Awin Talks

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 54:05:55
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Informações:

Sinopsis

The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awins Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interviews with a wide variety of prominent figures from across the world of affiliate marketing as well as discussion on all the latest industry trends and developments.

Episodios

  • 3: Vodafone + VOXI + SaleCycle

    24/09/2024 Duración: 23min

    Learn how affiliate tech partner SaleCycle has helped Vodafone and VOXI reduce basket abandonment rates via their intelligent remarketing campaigns. Visit awin.com/podcasts for more information. Ways to listen to Awin-Win Marketing Podcast

  • 2: StackCommerce + Penske Media

    12/09/2024 Duración: 22min

    Dive deep into the unique value affiliate agency StackCommerce's provides to global media company Penske Media in its efforts to monetize content online. Visit awin.com/podcasts for additional details.  Ways to listen to Awin-Win Marketing Podcast

  • 1: SharkNinja + Blue Light Card

    10/09/2024 Duración: 19min

    Learn how emergency services discount provider Blue Light Card has become a core revenue driver for global tech brand SharkNinja's affiliate program in the UK. Visit awin.com/podcasts for more info.  Ways to listen to Awin-Win Marketing Podcast

  • Introducing Awin-Win Marketing Podcast

    28/08/2024 Duración: 01min

    Awin is excited to announce its new podcast, Awin-Win Marketing Podcast, offering you an inside view on the most innovative affiliate partnerships. Ways to listen to Awin-Win Marketing Podcast

  • 64: A 2023 affiliate industry review and 2024 preview

    18/12/2023 Duración: 58min

    The very last episode of Awin Talks is here! We’re bringing the Awin podcast to a close as we look to revamp the format and return in 2024 with a brand new one that will bring you the very best examples of affiliate partnerships in action. Stay tuned for more info on that in the new year. In the meantime, we welcome some familiar guests onto the last episode to discuss how 2023 fared for the affiliate industry, and what 2024 has in store for affiliate marketers everywhere. Kevin Edwards, Founder of the Affiliate and Partner Marketing Association trade body in the UK, Helen Southgate, Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, COO at tech partner intent.ly all drop in to share their views.

  • 63: How did affiliate marketing perform over the Cyber shopping period?

    04/12/2023 Duración: 32min

    On this month’s episode of Awin Talks we find out how Black Friday and the wider Cyber shopping period performed across the globe. Joining us are Awin’s Alfie Staples, Senior Global Insights Manager, and Piper Donnelly, Account Director for Awin US. They provide analysis on all the latest affiliate trends that Awin has been tracking and explain what it suggests about the current state of online commerce.

  • 62: What you need to know about the FTC's updated advertising disclosure guidelines

    31/10/2023 Duración: 29min

    Creator Jen White and attorney Gary Kibel join the podcast to discuss the Federal Trade Commission's updated advertising disclosure guidelines, and what this means for brands and publishers across the affiliate industry.

  • 61: A new vision for affiliate marketing with the Awin board

    03/10/2023 Duración: 33min

    Awin CEO Adam Ross and Chief Product & Tech Officer Gisele Mast join the podcast to explain why and how Awin is revamping its platform and service to better meet the needs of its customers.

  • 60: How compliant is affiliate marketing today?

    15/08/2023 Duración: 31min

    Ian Sims, founder of the affiliate compliance solution Rightlander, discusses the state of compliance in the industry today.

  • 59: Benedict Evans and The New Gatekeepers

    25/07/2023 Duración: 43min

    Respected tech analyst Benedict Evans joins the podcast to discuss how the internet is reshaping businesses today.

  • 58: How digital marketers can successfully ride the martech wave

    21/06/2023 Duración: 30min

    Hear from Scott Brinker, VP Platform Ecosystem at Hubspot, how digital marketers should incorporate martech into their everyday digital strategies without fear.

  • 57: Awin x BrandSwap Brand Partnerships

    06/05/2023 Duración: 23min

    Founder Ryan Kliszat talks about the development of ‘gift with purchase’ partnership technology, BrandSwap, and its benefits for Awin retailers.

  • 56: How will AI impact affiliate marketing?

    10/04/2023 Duración: 31min

    We speak to the founder of Affiliate.ai, Rob Berrisford, to explore how AI may disrupt and change the affiliate industry.

  • 55: How The Body Shop runs its affiliate programme globally

    20/03/2023 Duración: 31min

    Natasha Phillips, Global Head of Affiliate & Partnerships at The Body Shop, joins the podcast this month. She tells us more about the ethical cosmetics retailer and its approach to affiliate marketing across a variety of regions, as well as how the business aligns its distinct brand identity to more performance marketing goals.

  • 54: Influencer marketing in 2023 with CreatorIQ

    13/02/2023 Duración: 46min

    On this month's podcast, Awin's Influencer Partnerships Lead, Carissa Flinders, is joined by CreatorIQ's Mike Balducci. They discuss the current state of influencer marketing and the reasons why it's increasingly merging with the wider performance marketing space as well as the implications for the affiliate industry.

  • 53: 2023 affiliate trends to look out for

    30/01/2023 Duración: 49min

    We speak to two of the most experienced figures in the affiliate marketing industry about the biggest trends for affiliate and partner marketing in 2023. Helen Southgate Chief Global Officer at the agency Acceleration Partners, and Chris Johnson, CCO at the tech partner intent.ly join Rob and Kevin to share their thoughts on how the industry may evolve this year.

  • 52: An introduction to brand partnerships

    22/11/2022 Duración: 55min

    What are brand partnerships and how can they bring new value to your affiliate programme? We speak to experts at Boohoo, Tyviso and Propello to find out more.

  • 51: PI LIVE 2022 review & introducing RevWallet

    07/11/2022 Duración: 52min

    Matt Wood from Hello Partner talks about his company’s recent rebrand, and Pete James from RevLifter tells us about their new ecommerce solution RevWallet.

  • 50: Awin’s Chief Customer Officer chats to eMarketer

    13/10/2022 Duración: 58min

    David Lloyd speaks to eMarketer’s Patty Solstis about the state of the industry today. And we hear from Martech Record’s Michael McNerney about the US market.

  • 49: How big is partner marketing in the US today?

    12/09/2022 Duración: 52min

    Tricia Meyer from the Performance Marketing Association joins the podcast to share insights from the recent US industry report. And Joe Sanfilippo tells us about the USPA award-winning content campaign his agency coordinated for Tomahawk Shades.

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