Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

We’ve all had that ‘oh sh!t” moment, right? I mean, after all, everyone makes mistakes. If you haven’t made one yet, well, it’s coming. Life happens. Mistakes happen. But then what? What happens after you make (the inevitable) mistake is going to be what sets you apart. When you own up to the mistakes that you make, even if it costs you, it will help propel your business forward. It may cost you money today, but the consequences of a cover-up could haunt you the rest of your career. Tom Tezak is here for another Tip Tuesday episode of the podcast, sharing how owning your mistakes helps you mitigate the potential repercussions. Highlights of this episode: Everyone makes mistakes! If you haven’t made one yet, get ready, because it’s coming. Things happen - when you’re balancing multiple deals, working off multiple checklists, something can get missed. What response could you have to a mistake? You could try to cover your butt. Own up to your mistake! It’s hard to get mad at someone who owns up to

Are you part of a franchise, or are you an independent agent? There’s not a WRONG answer to this question: it really depends on the market, your personal fit with the company, and if it’s going to help you serve your clientele effectively. Both have their advantages and disadvantages. Your choice to either join a franchise or be a lone agent will impact your business, so it’s something to carefully consider when it comes to finding your “home.” But how can that choice impact second home realtors? Consider these questions: Where do your leads come from? How are you leveraging referrals? Where does your expertise come from? How are you getting training? Practical education can be key in serving your second home buyers! How are you networking with other agents? Are you cold calling other agents to get to know them, and searching out referral opportunities? Asking these questions will help you as you decide how you want to structure your business. Today we’ve honored to interview Brooks Burto

Ready to see an uptick of referrals? It’s relatively simple: once you get good at connecting people, and providing incredible value to others, you’ll become a master of referrals. You’ll gain a reputation among other agents as being someone they can trust to care for their clients. Becoming a master of referrals for second home agents is important because your market is unique. They’ve already been through the home-buying process before, and want to know that they are working with an expert. You know how to uniquely serve them. William Tong is here for a Tip Tuesday episode of the podcast, sharing how he has become a master of referrals, and how they drive his business. Highlights of this episode: Tom introduces William Give and share information with everyone! Gain a reputation for being generous in the value that you provide. If other agents know that you put clients first, they will feel good about giving you that referral. Be intentional about connecting people with the best connections.

What story do you share with your clients? Or do you even share a story? Social media is a powerful tool for real estate agents, letting us connect like never before. When you consistently use those social media tools to tell stories, you’re going to see results in your sales. Storytelling is effective in sales: when you share simple facts, two parts of your brain are stimulated. When you share a story, you engage FIVE parts of the brain - including the part where the hearer imagines themselves as part of the story! You tell the story of a house, and the lifestyle of the family who lives in that home, and you’ve hooked a potential client as they see themselves living in the story that you’re telling. Doesn’t this sound familiar? Remember: we don’t sell homes, we sell dreams. Today we’ve honored to interview Jonathan Hawkins for the Selling the Dream podcast. Jonathan jumped into real estate all-in, and quickly skyrocketed to the top. He used social media and storytelling, and made selling look so eas

Today, tune in to find out how something as simple as velcro might change your entire perspective on how you do business.

This week, Tom sits down with William Tong...who didn't realize he was a 2nd Home Agent!  He doesn't necessarily deal with resort buyers, or with traditional investments buyers, but rather with a super-specialized group of foreign investors--primarily from China.  William has so much valuable insight on how to take the best care of your clients, so tune in to hear more!

Do you know what path you're on?  Mediocrity is an easy path to follow along, but finding success can be a little bit more challenging.  Tune in to today's Tuesday Tip!

Join us on Selling the Dream, as Matthew Gardner, Chief Economist for Windermere, shares his predictions for the US and Global Markets...and learn how millennials may fit into the future of real estate in a different way from past generations.   Make sure to visit www.2ndHomeAgents.com to join the community of 2nd home, resort, and investment real estate agents. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

Ep. 71: Scrubbing Your Database

Fred Haywood was one of the earliest real estate agents on Maui, and with years of experience he has an amazing perspective to offer.  Tune in to hear more! Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

Although it may sound like it, this week's Tuesday Tip isn't about boating.  Wondering why we're talking about anchors?  Tune in to find out how to keep growing and progressing!

You may not realize it, but your clients are probably buying homes...without your help!  Tune in today and hear how you can remedy that.

Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

Angela Ching gives advice to Tom about what a team leader, coordinator, or assistant should know.   Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home: you’re selling the dream.   See you next time!

"Drama is very important in life," says Julia Child, "You have to come on with a bang. You never want to go out with a whimper. Everything can have drama if it's done right. Even a pancake." Well, if Julia Child can bring drama to a pancake, you can bring it into real estate and make it work to your advantage. Tune in for today's Tuesday Tip where things may get very dramatic.

Join us for the second installment of "Over the Shoulder Coaching" on Selling the Dream!

"All you need is positivity!" is the basis of today's tip.  Let Tom give you some great insights into how changing your mindset can make a huge difference in how you handle your business.

Seattle-based property manager Lori Gill joins Tom today, where they discuss what it takes to be a successful property manager.  Lori doesn't just look after a handful of properties; she's taken property management to the next level, with three offices in the Seattle area. Lori has so much great insight into the world of property management, you'll definitely want to hear what she has to say. Born and raised in Seattle Washington, Lori Gill has been involved many facets of the Property Management industry for over 25 years. She i is the broker/owner of Lori Gill & Associates, and their services extend to single family residential homes, condominium units, commercial properties and multi-family apartment communities.   Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher

This is a follow-up to last week's episode on VMA Farming, so if you haven't yet--go listen to that one, too!  Tom has some great tips about everyone's least-favorite activity: doorknocking.  It might not be fun, but it can certainly be lucrative, and with these tips you'll be able to make it a little easier.

Christophe Choo joins Tom on the podcast this week, and they have a great conversation about the many uses of online content when trying to maximize your marketing reach.  Listen with a pen and paper this week, because you'll want to take notes! Christophe Choo sells luxury real estate in the Beverly Hills, Hollywood Hills & Los Angeles area.  He and his team are committed to bringing you the finest properties, people, businesses and activities here in Beverly Hills & Los Angeles. If you are looking to purchase or sell a luxury estate, home or condominium in the Westside areas of Los Angeles, California, give him a call at (310)777-6342. Connect with me (Tom): 2nd Home Agents website Facebook Instagram YouTube Subscribe to the Show Don’t miss a single episode of the podcast. You can search for “Selling the Dream” on any of your favorite listening platforms, or follow the links below: iTunes Spotify Stitcher As always, thanks for listening. Don’t forget, you’re not selling a home