Listen to […] The post Episode 115 | See What the Survey Says, Part 1 appeared first on Marketing Money Podcast.

If you’ve spent a lifetime putting off something you wanted to do until you have time, don’t miss capitalizing on these pandemic days to bear down and make your multitasking dreams come true. Don’t fail to win a trophy for lack of committing to the training. The knowledge and the know-how are all available, and […] The post Episode 114 | This Is Your Chance and Time appeared first on Marketing Money Podcast.

Following viral leaders down an unexpectedly-discovered path may be sincere flattery, but it’s anything but an effective marketing strategy. What are the unique things your brand can do? Good marketing results are repeatable, and viral discoveries made through social media certainly are not. Don’t be tempted into embarrassment by envy. Bank marketing can be cool, […] The post Episode 113 | Go for Viral Marketing While Avoiding the Cringe appeared first on Marketing Money Podcast.