Sinopsis
The global edition of the Awin Talks podcast provides an overview of the latest global trends influencing affiliate marketing. Hosted by Awins Content Analyst Rob Davinson alongside Craig Foster (Data Analyst) and Kevin Edwards (Global Client Strategy Director), this monthly podcast features interviews with a wide variety of prominent figures from across the world of affiliate marketing as well as discussion on all the latest industry trends and developments.
Episodios
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48: How Beagle Button is helping shoppers buy sustainably
04/08/2022 Duración: 51minWe talk to sustainable shopping extension Beagle Button about the rising demand for guidance around retailers' eco credentials. And Webloyalty also join the podcast to discuss their unique incentive model and why it's of such value to consumers and brands in today's economic climate.
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47: Moonpull brings improved clarity to tracking
21/06/2022 Duración: 48minSteve Brown from tracking consultancy Moonpull drops into the podcast to tell us about their new strategic partnership with Awin. And Katy Hughes from intent.ly chats to Rob about the new one-click activation process which helps brands access their tech faster than ever before.
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46: Interviews with Urlaubstracker and ufurnish.com
24/05/2022 Duración: 33minWe sit down with two popular publishers to find out more about their businesses and how they use partnerships to grow.
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45: Taking control of personal data with Gener8
20/04/2022 Duración: 39minOn the new episode of Awin Talks we got a chance to speak to the founder of Gener8, an innovative new web browser that is helping individual users take control of their personal data and be rewarded for sharing it.
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44: Awin Report 2022 preview - introducing the Power 100
22/03/2022 Duración: 43minWe preview the upcoming Awin Report 2022 and introduce one of our featured Power 100 partners, the hugely influential US product review site, Wirecutter.
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43: How &Charge use partnerships to power EV growth
03/03/2022 Duración: 25minOn this week's episode, Rob interviews Simon Vogt, Co-Founder and CSO at &Charge, a shopping platform with a unique new spin on the conventional loyalty model that rewards electric vehicle drivers.
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42: LTK and the Creator Economy
04/02/2022 Duración: 28minOn this week's episode we speak to LTK about creators, influencer marketing, and where it all fits in the world of performance advertising.
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41: Affiliate industry predictions for 2022
19/01/2022 Duración: 43minA brand new year calls for a brand new set of predictions for the industry. We hear from experts across the business about what they think is on the horizon.
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40: What did we learn from Black Friday 2021?
02/12/2021 Duración: 47minIn the latest episode of the podcast we look back at performance over the Cyber Weekend and crunch time of numbers to understand how it went for the affiliate industry.
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39: Singles Day review, Black Friday preview
17/11/2021 Duración: 38minNovember's peak shopping period has begun, so we're talking about the early results from China's Singles' Day and looking ahead to Black Friday towards the end of the month.
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38: What does BT’s new digital strategy mean for its affiliates?
03/11/2021 Duración: 17minOn the latest episode of the podcast we’re joined by BT’s Digital Affiliate Manager, Jimena Vergara-Lincoqueo, as she tells us about their recent strategic shift.
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37: A chat about tracking
21/10/2021 Duración: 25minAwin's tracking guru, Stephen Short, joins us to talk about how the landscape is evolving and the implications for affiliate marketing.
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36: How are tech partners transforming the affiliate channel?
23/09/2021 Duración: 34minThis week on the podcast we discuss how an influx of technology partners are transforming the perception of the affiliate channel.
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35: How app tracking took Very’s affiliate programme to the next level
07/09/2021 Duración: 25minWe speak to online retailer Very and find out why implementing app tracking has unlocked completely new revenue streams for their business.
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34: What new partner types are embracing the affiliate channel today?
18/08/2021 Duración: 40minOn the latest episode of Awin Talks we find out what the latest partner trends are on our global platform.
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33: How SYYCO responded to the travel slump
28/07/2021 Duración: 30minOur latest in-depth interview sees us learn how the travel-focused performance agency SYYCO responded to the industry’s dramatic downturn in fortunes following the pandemic.
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32: Has affiliate broken into the media mainstream?
13/07/2021 Duración: 45minThis week on the podcast we discuss the increased prominence that affiliate marketing seems to have for media and magazine publishers.
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31: Spotlight on Samsung and UpSellit’s innovative partnership
29/06/2021 Duración: 31minIn a special in-depth interview, Rob speaks to Samsung about how Awin has helped them nimbly access the cutting-edge technical solutions offered by UpSellit.
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30: Interview with Lee-Ann Johnstone, Founder of AffiliateInsider
02/06/2021 Duración: 50minWe speak to the award-winning marketer, Forbes contributing writer, and AffiliateInsider founder, Lee-Ann Johnstone, about the current state of the affiliate industry and its prospects for the future.
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29: How Tastecard pivoted their business during lockdown
01/04/2021 Duración: 41minIn this month’s episode Kevin is joined by Joelle and Jess who discuss the recent voucher code report from Uniqodo and research from Brandwatch that uncovers consumer retail trends for 2021. There’s also time to cover the IAB’s affiliate marketing study and some of the top level findings. Guest interview this month is Alister Lee from restaurant benefits card company tastecard, who discusses with Awin’s James Bentley how the business pivoted to a publisher model during the extended lockdowns. Finally that theme of pivoting through partnerships is explored by the team as they explore one of the key themes of this year’s Awin Report.