Manage Smarter

Chandler Bolt is an investor, the CEO of Self-Publishing School & SelfPublishing.com, Forbes 30 Under 30, and the author of 7 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.  In this podcast for managers, Audrey, Lee and Chandler discuss:   ·      How to find the “why” of writing a book and how to pick your topic ·      How to leverage your book to grow your business ·      Best practices on book length ·      4 P’s of a best-selling book ·      Pain pills vs. negativity strategy BOOK SPECIAL FOR OUR LISTENERS: Get Chandler’s “Published” book free! First 50 people to sign up get a free book at this link. PUBLISHEDBOOK.COM/SMARTER  "When it comes to writing, marketing, and publishing a book, the first step to take is discovering your purpose for beginning the journey in the first place." – Chandler Bolt   Build Credibility and Effective Leadership with t

Joining us today is Jeff Risley, the Chief Growth Officer at Saxum. With 30 years of experience in marketing, business development, strategy, consulting, sales, organizational growth, and relationship building, combined with the drive to create a better world, Jeff is here to help you make some meaningful change in your business when it comes to sales credibility and marketing. In this podcast for managers, Audrey, Lee and Jeff discuss:   ·      How marketing can help boost sales ·      Why sales professionals need to behave more like doctors than salespeople ·      Tips on keeping up with the changing marketing landscapes ·      How he guides clients to producing business results that are for the greater good-Purpose Driven Business ·      How to create a common language with your team to encourage greater emotional intelligence in the workplace.  "The #1 mistake managers and leaders make is not being emotionally intelligent. We have for so long rewarded thinking intelligences -- hard skills. But leadership

Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing.. He has worked with over 1200 service-centric businesses and helped their digital marketing deliver more predictable and profitable clients through their website. Using the Rule of 26, Michael can double any business’s website revenue. Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns and reduce the prevalence of entrepreneurial poverty across the country.   In this podcast for managers, Audrey, Lee and Michael discuss:   ·      Rule of 26 definition and strategy to boost traffic, sales and conversion rates ·      Junk traffic and how to filter it out ·      Recommended messaging to keep traffic and increase conversions ·      Best positioning for service businesses to appeal to clients and how to find your niche to appeal to prospects ·      Calculating the a

Julie is a virtual-selling thought leader and the author of three books including the recent, "Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams," which was named Top Sales Book of 2021. Through her Selling On Video Master Class and coaching, Julie helps sales leaders and teams to leverage video in a way that drives sales. In addition to a successful career in sales and leadership, Julie worked as a professional actor appearing in over 75 plays, commercials, films, and television shows, including HBO’s Sex & The City In this podcast for managers, Audrey, Lee and Julie discuss:   ·      Mistakes salespeople make while on camera online that damages their credibility ·      Strategies for body language, eyes and facial expressions to improve your digital credibility online ·      How to use peripheral vision exercises and energy levels to build online sales credibility ·      Why salespeople need to keep their online camera ON even if the prospect or client has theirs off ·

Lee Salz is CEO of Sales Architects, business consultant and an expert in sales differentiation. When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to him. He is the bestselling, award-winning author of six books, including Sales Differentiation. His sixth booked is entitled Sell Different!, which presents all-new sales differentiation strategies to outsmart, outmaneuver, and outsell the competition. In this podcast and vodcast for sales managers, Audrey, Lee and Lee discuss:   ·-How to identify your unique differentiators ·-Analysis of touchpoints you have with prospects and current clients -How sales managers can break out of a mindset rut and drive themselves and their team to better performance -Why Lee hates the word "closing" “Salespeople are so heavily focused on trying to differentiate what they sell that they forget they also have an opportunity to stand out from the competition." –Lee Salz Build Credibility and Effective Leadership with th

Robin Hills is the director of Ei4Change, a company specializing in educational training, coaching and personal development focused around emotional intelligence, positive psychology and neuroscience. He has taught over 250,000 people in 185 countries how to build resilience, increased self-awareness and understanding of others. His educational programs on resilience and emotional intelligence cover the most comprehensive and detailed education of any emotional intelligence organization and are today used in educational establishments in South Africa and India. Robin is also the author of 2 books and has through his work developed the experiential coaching methodology Images of Resilience to support cathartic conversations around resilience. He has delivered key-note speeches at conferences across the world including at Harvard University and sits on the North West Committee of the Association of Business Psychology. In this podcast for managers, Audrey, Lee and Robin discuss:   ·       How to identify how ot

Jonathan Brill is our guest---he helps leaders turn disruption into opportunity as a speaker and advisor. He is the author of ROGUE WAVES: Future-Proof Your Business to Survive and Profit From Radical Change. He was previously the Global Futurist at HP. His companies have developed over 350 products for organizations like Samsung, Microsoft and the US Government. He creates intellectual content for TED, HBR, Fast Company, Bloomberg and many other organizations. In this podcast for managers, Audrey, Lee and Jonathan discuss how to ride changes into the future with confidence, leadership, credibility and clarity. They also discuss:   ·       4 Major techniques for knowing about the future, no matter what field you’re in ·       Definition of Rogue Wave and how to reset expectations to successfully ride it out ·       More accurate ways to predict the future right or wrong given current information ·       Future of labor shortages, automation ·       Salespeople job changes in the future and what to expect ·  

Carol Kaemmerer took what seemed like shockingly bad news, and turned it into an amazing opportunity. After a surprise downsizing in the Fortune 500 company she served as a consultant, Carol found that her 20 years of marketing communications experience there provided a perfect set up for helping professionals build their online brand. LinkedIn, she recognized, is an integral part of that brand-building. But many brilliant leaders, are unable to articulate their brand effectively on LinkedIn, and that was a weak link in their online reputation. Since 2011, Carol has focused her communications expertise on helping C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. Her book, LinkedIn for the Savvy Executive, was originally published in 2016; the book was revised and published in its Second Edition in January 2021. Carol is a professional member of the National Speakers Association, Certified Virtual Presenter,

Michael Tanner is a leadership veteran and expert in building credibility and effective leadership. He has more than 28 years of highly engaged and practical experience. His company is called Credible Leaders and you can find it at credibleleaders.com. Through successful leadership positions of increasing scope, ranging from the U.S. Marine Corps infantry to C-suite executive, Michael is constantly increasing his knowledge and experience as a leadership practitioner. Michael earned a bachelor’s degree in computer science and a master’s degree in leadership. He prides himself on leveraging his unique combination of education, skills, and experience to harness the greatness within his clients and unleash the possibilities of their leadership potential. Michael believes that leadership should positively impact lives, not just business results. He is dedicated to be the servant leadership coach that equips all leaders to impact the lives of those they lead. In this podcast for managers, Audrey, Lee and Michael di

Jennifer Mackin is a ForbesBooks author of Leaders Deserve Better: A Leadership Development Revolution, and a leader of two consulting firms – CEO of Oliver Group, Inc. and President and Partner of Leadership Pipeline Institute US. As an author and speaker with over 25 years of consulting experience, she is a recognized leadership development influencer, having worked with CEOs, human resources managers, leadership development leaders, entrepreneurs, and other senior leaders in all industries. She earned her BS in marketing from Indiana University and her MBA from Owen School of Management at Vanderbilt University In this podcast for managers, Audrey, Lee and Jennifer discuss how to create a leadership development revolution, including:  ·       The lack of a pipeline of emerging leaders in the workplace ·       The damage lack of preparation of younger leaders can cause nationwide ·       How senior leaders should be involved and aligned in professional development of leaders of long-term business planning ·

Denise Cooper is the Founder and CEO of Remarkable Leadership Lessons, a company founded over 10 years ago to assist C-suite, senior-level business leaders, and managers in raising their game as contributors to profitability. She earned an MBA from Washington University in St. Louis MO, a Coaching Certification from North Carolina State University, and studied under Judith Glaser to earn the distinguished designation as a Certified Conversational Intelligence (C-IQ) Coach. Able to draw on over 25 years working inside corporations of all sizes, union companies, government offices and agencies, Denise shares her experiences in her thought book, Remarkable Leadership Lessons: Change Results One Conversation at a time. It’s designed to let you see the power and potential within you, and if you show up, step up, and speak up, you can get the results you really want. Denise serves as an Executive Coach and Keynote Speaker, with a proven process for grooming diverse candidates for succession through one-on-one cus

Leslie Short is the Founder of The Cavu Group and author of Expand Beyond Your Current Culture. She has an accomplished background that includes running marketing and PR for FUBU, serving as Corporate Operating Strategist for blueprint + co., and starting several successful international businesses. Leslie has been developing multi-cultural/mosaic marketing and programming as far back as 1998, and in her book, Expand Beyond Your Current Culture, she offers tips on how to think differently about diversity and inclusion to achieve a sustainable, diverse and inclusive workplace. She is also a fellow podcaster with her show name, Visibility Unlimited...and you can see the video version of that on her YouTube channel The Cavu Group. Today's discussion is on Diversity and Inclusion in the Workplace and international business. In this podcast for managers who are interested in Diversity and Inclusion in the Workplace, Audrey, Lee and Leslie discuss:  ·       Why a long-term DEI implementation is necessary ·       Wh

When it comes to change – it’s a world filled with armies of consulting graduates sitting in dimly-lit rooms retroactively justifying why the latest ‘transformational’ initiative went ahead. The industry has over-complicated it. From obtuse jargon to untold reams of paperwork. It’s just become too hard, too confusing, too segregated and too academic.  The thing is – You don’t have time for that. No change leader does. Change is hard enough without all that added complexity. Brendon is converting others to a radical new idea…Keep it simple. Brendon Baker established the Valuable Change Co. with one central mission in mind: to Help Change Leaders Drive Real Value, but on his way found his secondary mission: Fight Unnecessary Complexity. Where change isn’t about delivering on-time or on-budget, but rather actually getting what you’re looking for out of it. Brendon is based on the rural outskirts of Canberra, Australia, has a degree in Business Management and is the father of two young girls . In this podcast for

Wynn Godbold is an independent certified John Maxwell Leadership speaker, trainer and coach. She owns a training and development company named Bee Sharp and is the founder of the I'm Possible Lifestyle. Wynn helps business leaders turn goals that feel impossible into reality. She shared with us, the very word impossible says, I'm Possible.   In this podcast for managers, Audrey, Lee and Wynn discuss:  ·       Definition of the I’m Possible lifestyle ·       Implementation of the Universal Success Laws ·       The subconcious mind’s role in your leadership journey   “Think about your life as the puzzle you’re putting together. The thing is the picture that you’re trying to complete is actually the picture of yourself in your life that lives in your subconscious mind." –Wynn Godbold Sales Manage Smarter with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage

There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients Think again! Author and sales trainer Jim Doyle explains how the best sellers have a commitment to their customers that goes way beyond being customer focused. Servant Heart Sellers, as he calls them, are obsessed with making sure the products they sell make a difference for their customers, not just closing the deal. This commitment changes everything about their sales approach. Selling with a Servant Heart outlines ten lessons that ultimately lead to greater joy in sales while also increasing income. For the new salesperson, the experienced veteran, or anyone in between, the lessons of Servant Heart Selling have something salespeople across industries can draw from. More success. More customer loyalty. More joy in what you do. That’s what can happen to your sales career when you start selling with a Servant Heart. Jim was the founder of Jim Doyle & Associates, now known as

Charles Bailes IV is a 4th generation family member and a top executive running a 9-figure family-owned business. As VP of Human Resources and Internal Distribution of ABC Fine Wine & Spirits, he oversees 126 stores in Florida and over 1,600 employees. He is a husband, a dad of three, an executive, an entrepreneur, a CrossFitter, a health nut and a lover of going to bed at 8 p.m. – all in that order. He loves meeting new people and having meaningful conversations. His main goal is to inspire others to act to help themselves. He’s passionate about sharing his knowledge and expertise on running a family business, crisis management, succession planning. In this podcast for managers, Audrey, Lee and Charlie discuss:  ·       How sales managers can grow and scale up with Charlie’s best practices ·       Sales in retail sector and how to manage sales in that space ·       Challenges of Managing family businesses ·       What he looks for in a sales manager and sales reps   “Money does not grow on trees. If somebody

Today’s guest, Gregory Silva, is the Director of Operations for three drug and alcohol treatment centers in Southern California; Living Longer Recovery, Gravity Treatment Centers and New Spirit Treatment Center in Southern California. Gregory began his career in the marketing industry, but after his best friend passed away from an overdose in 2012, he felt called to help others suffering from addiction. He embarked on a new career in substance abuse treatment and is now passionate about helping people change their lives for the better by demystifying the paths to treatment.  In this podcast for managers, Audrey, Lee and Gregory:  ·      How managers can recognize signs of addiction in employees ·      How to have a conversation to inquire about addiction with employees ·      Treatment for employees vs. releasing them ·      Benefits considerations to help employees with addictions  “How do you make someone understand that they need help? There’s a lot of companies that drug test and a good percentage will fa

Dr. Bob Nelson is a management and motivation business author of over 30 books that have collectively sold over 5 million copies. He is president of Nelson Motivation Inc., has presented on six continents and worked with 80 percent of the Fortune 500 companies. One of his titles we are most interested in talking about today is 1,001 Ways to Engage Employees: Help People Do Better What They Do Best.    In this episode, Audrey, Lee and Dr. Bob:  ·      Expectations of the current workforce for recognition ·      New techniques to discover better, more personalized check-ins and recognition ·      Ways to be more responsive and more engaged with your employees ·      Techniques to boost employee productivity via future professional development   “Providing workers with recognition and respect can make a world of difference in getting the best efforts out of them, keeping them and helping you develop a reputation for treating employees in a way that helps attract talent to work for you and your organization." –Dr

Deborah Coviello is the Founder of Illumination Partners and the host of The Drop In CEO podcast. For more than twenty years, she has been transforming businesses from within, elevating the talents of their organizations to new performance levels. Her experience has taught her to put tremendous value on people, whom she considers as the heart of every business. When hiring a consultant, Deborah Coviello knows that the primary goal will always be a resolution to a problem. As The Drop In CEO Deborah provides her clients with 25+ years worth of experience and strategy in Quality and Operational Excellence roles combined with her 20 years in the Flavors and Fragrance industry, to identify, assess, and solve the issues that are preventing their business growth. Certified as Lean and Six Sigma Blackbelt in Process Improvement, she has also developed significant leadership insight that “People’’ are your greatest tool in your toolbox. In order to deliver on her promise of offering “peace of mind,” she focuses on ut

Hannah Grady Williams’s story began in a blue pickup truck when her father handed 12-year-old Hannah the phone and asked her to close a deal on an investment property. After this unexpected introduction to the world of entrepreneurship, she found herself thrust into a climate of innovation, challenge, and opportunity, and she enrolled in college at age 14 and graduated with a degree in international business at age 18. Now, as a 23-year old Gen Z’r, she has consulted businesses from start-ups to Fortune 500 companies and is on a mission to help leaders leverage Gen Z talent as a competitive advantage and build #RadicalEmpathy in the workplace.  In this episode, Audrey, Lee and Hannah:  ·      Definition of “Radical Empathy” ·      Managing Expectations of Gen Z workforce ·      Understanding the positive aspects of Gen Z upbringing, technology knowledge and economics ·      How to mentor a Gen Z employee ·      Differences between Gen X, Millennials and Gen Z  “Gen Z is more diverse, entrepreneurially driven