Sunny Side Up

In this episode, Nielsen’s CMO Jamie Moldafsky talks with Demandbase CMO Jon Miller about the importance of knowing your audience. Jamie shares insights on what marketers need to know to understand their audience, the qualitative and quantitative data that can help in this endeavor, how frequently marketers need to reassess their audience, and much more.  Connect with Jamie Moldafsky  | Follow us on LinkedIn

The shift towards green growth is a major trend, and sustainable growth is key to success in today’s market. This episode brings you the insights of our guest, Sinem Hostetter, as she discusses the importance of green growth and how it can be a source of durable competitive advantage. She also shares the positive impact sustainability initiatives have on a wide set of stakeholders, including employees, suppliers, customers, and ultimately, society as a whole. Tune in! Connect with Sinem Hostetter  | Follow us on LinkedIn

In this episode, we're joined by Leila Modarres. She believes that this new generation of employees are great storytellers and are conscious about being in alignment with their values. When it comes to retention, Leila shares how they are more likely to leave if there isn't a meaning behind their work. By investing in employee training programs and cultivating an environment where employees feel valued, businesses can help ensure that they retain top talent. Connect with Leila Modarres  | Follow us on LinkedIn

In today's episode, we welcome Tom Gavin from ACI to tackle the e-payments system within the educational sector and the influence of the current macroeconomic headwinds that many people are facing. He shares ACI's solutions for alleviating some of those pains. Listen in as he shares advice on how companies can stand out amidst the intense competition. Connect with Tom Gavin | Follow us on LinkedIn

Maintaining a culture that inspires the team to grow and trust each other requires effective initiatives from business leaders. In this episode, we interview David Reid as he talks about his career in marketing and technology, and how his background shapes his approach to leadership. Tune in as he shares his story of how his unique experience with both sales and technology has helped his company thrive in today's competitive market. He also tackles the challenges companies face during the growth cycle and how leaders can take the opportunity to build better company culture. Connect with David Reid | Follow us on LinkedIn

David Mead, Director of Sales Intelligence at Deluxe Corporation, joins Andrew to discuss how he uses data to shorten the sales cycle and help sellers get in front of actionable buyers. As open market data becomes more valuable and software as a service tool becomes more prevalent, sales processes are becoming increasingly complex. However, this doesn’t automatically translate into more profits. David shares the value of sales intelligence and how companies can more efficiently allocate their sales resources. Connect with David Mead | Follow us on LinkedIn

With all the technology and tools available at our disposal, companies should consider ways to transform digitally to keep up with the times. How do we promote and execute this journey for organizations? Sandesh de Silva discusses how executive buy-in is necessary for a successful digital transformation. He provides advice on setting goals, coming up with a strategy, and attracting and retaining stakeholders with the right mindset. He stresses the importance of asking questions to get the right answers and advises leaders to do their homework before embarking on a digital transformation journey. Connect with Sandesh de Silva | Follow us on LinkedIn

It is no secret that changes in data policies are taking place and that we are moving towards a cookieless future. Is this something marketers should be afraid of? In this episode, Louis Cohen argues otherwise by presenting the ways companies can leverage by mindfully managing data. He tackles how the tools to thrive exist, but companies need to know how to piece them together. Tune in! Connect with Louis Cohen  | Follow us on LinkedIn

The scientific method helps in solving various problems and for Brooke Melia, it meant merging her data-centered left brain with her creative-obsessed right brain, which allows her to think through customer interactions holistically. In this conversation, Brooke shares Matterport’s approach to ABM campaigns, which focuses on driving results through a combination of using various channels and personalization. She also mentions that having a scientific background helped her identify problems and hypotheses, conduct research, and execute targeted campaigns. She adds that it is important to keep testing campaigns constantly to ensure success. Listen in! Connect with Brooke Melia | Follow us on LinkedIn

Gender bias is a subject many companies may now be aware of but not necessarily focused on. The indications of this misconception may not even be obvious and even be driven by the subconscious. Because of this, it is important to introspect and allow for dialogue to pinpoint existing and potential areas for improvement in handling gender bias. In this conversation, Jenny Fuss shares some real-life situations of gender bias in organizations and the action steps to take as leaders to help fight against this erroneous perception. Connect with Jenny Fuss | Follow us on LinkedIn

How powerfully has AI affected the MarTech space, and how will businesses benefit from it? Today’s conversation features Vinod Kumar. Tune in to gather insights on how AI evolved remarkably and is being adopted by businesses in a wider fashion, moving closer to the business user. Listen closely as Vinod goes in-depth on what AI can do to help businesses grow and thrive in an ever-changing landscape. Connect with Vinod Kumar | Follow us on LinkedIn

With the competitive marketplace, how do we successfully build a brand? In such a chaotic environment - COVID-19, the Great Resignation, and now an economic downturn, how do we attract and retain top talent? In this episode, Julia Stead dives into the practicals on implementing a systematic marketing plan, focusing on investment, marketing research and analysis, and understanding the growth stages of the company. Listen closely as she offers advice on what leaders can do to attract and keep top talent and the ways to create a supportive work environment. Tune in! Connect with Julia Stead | Follow us on LinkedIn

Rebranding companies, especially that of a huge organizations is a big feat. What are the elements of a successful brand convergence? In this episode, we interview Mark Owen Burson, CMO of Nice North America, about demystifying brand convergence. He goes in-depth into Nice's strategy for rebranding and expanding into new markets. The key aspect of brand convergence is understanding the impact that rebranding will have on the partners, as well as the end users. Tune in for more practical advice on upholding the customer focus and company culture throughout the shift! Connect with Mark Owen Burson | Follow us on LinkedIn

Technologies are only as important and can only be as successful as the strategy and people that you have around to support it. The science of marketing strikes a balance between utilizing the latest marketing technologies and building the right team. In this episode, we talk with Jared Gardner, who has held growth in demand generation roles at other high-growth software companies. He shares how marketing teams can leverage technology to reach their full potential. Connect with Jared Gardner | Follow us on LinkedIn

In today’s episode, Jeevan Duggempudi is speaking to us about applying data fabric artificial intelligence and machine learning to make a step change improvement in business operations. He identifies the common challenges enterprises face when scaling their insights initiatives, most notably in the areas of data availability and scalability. Also, he shares his observations on the impact of decentralized data and how this structure allows teams to own their data in a much more manageable way and allows them to provide insights to the business stakeholders faster. Connect with Jeevan Duggempudi | Follow us on LinkedIn

Tune in to today’s episode and listen to our guest, Todd Bidwell, as he spills his thoughts on navigating the challenges of a company undergoing a financial, operational, or strategic transformation. He also discusses the importance of communicating your goals and strategies to all team members and the need for individuals to be passionate about the mission of the company. Todd also emphasizes the importance of hiring smart people who are willing to learn and grow in their careers. Connect with Todd Bidwell | Follow us on LinkedIn

How do you understand ego? When it comes to leadership, what does it take to be truly transformational? In today’s episode, our guest, Dena Mayne tells the story of how she overcame adversity and earned an unconventional path to a successful career in marketing. She discusses her leadership style and how it helps her cultivate talent and bring out the best in others. Connect with Dena Mayne | Follow us on LinkedIn

In this episode of Sunny Side Up, we welcome our guest, Murilo Juchem. He discusses how data science can be used in product management. He shares how data science can help position the effectiveness of a product, quantify the value created by a product, and determine the price. Listen in as he shares insights from his experience on real-world projects and working with people in the organization employing data science principles. Connect with Murilo Juchem | Follow us on LinkedIn

What does it mean when marketing responds to customer needs? In this episode of Sunny Side Up, we have Brian Wagner. Listen in as he talks about how technology has transformed and how marketing must adjust to create a fantastic customer experience. He points out that to capture a customer's post-purchase experience, marketers must have a robust technology stack that includes data analytics and customer insights. Connect with Brian Wagner | Follow us on LinkedIn

Customers are now being empowered to the point where they can walk into a dealership and know more about the product than the salesperson. How does this affect marketing strategies; how should revenue leaders approach this? Today's episode with Jay McBain is about the changing revenue cycle and how companies must consider new partnerships and strategies to keep customers engaged. He mentions that the key to success in this environment is to be cross-functional and think about your company in terms of the channels it operates. He also emphasizes the importance of being present in every channel to remain competitive. Connect with Jay McBain | Follow us on LinkedIn