Sunny Side Up

Customers are now being empowered to the point where they can walk into a dealership and know more about the product than the salesperson. How does this affect marketing strategies; how should revenue leaders approach this? Today's episode with Jay McBain is about the changing revenue cycle and how companies must consider new partnerships and strategies to keep customers engaged. He mentions that the key to success in this environment is to be cross-functional and think about your company in terms of the channels it operates. He also emphasizes the importance of being present in every channel to remain competitive. Connect with Jay McBain | Follow us on LinkedIn

In this conversation, our guest, Chris Johnson, discusses how important it is to have a good relationship with clients and partners to be successful in sales. With the data available to sales teams nowadays, it becomes easier than ever to make informed decisions about product selection and pricing. Listen closely as he also emphasizes the importance of building trust and relationships with clients and partners to create a win-win situation for all involved. Connect with Chris Johnson | Follow us on LinkedIn

In today’s episode, we welcome Kyle Robinson. Listen in as he discusses keeping operations aligned with sales goals and ensuring a seamless transition between sales and customer interactions. He also discusses how to approach change from a customer's perspective and ensure that the focus on a product is aligned with business outcomes. Connect with Kyle Robinson | Follow us on LinkedIn

In this episode of Sunny Side Up, Mariana Prado Cogan, a marketing professional with over 20 years of experience, joins the conversation to talk about how digital marketing can drive results with sales. Listen in as Mariana discusses how marketing is in a digital transformation and how technology allows marketers to build a predictable engine that can deliver on expectations. Connect with Mariana Prado Cogan | Follow us on LinkedIn

In today’s episode, get to know our guest, Ana Milicevic, a thought leader in the marketing space. She discusses the importance of third-party cookies, how they are used to connect different entities, and how privacy concerns have led to them fading in the coming years. Listen in as we discuss the changes, including browsers being able to block or restrict third-party cookies and the effects on how browsers are becoming even more privacy-friendly. Connect with Ana Milicevic | Follow us on LinkedIn

In today’s episode, Mindi Cox, discusses the importance of a deep relationship in business and how companies need to be aligned with their customers' goals if they want to be successful. When companies are not aligned, it is doomed from the start. Taking a closer look at the people involved–the employees (internally) and the customers (externally)–and focusing on their experience to allow impact is the way. Connect with Mindi Cox | Follow us on LinkedIn

Rowdy Clagg is on the show to discuss the company's recent efforts to use data analytics to improve customer experiences. He has been in the analytics space for many years and has a wealth of knowledge to share about how companies can use data to deliver better customer experiences. He discusses how using analytics can help businesses improve efficiency and performance and align teams more effectively. Rowdy shares his story of overcoming homelessness and hardship to become a successful podcaster and entrepreneur. His story provides listeners with insight into the importance of persisting through difficult times and pursuing your passions. Connect with Rowdy Clagg | Follow us on LinkedIn

Jennifer Ravalli from PandoLogic joins Harry Leavitt to discuss the importance of an integrated marketing strategy. Jennifer outlines four key content themes that ladder up to the brand message, how they align with marketing, and how they influence revenue. She also discusses how an integrated approach helps marketers deliver their message most efficiently. Listen in as she shares her perspective on the importance of MQLs as a leading indicator of successful marketing and sales integration. Connect with Jennifer Ravalli | Follow us on LinkedIn

AI systems are biased and can mimic human biases in hiring, which can lead to unfair outcomes for diverse candidates. In this episode, Lindsey breaks down the ways to prevent this. She is passionate about helping companies build good interviews that measure attributes that are important for a particular job and assess all the candidates in the same way. With the help of quantitative methods and policies that are comfortable for candidates, companies can counteract this issue. Connect with Lindsey Zuloaga | Follow us on LinkedIn

Private networking refers to the ability of businesses and consumers to connect directly with each other instead of relying on third-party providers such as cellular networks or ISPs. 5G is a significant technology shift that will allow for even faster connections between devices. Private networking is an important part of the transition to 5G, as it will allow for more efficient use of bandwidth and increased reliability. Connect with Stephen Brown| Follow us on LinkedIn

What are the keys to staying relevant for a long time? How do legacy brands do it? It takes a lot of effort and observation to keep up with the times and Devon Watson’s experience in Diebold Nixdorf attests to this. Listen closely as he talks about some of the challenges that come along and the marketing strategies to employ in the aim to transform a brand over time. Connect with Devon Watson | Follow us on LinkedIn

Sales and marketing need to be aligned at a high level but also be aligned on the specific tactics or campaigns or accounts targeted to maximize impact and success. Tracking sales growth is critical in making the most informed decisions about where to allocate your resources. It's important for both sides to feel supported and work together as a team, not just go their separate ways. The key is to align strategy with execution and navigate the complex challenges of running a successful business. Connect with Saber Sherrard | Follow us on LinkedIn

Scaling Go-To-Market requires strategy and further consideration of the variances in regulations and compliance measures. In this episode, our guest, Bas Paumen, discusses the tactics and shares horror stories in dealing with this transition. He emphasizes the importance of due diligence and contingency plans in the process. Ultimately, the goal is to elevate the consumer experience. By being closely involved with the customers, defining the rate of satisfaction, expectations, and call-to-action become easier. Connect with Bas Paumen | Follow us on LinkedIn

Robbie is Movable Ink's Associate Director of Financial Services Strategy, supporting Financial Service clients to leverage Movable Ink technology to reach their business objectives.  Prior to joining Movable ink, he spent 8 years at American Express driving customer lifecycle strategies for the Small Business, Consumer, and Foreign Exchange business units with a focus on increasing share of wallet, driving the best customer behavior, and optimizing production efficiency.  His ten years of customer marketing experience include omnichannel experiences across email, mobile, direct mail, web, and social media. Connect Robbie Freeman | Follow us on LinkedIn

In her career spanning over ten years, Lubaina has been an Animator, Business Analyst, Project Manager, Product Marketer and now an Account-Based Marketer. She has helped both product and business teams create a strong brand presence, powerful positioning and a focused go-to-market strategy. Lubaina currently leads the Account-Based Marketing practice at Thoughtworks for its high priority accounts. She has helped set up the ABM process for the organization and piloted its global ABM program, scaling it from 9 to 30+ accounts. Connect with Lubaina through LinkedIn

Dillon Nugent is the VP of Demand Generation at Khoros. She started her career in the advertising industry, specializing in highly scalable campaigns for mass-marketed consumer brands fueled by cultural drivers and innovation across packaged goods, athletics, fashion, and auto, just to name a few. She then branched into the B2B world, focusing on product innovation with transformation teams that were responsible for experimentation and finding new growth opportunities at their companies. Today, she continues to innovate in the tech industry with both programmatic and account-based strategies. Connect with Dillon on Linkedin | Follow us on LinkedIn

Join me in this episode and learn how to leverage advanced analytics for your business! The reason Viswanath Srikanth pursued a career in analytics. What is “cross channel diligence,” and why is it important? Connect with Viswanath Srikanth  | Follow us on LinkedIn

This episode of Sunny Side Up provides a definitive rundown on the magic behind MEDDPICC. David Weiss, Regional Vice President of Sales at Seismic, breaks down the acronym and explains its applications. He is passionate both about helping sellers reach their full potential and hitting their goals. With his focus on creating a lasting impact on clients and forming partnerships at all levels, David uses targeted gap analyses to create effective, groundbreaking solutions (about which you can learn more from his Psych & Sales Podcast). In addition to explaining the MEDDPICC sales qualification methodology, he also shares speedbumps that can bog down the process and foundational MEDDPICC elements essential to a successful implementation. Hint: Knowing your pain points and decision criteria are the critical first step. Our guest also offers up some resources for further reading. Connect with David Weiss  | Follow us on LinkedIn

Karl Van den Bergh is Chief Marketing Officer of Gigamon and is responsible for global awareness and demand for the Gigamon solution portfolio. Throughout his 20+ plus-year career, Karl has held go-to-market and product leadership roles in $1B+ tech companies as well as working as part of the executive team at early-stage startups. Connect Karl Van den Bergh | Follow us on LinkedIn

In this episode, Jeremy Foster talks about cross-functional collaboration’s do’s and don’ts. He breaks down what cross-functional collaboration is, his framework for it, and how he prepared himself to become a cross-functional leader. Jeremy also shares the challenges and opportunities he’s come across during cross-functional collaboration and how to leverage a project management organization (PMO) for success. Connect Jeremy Foster | Follow us on LinkedIn