Monster Questions: How To Start & Grow A Business

Welcome to the perfect channel for those addicted to building a better business without sacrificing a happy life. I'm John Timmerman, an entrepreneur who has found success by falling on his face constantly. In this channel, I’ll break down everything you want to know about building a great small business through smart marketing strategies–sharing my experience to help you to discover the right growth plan for your business while building a happy life.  Hit the follow button and receive weekly tips and tactics keys to win at life.

Over the past six months, GoodMonster has been aligning our brand growth strategies for our clients very aggressively. During this process we boiled down the three initial steps to grow any idea, brand, product or service from zero to profitable. Here’s what we came up with…

It’s taken me well over two years to build a business model that Good Monster no runs on. But it was probably three or four years ago that I started noticing that the marketing agency model was broken, and the way to build a modern company more efficiently was becoming easier. As hard as it was, I decided to throw our then current Business model in the blender, and begin A new, modern, future driven business structure. Have a listen to hear what happened… RATHER WATCH THESE (plus video only content) YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?sub_confirmation=1 Facebook: https://www.facebook.com/JohnnyTimbo/

I truly believe the majority of companies are too busy chasing the sale, that they don’t pay enough attention to their brand. And by brand, I mean everything that everyone thinks about them. Yes, this means your logo, colors, product packaging… But it also means what people say about you behind closed doors, when somebody asks them for their advice, they recommend your products. Your brand is the heartbeat of your company, and if you’re constantly just chasing the sale, you end up strangling the brand right out of your company. What do you think?

I’m going to get so much kick back on this. But brands, agencies and all marketers need to realize in our industry, speed is more important than perfection. Outside of regulated industries (financial, healthcare, legal, etc), it pays more to be fast than it does to be perfect. Obsessing over that video? Make sure it tells the right story, then get it out. Have you proofread that Instagram post 437 times? Just post it. Don’t spend 3 months on something that people will forget in 2 seconds.

For all of you advertisers out there, you know that ad prices skyrocket in the fourth quarter. A ton of companies make the majority of their online revenue during Q4. It’s such a huge consumer spending time frame, and advertisers feel their best way to capitalize is through advertising. And it works, but there are other ways to get more efficient revenue. Have a listen... RATHER WATCH THESE (plus video only content) YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?sub_confirmation=1 Facebook: https://www.facebook.com/JohnnyTimbo/

It’s simple really: if you want something in life, have the confidence to ask the people around you who can help. If you keep an idea to yourself, it won’t go anywhere. Likewise, if you don’t ask someone for something, there is a zero percent chance they can give it to you. I hope you enjoy this discussion.

TikTok is the fastest growing social media platform in 2019, and maybe ever. I talk about this interesting platform in detail and you will come out knowing where you should start using it or not.

2019 has been an incredible year for me. On paper, it actually has been a pretty shitty year, but in my brain it’s been mind-blowingly amazing. What I need to do, and where I need to go has never been more clear. And one of the breakthroughs that I’ve had, is that a lot of the things that I haven’t accomplished yet, has been due to the fact that I haven’t found the right team. In this episode I elaborate on that idea a bit more. Enjoy!

We live in a world where if you are a business leader, you “need“ to get your company on social media… Right? Not so fast. In this episode I talk about what types of companies should be utilizing social media to grow their businesses, and how to go about doing so. Enjoy!

A lot, a LOT, of brands and agencies rely heavily on paid media...Facebook Ads, Twitter Ads, Google Ads, Amazon Ads, etc. I believe the ad game is going to change rapidly and many of these brands that have gone all in on advertising and built their entire business on its back. Now is the time to restructure your model to tell better stories, treat your customers better and create better experiences, so you aren’t so tied to paid Ads if/when shot hits the fan.

Omnichannel marketing is a nice, neat little buzzword that’s been floating around for the past several years. But what does it mean? And why should you care? I talk all about it in this episode, but the one take away that you need to know if you don’t decide to have a listen, is that biased marketing or platform dependence is an incredibly dangerous game to play as a marketer.

It’s the same old story: social media platform launches, users flock, advertisers pounce, algorithm changes, marketers freak out. It happened with Facebook, Twitter, YouTube and now Instagram. And it will continue to happen for the rest of time… Because it has to. Platforms can’t sustain a firehose of content without ruining the users experience. But here’s how you can avoid getting crushed when it does happen. —— RATHER WATCH THESE (plus video only content) YouTube: https://www.youtube.com/channel/UCrG5v5pY8K-OrLPExGbyATw?sub_confirmation=1 Facebook: https://www.facebook.com/JohnnyTimbo/

Building a personal brand is no different than growing a corporate brand, except one thing. You have the ability to be human. Use this to your advantage, but be careful you don’t confuse people as to what you stand for.

What’s the quickest way to waste money on your creative (videos, photos, copy, design)? Go with your gut and don’t test it. This topic has been coming up more and more as companies try to put out more content at a faster pace. But just because you’re putting out content quicker, doesn’t mean it’s not efficient to do a quick test first. In today’s digital age it’s so incredibly easy to do a little micro test on colors, titles, pictures, and clips of video before you invest thousands of dollars into something.

Do you ever feel guilty when you’re not working on your business? Maybe you’re running errands on a Saturday or spending time with family, but you can’t help but thinking you should be on the job or at your laptop doing work. I feel this way all the time, and I think I figured out why. Take a listen and let me know what you think.

Over my decade of entrepreneurship I’ve had a TON of failures, along with a few successes. Throughout this entire time, their are three things that have kept me going. ✌️ #entrepreneur #startup #business #gutcheck #motivation

If you’re tapped into the world of business, you’ve no doubt heard about the implosion of WeWork. I’m sad for everyone involved, but while taking a deeper look into the model, it’s really no surprise. And as unfortunate as it is, this provides a very good, real life, example of how the best branding and marketing in the world will struggle to help a bad product or service (or business model).

Unhappy with something at work? Maybe in your life? If you have a thread of influence on the situation than you need to champion the change... It’s literally a waste of time to gossip to coworkers about it, complain about it, pontificate about it if the goal is not to come to a solution. Sounds corny, but you need to be the change that you want to see happen. ✌️

In the past year, have you come up with an idea that you thought was a homerun? Maybe it was a new business idea, or maybe it was a way that your company can save money. Maybe it was even a way that you can afford another couple vacations a year, but it was a really wild and crazy idea: like starting a woodworking side hustle, when your full-time job is an accountant. Whatever it was, there’s a good chance that the thing that stopped it was some sort of roadblock like fear, or fear of embarrassment. Fear of embarrassment is a plague that stops progress and good ideas in its tracks immediately. #progress #success #business #life #personaldevelopment #selfhelp #motivation #inspiration