Ace The Gram

Today we discuss the impact of social media on the world and the future of technology, politics, business - Disclaimer - this episode contains opinions not facts This episode contains; - Tiktok - should it be banned? - Politics + social media  - "Smart technology"  - USA superpower vs China superpower and what that means for social media and technology - Regulation - Cambridge Analytica (Netflix doco called the Big Hack) For more on Viv and Tash check them out on Instagram  @acethegrampodcast @tastefullytash @vivconway_

Today guest is serial entrepreneur Mitch Lowe. Mitch is the director of 12 companies currently running over 200 shows annually, across a broad spectrum of artists and genres, as well as managing leading NZ artists and developing tech companies. Mitch covers: -  how his company runs over 200 events a year and the role social media plays in selling tickets - Mitch's story and how he grew to the position he's in now - Mitch's tips for upcoming musicians + how he secures event and artist sponsorship - The role social media plays in musicians careers - How musicians sponsorships differ from traditional influencers - Mitch's recent experience with online controversy, trolls and how he turned the negative PR around - What it feels like to be on the receiving end of online hate and how to manage it - Mitch's charity he launched with Mitch James after the death of their close friend "Bring People Dancing" This episode is a must-listen. Connect with Mitch in the following places: https://www.audiologytouring.com/ https

On today's episode we interview Lucy Blakiston - one of the three Kiwi girls behind "Sh*t you should care about" (SYSCA) SYSCA has over 1.4 million followers and aims to "navigate through the thunderous news, politics and pop culture moments (and all the shit in between) that saturate your feed" In our podcast chat, Lucy covers; - how and why SYSCA started - big moments for SYSCA and how it's impacted the 3 founders lives  - how the girls grew SYSCA to over 1.4 million followers and the impact big celebrities have on their growth - their plans for the future of SYSCA - the impact of COVID on SYSCA Follow SYSCA at @shityoushouldcareabout on Instagram https://shityoushouldcareabout.com/ Or listen to the podcast: "The Shit Show" _____ Connect with Tash and Viv at: @acethegrampodcast @tastefullytash @vivconway_

Samantha Khater from Dessert Boxes Australia shares how her and her two siblings build a successful dessert box buisness. Samantha shares her fresh take on social media marketing and the secrets to keep people coming back + how she generating sales for Dessert Box. Samantha covers: - how and why her and her siblings started Dessert Boxes - how she grew their Instagram account to 122k followers - her "character" strategy for stories and why your Instagram should act as a "channel" and a connection tool - how Samantha generates sales for Dessert Boxes - what it's like working with her siblings - how COVID has impacted Dessert Boxes and her advice for businesses to thrive during current events - Jane Lu's impact on Dessert Boxes - the role of the "C" word in Dessert Boxes success Check out Samantha and Dessert Boxes on Instagram at: @dessertboxes @samanthakhater Connect with Tash and Viv at: @acethegrampodcast @tastefullytash @vivconway_

21 year old Sarah Kelsey shares how she created her popular side-hustle "the One Up Project podcast. By day Sarah works full time as an accountant at PWC. By evening she works on her "financial literacy" podcast "The One Up Project" Sarah shares how she uses Instagram to promote her podcast and why she think's her audience is growing so fast.  Sarah also covers: - advice for starting out - how to create a successful side hustle  - the tools she uses to create a professional and impactful Instagram account - her financial advice and the lessons she's learned from her job and her podcast guests For more on Sarah listen to her podcast "The One Up Project" or follow her on Instagram @theoneupproject For more on Viv and Tash check them out on Instagram @vivconway_ @tastefullytash @acethegram

Todays episode goes over: - The top 10 most highly paid influencers in July 2020 and how much they earn - The difference in influencer marketing rates around the world e.g. UK vs Aus vs NZ vs USA - What you should charge as an influencer in NZ or Aus - What to expect as a brand when it comes to payment - Influencer marketing tips for creators and brands For more on Viv and Tash check them out on Instagram @acethegrampodcast @tastefullytash @vivconway_  

We're SO excited to announce in this episode the solution to the biggest issues our clients face when it comes to Instagram We're launching "Snap my Snaps" - the connection tool for content creators (NOT influencers) and brands who need content! It doesn't matter about the following of the creator, it's only based on the skill and style of the creator. Brands can post jobs or ways they want their product shot and creators can submit their Instagram profiles as a portfolio to be picked for the job. Listen to the full episode for all the details Join the FB group HERE Sign up to the website HERE

Today's guest is Natalie Norman – Founder of Growbright - the home of the airnest cot mattress. Before starting her own company, Natalie worked for many years in her family business's corporate empire "the Comfort Group" - home of Sleepyhead beds.  Natalie shares the transition from the corporate world to starting her own small business and the role that having her own family had in her journey. We ask Natalie about what it's like starting her own business, the differences in marketing for a corporate vs marketing for a small business and the lessons she's learned along the way. This episode is full of value for both marketing managers, business owners and for inspiring Mums. For more info on Natalie check out her Instagram accounts below: @Growbright @Natalie.norman_ For more on Viv and Tash check them out: @acethegrampodcast @tastefullytash @vivconway_  

Simone Anderson is BACK on Ace the Gram podcast. Since we last spoke to Simone 3+ years ago she has: - released 2 books, released a podcast, bought a house, spoken at various large events and gone through a multitude of the highs and lows of having a large following. Simone talks: - her new book "So Delish" check it out at your local or online bookstore how she maintains a deep and personal connection to her large audience - how she stays innovating and providing value to her audience e.g. her COVID cleaning challenge - how she deals with online hate and online controversy - how she's created such a diverse brand  - what her mission is and what drives her - the impact a follower's message had on her - her TOP 3 tips for aspiring content creators/personal brands who are wanting to grow their audience - what Simone's future plans are for her life and her brand - how vulnerable she is on Instagram Check out Simone on Instagram at @simone_anderson For more on Viv and Tash check them out on Instagram: @acethegramp

Today's bonus episode feature's Tash and Viv's top 5 recommendations for things they're loving right now. These include podcasts the girls love, technology they're enjoying using + what's making an impact in their lives Please note: None of these recommendations are sponsored The girls also announce the NEW Podcast Facebook Community Group "Ace the Gram Podcast Community"  

Today's guest-  Rochelle Sheldon is an award winning social media marketing queen. She's the founder of Joyable and Something Blue and was a 2018 Finalist for Social Media Marketer of the Year 2018  Rochelle created a splash on Instagram when she launched New Zealand’s first bridal subscription box. The prize for launch included $5000 cash + cash prizes. We talk to Rochelle about how and why she had the confidence to launch this way. Rochelle covers: - how Instagram fits into the marketing mix - the step by step process for a successful product or service launch using social media - the keys to successful influencer marketing campaigns - how to choose the right influencer for your brand/service - how the industry has changed over the last 6+ years (Rochelle has worked in the industry for 5+ years) - why email addresses are still gold and the tips to grow your list - what we should be focusing on in today's social media marketing world - what actions push the needle forward when it comes to using social to gen

BONUS EP Today's episode goes over the proven tools and techniques we've given our clients + used ourselves to land clients and collaborations using Instagram. We discuss the importance of having a personal brand + what investing in your personal brand will do for your career.  This BONUS episode is in honour of the launch of Tash's new Instagram growth course for personal branding!  The Art of Instagram is a 3 month course will give you the exact steps to use Instagram to take you to the next level in your career.   The course has limited spots. Get your EARLY BIRD pricing ($500 off) ends before July so enrol now so you don't miss out!   Click here to check out the course   Questions? Email tastefullytash@gmail.com or DM @tastefullytash on the gram   @acethegrampodcast @tastefullytash @vivconway_

This episode features an interview with our secret weapon to tripling our business - Suzanne Hoyne! Sue has an extensive corporate background including significant roles at Adidas, Country Road, Bonds etc. Sue also has small business experience as she currently owns the distribution rights to Sol Breads in Byron Bay where she lives and works alongside her husband. The combination of knowing how to examine businesses finances and patterns, how to create a plan for success and her corporate + small biz experience make her an incredibly effective business mentor. Sue goes over - the patterns she consistently notices that cause businesses to fail - what businesses are getting wrong when it comes to reaching their goals - the tools to track your effectiveness in your business/role  - how to make better use of your time - the differences between corporate and small business life - the biggest hurdles Sue has overcome in her own small business and what she's learned from these - frameworks for success If you want to

Today is a special episode! It features our very own co-host Viv Conway's journey from starting to selling her first business Vivid Sportswear Viv started Vivid Sportswear at university - she grew and marketed her business using Instagram. It was during this process where she learned a lot of the tools and techniques we teach our own Ace the Gram clients today Viv covers: - how she started her business at Uni when no one around her owned a business - the struggles she experienced - her top 3 learnings from her business journey - how she sold and valued her business online - what she wished she knew back when she started - her advice for small business owners - what she's learned from the selling process For more on Viv and Tash check out  @acethegrampodcast @vivconway_ @tastefullytash  

Today's episode features the founder and director of Pepper and Me - Cherie Metcalfe. Today Cherie's empire include a subscription recipe group, a diverse range of herbs and spices and Cherie's new biz "Kitco" - a cookware range. Cherie has over 6000 members just in her subscription recipe group alone and sells out products using Instagram as her main marketing channel. Cherie has a cult following' who are avid buyers and users of her product range.  Cherie discusses: - how Pepper and Me started - her advice for selling out products using Instagram - how she brings her family and personality into her account - what she's learned along the way - Instagram tips for other biz's using Instagram for marketing Follow Cherie on Instagram @pepperandme_ Follow Viv and Tash on Instagram at: @acethegrampodcast @tastefullytash @vivconway_  

We love a kiwi success story. Today's ep features: Zoe Schoeller-Burke. Zoe is a designer based in New York (except for when COVID19 hits). Zoe shares: - her experience as lead designer behind Museum of Ice Cream (the Webby award winning Instagram account) - Her design work for Simon Huck and his new brand JUDY (recently won a Hermes award for social design) - her current experience as a senior designer at Utendahl Creative - a New York based branding agency with clients like Refinery29, Bandier, Milk etc. - Zoe's tips and tricks for how every biz can utilise excellent design and appeal to their target audience on social - Zoe's tips for a successful Instagram account - no matter what the industry. For more on Zoe check out her website: https://zoeschoellerburke.com/ For more on Tash and Viv check them out on Instagram @acethegrampodcast @tastefullytash @vivconway_

This episode is a must listen if you're a marketing manager/director.  We chat to Dom Hay - marketing strategist, owner of AdHoc digital marketing company. Dom delivers strategic and and technical “how to” advice on figuring out your actual marketing plan. Dom discusses the "marketing scoreboard" they run for their clients - which essentially creates a tangible process behind marketing so it is all measurable and actionable. The marketing scoreboard is the perfect tool to showcase the work you do as a marketer to your boss and allows marketing to become a company effort instead of just the role of the sales/marketing team. For more on Adhoc check out their website https://www.adhoc.help/virtual-marketing-directors.html For more on Tash and Viv check them out on Instagram: @acethegrampodcast @tastefullytash @vivconway_  

After a heated debate over listening to headphones while running/walking vs not today we discuss: The top reading material/listening material we've consumed over COVID19. We go over which material we liked/didn't like and the key takeaways we personally learned. Viv's picks: - The E myth (why small businesses fail) by Michael Gerber - The Seven Day Startup by Dan Norris - The Barefoot Investor by Scott Pape - Money, Master the Game by Tony Robbins - Everything is Figureoutable by Marie Forleo Tash's picks: - The Purple Cow by Seth Godin - Girl, Stop Apologizing - Rachel Hollis - The Rabbit Hole podcast by the New York Times - Shameless Podcast by Michelle and Zara - The 5am Club by Robin Sharma (podcast on Marie Forleo)  

Today's episode is all about reflection and re-direction. Now is the time to pivot your business and life so it's heading in the direction you want it to: Questions to ask: What would you do if you couldn’t fail? What do you get lost doing? What do people often ask for your help with (whether this is a part of your biz or not)? What were you been naturally drawn to doing when you were small? For your Instagram: Ask people or friends who follow you what they get out of your account the most Look at your statistics and find out who is following you, who has brought from you before, who often DMs you and engages with you content the most Realise what is important to your audience and your goals Change your messaging: In your captions In your stories For more on Viv and Tash: Check out: @acethegrampodcast @tastefullytash @vivconway_

Today we talk to the co-founder (Jason Goldberg) of the app making waves in the influencer marketing industry - Carro. Carro is the all-in-one influencer marketing platform for eCommerce businesses. According to Carro it's the only influencer marketing software that helps brands discover, connect, and collaborate with authentic creators for free. Carro essentially uses technology to give you the tools to connect with influencers who already love your brand. We talk to Jason Goldberg about: - how Carro started - how you can use Carro for your brand to improve your influencer marketing efforts - why Carro makes influencer marketing easier than cold reach-out - Jason's insights into the influencer marketing industry over the past 8 years - Jason's thoughts on the impact of COVID19 on the industry To check out Carro for yourself click: https://getcarro.com/ For more on Tash and Viv check them out on Instagram: @acethegrampodcast @tastefullytash @vivconway_