Dac Podcast

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 18:16:34
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Sinopsis

Lydia Miller talks through what she is learning in an MBA program and how she is applying the information to her small business.

Episodios

  • 13 - Analyzing your Customers

    11/06/2018 Duración: 18min

    In this episode, we talk through the 5W's of analyzing your customers. Be sure to sign up for a strategy session! You can email me at Lydia@dacbalance.com to learn more.

  • 12 - Analysis Series: Analyzing your Product or Service

    24/05/2018 Duración: 24min

    How can we move our customers from thinking that our product is like everyone else's in our industry to something unique and worth spending money on? We answer that question in today's episode!

  • 11 - Analyzing your Competition

    11/05/2018 Duración: 23min

    In this episode, we talk about analyzing your competition and how they can help you find your ideal client!

  • 10 - Analyzing your Businesses Environment

    04/05/2018 Duración: 21min

    There are four environment areas you should analyze before jumping into a business and when you own a business. 1. Politics 2. Social 3. Technological. 4. Education Don't forget to follow me on social media! You can find me on Instagram @dac_balance_llc

  • 9 - Analysis is not your solution!

    27/04/2018 Duración: 14min

    Welcome to the DAC Podcast! If you are listening, then I know you are an ambitious business owner who wants to grow her business and learn more about how business works. Thank you for joining me today! DAC Happenings: If you are new around here, I wanted to let you know about a few things. First, if you aren’t following me on social media, please do! I mainly post on Instagram and on insta stories, so you can find me @dac_balance_llc. Also, please come and join our community! It is a group of female business owners who are looking to grow professionally and personally and are there to learn from each other. Feel free to join. You can join by going to my website at lydiagmiller.com and on the right hand side click ‘Join the DAC Community.’ We would love to have you! Now let’s get into the content. Today, we are talking about Analysis and how it is NOT the solution to the problems you are having in your business. When you are analyzing, know that analysis is the way that you find a solution, not the solution it

  • 8 - Who are you in business?

    20/04/2018 Duración: 15min

    Who are you in your industry? Prospector. Defender. Analyzer. Reactor. Introduction: Welcome to the DAC Podcast! If you are listening, then I know you are an ambitious business owner who wants to grow her business and learn more about how business works. Thank you for joining me today! DAC Happenings: If you are new around here, I wanted to let you know about a few things. First, if you aren’t following me on social media, please do! I mainly post on Instagram and on insta stories, so you can find me @dac_balance_llc. Also, please come and join our community! It is a group of female business owners who are looking to grow professionally and personally and are there to learn from each other. Feel free to join. You can join by going to my website at lydiagmiller.com and on the right hand side click ‘Join the DAC Community.’ We would love to have you! Now let’s get into the content. Content: In episode 7, we talked about different ways to create a strategy. Those ways were just the generic strategies and some we

  • 7 - Generic Strategies for Positioning Your Business

    18/04/2018 Duración: 14min

    Welcome, business owner! I am thrilled to have you here today as we talk about how to implement strategies in your small business. I think strategy is kind of a buzz word these days, and it seems like a mystery. Hopefully, by the end of this episode, you’ll know how to implement a marketing strategy or at least have a starting point to know which direction you want to take it.            I want to remind you of a few things that’s going on around DAC Balance. If you haven’t already joined our private Facebook community, please do! I would love to have you and continue the conversation around these podcasts and all things business ownership. You can go to my website at lydiagmiller.com and find more information there.            Now, let’s get into the content! When you think about your small business, do you feel overwhelmed? When I first started, I didn’t have a clue what I was doing. My goal was to just get clients, but I didn’t have a plan on how to do that. I didn’t know much about marketing at the t

  • 6 - Two ways to look at your business

    06/04/2018 Duración: 18min

    How do you view your business? Lydia talks through the Portfolio Model to view your business vs the BCG Matrix. Portfolio Model: Looking at your business as an investment portfolio and marketing strategies based around that. BCG Matrix: Looking at your business based on the life stages. Introduction, Growth, Mature and Decline. Want to have someone with you as you analyze this? Book a strategy session with Lydia! Go to lydiagmiller.com and click on 'work with me.'  Join our community to continue the discussion. Go to lydiagmiller.com and on the right click on 'Join the DAC Community'  

  • 5 - Growth Strategies for your Business

    30/03/2018 Duración: 18min

    Episode 5 Growth Strategies Welcome back to the DAC Podcast, I am thrilled that you are here and that you are wanting to grow your business. In this episode we are talking about growth strategies with our current products and new products. You probably already know this just by running a small business, but I always find if something is broken into pieces and categorized that I understand it better and can see where I am headed next. But before we get into the content, I want to let you know something that I am really excited about. I’ve had a lot of downloads for this podcast, which is amazing, but I feel like I haven’t gotten to connect with you yet. If you go to my website at lydiagmiller.com and on the right is a join our community button. You can sign up there and get access to a private FaceBook group where we can discuss things on the podcast, and a lot more. I have lots of ideas on how I can give more content there. So if you would, please join! I’d love to have you. Now, let’s get into the cont

  • 4 - The 4 P's of Marketing: Product, Price, Place, Promotion

    23/03/2018 Duración: 17min

    Episode 4 People. Products. Price. Promotion. Welcome back to the DAC Podcast, I am thrilled that you are here and that you are wanting to grow your business. In this episode we are talking about the 4 P’s of marketing and how we can use that to focus our efforts and find solutions to problems. By breaking down our marketing this way, we can tackle the problem in smaller pieces and keep from getting overwhelmed. Let’s get into the content! Let’s think about the product’s that you are offering. If you can, I want you to create a list of these and be writing notes beside them. Here are 4 things to think through for each product. Product. 1.       Does our customer want this? Or is this a dud product? Think objectively. If you don’t know, talk to your customers! Find out what their problem is. Sara Blakely put on Instagram the other day to sell the problem. What problem does this solve? 2.       Does this product offer value? Does the customer get more benefit than the cost? 3.       How is this pe

  • 1 - SMART Goals, Mission Statement, Selling

    16/03/2018 Duración: 21min

    Season 1-Marketing Episode 1 Welcome to my first official episode! If you are listening on launch day, I am really excited that you are here! This is the second course I took for my master’s degree. The first was statistics and I’m not ready to think about that yet! The title of the class is Marketing Strategy. Why do we even need a strategy? Here are some of the foundational items.   Creating a SMART goal. ·       Specific. Measurable. Attainable. Results-Oriented. Time Specific. ·       Doing this, you’ll know what you have to do next and when you’ve achieved success. ·       A goal has to have all parts to work.   Core Strategies in Business. ·       Is your goal to stay in business or to be the best in your industry? Are you trying not to go out of business, or are you trying to innovate and create new products? ·       Nothing is better than the other, but know who you are and what you want for your business. ·       Knowing that strategy helps you in your business. This helps you keep a focus on y

  • 2 - Marketing Mix & Concept

    16/03/2018 Duración: 14min

    Season 1- Marketing Episode 2 Welcome back! I am so glad that you are here today. Recap of the last episode. Remember, when you’re creating a goal for your business, keep the customer in mind. Now, flip the goal around. Instead or wanting to create 20% more revenue for your company. Find a way to create 20% more value for your customer this year. Think through the experience your customer has with your business. What can you do that won’t even cost more money, but provides more value to them. Show me the results from last week! Send me an email at lydia@dacbalance.com   Marketing Concept. Market Orientation. Product Orientation. Societal Orientation. Sales Orientation. Market orientation-fully focused on your customer. Product Orientation-fully focused on what you’re selling. Societal Orientation-focused on a mission. Sales Orientation-sales at any cost. Think about your business and how your business revolves around these concepts.   Marketing Mix. People. Products. Promotion. Place. Price. All of these will

  • 3 - Bringing Value and Usefulness to your Clients

    16/03/2018 Duración: 19min

    Season 1- Marketing Episode 3 Value ·       Value and what you can bring to your customers through your marketing. ·       Building in value in your customers mind for your business. ·       More than just the monetary value, you have to solve a problem. ·       Don’t have the lowest prices! That is not value. ·       Chick-fil-A builds in value through their customer service. You want to serve the most needs economically. ·       I have a bookkeeping business and I can’t serve every type of business. ·       Find a type of client that you can do efficient high-quality work for. ·       If you’re just starting out, don’t be discouraged if you only serve a small part of your market. If you’re doing it well, your customers will thank you! ·       You still have to make a profit on your business. ·       You may need to cut off some customers if you can’t serve them well. ·       Don’t feel like you need to be everything to everybody when you first start in your business. ·       Does your product la

  • Episode 000

    05/03/2018 Duración: 05min

    In this episode, Lydia Miller explains the why behind the podcast. Links mentioned: Lydia@dacbalance.com lydiagmiller.com MBA Program: pcci.edu

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