Ace The Gram

Viv starts by talking about her snack choices   This episode goes over:   The key changes Instagram has had over the past year. What we think Instagram will do in the future The actions you can take to make sure you’re relevant on Instagram in 2019/2020   These include:   The changes in user behaviour (likes, engagement) Figuring out your intention Influencer marketing - what you should focus on for a successful campaign The removal of likes and what that means for creators/brands The resources you can rely on now for your Instagram marketing Instagram Stories - why they should be your key focus AIMS Games - a case study from Ace the Gram. Why profile views show more than followers The modern-day user behaviour of using Instagram as a tool to find products and services (while leaving no trace). Lurker behaviour 70% of people look up a brand or service on Instagram before purchase Story views - instant feedback for brands Never before have we had such little difference between our brands and our customer

In season 2, we zoom out and focus on the global impact of Instagram on different industries!   We cover: Why Instagram is such a powerful marketing platform in 2019, we touch on its impact on the travel, food and fashion industry Where we are headed for social media marketing in the future. The Museum of Ice Cream How Instagram impacts each industry How 'content creator' is now a career Victoria's Secret, Instagram, Rihanna and diversifying beauty standards How the Kardashians have shaped pop-culture, social media, and social media marketing An overview of upcoming episodes Follow along with us on Instagram: @acethegrampodcast @tastefullytash @vivconway_ Email: hello@acethegram.com for more info

We are BACK!   Tash and Viv explain where they’ve been gone since season 1 (it’s been a year off podcasting).   They go over where they’ve been and what they’ve learned since season 1.   Viv: Rhythm and Vines Why she’s wearing biking lycra Disc golf nationals Governance - surf life saving   Tash: Travel LA - my tour of First Media, one of our season 1 podcast guests Pop culture Watch “the intern” DJ Tigerlily Surf trip - The Art of Surfing @tastefullytash - my campaigns over the last year and what I've learned My thoughts on modern health and wellness My Hello Fresh commercial   Tips: Any workshops/events/retreats you run, bring a photographer and maximise this content over all your social channels.   Tash and Viv also mention:   Influencer trips Breaking up The impact of having mentorships/business coaching Running a 2 day business networking event (our learnings) Running Anchor AIMS Games social media The "malloff" between Bayfair and Tauranga Crossing Plays, productions and "Wicked"  The Ace the Gr

Sabrina Philipp is a 24-year-old entrepreneur making $100k/month helping others start and scale online businesses.  Sabrina is an expert in using social media for business and uses it to generate 6 figure course launches. Sabrina shares her social media tips and the business tips she’s learned from growing her own business and growing multiple 7 figure client businesses. [1.20] How we met Sabrina in Bali [1.55] Sabrina’s journey to having a 7 figure business at the age of 24 [3.00] How Sabrina got started in online business [4.00] How Sabrina uses social media for 6 figure online launches for her business [4.45] Why social media is so powerful for businesses and personal brands [5.20] How Sabrina uses Instagram for her 6 figure launches and why the content she posts on her feed is different to what’s in her stories [8.30] How you can have a service business and still use Instagram as a powerful tool in your business [9.00] How much Sabrina puts out on social media about herself and if she ‘holds back’ at all

After almost 50 episodes interviewing the best businesses and personal brands on Instagram, we have broken down our top 5 learnings. Listen to find out the 5 key things all successful Instagram accounts have in common. The episode marks the second to last episode for our first season of the Ace the Gram Podcast! Show Notes: [1.13] Season one reflection and information on season 2 [3.08] The first of the 5 points and why your niche is so important [3.29] Why it's so important to know your audience and who you're speaking to [4.40] How you can figure out what niche you're in [4.53] The second point - consistency and how to create it [5.33]  Why showing up consistently and posting what your audience expects is important to your success on Instagram [8.00] How to create clarity in your Instagram messaging and content [10.16] What is your USP (unique factor/selling proposition) for your  Instagram account? What makes you stand out from the crowd? [14.13] Ask people around you what makes you unique to help figure o

Find out how Kayla Jans uses Instagram to get her Eyebrow Microblading business booked out 6 months in advance! Kayla doesn't even have a website yet and is booked out due to the demand she has created from her Instagram account @baybrows. Kayla shares her tips for what makes a successful service-based business Instagram account. Show Notes: [1.24] When did Kayla start Bay Brows Instagram account  [2.36] Why we use Kayla's account as a great example of how to use Instagram for a service-based business [4.08] The importance of having clear and honest images to showcase your service business [4.33] How you can use images of your clients on social media [6.00] How you can use Instagram for 'social proofing' for your business [6.15] How to use influencers for a service-based business [7.15] The importance of using Influencers early on in your business [7.59] How to pick the right influencer when you're getting started [8.32] What equipment Kayla uses to create content and the key things she makes sure she's doing

Sarah Holloway is a Melbourne lawyer turned Funtrepreneur.  Sarah owns Matcha Maiden, the popular Melbourne cafe Matcha Mylkbar, she hosts the podcast ’Seize The Yay’ and has her own following on @spoonful_of_sarah.   Sarah has successfully used Instagram for growing both her businesses and has built a strong personal brand.  Sarah shares what she's learned from growing both.   Show Notes:   [1.30] Turning Sarah’s first question on her: what makes her relatable and what is the most human thing about her [3.30] Why Sarah posts ‘raw images’  on her personal Instagram and how she keeps her personal Instagram and journey authentic  [6.45] How does the way Sarah posts on her personal branded account differ to how she posts/uses her business accounts @matcha_maiden and @matcha_mylkbar [7.55] Posting for what your community wants and how to stay ‘on brand’ [8.35] Why things like ‘style guides’ can help you with your consistency and voice on Instagram [9.20] Why Sarah doesn’t post all her business news on her persona

Tom Hill, a 'Potter' from Mount Maunganui explains how he uses Instagram to sell out his pottery! Tom has less than 3k followers on Instagram and consistently sells out every batch of pottery he makes. Tom shares his tips, his journey, why he got started his pottery and how Instagram has impacted his business. Tom shares with us how to gain a quality following and how it's all about the quality of your followers, not the quantity.  Show Notes: [1.09] How Tom got started in pottery and the influence Japan had on him [2.21] How long did it take Tom to start selling out his batches on Instagram [6.06] How Tom uses Instagram for his primary marketing technique  [7.44] How Tom built a "quality" audience and how it allows him to connect with new people all over the world [9.49] How the Instagram algorithm favours new accounts and how to use it to your benefit [10.18] The factors that have made @okapottery successful [10.59] Tom's future plans for Oka Pottery and his life [12.17] How Tom's cups are reusable and how

Tasha Meys aka @tastefullytash has over 70k followers across her 3 Instagram accounts. She is also co-host of the Ace the Gram podcast. Tash is passionate about the opportunities Instagram has given her as a platform to showcase her creative work. Tash's Instagram accounts have taken her all over the world and connected like-minded minded brands, creatives, business owners and friends.  This interview is Viv interviewing Tash on her background and why she started Tastefullytash.  Show Notes: Tash [1:00] Why Tash started @tastefullytash [2.55] Where Tasha's passion for health and wellness began [4.37] Tasha's journey to starting Ace the Gram - how she got started in Instagram and the people who inspired her - @healthyalways, @deliciouslyella, @thefitfoodieblog [6.44] What life on her on terms means to Tash [7.20] How Instagram changed Tasha's life and why that motivates her work for Ace the Gram [8.40] Tasha's favourite aspects of Ace the Gram (and why it's not Viv :P ) [10.24] What Tash is excited about at th

You hear her voice every week but never before have you heard Viv Conway's Instagram story! Viv Founded Vivid Sportswear & Ace the Gram & has had over 4 years of experience mastering Instagram. Viv has built multiple client accounts to over 30k and has worked with brands all over the world. This is the exclusive interview featuring Viv and her journey with Instagram. Viv talks about what drives her, how Ace the Gram works and her tips for business owners. Show Notes: [1.05] Introduction to today's episode with Viv [1.25] Viv has had over 4 years of Instagram experience, she has run a sportswear brand, built multiple Instagram accounts for brands and is the co-founder of Ace the Gram [2.55] The impact Instagram has had on Viv's life and what it has meant for her businesses and her life [3.30] The key changes Viv has noticed over the years of using Instagram for marketing and business [5.15] The key things that are working on Instagram in 2018 [5.53] What makes Instagram Viv's favourite platform to use

The Top 5 Mistakes We See People Making On Instagram and How You Can Avoid Them. As Instagram develops and matures, key patterns have emerged for what makes a successful and unsuccessful account. In this episode of Ace the Gram Podcast, Viv and Tash go over the top 5 mistakes they see people making on Instagram. Viv and Tash have over 5+ years of analyzing client accounts and what makes an Instagram effective or not.  Show Notes: [3.08] The first mistake you could be making on Instagram - the lack of clarity around your Instagram intention. What do you want Instagram to be able to do for you? [7.00[ The importance of focusing on your Instagram intention and not getting caught up in Instagram growth rumours and speculations. [8.18] How to determine what your value is on Instagram e.g. the difference in the value @gypsea_lust and @thetastelessgentlemen provide. [9.50] Why people don't magically find you on Instagram and how you physically bring in new followers to your account [11.36] The changes in user behavi

Learn how Instagram expert Tim Hyde helped grow today's iconic social media accounts such as TheLadBible. Tim also chats about the new tool he has helped develop called Trufan which aggregates your most engaged and influential Instagram followers.  Tim has run influencer campaigns for Apple, Spotify, Boohoo, has worked at Social Chain and is experienced and knowledgeable about social media. Show Notes: [0.45] How Tim got involved in The Lad Bible, launching Call of Duty etc [1.45] Tim's background of wanting to be a journalist and his journey to working in social media [3.30] How the strategy for big campaigns work e.g. launching Call of Duty [4.46] How Instagram fits into the marketing mix for campaigns and the weight Instagram has in this mix [7.50] Some of the things Tim takes into consideration when choosing influencers for influencer marketing for campaigns [10.10] The different ways to work with influencers and which one is most effective for ROI [11.45] Tim's top tip for small businesses wanting to sta

Jo - the founder and CCO (Chief Cookie Officer) of Hello and Cookie talks to us about how she generates sales from using Instagram as her main marketing platform. @hello_and_cookie has 8k followers on Instagram and gets over 2000 visits to her website every week (just from Instagram). Jo talks to us about her experience using influencer marketing, giveaways and how she continues to innovate her business and her Instagram Show Notes: [1.55] Why Jo started Hello and Cookie [4.49] How Jo continues to innovate and the importance of knowing your target market [7.12] What drives Jo in her business and why she thinks you should focus your energy on your own product/service [8.00] know your target market don't get lost trying to please everyone. [10.05] looking at other peoples account objectively to see what you can improve on your own account. [10.35] main ways to grow her account [11.36] process for influencer marketing techniques starting small and now going to bigger accounts. [13.04] 400 followers overnight wit

Have trouble coming up with content for the gram? Learn all the content creation shortcuts to make content creation easy. SHOW NOTES: 1. Product Photography Shoot in natural light and reflect back light with white paper 2. Editing: Apps mentioned: VSCO -photo editing Scopio -photo app Snapseed -photo editing Facetune -photo editing 3. Send product to micro influencers who shoot good content 4. Unsplash for free high quality content 5. Canva for graphics/design 6. Canva on iPhone for story templates 7. Discounts at cafes/service for people to post your product   For more on Viv and Tash visit us on Instagram Viv- @vivconway_ Tash- @tastefullytash

Whether you know her from her rainbow hair or her popular EDM music, this episode is an in-depth chat with the amazing Dara Hayes aka DJ TIgerlily.   As well as being one of Australias top DJs, Dara is a social media personality. She has over 600k followers on Instagram and has built a loyal online community.   Dara shares her Instagram tips for artists/musicians and entrepreneurs and talks about how she built her community.   This episode is sponsored by ADHOC- Digital Marketing Coaches.    ADHOC  specialise in one to one coaching. They offer Google Ads programme with LinkedIn coming soon. ADHOC are perfect for those who want one to one personalised coaching.   Show Notes:   [2.27] When and why Dara started her DJ Tigerlily Instagram account [4.02] How Instagram falls into the marketing mix for Dara and the impact social media has on her career [6.20] Why Instagram is the most powerful social media platform for artists and how to use it to connect to fans/audiences [7.06] Dara’s advice to other artists to op

Brendan Kane talks about how he build an audience of over 1 million followers in 30 days.  Brendan is an expert at building audiences and has worked with celebrities such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, Zoe Saldana, Jason Statham etc. More than 50 million people worldwide have accessed the applications and platforms that were created for his celebrity clients. Brendan shares his knowledge on audience growth, e-commerce sales, and personal branding. Show Notes: This episode is bought to you by ADHOC- Facebook marketing experts. To get more information on ADHOC’s latest Google Adwords Accelerate Program or on ADHOC’s Facebook advertising services check out www.adhoc.help [1.49] How Brendan build 100M followers in 30 days [3.05] How Brendan creates his own high performing content [4.15] Whether there is a difference in growing a personal brand or business [4.31] How Brendan built tech platforms for Taylor Swift and what it was like working with her [5.30] The best approa

How User Behaviour Is Changing On Instagram and What That Means For You In this episode, we go over the key differences in how people are using the Instagram platform differently to how they used to.    We talk through the ways that you can optimise Instagram for maximum impact in today’s algorithm.   This episode is sponsored by ADHOC- Google Adwords Accelerate Program   To find out more check out about ADHOC’s google adword accelerate program check out www.adhoc.help/accelerate   Show Notes: [1.09] How behaviour on Instagram is changing [1.40] How this topic came to be and why people are using the platform differently now to the way they used to [2.38] Why ‘vanity metrics’ aren’t always representative of the impact Instagram is having on your business [4.18] How to find your profile visits [5.41] The five key ways to make an impact on Instagram [5.46] How to utalise UGC (user generated content) for social proofing  [8.45] How to get the ball rolling on getting people to repost you [9.55] Using IG stories to

Today's episode is with Anthony Svirskis: CEO of TRIBE -a self-serve marketplace connecting social media influencers with brands.  Overseeing hundreds of influencer/brand campaigns has given Anthony a unique insight into what works when it comes to successful collaborations.  Anthony gives us the low-down on how he sees influencer/brand partnerships working, the standard industry rates to expect and how to optimize Instagram for both parties. Show Notes: [1.18] Introduction to Anthony Svirskis [1.53] What is the purpose of the ‘Tribe’ platform  [2.20] The background of how Tribe came about [5.05] How someone can use Tribe as a brand or as a creator [5.57] The impact the Instagram’s algorithm change has had on the influencer marketing space [9.30] How using Influencers who have already bought a brands product has improved the usual influencer-brand collaboration relationship [12.06] What brands are using the platform and how big companies need to be to start using influencer marketing [13.04] The key character

Jane Lu left her career in corporate finance to start her second startup Showpo. Showpo has never received funding, it makes over 30M per year, has over 2.9M followers across Instagram & Facebook and was named online retailer of the year.   In this Ace the Gram podcast episode, Jane gives us the inside secrets on her Showpo journey and how she grew it to where it is today. Jane also shares her best Instagram and social media tips. Show Notes: [2.45] How and why did Jane start Showpo [3.50] Jane’s first business and why it didn’t work [4.25] The role of Instagram in Showpo [6.07] How Jane initially grew the Showpo account [7.00] Jane’s Instagram tips for fashion brands [8.13] Why you don’t need a fancy camera to have a successful Instagram [8.44] Why Jane’s personal Instagram account is called @thelazyceo [9.50] Why Jane thinks Showpo has grown so fast [11.33] Why raving to Skrillex in Miami was a pivotal moment in Showpo’s growth [12.19] What role Jane now plays in Showpo and how she balances the social m

Personal branding is an increasingly hot topic.  This podcast goes over what a personal brand is, the types of personal brands, how to create and grow a personal brand, the pros, and cons of a personal brand and how to monetise a personal brand. [1.25] Introduction to personal branding [4.15] Examples of personal branding - being the face of a business Kayla from Tribe Skincare  [5.12] How Jane- the creator of Showpo has created her personal brand [5.55] Why Gary Vay-Ner-Chuk is a personal brand known for his message, not one core business [7.09] Why Tim Ferriss is a strong personal brand [7.50] Pros to having a personal brand  [8.15] How personal branding has helped @realradfood’s business [8.44] Why personal branding is becoming more popular and why it is setting you up for future decisions/changes [9.25] How you create value and get the ball moving on your personal brand [9.48] Why it’s important to determine the value you’re creating for your audience [11:05] @allaboutannieblog personal brand about Endome