Ace The Gram

Todays juicy Ace the Gram episode covers: Recommendations: The power of upskilling Copywriting secrets by Jim Edwards, Sell like Crazy by Sabri Suby, Amp my Content by Daniel Kingsley Daines-Hutt @schoonercarrys Instagram account Taylor Swift's new album Armed and Dangerous podcast - David Farrier We cover: - Instagram Reels goes shoppable + is discoverable on FB - @theartsurfing and why their copywriting has cut-through - @followthefishtv's partnership with Alexia and why it was successful - OnlyFans - how Belle Delphine (bath water girl) makes 1 million UK dollars per month on OnlyFans... why it's so lucrative and how it's changed the sex industry - Top predictions for 2021 trends from Pinterest's data - Top summer thirst trap tips from Viv For more on Viv and Tash check out: @acethegrampodcast @tastefullytash @vivconway_

The podcast episode which led to multiple Margaritas, 3 very intoxicated humans and an early night... ft. the amazing Christian Newman Christian has shot to popularity through his Instagram account @lovefromyourdads. 'Love from your Dads' documents Christian and his partner Mark's journey of having their son - Frankie.  Christian shares: - the surrogate process for having Frankie (costs, paperwork, regulations) - why he started Love From Your Dads and why he thinks it has gained so much traction - controversy and how to share your life authentically on social media - how Instagram has changed Christian and his family's lives - what Mark things about Instagram  - Edwards and Co - the brand Christian and Mark own and how business Instagram strategy is different to personal - how Christian navigates brand partnerships and his advice to brands for effective Influencer marketing campaigns - Influencer marketing prices - how Christian's traditional job fits in with his Instagram work - privacy and social media Find

Today we discuss: - Viv's royal knowledge - Youtube introduces new feature to address toxic comments - Social media managers are crying out for help due to their increasing responsibilities. I detail a list of actions to make their job role easier - Tiktok ads - what you need to know... - Tiktok has partnered with Shopify In social commerce to make it easier for their merchants to use TikTok for business - A kiwi campaign which got the attention of "the Rock" - 100,000 money drop... the PR disaster that keeps on giving - Conspiracy theories - Lonely + David Farrier  - Snapchat launches horoscopes - Snapchat's latest Bitmoji Fashion Options could help it lead the way in the next big eCom shift For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash  

Today we interview the elusive Jordan Watson - Kiwi Dad behind the popular Youtube channel "How to Dad" Jordan shot to fame after his video "how to hold a baby" went viral.  Jordan talks to us about the following: - how and why Jordan started 'How to Dad' - what it feels like to have a video go 'viral' - how social media has changed over time and how Jordan has changed his content - how the structure of Jordan's career works - what Jordan thinks the keys are to good social media campaigns in 2020 - how Jordan continues to keep his audience engaged - Jordans book + the process behind his Ted Talk - How Jordan comes up with fresh ideas and fresh content - Misconceptions about Jordan For more on Jordan check him out on every social media platform under "How to Dad" For more on Viv and Tash check out: @acethegrampocast @tastefullytash @vivconway_

In today's episode we cover: - Black Friday... do social media sales still work? - Instagram launches "guides" - everything you need to know - The easy app to repurpose your TikTok videos as Reels without the TikTok brand - Snapchat's answer to TikTok... why they're giving out 1 million A DAY to creators to join their platform - A sad death in the tech world - The Pope likes an Instagram model's photo For more on Viv and Tash check out: @acethegrampodcast @tastefullytash @vivconway_

On today's episode we interview the marketing executive of "Me Collective" - Bella Williams. "Me" is a period care brand for the modern person.  "Me" is under the Zuru Edge umbrella and like all Zuru brands, launched with a splash. Hand painted billboards, launch events, influencer campaigns and a killer Instagram put Me on the map. We chat to Bella about the following: - how and why "Me" started - the ethos of the company and what makes them stand out in 2020 - the order of launching from design to product development to product photography and social media marketing - how Me works with influencers and "people of influence" - what the key ingredients are to a successful launch - why Me markets using social media when they're a supermarket product - how Bella keeps coming up with fresh content and caption ideas for Instagram - what other initiatives Me has to open conversations and connect with it's target audience - Bella's advice for other businesses launching in 2020 and what the key focuses should be Chec

On today's social media and tech news update episode we cover: - Instagram launches Threads - do you need it? - Simone Anderson gets married!!! the wedding deets - Instagram rolls out sponsored content options for Reels and Lives.  - How Instagram has diversified their ad options for companies creating influencer ads - Charlie and Dixie D'amelio drama - the "bratty" dinner and its backlash... our thoughts on this - What to do when you get "scammed" by an influencer For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

In honour of the launch of Bets Gee's second book, (her first was a global best-seller) we interview her about how she built her iconic brand - Magnolia Kitchen Known for her beautiful cakes and delicious baking, Bets shares the highs and lows of growing her brand She covers: - how Magnolia Kitchen started - how she built an Instagram audience of over 200k followers - the role her family and the births of her kids had in her business journey - the lows of business and what she did when she lost everything - her new book and launching it in COVID 2020 - dealing with hate/controversy and it's affect on mental health Get Bet's latest book in your closest bookstore or online. Visit Magnolia Kitchen cafe and boutique in Silverdale Auckland or check out @magnoliakitchen on Instagram For more on Viv and Tash check out @acethegrampodcast @vivconway_ @tastefullytash  

Today's episode is the first in our new Tuesday + Thursday series. We are now releasing 2x episodes a week  Tuesday's episodes will be all the latest social media and tech news you need to know Thursday's episode will be guests + deep dives Today's episode covers: - the new update and how it will effect your growth - what the update means for creating Reels - Instagram shopping and how it will change the way we shop - Parler, the new social media app created by conservative Rebekah Mercer - how to make "text" posts gain traction - the update on the TikTok USA ban saga - + more For more on Ace the Gram check out: @acethegrampodcast @tastefullytash @vivconway_

Is your organic reach decreasing? Today we discuss everything you need to know about FB and Instagram ads. We answer questions like: Do you need ads? What type of ads should you use? Should you boost/promote posts? Do ads work? Is organic social media dead? All this and more... For more check out: @acethegrampodcast @vivconway_ @tastefullytash  

Do you find it hard to get great images for social media? We've broken down the best ways to get social media imagery you LOVE without the hassle. We cover: - how to get the best results when using a photographer - the power of planning + moodboards - how to take great images yourself - platforms and tools to help you create great content - Snap my Snaps Get the Ultimate photography bundle Tash mentions HERE For more on Viv and Tash check out @acethegrampodcast @vivconway_ @tastefullytash

Today's guest is Malvika Sheth! Malvika is style influencer and founder of "Style By Malvika, a popular blog on all things beauty and fashion.  Over the years, she has partnered up with brands like Dove, Reebok and Uniqlo, and many others. Malvika has been also featured on Forbes India, Buzzfeed, Create & Cultivate, Refinery 29 and The Cut. Pixlee has named her one of the top 5 up and coming fashion influencers. On the podcast, Malvika shares: - how she stands out in a saturated industry - her advice to other style and beauty content creators - how HACKING effected her brand and her advice to not get hacked - how she diversifies across different social media platforms and how she splits her time across each app - coming to terms with self-she acceptance - her thoughts on TikTok - how she created a career from social media content creation - the importance of doubling down on her niche Check out her Instagram @stylebymalvika Check out more on Ace the Gram here @acethegrampodcast @vivconway_ @tastefullyta

Today we interview Thomas - one of the 3 founders of Spooked Kooks. Spooked Kooks created the world's first surfboards made from recycled plastic. This episode is a window into the reality of starting and running a product business. Tom shares: - how Spooked Kooks began - the impact COVID has had on the business - the challenges business partners face and how to overcome differences of opinion - the role of Spooked Kooks in Tasha's surfing life and Tash and Viv's Byron Bay surf trip - running a business while juggling another job - Tom's biggest learnings from starting Spooked Kooks and his advice to other product business owners - the importance of investing in good content for social media Check out Spooked Kooks here: - Instagram @spookedkooks - Website www.spookedkooks.com For more on Tash and Viv - @acethegrampodcast - @tastefullytash - @vivconway_  

It's Instagram's 10 year anniversary!!! In celebration of this momentous occasion we break down 10 campaigns that have cut through the noise online in 2020. Social media is now a crowded place - however when you create an excellent campaign you can get EXCELLENT results. We break down the following recent campaigns and reveal the common threads for how to cut through in today's day and age. - @lushsmilesnz giveaway with @featuertouch_bycherie & @alyshiajoness - Charli D'amelio & Dunkin Donut's "Charlie drink" - Countdown + long-term ambassadors - Ocean Spray juice + TikTok viral Fleetwood Mac skating video - @annaleekemsley giveaway with @the.nest.nz - Khloe Kardashian and @doseandco - @good4me wishlist - @davidattenborough joins Instagram - @thankyouaus "Im In" campaign - @newzealandguide hotel Queenstown giveaway For more on Viv and Tash follow them on Instagram @acethegrampodcast @tastefullytash @vivconway_

Todays podcast guest is Brooke Howard-Smith Brooke is the CEO of talent agency WeAreTenzing. WeAreTenzing looks after talent such as 'How to Dad', Jess Quinn, Ricardo Christie and Israel Dagg Brooke's history includes medalling at the X game, hosting TV shows such as 'Target' + starting multiple businesses. WeAreTenzing started 5 years ago. Brooke shares how social media campaigns worked back then compared to how social media campaigns work now.  Brooke also shares - personal branding tips - the secret to being a successful influencer - the future of Instagram - the future of Instagram shopping - keys to create a successful campaign - what Brooke has learned from his success in a variety of industries - his thoughts on "The Social Dilemma" - campaigns that make an impact + much more For more on Brooke check out: https://wearetenzing.com/ or @wearetenzing on Instagram For more on Viv and Tash, check out: @acethegrampodcast @vivconway_ @tastefullytash

Today we interview Monique Porteous - Monique recently completed her thesis on Instagram Influencers. As part of the thesis Monique analysed 1000 Instagram posts from 4 influencers.  In today's episode Monique shares her surprising findings including: - what colours perform the best on Instagram - what clothes perform well - how we can post our 'relationships' on Instagram -  how we "read" Instagram images - the 'trends' to jump on  - how to jump on a 'trend' to go viral For more on Monique check out @monique.porteous For more on Viv and Tash check out: @acethegrampodcast @tastefullytash @vivconway_ 

Today we cover all the latest news in the social media industry: We cover the new NZ influencer regulations you need to know  - See the full list of regulations HERE We also cover; - the latest on the TikTok ban in the USA - how and why Only Fans is taking over the world - Tasha's thoughts on The Social Dilemma documentary on Netflix - Our recommendations include the 'School of Greatness" episode with Guy Raz and Lewis Howes For more on Viv and Tash visit - @acethegrampodcast - @tastefullytash - @vivconway_

Today's episode is a Q&A with Viv and Tash. We cover Instagram questions + some personal questions. Tash almost cries - it's a wild ride... We cover: - how ATG started - what was it like working and living together when you started ATG - what motivates us to work hard - how our Ace the Gram biz structure/dynamic has evolved and changed - the interesting observation we have about social media right now (TikTok's impact on the music industry) -the impact Covid has had on ace the gram and our lives - our favourite parts of Ace the Gram's trajectory - our advice for other business partners and how we've navigated being business partners - who has had the biggest influence on our careers so far - the books and podcasts we recommend - who inspires us in biz and in life - our biggest fears - what people mis-understand about us - our childhood dream jobs - we answer whether boosted posts are worth the money or should you should set up an ad using ads manager For more on Viv and Tash follow: @acethegrampodcast @ta

Matty Scorringe is the founder and director of 'The Art of Surfing' Matty's has a background in pro surfing, he's been sponsored by Billabong, coached elite surfers and is now the NZ surfing Olympic coach. Matty has recently launched his online surf coaching membership program which is gaining worldwide traction  In today's podcast Matty covers; - his background in surfing and his insights in the world of professional surfing - how Leukemia changed Mattys life - how surf sponsorships work and what sponsors look for  - how social media has impacted the surfing industry - how he became a surf coach and gained clients and elite clients - what role social media had in his business journey and how he built an audience - Matty's advice to coaches for scaling their businesses and launching an online program - Matty's advice for growing a loyal and targeted social media audience even when you don't feel like you're naturally good at social media Check out the art of surfing at https://www.theartofsurfing.co.nz/ Insta

Myth or truth? shadowbanning - is it a thing? Will switching to a business Instagram profile mean my profile will reach less people? Should I be using hashtags or are too many bad? Do I still need to post everyday? What weight do likes have in 2020? Does more likes and followers mean a more successful Instagram account Does video content reaches more people than photos? All the above questions answered in today's episode! For more on Viv and Tash check them out on Instagram @acethegrampodcast @tastefullytash @vivconway_