Sinopsis
Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. Im your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas youve been struggling to execute. Get your free training on how creativity can be improved by registering at https://www.ideatovalue.com.
Episodios
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Podcast S6E145: Michael Lee - Innovation is all around us
06/01/2022 Duración: 30minIn today's episode of the the Idea to Value Podcast, we speak with Michael Lee, SVP of Strategy at Innovation Minds and the only internationally certified Creativity and Innovation Coach in the world. See the full episode at https://wp.me/p6pllj-1I7 #innovation #creativity We speak about his views on what innovation is, how it is all around us, and how to unlock it in your teams. Topics covered in this episode: 00:04:30 - Michael's history teaching Creativity from The Artist's Way, through Flow and finding his own system 00:08:00 - How people setting their biases, identity and filters results in lower creativity 00:15:30 - The issues preventing innovation succeeding at companies 00:19:30 - The importance of innovating yourself 00:23:30 - The importance of leadership also being open to new ideas and building their capabilities 00:26:00 - Is innovation and creativity the same thing? Links mentioned in this episode: Innovation Minds: https://innovationminds.com/ Innotivity: https://innotivityinstitute.c
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Podcast S6E144: Rosemary Rein - Innovation Secrets from Silicon Valley
23/12/2021 Duración: 25minIn this episode of the Idea to Value Podcast, we speak with Dr Rosemary Rein, current SVP of Innovation Minds and former Head of Learning at Wikipedia and the United Way. She is also the author of "Go Wild! Survival Skills for Business & Life" and has lived through volcanic eruptions, earthquakes and landslides. See the full episode at https://wp.me/p6pllj-1Ic #siliconvalley #innovation #hybridwork We learn about some of the primary learnings which corporations can take from innovation at startups, and getting the most out of hybrid work. Topics covered in this episode: 00:02:30 - The challenges of promoting learning at large non-profits and corporations 00:06:30 - Blockers to innovation in large corporations 00:08:00 - Trends in retail for 2021 and 2022 00:11:00 - The trends in hybrid work and how to improve teams' ability to work across borders 00:13:00 - The requirement for strong leadership and noticing progress 00:16:00 - Taking the risk out of risk-taking: The Fail Fest 00:20:00 - Speeding up inn
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Podcast S6E143: Janice Francisco - The personality profile of innovators
16/12/2021 Duración: 31minIn this episode of the Idea to Value podcast, we speak with Janice Francisco, founder of innovation consultancy Bridgepoint Effect. See the full episode at https://wp.me/p6pllj-1I6 #innovation #change #personality We speak about some interesting research into the personality profiles of innovators, and how understanding these can make groups work more effectively together. Topics covered in this episode: 00:04:00 - Research which shows us the unique personality profile of innovators 00:08:30 - The personality profile of innovators and their creative process is based primarily on ideation 00:10:30 - The other personality profiles of people in organisations 00:17:00 - The lens of how different people see the same challenges and opportunities differently 00:19:00 - The challenges of handovers and delivering change across an organisation 00:22:00 - The need to involve people at all stages of change planning and working across silos 00:25:30 - Stakeholder analysis and bringing on board people from other teams L
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Podcast S6E142: Robyn Bolton - Building innovation capabilities
09/12/2021 Duración: 22minIn today's episode of the Idea to Value podcast, we speak with Robyn M Bolton. She is the founder of Mile Zero, as well as having extensive innovation experience in large companies like P&G, as well as working with Prof Clayton Christensen at Innosight. See the full episode at https://wp.me/p6pllj-1I5 #innovation #capabilities #swiffer We speak about what it takes for ideas to flourish in a company, and what innovation capabilities are required to execute ideas. Topics covered in this episode: 00:03:00 - The case study of how Swiffer was actually developed at P&G 00:06:30 - Innovation is a Leadership problem 00:08:30 - Her history at Innosight and how innovation advice has changed over time 00:10:30 - How different sized companies need to approach innovation differently 00:12:00 - The skills required for the three dimensions of innovation 00:15:00 - Fear of the unknown and corporate antibodies 00:17:30 - Building innovation capabilities and processes Links mentioned in this episode: Mile Zero: htt
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Podcast S6E141: Kapil Kane - Building Innovation capabilities at Intel
02/12/2021 Duración: 22minIn today's episode of the Idea to Value podcast, we speak with Kapil Kane, director of innovation at Intel in China, and founder of Growth X. See the full episode at https://wp.me/p6pllj-1HL #intel #china #innovation We speak about what it takes for innovation to surface from new parts of the ecosystem, the challenges of innovating in China and building innovation capabilities at a research-driven company. Topics covered in this episode: 00:01:00 - Kapil's history at Apple and Intel, and how this brought 00:03:00 - The pace and style of innovation at Intel in China (especially Shenzhen) 00:06:45 - What it was like at Intel when competitors began to out-innovate them 00:11:30 - How to communicate innovation within a company 00:14:30 - How important finding new sources of innovation 00:17:30 - Finding new ways of innovating beyond products Links mentioned in this episode: Kapil's Linkedin Profile: https://www.linkedin.com/in/kapilkane Bonus: This episode was made possible by our premium innovation and cre
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Podcast S6E140: Prof Michael Mumford - The latest in creativity research
25/11/2021 Duración: 34minIn this episode of the Idea to Value podcast, we speak with current editor of the Creativity Research Journal, Prof Michael D Mumford. See the full article at https://wp.me/p6pllj-1GP #creativity #research Dr. Michael D. Mumford is the George Lynn Cross Distinguished Research Professor of Psychology at the University of Oklahoma where he directs the Center for Applied Social Research. We speak about the current state of creativity research, the link between creativity and leadership, and where the field is going. Topics covered in this episode: 00:01:00 - Dr Mumford's start in creativity research, and the models which were developed as a result of his research 00:04:30 - The capabilities of creative people 00:06:15 - Why leaders need to be creative, bring out the creativity of their team and help facilitate 00:12:30 - Conceptual Combination and how new ideas are developed based on expertise and knowledge 00:18:00 - Whether there is subconscious incubation or whether it is conscious analysis 00:22:30 - Curr
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Podcast S6E139: Jeff Shannon - Hard work is not enough
18/11/2021 Duración: 30minIn today's episode of the Idea to Value podcast, we speak with master facilitator Jeff Shannon, author of the bestselling Hard work is not enough See the full episode at https://wp.me/p6pllj-1GO #leadership #prioritisation #hardwork We speak about what it takes to get recognition for your leadership and capabilities. Topics covered in this episode: 00:02:15 - The myth about how far hard work will take you in your career 00:05:00 - What it takes to get influence and build trust, by building believability 00:08:15 - How to work hard, but additionally also build your reputation 00:12:00 - The conflict between an internal focus but still letting people know what you are trying to achieve 00:14:45 - A story about embracing the experiences by drinking ants 00:17:00 - How hummingbirds can see things that others cannot, which presents different options 00:21:00 - How to prevent becoming overwhelmed by too many options 00:24:00 - Answering the question: What do you want? Links mentioned in this episode: Jeff's webs
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Podcast S6E138: Stefanie Johnson - Inclusifying your company
11/11/2021 Duración: 22minIn today's episode of the Idea to Value, we speak with Dr Stefanie K Johnson from University of Colorado Boulder Leeds School of Business. See the full epsisode at https://wp.me/p6pllj-1GN #diversity #inclusion #innovation #leadership Dr. Johnson is member of the MG 100 Coaches, was selected for the 2020 Thinkers50 Radar List, and is the author of the Wall Street Journal National Bestseller: Inclusify: Harnessing the power of uniqueness and belonging to build innovative teams. Topics covered in this episode: 00:01:45 - The importance of inclusive leadership 00:02:30 - What inclusion means, based on optimal distinctiveness theory 00:06:00 - Her research in building leadership capabilities 00:08:45 - The links between diversity and innovation performance 00:11:00 - It is not enough to just bring in diversity in order to drive inclusion, and how to effectively drive this cultural shift 00:15:00 - How some managers might think they are performing well on diversity, but not aware of how badly they are doing 00:
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Podcast S6E137: Blair Enns - Pricing your Creative services higher
04/11/2021 Duración: 29minIn today's episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto. #pricing #creativity #sales #services See the full episode at https://wp.me/p6pllj-1G1 Topics covered in this episode: 00:01:30 - Blair's history in advertising and consulting 00:03:30 - The fastest way to make your creativity a commodity is to sell your time 00:06:00 - Pricing is a prison cell of your making in your own brain 00:08:00 - The importance of asking questions to determine value 00:12:30 - Why creative people hate the feeling of doing "Sales", and how to change this 00:17:30 - How to raise your prices for creative services 00:20:45 - Your idea of what you think the market will bear is usually wrong 00:22:30 - The importance of specialising to communicate your value by narrowing your focus Links mentioned in this episode: Book: Pricing Creativity: A guide to profit beyond the billable hour: https://www.winwithoutpitching.com/pricing-creativity
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Podcast S6E136: Kaiser Yang - Crack the innovation Code
21/10/2021 Duración: 22minIn today's episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation. #creativity #innovation #experiment See the full article at https://wp.me/p6pllj-1Dk We speak about what it takes to apply creativity to build successful innovations. Topics covered in this episode: 00:02:30 - The seven primary inhibitors of creativity: The most powerful one is fear 00:05:00 - What are people afraid of? 00:07:15 - The importance of permission 00:09:30 - The 8 keys to build innovation 00:15:00 - A great case study from a bank in Poland 00:16:30 - The importance of prioritising and executing ideas 00:18:45 - How to give your team a compass instead of a map Links mentioned in this episode: Platypus Labs: https://platypuslabs.com/ Crack the Code book: https://cracktheinnovationcode.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovatio
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Podcast S6E135: Genein Letford - Intercultural Creativity
14/10/2021 Duración: 22minIn today's episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity. See the full episode at https://wp.me/p6pllj-1FA #culture #creativity We speak about what it takes for different viewpoints and cultures to work together in a team and organisation, in order to get the most creativity out of your people as possible. Topics covered in this episode: 00:02:00 - What is Intercultural Creativity? A culture is a group of people with similar beliefs 00:06:00 - It is not just enough to bring in diversity into the company, but it is important 00:08:00 - The importance of Psychological Safety and how to develop it 00:12:00 - Helping the groups who are not diverse, in order to shift their perspectives 00:15:00 - The art bias against what creativity actually is 00:18:30 - How the arts can be useful in developing creativity in business Links mentioned in this episode: Genein's website: https
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Podcast S6E134: Victoria Prowse - The impact of childhood creativity on adult earnings
07/10/2021 Duración: 21minIn today's episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University. See the full episode at https://wp.me/p6pllj-1G0 #creativity #research #economics Along with her colleague David Gill, Dr Prowse has recently released some very interesting longitudinal research (The Creativity Premium) following individuals throughout their lives, and seeing what impact a high creativity score as a child had on their adult life. Topics covered in this episode: 00:02:30 - The unique dataset of longitudinal research following people from 1958 00:04:15 - How creativity was assessed at age 7 with all these children 00:05:45 - What the research tells us about highly creative children and how they develop later at school and in the workplace. Creativity seems to be correlated with academic achievement, being employed and higher wages later in life 00:08:15 - Creativity seems to be correlated with gaining new experiences and having practi
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Podcast S6E133: Holly Ranson - The Leading Edge
30/09/2021 Duración: 28minIn this episode of the Idea to Value Podcast, we speak with Holly Ransom, international interview master and author of the bestseller The Leading Edge. I also recommend you sign up to her two newsletters, they are both great. Topics covered in this episode: 00:01:45 - Her own history in trying to lead Change programs around the world 00:03:45 - The stereotypical myths of leaders which are no longer applicable 00:07:30 - Examples of strong leaders who act very differently from one another 00:09:30 - You need to be at peace with yourself before you can change others 00:11:30 - The power of small habits to drive larger change 00:14:00 - Proving value, instead of being paid for time or effort 00:17:30 - How change relates to innovation, and communicating between teams 00:22:00 - Talking to an individual about their impact 00:25:00 - Openness to learning Links mentioned in this episode: Holly's website: https://hollyransom.com/ The Leading Edge book: https://amzn.to/3AWomAR Bonus: This episode was made possibl
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Podcast S6E132: David Schonthal - The frictions which prevent innovation adoption
23/09/2021 Duración: 25minIn this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management. See the full episode at https://wp.me/p6pllj-1Fz #innovation #designthinking #ideas He teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also the author of the new book The Human Element: Overcoming the Resistance That Awaits New Ideas with his co-author Loran Nordgren. Topics covered in this episode: 00:01:45 - What were the forces standing in the way of good ideas? 00:02:30 - The four frictions which prevent innovation: Inertia, Effort, Emotion, Reactance 00:05:00 - People trying to develop innovations usually do not think of the frictions, they just think of fuels 00:07:15 - Inertia: Human beings are creatures of habit and resist change 00:10:30 - Finding out the real frictions and perceived value drivers using et
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Podcast S6E131: Colin Hunter - Building playgrounds for innovation
09/09/2021 Duración: 22minOn this episode of the Idea to Value podcast, we speak with Colin Hunter, CEO of Potential Squared and author of the upcoming book Be More Wrong. See the full episode at https://wp.me/p6pllj-1De #innovation #systems #impostorsyndrome We speak about what needs to happen in order for organisations to build the playgrounds needed for their people to innovate and to disrupt the way people are led. Topics covered in this episode: 00:02:45 - Why playgrounds are important for people to be their most happy, rekindle passion and try something new 00:05:30 - Engaging the clients during experiments 00:08:00 - Habits and setting up systems to succeed 00:12:00 - Impostor Syndrome, the need for knowledge, and judging ourselves against others 00:15:30 - You only see other people in their highlight moments 00:18:00 - Leaving your ego at the door, growth mindset and putting yourself in your customers shoes 00:20:00 - Be More Wrong book Links mentioned in this episode: Be more Wrong book: https://info.potential2.com/en-u
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Podcast S6E130: Esther Gons - Innovation Accounting
02/09/2021 Duración: 21minIn today's episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting. #innovation #accounting #metrics #KPIs See the full article at https://wp.me/p6pllj-1Di We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way. Topics covered in this episode: 00:01:30 - Esther's history with Startups in Holland, and the founding of Ground Control 00:02:45 - What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects 00:04:30 - Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects 00:07:30 - Why do we need metrics and management for innovation at all? 00:10:15 - What is learning velocity? 00:17:00 - Tools and indic
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Podcast S6E129: Robert Wright - Protecting your idea with Intellectual Property
26/08/2021 Duración: 32minIn this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation. See the full episode at https://wp.me/p6pllj-1Dh #IP #trademark #patent #troll #copyright #intellectualproperty We go through the different types of intellectual property, as well as which one is appropriate for which type of creative output, innovation or product. Topics covered in this episode: 00:01:45 - How Napster was Robert's introduction to Copyright and the creative process 00:04:45 - The different types of intellectual property protection: Trademarks, Copyright and Patents, and the costs associated with each 00:14:15 - the misunderstanding of what IP protection actually brings: It allows you to enforce your ownership against people who are infringing on it, but this needs to happen at a cost 00:19:30 - Enforcement does not happen automatically 00:22:30 - How patent trolls have changed the value and usage of patents 00:25:00 - How Amaz
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Podcast S6E128: Holly White - How ADHD impacts creativity
19/08/2021 Duración: 41minIn today's episode, we speak with Dr Holly White, cognitive psychologist and researcher looking at the link between ADHD (Attention Deficit Hyperactivity Disorder) and creativity. #adhd #creativity #research #daydreaming See the full episode at https://wp.me/p6pllj-1Dg We look at why some people with ADHD might succeed on certain creative tasks, as well as the link between inhibition in the brain and creativity. Topics covered in today's episode: 00:02:45 - What ADHD is, what the symptoms are and how the diagnosis has changed over the past few years 00:07:00 - Inattentiveness and Daydreaming, and shortening attention spans are becoming more common 00:09:00 - The combination of genetic factors as well as environmental and physiological which lead to ADHD 00:12:00 - The research which Dr White did into the link between ADHD and creative behaviour 00:14:00 - The link between people inhibiting their thoughts / being less focused, and being better at developing more original ideas in divergent thinking tasks 00:
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Podcast S6E127: Elvin Turner - Be Less Zombie
12/08/2021 Duración: 28minIn this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of "Be Less Zombie". #innovation #culture #leadership See the full episode at https://wp.me/p6pllj-1Bo Topics covered in this episode: 00:02:15 - What it means to be less zombie 00:04:00 - The deliberate choice of creating an environment where new ideas can flourish 00:07:30 - The difference between having a performance space, and a rehearsal space 00:10:45 - The challenge of most companies not having an innovation strategy, and how companies can quickly develop one 00:14:00 - The value of thinking in experiments to find out what needs to be true, and reducing the price of failure 00:19:00 - How to help bring decision-makers on board for innovation, by teaching them the appropriate new skills 00:23:45 - The challenge of knowing how best to be creative at work Links mentioned in this episode: Book: Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate P
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Podcast S6E126: Rob Weiner - The fascinating history of Creativity
05/08/2021 Duración: 26minIn this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity. #history #ancient #greece #rome #creativity #muses See the full episode at https://wp.me/p6pllj-1Df Dr Weiner is a former Professor teaching creativity (as well as "Lying 101") and author of Creativity and Beyond: Cultures, Values, and Change, which discusses how different cultures have defined and valued the key concept of creativity and how this has changed over time. Topics covered in this episode: 00:01:45 - Dr Weiner's history teaching creativity across several universities, and how that has brought him to his current creative outlets 00:06:30 - There was no word for creativity before the 1870s, and it was not in the dictionary before the 1950s 00:09:00 - In ancient times, there was no concept of individual creativity. It was only god who created things 00:11:00 - the ancient perception that "muses" or other external divine spirits were responsible for ideas 00:15:00 - in ancient Greec