Ace The Gram

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 122:48:05
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Sinopsis

Leverage Instagram for your personal brand or business with Instagram experts Tash and Viv.Two millennials on a mission to help everyone reap the infinite benefits of nailing Instagram. Viv Conway and Tash Meys have over 200k net followers on their personal Instagrams and have worked with clients from 70 followers to 1.9 million followers across Australia, the USA, and New Zealand.They have discovered firsthand how building a dedicated Instagram following can significantly accelerate the success of your personal brand or businessTash (https://www.instagram.com/tastefullytash/?hl=en) is an Instagram influencer who has created content and worked on campaigns with multiple brands across New Zealand, Australia, and America. She uses her skills in content creation to create thumb stopping creative Instagram pictures for your brands Instagram - and can teach you her tricks of the trade.Viv (https://www.instagram.com/vivconway_/?hl=en_ ) successfully built her own sportswear brand on Instagram. Through her own experience, Viv learned the best techniques for influencer marketing and has grown multiple accounts from zero to 30k in less than a year.

Episodios

  • #33: Achieve The Impossible On Instagram With Peter Bone

    22/08/2018 Duración: 48min

    Pete has built his @achievetheimpossible Instagram page to over 1 million followers and his personal page to over 43 thousand followers.  Pete has used Instagram to achieve his dream and is now showing others how they can achieve theirs using Instagram. Pete is a fellow kiwi and shares his tips and knowledge on how he grew his account and what he teaches his Instagram clients. [1.30] Intro to Pete Bone  [2.25] Why and when Pete started his account @achievetheimpossible [3.45] How Pete decided to start an inspirational quote page [4.50] How Pete went from being a teacher to a full-time Instagrammer and Instagram coach [6.09] Pete’s technique he used to grow his account to it’s first 10 thousand followers [7.18] Pete’s early commenting and engaging formula to grow his account [11.23] What hitting 10k meant for connecting to other Instagram accounts [11.46] @thinkgrowprosper is mentioned [14.50] Why Pete built a personal brand and how it was different to building his brand [17.53] Pete mentions the Ace the Gram

  • #32: How To Break Your Instagram Plateau & Boost Your Following/Engagement

    15/08/2018 Duración: 26min

    There’s nothing more demoralizing than putting in time, energy and resources into your Instagram and not seeing the results of the hard work you’re putting in.  This episode with hosts Tash and Viv gives you four actionable steps to take right now to break your Instagram plateau and amp up your following and engagement.   [3.00] How to engage like crazy to get give the algorithm a zap [4.00] The power of replying to stories [5.27] The actual number of stories you need to engage with to make an impact [6.29] How to be a ‘lover’ not a ‘lurker’ on Instagram [6.56] How to use 'call to actions’ (CTA’s) in your captions [7.44] How to stay authentic in your captions [8.15] Why it’s important to reply to comments [9.19] The truth about what people actually care about [11.00] How to get comments and answers to your CTA's [11.37] How to post when your followers are ready to engage on Instagram [12.32] The app mentioned is called ‘Prime” (available on Apple) [13.00] How to use logic to know when to post on Instagram for

  • #31: Sweat- How Tobi Pearce And Kayla Itsines Built The Largest Female Fitness Community In The World

    08/08/2018 Duración: 26min

    @Tobi_pearce is the CEO of Sweat and the fiance to female fitness sensation Kayla Itsines. Along with Kayla, Tobi has built the largest female fitness community in the world. Tobi talks to us about how he built their fitness empire and his tips for using Instagram for marketing. Show Notes: [1.40] Where Tobi would be without Instagram [2.20] How Tobi & Kayla got started and the background on their journey [4.00] Why Kayla and Tobi created BBG (bikini body guide) [4.45] The turning point for the business [5.55] Why Tobi thinks their fitness companies succeed over other fitness companies [7.34] How Tobi and Kayla created such a high quality product [8.15] The part 'before and after' pictures play in the business [9.30] The importance of qualitative feedback [11.00] How Sweat encourage building their communities [12.32] The mistakes Tobi sees other companies making on social media [14.40] Why going deeper with your audience is more important than wider [14.50] The impact of Instagram's changes to the way Tob

  • #30: Forbes '30 under 30’: Motion Sickness’ Sam Stuchbury Shares The Secret To World Class Content

    01/08/2018 Duración: 41min

    Forbes '30 under 30’: Motion Sickness’ Sam Stuchbury Shares The Secret To World Class Content Sam Stuchbury, the Kiwi creative director and founder at https://motionsickness.co.nz/ shares his secrets to creating and producing world class social media content. Sam covers: The process from how to come up with a great idea to executing it The lowdown on Generation Z and why they’re important to the future of marketing and social media The top things to avoid in social media content/ads Shownotes: [2.02] Why creative is important [2.55] How you create an ad that both performs but is interesting to the viewer [3.50] NZ Avocado and the strategy behind their content [4.50] Where ideas come from and how Sam’s advice for how he comes up with the best ideas [6.00] What ideas haven’t worked [6.30] Why testing is important [7.15] How and why to change content to suit each social platform [8.30] Sam's thoughts on Youtube and the future of ‘long form’ content [9.35] The Scapegrace campaign and content: https://motionsickne

  • #29: What No One Tells You About Instagram Growth

    25/07/2018 Duración: 22min

    Instagram specialists Tash and Viv discuss the part having a 'long-term focus' has on creating a successful Instagram account. Show Notes: [1.30] The importance of playing the ‘Long Game’ [4.15] The difference between starting a business in the past and starting one now and what that means for setting yourself up for success [5.00] The importance of building trust and reputation for your brand [5.25] What happens when you don’t have an online presence or if you don’t prioritise it [5.45] Why having social channels now is as essential as having a website for your brand [6.00] How you’re creating the reputation for your brand [7.25] How to make Instagram part of your business instead of an afterthought [8.15] How to build an audience first and become socially oriented for your brand [8.45] How to create audience ‘buy in’ before launching [10.00] The first thing you should be doing when you start a business [10.10] Rata from @baypicnics [10.30] How Hannah Mellsop from @realradfood credits her business to Instagr

  • #28: The Top 4 Influencer Marketing Mistakes and How To Avoid Them

    18/07/2018 Duración: 33min

    The Top 4 Influencer Marketing Mistakes and How To Avoid Them This episode of the Ace the Gram Podcast episode goes over the top 4 mistakes brands make in influencer marketing and how to avoid them. Influencer marketing is one of the most powerful marketing techniques available. It is constantly evolving and getting more advanced. Many brands have been ‘burned’ by influencer marketing campaigns that haven’t generated the results they were after or many brands are too intimidated to know where to start. Viv and Tash break down the top mistakes they’ve seen from being influencers, designing influencer campaigns and being the brand pitching influencers to be a part of their campaign. Viv and Tash go over some of the following key points: -The difference between influencer marketing and influencer advertising -Why it’s a good thing the number of influencers is growing -How to find the right influencers for your campaign -The difference between a micro and macro influencer and the different types of influencer cam

  • #27: From Rock Bottom To Dream Career: How Instagram Helped Tara Mackey Create Her Dream Career

    11/07/2018 Duración: 32min

    @taraamackey is a number 1 best-selling author, a musician, influencer, blogger and entrepreneur. Tara has over 460k followers on Instagram and talks us through Instagram’s role in her career. Tara was born a ‘crack baby’ and up until the age of 24 was on 14 different types of prescription drugs. Against the odds Tara has created her dream career where she gets to develop and share all of her many talents with the world. Tara talks about the skills she is grateful she learned and her tips for brands and influencers when it comes to social media and Instagram. This episode goes deeper than any previous episode and is a raw look into Tara’s inspirational journey. The show notes to this episode are: [1:45] Tara'a Introduction [2.30] Tara’s background story and her career journey [7.30] The relationship with Tara’s http://theorganiclifeblog.com/ & her turning point [9.45] The role of social media in Tara’s career [11.30] What social media means for Tara now in her life and her career [12.15] Tara’s skills she

  • #26: Should You Use IGTV? Alex Negrete’s Thoughts On IGTV, Collaboration And Successful Content

    04/07/2018 Duración: 34min

    Alex Negrete is a Webby-nominated content creator of 10+ years. He has been recognized in 250+ news outlets, founded @keeptheheat, @yomama, @animeme (1B views, 9M followers). and was 1 of 70 invited to the White House by President Obama for the Influencer Summit. Alex is the founder of Rise9, a community for top creators and influencers. Alex talks to us about Youtube Vs Instagram, how creators can make it in today’s social media world and his thoughts on the future of IGTV and Instagram. Key Takeaways: - The importance of collaboration to grow and how to find fellow influencers to collab with - The potential of IGTV to take on Youtube - Why you should embrace new app changes and platform changes to stay fresh and relevant - What the creators are doing that are succeeding and how you can do this too Find Alex on his new Instagram account @alexnegrete

  • #25: 7 Ways To Get More Views On Instagram Stories

    27/06/2018

    Every day over 300 million people use Instagram stories. This Ace the Gram podcast episode goes through all the best ways to find content for your stories, how to make them ‘thumb stopping’, how to involve and connect with your audience and all the techniques to get more people watching them. We go over the following 7 points: 1)CONTENT FOR STORIES - What to post on stories - The importance of UGC - How to get comfortable with 'face to camera’ stories - How to do shoutouts on your stories - How to re-share posts on stories 2) UTILISE HIGHLIGHTS - create highlights for each of your core messages/offerings - FAQs etc 3) HOW TO MAKE CREATIVE STORIES - Cutstory for longer stories - Progressive text - ‘Unfold' for 2 videos on one screen etc/layouts - Using polls - Using gifs/stickers etc 4)TOP OF SCREEN TOP OF MIND - Post everyday - 3-5 a day (you want to be left wanting more) 5) INVOLVE YOUR AUDIENCE - Use Polls - Slide across emoji - Ask questions to be answered - The best way to do Instagram story Q&As (Sar

  • #24: Monetising Memes: The Dream Team Behind One Of Instagram's Largest Meme Pages.

    20/06/2018 Duración: 34min

    How Riley Beek and her boyfriend Blake Bell created a career from posting viral memes on Instagram. Riley and Blake are experts at building audiences. With backgrounds in Vine and Tumblr, Riley and Blake talk us through how they (along with their content creator Hau Ma) used their audience building skills to grow their Instagram account Bitc.h to over 5 million followers. Riley and Blake talk about: - How they initially drove followers to grow the Bitc.h account - The importance of giving the account a 'face' - How they utilise Instagram stories for growing their account - What a typical day looks like for an Instagram celebrity with 5 million followers - The process of monetising an Instagram account - Their tips on how to grow an Instagram account in today's world - What it's like working and living together If you're listening screenshot the podcast and post it on your Instagram Story. Tag @bitc.h to get in touch with Riley and Blake and tag @tastefullytash and @vivconway_ for a repost!

  • #23: The 5 Most Commonly Asked Instagram Questions Answered

    13/06/2018 Duración: 18min

    Instagram specialists Tash and Viv answer your burning Instagram questions. Questions answered: - Whats the fastest way to get organic followers - Why is my engagement dropping - How do you actually make money on Instagram - Whats the difference in an Instagram business account versus an Instagram personal account - What are the best apps to help you on Instagram Apps mentioned in the last question include: - VSCO: for photo editing - Prime: for when to post on Instagram - http://apps4lifehost.com/Instagram/CaptionMaker.html for line breaks in Instagram captions - Preview: for feed planning

  • #22: Nine Ways To Become Unstoppable In Business and In Life

    06/06/2018 Duración: 29min

    Solo episode with Instagram specialists Tash and Viv. Tash and Viv go over the following 9 points about their top learnings on how to become unstoppable in business and in life. They explain how to implement the following: 1. Put yourself out there. 2. Make friends of all types/genders/ages/nationalities. 3. Be interested, not interesting. 4. The focus on holistic health & physical health. 5. Give value 6. Ask. 7. Start before you're ready 8. Surround yourself with like-minded people. 9. Mindset - personal development.

  • #21: The Lowdown On Instagram Story Ads, What's Working & How You Can Use Them

    29/05/2018 Duración: 36min

    Dee Deng is head of growth and co-founder of Right Hook Digital, a Facebook ad & growth agency. He gives us the inside knowledge of the components of a successful Instagram ad & how to use stories for maximum engagement. Dee also discusses useful editing apps and programs for easily creating Instagram ads.

  • #20: "60 million Fans in 20 months; How It Happened"

    23/05/2018 Duración: 39min

    Yuval Rechter - Head of Digital at First Media, talks us through his experiences growing brands to 60 million Fans in 20 months with over 20 Billion organic video views. Yuval discusses how to create viral organic content and why some videos are shared and others are not. Yuval also explains the brand integrations he has been a part of with brands such as Bed Bath & Beyond, Tinder and Walmart and why branded videos can also be viral.

  • #19: Behind The Scenes Of A Travel Photographer On Instagram With Carmen Huter

    16/05/2018 Duración: 30min

    Want to know what it's actually like behind the scenes of those dreamy travel Instagrams you see? Today's episode is with the AMAZING photographer @carmenhuter! Carmen takes us behind the scenes of her feed, gives us her top tips for taking beautiful photos and gives us insight into how she structures her business!

  • #18: The Growth Hacking Techniques To Go Viral On Instagram

    09/05/2018 Duración: 34min

    Inside the Instagram growth techniques, Daniel Stephenson (@djtrix_uk) uses to make his clients go viral on Instagram. Daniel is CEO of Digital Growth & Influencer swap & Founder of the Dream Team Secrets Instagram Training Programme; Dan's companies oversee content management & audience growth for hundreds of Instagram accounts. Dan's personal Instagram network totals 1 Million+ followers, and he regularly gets approached for Instagram consultancy from the world's most powerful agency CEO's, along with with Influencers, startups, and billion dollar brands.

  • #17: How @Inspiredtotaste landed clients like Sugar Bear Hair, Sephora, & Tori Spelling from Instagram

    02/05/2018 Duración: 35min

    Elisabeth Murray from @Inspiredtotaste tells us about her journey from being a Hollywood Creative Director to starting a cookie business. Elisabeth tells us how she used Instagram to land clients such as Sephora, Sugar Bear Hair, Urban Decay, Tori Spelling and explains how her cookies took her to Coachella!

  • #16: Building A Community On Instagram & Beyond

    26/04/2018 Duración: 29min

    Melissa Ambrosini (@melissaambrosini) on how she built her 100k+ community. Melissa takes us through her entrepreneurial journey and her key tips for building a community lives on beyond Instagram.

  • #15: How Tribe Skincare Doubled Their Instagram Following In 48 Hours

    18/04/2018 Duración: 35min

    Kayla Houlihan founder of @tribeskincare talks us through her Instagram Influencer strategy and how she drives 80% of sales though it. Kayla explains the components of a successful campaign and how to get measurable ROI when using influencers.

  • #14: Transitioning Into Self Employment: The Lessons We've Learned.

    12/04/2018 Duración: 52min

    Instagram experts (and hosts of Ace the Gram Podcast) Tash @tastefullytash and Viv @viv_conway chat about their journey from 'real jobs' to owning their own business. The girls talk about the roadblocks they faced, the lessons they learned and advice they have for others when making this transition.

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