Ace The Gram

Today we talk to popular Instagram influencers (and couple) Christina Macpherson and Tom Paterson ! Tom and Christina have over 150k Instagram followers and have built a career off their creative skills. With developing skills in modeling, photography, copy-writing, and story-telling Tom and Christina explain how they merged these to grow profitable careers. Tom and Christina are known for their beautiful travel photography and stories they share from their adventures around the world. We talk to Tom and Christina about: - How they grew their followings - How they structure their business - what the behind the scenes of a travel influencer looks like - How they grew their businesses into full-time careers - Their recommendations for creatives wanting to grow an audience and turn their skills into profitable careers - How they've been impacted by COVID19 - Their projections for the influencer marketing industry post COVID19 - Tips for great captions - Tips for building rapport with their audience - Editing tip

Growing a business in 2020 means effectively utilising technology. We share the specific software and tools that we believe all successful businesses need for growth We have tried and tested many over the years so we break down our favourites and the ones that have made the biggest difference These include the likes of - ActiveCampaign - Lead Pages - Thrive Cart - Shopify - Mailshake - Teachable For more on Viv and Tash, check them out on Instagram - @acethegrampodcast - @tastefullytash - @vivconway_

Today we cover: -the impact of COVID-19 on influencer marketing -what influencers are getting right during this situation and what influencers are getting VERY wrong -what influencers can do in the coming months to safeguard their careers -what brands need to consider when conducting an influencer marketing campaign now and after COVID19 -statistics to be aware of - how these will impact your selling -how you need to change your messaging for influencer marketing campaigns -how COVID19 is changing what content we value from influencer For more: Follow Tash and Viv on Instagram at: @acethegrampodcast @tastefullytash @vivconway_

Today we cover: - the impact COVID-19 is having on different industries when it comes to their social media strategy - what small and large businesses will have to do differently post COVID-19 lock-down - how this lock-down is changing our future behaviour especially when it comes to online selling/buying - what you should be doing right now on social media - predictions for a post-COVID19 world For more, follow Viv and Tash on Instagram at @acethegrampodcast @tastefullytash @vivconway_

Tash & Viv bring today's episode to you from their individual isolation zones They cover: - What to post on Instagram if you're currently shut down - Examples of great posting practices from businesses during COVID-19 - Why you should be using social media right now - How to change up your content to be engaging but appropriate For more check out: @acethegrampodcast on Instagram @tastefullytash @vivconway_

We had the pleasure of having Hannah Mellsop  - founder of Real Rad Food BACK on the Ace the Gram podcast. Since we talked to Hannah last (episode 3, 2 years ago) Hannah has scaled her raw cakes business from selling cakes at local markets to running a multiple employee business complete with a factory and nationwide shipping. Hannah credits Instagram to her successful marketing in scaling Real Rad Foo. She gives her advice to businesses looking to do the same thing. Hannah covers: - How she initially used Instagram to how she uses it now - The role of stories in her product launches - How she collaborates with other businesses on social media to scale her own business - How she balances what she shares vs doesn't share on Instagram - Sales tips + techniques using social media - Hannah's learnings from the past few years of growing a successful business Find more about Hannah on Instagram @realradfood Find more on Viv and Tash at: @acethegrampodcast @tastefullytash @vivconway_  

This episode features Tash and Viv's interview with Luke Kemeys and Ben Masters - the boys behind the group "Boys Get Paid". Both the boys have their own respective businesses and have a proven track record of building audiences for these. Luke explains how he generates leads from Instagram for his accounting business and Ben explains what makes content successful on Instagram (he's a professional videographer) Ben and Luke offer insights into male "Instagram behaviour" and cover topics such as: - growing an audience for a service-based business - growing an audience if you don't have a typically "sexy Instagram" product - how they've created a strong online community for Boys Get Paid and converted it to a real-life community For more on Ben and Luke listen to their podcast BNL or check out their Instagram accounts: @boysgetpaid @nextadvisory.nz @jonesroadnz For more on Tash and Viv check out: @acethegrampodcast @tastefullytash @vivconway_

Jay Reeve (one of the four directors behind @drink_pals) discusses all the factors that created the viral drink everyone is talking about. The pastel-colored RTD, available in NZ has seen an unprecedented level of awareness and success - partly due to it's 2020 Instagrammy aesthetic. Jay discusses the whole journey of Pals, how it came about, what factors went into the design and why he thinks it has blown up on Instagram. Jay chats about: - Creating a product that is shareable in 2020 - Balancing social media with real-life (his wife Anna Reeve is a well known NZ influencer) - Why Jay thinks Pals will stand the test of time - Plans + future strategies for Pals - Tips for getting traction on Instagram as a brand - How a brand like Pals came about For more on Pals check out their Instagram @drink_pals For more on Tash and Viv, check out: @acethegrampodast @tastefullytash @vivconway_    

Today's bonus episode features Tash and Viv discussing where they're at with their 2020 goals! It includes tips and tricks for productivity, staying focused and their thoughts on success For more on the upcoming Instagram workshops Tash and Viv mention on the podcast, the link is here  For more on Tash and Viv check out: @acethegrampodcast  @tastefullytash @vivconway_

This interview goes over all the things you wanted to know about the platform everyone's been talking about - TikTok Tash and Viv interview Kale Panoho - an expert on TikTok and digital marketing who has worked directly with TikTok. Kale goes over: - What TikTok is and where he thinks it's heading - Whether TikTok is a good marketing option right now - How companies are using TikTok for marketing - Who the current audience is on TikTok and what content is performing well - How to become popular on TikTok as a creator - How TikTok is monetized - Why TikTok is so popular - Whether TikTok has longevity as a social media platform   For more about Kale check out Kale Panoho on Linked In or follow him on Instagram @kalepanoho   For more on Viv and Tash check out @acethegrampodcast  @tastefullytash @vivconway_    

Ace the Gram interviews Instagram Icon and internationally renowned photographer Li-Chi Pan In this episode we cover:  - The changes Li-Chi has seen on Instagram over her years of an influencer/photographer - The role Li-Chi thinks photography plays in marketing in 2019 - Why Li-Chi started her Instagram account - Li-Chi's tips for content creators + brands using Instagram to market themselves - The balance between being "an influencer' and "a photographer' - Insider knowledge into "influencer trips" + getting work   Check out Li-Chi on Instagram at @lichipan For more of Ace the Gram follow them on Instagram at: @acethegrampodcast @tastefullytash @vivconway_

Iyia Liu, 25yo kiwi serial entrepreneur is the founder of the following companies: - Waist Trainer NZ - Luxe Fitness - Celebration Box - Bambi Boutique - Girls in Business Iyia also stars in the reality TV show "Boss Babes" In this episode Iyia goes over: - what makes marketing successful on social media - launch techniques for social media - PR packs vs in-person trips for influencers - what she's learned from all the businesses she's started - her mistakes and lessons - the importance of knowing your target market Follow Iyia on Instagram at @iyialiu For more follow: IG: @acethegrampodcast IG: @tastefullytash IG: @vivconway_    

Julian Bartram is NZ's only Shopify "local". Julian is not only a Shopify expert but he's one of the masterminds behind @bodyfxnz - a body effects product business. In this episode Julian shares: - Tips for what to do with the traffic businesses get from Instagram - How Instagram can tie into email marketing strategies - Instagram tips for other businesses using Shopify - Features Shopify has to help Shopify businesses  (shoppable feeds, ads, etc) - The Shopify platform that makes influencer marketing easier - how they can use it/your experience with it - Instagram Tips from the insiders at Shopify   Julian has made a page on his website for our listeners! It includes what we discussed plus a special extended free trial at Shopify.    check it out here.    For more on Ace the Gram check out: IG: @acethegrampodcast IG: @tastefullytash IG: @vivconway_  

Why Instagram is the newest and most effective dating app for 2020. We cover: - Tips for how to use it for dating - The levels of dating 'behaviour' - How to optimise your profile - What a "thrist-trap" is - Our experiences For more follow us on Instagram at: @acethegrampodcast @tastefullytash @vivconway_    

Today we deep dive on the following predictions: Influencer marketing will continue to grow but will need to become more dynamic to be successful. Gone are the days of a flat lay sponsored post converting Short videos will become more popular Grid posting will decrease - story posting will increase Shoppable feeds will become more sophisticated and more popular to shop on TikTok style feeds will increase in popularity - the rise of the TikTok influencer Brand voice and style will become more important - what distinguishes your content from your competitors?? Captions + social good/society relevance will be more important to your Instagram strategy AR (augmented reality) will become more important (AR creators who make filters etc) For more email hello@acethegram.com Or follow us on Instagram: @acethegrampodcast @tastefullytash @vivconway_

Know there's black hat Instagram growth techniques out there? We go over all the techniques people use and discuss their pros and cons.  We cover: - Follow/unfollow - Comment Pods - Powerlikes - Fake followers - Bots - Giveaways/loop giveaways For more follow us along on Instagram @acethegrampodcast @tastefullytash @vivconway_

Tash and Viv go over their personal favourite Instagram accounts. They break down: - What the accounts are - Why the account provides value to them - What components of the account make it popular - How you can use this information to make your account more popular To find more follow Tash and Viv on Instagram @acethegrampodcast @tastefullytash @vivconway_  

This minisode answers Christine Westbury's question. Her question was asking how you figure out the content that you should be posting for your Instagram account (how you figure out your 'content pillars'. For more, follow us on Instagram @acethegrampodcast @tastefullytash @vivconway_

Our first q&a episode! This episode covers what you should be storying on Instagram, ideas for what to story and the winning strategies For more check out Ace the Gram Instagram @acethegrampodcast @tastefullytash @vivconway_

Tash and Viv interview Lauren and Corryn about their journey starting Kynd Community cafe in Bali. You may have seen their distinctive pink "another day in paradise" wall on Instagram. Lols and Coz (Kynd founders) reveal how they blew up their cafe using social media so it became a global must-visit destination. They discuss all the elements that created their success. Lols and Coz chat about their Instagram strategy and how they've changed their food and cafe experience to reflect the changes in social e.g. from focusing on posts to focusing on stories by creating 'storyable experiences'. This is a must-listen for all eatery owners + businesses interested in tips to make their business Instagrammable. Kynd Community has also opened a new not for profit cafe "Give". They've also just released their first cook-book! Check out their Instagram https://www.instagram.com/kyndcommunity/ Follow more from Tasha and Viv on Instagram @acethegrampodcast @tastefullytash @vivconway_   hello@acethegram.com