Market Proof Marketing: New Home Builder Marketing Insights

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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as well!Story Time (01:35)Woobles sent Julie a flier with objections and she was impressed with the marketing and bravery. Kevin has been in the trenches with the NAR settlement and thinks that even the people who negotiated the settlement don’t even know what's in it. Jackie is looking for a vacation rental on Airbnb and marveled at how many specifications you are able to filter for. She suggests builders need to take note!The News (15:17) As deal rumors

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that’s unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They dive into a deep discussion on “personas” and how they may no longer be relevant in the new home industry, suggesting it’s really a conversation about messaging and content.Story Time (07:17)Andrew is testing the full self-driving scope of his Tesla.Kevin is noticing that the phrase “what's old is new” isn’t always accurate and what’s old stays old and becomes irrelevant.Beth discovered that Mercedes Benz helped pay for their community development which is why they have the rights to take over during Masters week.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about!Story Time (06:16)Jackie came across a failed AI ad for a Paw Patrol experience.Andrew bought a Tesla and realizes how important the brand is.Julie’s AI audio book turned out to be a failure.The News (17:31) The Great Compression (https://www.nytimes.com)The Typical Household Earns Roughly $30,000 Less Than Needed to Afford the Median-Priced Home—But That’s an Improvement From Last Year (https://www.redfin.com)Don't wait to buy a home (https://www.businessinsider.com)Things We Love Things We Hate (39:01)Andrew is enjoying the self driving auto pilot on his Tesla,

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Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell. The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them. Lastly, the three share their thoughts on the recent NAR deal! Story Time (03:02)Andrew is car shopping and is comparing different experiences.Jackie had a negative experience when pretending to be a customer.Beth has noticed a lot of people pretending to be “experts” and offering horrible advice.The News (19:09)Meta’s A.I. Chief Yann LeCun Explains Why a House Cat Is Smarter Than The Best A.I. (https://observer.com)The Fallout: How Will the NAR Deal Impact New Home Sellers? (https://www.thebuildersdaily.com)ICON U

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! Julie has been given the option to have her book “Building Certainty” turned into an audiobook with AI which sparks a debate among the team as they wrestle with the concept. They discuss the endless amount of statistics dropping each day and Kevin believes the issue is that not enough questions are being asked about the statistics.Story Time (00:13)Julie asks the team their thoughts on offering Building Certainty as an audiobook.Jackie’s friend is move 30 min away, and for Washington it's a whole new lifestyle whereas in other states its “around the corner.” Kevin says there are too many stats and not enough questions around the stat.The News (20:28)Let’s Get Visible, Visible (https://www.doyouconvert.com)Incentives Remain 'Name Of The Game' For Builders in 2024 ( https://www.builderonline.com)February Saw More Sellers Jumping Back Into the Housing Market (https://www.probuilder.com/febr

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.Story Time (11:26)Jen shares a heartwarming story about an OSC who went above and beyond!Andrew appreciated the Cerave and Michael Cera Super Bowl commercial and TikTok ad.Kevin enjoyed playing Black Jack with the DYC team at IBS.The News (25:22)Google takes aim at SEO-optimized junk pages and spam with new search update (https://techcrunch.com)This Music City Builder Has A New AI Assistant (https://www.builderonline.com)Overrated: Social media viewed as overly important by businesses, marketers say (https://www.marketingweek.com/overrated-s

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders’ Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders’ show is not a place to sell something.Market Proof Marketing · Ep 328: IBS 2024 RecapQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not t

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company’s goals. Leaders should also focus on learning about the people on their team and finding what motivates each individual! Story Time (05:09)Andrew pretended to be an electrician this week!Jackie referenced a document three times this month that she made years ago called “This Is Marketing”Beth urges leaders to get to know their people and find out what motivates them!The News (23:37)Keeping the Fire Alive: Strategies for Post-Community Launch Success (https://www.doyouconvert.com)Homeowners Are Staying Put Twice As Long As they Did In 2005 ( http

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin who are gearing up to go to the IBS Show next week!! The team discuss internal communication and reporting, offering ways to do it more effectively and observing that sometimes a lack of communication can be a result of lack of knowledge. They dive into the topic of the “housing bubble” and give their thoughts on whether they think home prices will eventually drop or if the current higher prices are here to stay.Story Time (08:35)Beth has noticed a lot of conversations lately around reporting and communication.Julie has been going back to the SWOT Analysis.Andrew was disappointed by a brand he got influenced by. The News (22:37)Home shopping early may pay off as price cuts abound (https://zillow.mediaroom.com)The myth of the housing bubble (https://www.businessinsider.com)Investors Bought 26% of the Country’s Most Affordable Homes in the Fourth Quarter—the Highest Share on Record (https://www

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to confidently express your expertise.Story Time (04:30)Jackie created a survey and asked how often you go on-site and visit the home communities?Julie was in a meeting and had a builder say “It didn’t take me 5 minutes, it took me 10 years”Kevin heard the phrase “Fear is often caused by a temporary loss of perspective” and also believes that the true SEO is Tiktok.The News (25:44)Marketers: I dare you to go first! (https://www.doyouconvert.com)Google and Yahoo Updated Email Authentication Requirements for 2024 (https://powerdmarc.com)The Gap in Selling Intentions Between Those With Rates Above and Below 5% Shrank at the En

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!Story Time (01:23)Jessie reflects on her recent trip to Garman Homes.Kevin reassures everyone that no, no one has put Kevin in a corner at IBS.Beth shares an example of pulling inspiration from unexpected places like “The Color Monster”The News (24:28)Hot Takes Digital Advertising Edition: What’s Overrated For 2024 (https://campaignsandelections.com)In rocky digital advertising landscape, advertisers reconsider direct mail (https://digiday.com)US Consumer Confidence Climbs to Highest Since End of 2021 (https://www.msn.com)32% of Homes for Sale in the Fourth Quarter Were Newly Built—Just Shy of the Record High (https://www.re

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. The three discuss building a social media following and the commitment it takes to create content over a long period of time, observing that most people become deflated before any progress is made. They discuss the predicted new home design trends and discuss what they prefer and what they would like in their own homes.Story Time (05:23)Julies in-laws are searching for a second home near her family and has observed the different aspects of a home that they have to watch out for that they normally wouldn't have to consider in a different area.Jackie bought a new oven and her husband has been vigilant about getting a refund from the appliance company during the refund period whenever the price drops.Kevin visited a builder in Colorado and had two takeaways.Andrew ponders the methods of building a social media following.The News (23:15)Opendoor to livestream home selling tool during Halftime

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it’s okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction can be helpful if done correctly.Story Time (04:23)Beth came up with a wonderful analogy after choosing her lunch.Andrew had a terrible customer experience at a new Ace Hardware store.Kevin visited a builder in Colorado and had two takeaways.The News (33:02)Why OSCs Taking Over Onsite Leads is a Bad Idea (https://www.doyouconvert.com)48,000 companies sent Facebook data on a single person (https://www.theverge.com)Mortgage demand surges more than 10% as lower interest rates lure homebuyers (https://www.cnbc.com)Gen Z

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski! The trio discuss content and the ways we consume it from start to finish when looking to make a larger purchase as well as new year resolutions and taking inspiration from Jessie Suggs word of the year “Less.” Jackie urges marketers not to underestimate small incremental changes that can make a huge difference when the heart is in it and the human element added.Story Time (08:33)Julie’s husband bought a new truck and she reflects on the content journey he went through.Jackie has been on the DYC team for three years!Andrew is at odds with social media.The News (25:02)Microsoft rolls out new AI tool that generates instant banner ads (https://searchengineland.com)It's our fault you feel bad about the economy (https://www.businessinsider.com)Housing Market Update: Homebuyers’ Monthly Payments Drop to Lowest Level in Nearly a Year, Bringing Back Some House Hunters (https://www.r

Like and subscribe on your favorite platform!In this episode, In this episode, Kevin Oakley is joined by Beth Russell and Jen Barkan! The three discuss success (primarily from the famous Maya Angelou quote “Success is liking yourself, liking what you do, and liking how you do it”) and the many definitions of the word and how each definition can change the way you view and seek success. They talk about how to reframe success in a more healthy way and Kevin adds onto Maya’s quote that success is also who you do it with. The housing market is off to the races and the team shares positive website activity stats and what they personally see going well already!Story Time (04:20)Jen changed her word of the year to “Success” after discovering her office sign has another side.Beth suggests that as the time for resolutions comes around we consider doing better at less instead of trying to add more.Kevin says the housing market is off to the races!The News (36:22)U-Haul Migration Trends: Texas, Florida Top Growth States

Like and subscribe on your favorite platform!Happy New Year! In this short episode, Kevin Oakley offers some encouragement and advice going into 2024 and shares some positive data on website activity.Kevin's 3 must reads on human psychology:  Influence: Science and Practice - Robert CialdiniPredictably Irrational: The Hidden Forces That Shape Our Decisions - Dan ArielySame As Ever: A Guide To What Never Changes - Morgan HouselMarket Proof Marketing · Ep 319: Happy New Year! Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell