Monster Questions: How To Start & Grow A Business

The NFL, Tide and NBC partnered up to launch a homerun advertising campaign on the biggest night of TV in America. If you watch Sunday night football, you without a doubt have seen these collaborative commercials featuring Peyton Manning, Gwen Stefani from the Voice, Tide products and several other NBC shows. The millions of dollars these brands are spending might not be accessible to you and your business, but the strategies they are using are certainly something you can achieve if you’re smart and savvy. Have a listen and let me know what you think on Twitter @johnnytimbo

I’m using these five steps to generate massive momentum in all of my business ventures. I think you can get a ton of value from this process for your own business. Let me know on Twitter @johnnytimbo

On this episode of Brand[Ed], we talk about Nike, one of the most recognizable brands in the world. Where do they start, how did they grow, and how can they get away with risky campaigns and brand positioning? I cover it all. Have a listen.

We all know the saying “numbers don’t lie“, but is that really true? Every day, if you’re like me, you get pitched 10 to 20 software tools or consultants that can “change our business“. Most of them include some sort of case study, and I’m often skeptical of whether that case study was massaged or not. And if those results can actually happen for my business too. Well I came up with a new way to test the waters that these companies are dumping on me. What do you think of this idea? Hit me up on Twitter @johnnytimbo

In business, we’re always measuring something to figure out if we’re successful or not. Quite often these “things” are referred to as KPIs. I’ve been thinking a lot lately about what these KPI‘s are and how they help grow my own business, Good Monster. And somewhere along the way the idea of trying to measure momentum snuck its way into my thoughts. If you think about it, when you have momentum in whatever you’re doing, doesn’t make everything so much easier? I visit this idea in today’s podcast.

For years I’ve been trying to figure out the best way to grow my digital agency, GoodMonster. I feel like I understand People, and therefore consumers very well. I’m a student of the marketing game, and I have been lucky to have worked on strategic marketing campaigns for some really amazing brands. But we could be more successful than we are today and I believe that is due to one thing: lack of focus.

Influencer marketing is one of the most effective ways to get the word out about your business. But it's also a very saturated space. If you don't know where to look for value you could waste a TON of money. This video has some insight that might help you avoid that... - - - - - Thanks for listening to #GoodAdvice by Good Monster! Watch the videos here:

For anyone that successfully sells products on Amazon, you know that customer reviews on your product listings are the blood that keeps your brand alive on Amazon. In this episode will share a few solid ideas to make sure that you have a steady flow of reviews coming in when you make sales. - - - - - Thanks for listening to #GoodAdvice by Good Monster! Watch the videos here:

Are you launching a new ecommerce store? Are you an existing retail business that wants to generate revenue online? Are you currently crushing it with online marketplace sales but you want a better performing website? In this episode we talk about selecting the right ecommerce platform for your business. It all comes down to your needs, your budget and your growth plans. Watch these episodes here: 

Twitter was a beast in its heyday. And today it might be lagging behind behemoths like Facebook, Linkedin, Instagram and YouTube, but there is still something there.... 74% of Twitter users say they use the network to get their news. 85% of small and medium business users use Twitter to provide customer service. And it's still used by millions to share their thoughts and insights during live events. Although it might not be right for your brand right now, pay attention, because it could be a sneaky good platform to use for customer service, consumer research and trends.

Hard-selling, cold-calling; it still works to some degree, but not as well as building a foundation of trust first. In today's show John talks about the art of social-selling. Using social media and email to deliver value to your prospects will help you generate more word-of-mouth, more inbound inquiries, and higher sales conversions. And much of the "buy-in" will happen before they even speak with you. ----- Call us: (315) 226-3269 Website: https://thegoodmonster.com/   Linkedin: https://www.linkedin.com/company/good-monster 

Storytelling is important for any business anywhere, but manufacturing companies and industrial partners are a little bit slower to adapt marketing and storytelling as a way to get new business or hire better talent. In fact, it's changing now as the younger generation becomes the decision makers in these companies. They're already using digital media and platforms like Google to research online for their next partners. So it's incredibly important to start telling your company's story now to influence them to select you, so they don't select your competition. Now I want to go through a few main reasons why this is so important so you can draw some lines between your business and how this might integrate into your current system. One of the first reasons especially the top of the funnel, meaning before somebody even starts looking, is that storytelling allows you a new opportunity for discoverability. The more stories you tell using as many different mediums as possible, across as many platforms as

 How to have a successful business rebrand:  1) First, you want to revisit your core vision & value proposition.  These might have changed over the last decade, make sure your vision is concrete before you launch a #rebrand.  2) Secondly, interview your employees.  Tell them about the vision behind the new brand and get their feedback.   3) Third, interview your clients and customers.  Make sure your value prop and core values are aligning with what your clients want.    4) Create & test: Create and test multiple variations of your rebranding.  This can include your logos, taglines, color schemes, everything! Roll out new versions and get multiple people to provide feedback on which ones connect most with them.  5) Deploy your new brand everywhere! We mean everywhere: internal emails, social media, your website - anything with your brand name needs to reflect the new look and feel of your brand.  - - - - - Thanks for watching #Grand

Why SEO should be a secondary focus, after you build up your #Brand: - You need to make sure you have a brand that is really strong before you start focusing on SEO - Story telling & brand recognition is key to get people to pay attention to your company or product - Depending on your company and industry, ranking well can have little to no effect on your sales and revenue  - - - - - - - -  Thanks for listening to #GrandAdvice from Good Monster! For Feedback or Questions text  (315)-226-3269 or email us at wearegoodmonster@gmail.com Stop by and say hi! https://thegoodmonster.com/contact

How can you make your #Facebook or #Instagram Ad Campaign stand out? - While Facebook and Instagram's targeting is extremely important in running a successful ad campaign, where the magic really happens is in the creative. - In order to stand out from your competitors, and to connect with your audience, you need to utilize images and videos that tell your story and showcases your brand. - When putting together you total ad budget - do not go cheap on creative! Your images and branding is where you will see the most return on your ad spend, so invest in creating compelling images that really  connect with your target audience.  - - - - - - - -  Thanks for watching #GrandAdvice from Good Monster! For Feedback or Questions text  (315)-226-3269 or email us at wearegoodmonster@gmail.com Stop by and say hi! https://thegoodmonster.com/contact

 Today's episode is about making sure you aren't missing opportunities to grow your #brand or company by putting too much stock and ad spend in areas just because they are at the forefront of your mind, or because they have worked in the past.  Make sure you are looking into the future with your marketing plans, and taking into account how future decision makers will be researching and finding companies to do business with.  Thanks for watching #GrandAdvice from Good Monster!  For Feedback or Questions text  (315)-226-3269 or email us at wearegoodmonster@gmail.com  Stop by and say hi! https://thegoodmonster.com/contact 

 Are you in the #Manufacturing or #Construction industry? 2019 holds huge opportunities for growing your business and your online brand.  - The younger generation is now moving into positions of leadership and decision making in terms of what companies they are looking to hire. - These new, younger decision makers search for business primary online.  They do their company research on Google, Linked In, YouTube and other social media channels, and are interested to find out a company's brand, their testimonials, information on their projects and more. -This means the way you do #BusinessDvelopment needs to change & adapt to the digital age. Showcase your brand and build your company's reputation by putting out quality content, often. - Linked In, Social media and updating your website and blog are the best ways to present your brand and company reputation, and share information on recent projects or client testimonials. - Putting out quality content & building your brand online can also

 In 2019, the media & #Marketing landscape is always changing, and this includes the #RealEstate industry as well.  While word of mouth will always be your best driver of sales in the Real Estate industry, there are many new methods you can utilize in the ever-evolving digital marketing landscape.  #1: Tell your story! Purchase a website and showcase yourself & family. This can really increase your own brand, which can in turn increase leads and bring in new customers.  #2: Build your brand! Once you have an online platform to showcase yourself, such as a website, start building out your social media platforms. Get creative and tell a story as a human being. You could hire a videographer and show how positive doing business with you can be.    #3 - Put out content! Continue building your brand and extenYou can't rely on just being part of a recognizable firm.  You need to be putting out daily content on LinkedIn, Instagram & Facebook.  --- Thanks for wa

 Today's episode of #GrandAdvice by Good Monster is all about #LinkedIn.  Here are 4 steps you can take in less than 1 hour to increase your business network or brand and find new opportunities using LinkedIn.  1 -  Start with your profile.  Pick a photo that makes you look nice and engaging and friendly. Make sure you bio is filled out in an approachable way.  2 - Number two. Go find 20 posts in your news-feed or go follow some people that you want to engage with and comment under those posts with the really engaging helpful valuable comments.  3 -  Post on LinkedIn twice per day. Questions can be an easy and engaging way to connect with your followers.  3 -  Always frame your posts from a standpoint of gratitude -  talk about things that you've accomplished or places that they've gotten to their in their career with the help of other people.  4 - Don't be afraid to use LinkedIn's direct messaging.  You can use direct messaging to learn from pe

 It can be hard to find the right candidates for jobs in the #Manufacturing field today.  Most younger people in the job market tend to look for work in the tech & software industries.  One great opportunity to expand your search is to connect with local trade schools and universities.  Searching locally is key to identifying good candidates.  The main problem in finding candidates is the  perception of manufacturing jobs - they're seen as lower pay & long hours.  The solution is easy! Use #DigitalMarketing to change people's perceptions of this industry.  Launch targeted ad on #Facebook or #Retargeting ads (for your audience of older, seasoned workers) or use #ContentMarketing to tell stories and show opportunites in this field for the younger demographic. - - - - Thanks for watching!  For Feedback or Questions text  (315)-226-3269 or email us at wearegoodmonster@gmail.com  Stop by and say hi! https://thegoodmonster.com/contact