Sinopsis
Jeff Kushmerek, with 20 years of software professional experiences experience, gets deep into the details of Professional Services in software. Joined by experts in the industry, he covers everything from ops, growing teams, selling services and products, customer success, and everything in between.
Episodios
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Taking a Proactive Approach to CSM: Advice from Bernadette Risley
29/01/2023 Duración: 38minIn this episode, Jeff interviews Bernadette Risley about using good sales tactics to be better CSMs. They discuss the importance of having a strategy in place before executing any customer success initiatives and how to review original objectives.
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Jay Nathan is passionate about Customer Success and Community
15/01/2023 Duración: 39minIn this podcast, Jay Nathan, EVP of Higher Logic, talks about how to use Community as a way of scaling customer success. He also talks about : - How Community increases NRR - The community ROI story to the CFO - Creating an Ecosystem customers feel great about - Building Self service with Community - Monitoring your communities will give you an effective product in behavior insights better than anything else Video version here: https://youtube.com/@infiniterenewals
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Episode 35: Carly Agar helps CSMs get jobs
04/01/2023 Duración: 29minJeff is joined by Carly Agar, who helps people land jobs in Customer Success. Carly spent many years as a high-performing CSM before starting her own practice. In this chat, Carly discusses: Her move from CSM to starting her own consulting practice vs going into a management role Career paths and making the right next step Transitioning from other careers into CSM Networking do's and dont's Startups vs big company Heavy stock paper resumes and the importance of zippered briefcases This was a blast to record! Follow Carly at https://www.carlyagar.com/
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Slack as a Customer Retention Tool with Mike Molinet of Branch
08/12/2022 Duración: 39minJeff is joined by Mike Molinet of Branch. Mike had written this article on how Branch uses Slack to Retain and Grow $100k+ accounts. This was such a different perspective that we needed to get Mike on the podcast to explain. Listen has Mike describes: - How Branch uses Channels to keep engagement high with Branch's power users and Champions - Expectation management and guardrails needed to prevent CSM burnout with customers actively engaging with Slack - Building organic communities with customers using Slack - Sending Product updates and marketing to customers in Slack - Tiering customers for level of slack engagement - Using Slack engagement analytics to be leading indicators of churn and renewal. And a ton more!
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$TFU (and Let Your Customers’ Voice Be Heard) with Bob London
26/10/2022 Duración: 37minJeff sits down with the legendary Bob London to discuss Strategic Conversations. Bob has over 2600 customer conversations analyzed among sales and CS, and has put together a framework for talking to customers called the Five Customer Love languages. Jeff and Bob dive deep into the 5 love languages and talk about how to use the framework to get your customers to open up about what's important to them. We discuss how these interact with customer calls, 45 minute zombie QBR's, and also how to overcome imposter syndrome. Additional topics include: working with Covid, schadenfreude as a Red Sox fan, getting fired and finding your own path. You can find more about Bob here - https://www.strategiccustomerconvos.com/
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An Industry Analyst's Perspective on Customer Success with Bruce Daley
10/10/2022 Duración: 35minThis week we were joined by Bruce Daley of S&P Global 451 Research. Bruce is an industry analyst following revenue generation software companies with a particular interest in Customer Success vendors. He is a long-time student of the software industry and is considered minor nobility in it by some. We talked about how to make a buck in this business, spending a little time making jokes. Some of the questions we discussed were: Is customer success a good place to build a career? What is the overall market demand for customer success products? Who are some of the winners and losers? What is the hottest subcategory? How do you make a fortune in the space (or at least a living)? Bruce also shared his billion-dollar business idea only 12 years too late.
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Rachel Provan is helping new Customer Success leaders with their careers
29/09/2022 Duración: 36minJeff is joined by Rachel Provan, a Top 50 Women Leaders In Customer Success 2022 and Top 100 CS Strategist 2022! Rachel and Jeff discuss: - Time Management boundaries in CS and how to get people to respect them and stop the pattern of interruption - Rachel's career advice about "Heads of CS" positions - The problem with the "player coach" role - The Eisenhower matrix, the urgent important and how to use it to get your life back - Strategies for getting that raise and promotion. There is a lot more as well. Listen in and also check out Rachel at https://provansuccess.com/
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Kristi Faltorusso - Step up, own your role, and be a force in the Board Room
07/09/2022 Duración: 36minJeff is joined by an ALL FIRED UP top 25 CS Influencer Kristi Faltorusso of Client Success to go over a few items that were hot topics in the hallways and bars of Gainsight Pulse. Kristi wants CS leaders to uplevel their game and protect their team by being powerful executives. Key topics include: - CS leaders playing the victim instead of leading from the front - "Asking" for a seat at the executive table - Owning revenue and renewals - Budget wars - USE THE DATA to win your battles - bring the right data insights to make informed decisions - How to battle proof your org during this economic situation - Is the QBR dead? Kristi gives her perspective and ideas - NPS and your Board and a ton more. This list does not do justice to all of the knowledge drops Kristi did! You can also get more Kristi knowledge here: https://www.keepingcssimple.com/listen-to-kristi
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Episode 29: The Impact of Ownership with Jan Young
16/08/2022 Duración: 36minJeff talks with Jan Young every few months to go over Customer Success topics. for this time, we decided to tape it! We were inspired to catch up to discuss the differences in approach between Frank Slootman's new book (where he says CS is not needed) compared to a post from Jason Lemkin. We covered that, and then in our usual style talked about everything on our minds that day! Topics include: Jan's background in the entertainment business and how it prepared her for SaaS Hiring specialists vs. generalists and when to use those strategies Analyzed Chris' post vs. Frank Slootman approach on initiatives and success depending on ownership Self-service onboarding vs. complex
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Episode 28: Everything you need to know about Implementation with Meg Lovell
08/06/2022 Duración: 35minMeg Lovell of Everbridge is a ninja when it comes to all things implementation. We chatted and had a fast paced conversation about everything you need to know about implementation, including - turning 9 month implementations into 3 - Customers not getting any value from your product and needing to renew - Approaching implementations with a psychology standpoint and human behavior point of view - Eliminating the status call - Charging Professional Services for things the customer is asking you to do - Using Project Managers to run Implementation Projects
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Episode 27: Deep Dive on CSM Enablement with Alex Medeiros
26/04/2022 Duración: 42minJeff is joined by longtime friend and former coworker Alex Medeiros to discuss Alex's new role as Head of Enablement at Limeade. Topics discussed are : What is CSM Enablement? Importance of Success Criteria and targeting the right customers Quick impacts Build trust all along the onboarding journey Interaction with Product Marketing Handoff and Onboard Readiness And many other nuggets that Alex has picked up along the way in building this new competency!
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Episode 26: Customer Success Careers with Maranda Dziekonski
04/04/2022 Duración: 45minCustomer Success Legend Maranda Dziekonski joins Jeff on the latest podcast. In a very open and honest conversation, Maranda talks about: - Her blue-collar work ethic and how she went from the factory to the office - Customer Success and who owns the revenue, upsells, etc - Leveraging new tech and approaches (Ops, AI) - Roles in the new Customer Success organization - Landing a role in CX as a college grad vs a career transition - How to avoid burnout Also lots of tangents on pantsuits, dog medications, and boutique cameras!
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Episode 25: Shari Srebnick and Listening to your Customers
02/02/2022 Duración: 33minJeff is joined by Top 100 Customer Success Strategist 2020 & 2021 Shari Srebnick, the Head of Customer Success at Searchmetrics. Shari educates Jeff on the best ways to listen to your customer to drive better enagement and customer relationships. Topcis include: - Why NPS isn't the best or only way to track customer sentiment - Properly segmenting your customer base to make sense of your data collection - Surveying end-users AND stakeholders - How to create your strategy around customer sentiment - What NOT to talk about in the QBR And a lot more- Shari drops nugget after nugget here, so listen with your notebook open!
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Episode 24: Deep dive into CS Ops with David Epperly
18/01/2022 Duración: 42minIn this podcast, Jeff does a deep dive into the world of CS Ops with David Epperly of Red Canary. David put together a great post about the basics of CS Ops (click here to read). Topics discussed were: - Key metrics to track for CS Ops to prevent churn - Do you need CS-specific tools like Gainsight or Churn Zero to use data for understanding churn risk? - Using qualitative factors to understand churn risk - What level do you start relying on data science and more complex tools? - David describes his current CS Ops Tech stack - How does somebody break into CS ops?
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Episode 23: Onboarding, CS Ops and making it happen with Dana Soza
10/12/2021 Duración: 31minThis week we are joined by Dana Soza, of customer everything.com. Dana is an OG in Customer Success, and was named a 2021 Top 100 Customer Success Strategist. We talked about doing CS before CS was even a thing. Some topics we went over were: Creating tech and templates out of thin air Streamlining the Onboarding Process with CRM Automation Increasing Adoption by 900% (!!!) Creating a process from scratch from presales through renewal Using data to retain and upsell customers, even if they were in danger of not renewing We also talked about Dana’s passion for helping new CSM’s find jobs, and then coaching them through all aspects of their careers.
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Episode 22: CSM Case Study - Turning service into (customer) success with Stephanie Kemp
23/08/2021 Duración: 37minThis week we are joined by Stephanie Kemp, of Get Bridge. Stephanie talks about her life of service, and how she took her non-CS jobs and parlayed them into her current position. Her story of how she got her current role is a great lesson in perseverance, and not taking no for an answer. Stephanie is a powerhouse and very driven, and I am sure you will enjoy her story!
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Episode 21: Aaron Thompson on Customer Journey Mapping and how to avoid the Trough of Disillusionment with your customers
29/07/2021 Duración: 34minJeff is joined by very special guest and keynote speaker Aaron Thompson of SuccessHacker. Covered lots of ground here, including: Customer Journey Mapping and Funnel Acquisition The Trough of Disillusionment and Buyers Remorse The 3 D's of Customer Success Retention Starts with Implementation Should CSM’s manage the implementation of the project? What does an ideal implementation team look like for a SaaS B2b enterprise-focused company? Also, check out Aaron's post here with some video explanations of the concepts - https://www.linkedin.com/posts/athomps_customersuccess-onboarding-podcast-activity-6825530250747891712-Sv9s
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Episode 20: CSM CASE STUDY- Finance as a Service with Steven Byler of GrowthLab Finance-as-a-Service
12/07/2021 Duración: 35minAs part of a new focus with the podcast, we kicked off our first case study with Steve of GrowthLab Finance-as-a-Service. Steve dives in and talked about the move to use CSM's when their customers asked for a different engagement model. Steve talks about how having CSM's gets him closer to his goal of "making things boring again." Some good chat here around net retention, QBR's and implementation.
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Episode 19: Customer Success in the Pre-sales trial Phase
12/05/2021 Duración: 44minVery happy to have James Stuart of Reed talk about how the Customer Success team is being used to help trial users get a high touch to increase success in the pre-sales phase. I love this concept! James and talk about using all the great Customer Success tools to get outcome-driven trials to convert prospects into successful and happy customers.
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How to start your own Consulting Business with Michael Zipursky
09/04/2021 Duración: 42minVery excited to bring Michael Zipursky of Consulting Success to the podcast. Michael has been helping people run their own consulting business for almost 15 years and has a huge track record of success. Michael came on the show and asked questions around: What is the overwhelming scenario of people wanting to start their own consulting business? What are the first steps? How to overcome Imposter Syndrome? the Consulting Mindset The biggest challenge most people run into How to scale your business and not burn out