Marketing Money Podcast

The advent of COVID-19 and virus-inspired social distancing has sparked colossal growth in online banking. The infrastructure has been in place for a long time, but there are a number of sticking points within online banking products holding these options back from becoming what they might and, someday, certainly will be. Hear what our Marketing […] The post Episode 112 | Counting On Online Accounts appeared first on Marketing Money Podcast.

Every business has its signature products, even within the same categories of product. Especially there, in fact. Everyone, that is, except for banks. What can we figure out that lets us stand alone in a crowd? Our MMP duo works over the best ideas in the business on this week’s episode. The post Episode 111 | Differentiation – Naming The Names You Know appeared first on Marketing Money Podcast.

There’s never been a better time to start improving your bank, whether through the name on the front of the building or with the people working inside. Our brands will differentiate us only if they’re different from all the rest, and finding that difference requires focused thought. In the same vein, finding the best people […] The post Episode 110 | Improvement Begins at Home appeared first on Marketing Money Podcast.

Are your products missing the boat because your message is missing its market? When products aren’t made available to the customers most likely to use them, nothing positive is likely to follow. No one would intentionally separate services from sales on a one-to-one basis, but sometimes our overarching strategy does that for us, to everyone’s […] The post Episode 109 | The Levers that Move the World appeared first on Marketing Money Podcast.

With events suspended and sports mostly shut down, many of our standard marketing opportunities are now painfully absent. One thing that can’t take the season off, though, is marketing your brand. With all developments to date considered, what are the best places to push your plan now? The Marketing Money Podcast considers all the best […] The post Episode 108 |Where Does the Spend Go Now? appeared first on Marketing Money Podcast.

Inspiration for improvement isn’t likely to come from someone who’s doing the same things you and everyone else is already doing. If you draw your ideas from how other banks are marketed, you’re likely to look like every other marketed bank. Immerse yourself in the experience of the world, feed your creative engine, step outside […] The post Episode 107 | The Source of All Knowledge appeared first on Marketing Money Podcast.

How do you balance the desire to stand out with the fear of making mistakes? In a market where everyone’s products are similar and every approach nearly the same, the appetite for stepping outside of the box is one that must be acquired. A good partnership with an agency requires a level of mutual trust. […] The post Episode 106 | Unique, Just Like Everyone Else appeared first on Marketing Money Podcast.

Everyone who uses your brand likely assumes they know how to use the elements, especially if there’s not a Standards Guide. But you can’t leave it up to chance. By creating an agreed-upon set of brand standard guidelines, everyone who uses or applies your brand — no matter what medium — can do so consistently.  Renasant Bank […] The post Episode 105 | Brand Standards Build Better Brands appeared first on Marketing Money Podcast.

We all want to help our world improve, but what can we do as marketers to bring about permanent, positive change? Decisions that affect lives can’t come across as an afterthought. Our team visits with Chukwukere Ekeh, Renasant Bank’s VP of Retail Marketing, who brings to the conversation a lifetime’s experience in the challenges of […] The post Episode 104 | Communication for a Better World appeared first on Marketing Money Podcast.

The old paradigms for connecting with new and current customers are gone. What will replace them? The needs for banking products are certainly still there, but your message has to do more for you now than ever to bring in the business. Our team dissects the dialogue on offer and offers a few key points […] The post Episode 103 | Connecting with Customers in COVID Climate appeared first on Marketing Money Podcast.

When the current pandemic pressed “Fast Forward” on banking customers’ digital adoption controls, the whole world of bank marketing took a giant step into the future as well. At the same time, business banking reached back into the glory days of client relationships. Hear what Josh Mabus and John Oxford have to say about the […] The post Episode 102 | Digital Adoption and Real Relationships appeared first on Marketing Money Podcast.

The dynamic duo is back at it, talking Michael Jordan, Joe Exotic, Aerosmith, and more. John delves into stats about U.S. media consumption from eMarketer while Josh relives the “glory days.” Oh, and they talk about showing value in your advertising. Just push play. Brand-Tier Marketing The post Episode 101 | Media Consumption appeared first on Marketing Money Podcast.

What if I told you two guys from Mississippi got a microphone, took a deep breath, and changed the bank marketing world? Welcome to a celebration of an accomplishment that came about one step at a time, just as any project does. If you’ve spent time dreaming about something you’d like to do but have […] The post MMP Episode 100 | The End of the Beginning appeared first on Marketing Money Podcast.

Opportunities to capitalize on the newest content distribution platform depend first on figuring out what it is and whether it’s a place your message belongs. Quibi, a video-content-streaming app designed for mobile phones, debuted this week and opened another door for potential communication with our clients. Before we step through it, though, it’s first critical […]

Channeling the wit and wisdom of Winston Churchill, the Marketing Money Podcast crew dives headfirst into the fray of the COVID climate. What steps should you take to protect your business? Where and how can you help your community? What does this mean for your marketing plan and where should you look for answers? Tune […]

On the latest episode of Marketing Money, our dynamic duo discusses Morning Report’s “Consumer Views on Retail Banking and Personal Finance.” Is it possible to target clients looking to move banks? If so, how can you, as a bank marketer, reach these potential clients? How does automotive marketing relate to bank marketing? Tune in to hear […]

It’s Conference Season again. On this episode of Marketing Money, John discusses ways to improve your presentation skills while Josh shares Guy Kawasaki’s rules to maximize the attention of your audience. The better you listen, the better you’ll speak.

In this episode of the Marketing Money Podcast, John and Josh break down what makes a business card stand out in a sea of sameness. Hear Josh expound on the different styles and printing techniques available while stressing the importance of showing value, while John dives into the necessities of a card and how analog […] The post Episode 95 | The Biz with Business Cards appeared first on Marketing Money Podcast.

In this episode, our dynamic duo delves into the depths of building your messaging using a three-tiered approach. Josh, aka Sir-Markets-A-Lot, discusses which media format matches each messaging type. John shares how to break down your budget to allow flexibility in messaging opportunities while navigating the slippery slopes of the yearly budget season. Don’t miss […] The post Episode 94 | The Three-Tiered Approach to McMessaging appeared first on Marketing Money Podcast.

Happy New Year from the Marketing Money crew! Kicking off 2020, John and Josh discuss the recent Business Insider article, “Goldman Sachs reportedly spent $300 million developing the Apple Card — then Apple boasted that it was ‘created by Apple, not a bank.’” Our podcasting pundits ponder what makes this collaboration unique and what community banks can […] The post Episode 93 | The Apple Card and the Collaboration Behind It appeared first on Marketing Money Podcast.