Sinopsis
This podcast is for people looking to launch and scale their digital agency. Whether you are looking for your first client or are trying to hit your first 6-figures, this podcast is for you. Need help launching your agency? That's what we do! ???? Get Started Here: https://sobeviral.com/agency-build Get the latest success strategies, scaling techniques and top-tier interviews with rockstar agency owners. Join the Discussion in the official Facebook Ads Agency Builders Group: https://www.facebook.com/groups/316239689151026/
Episodios
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How to Grow a High-Velocity Digital Marketing Agency with Steve Kahan|EP79
20/01/2023 Duración: 59minIn this episode, Tyler Narducci interviews Steve Kahan. Steve is a Wall Street Journal Best Selling Author and has successfully helped to grow seven startup companies from early-stage development to going public or being sold, resulting in a total value of more than $5 billion. Bringing passion and positive energy, Steve inspires teams and their organizations to take on the impossible and succeed. He is best known for his ability to plan marketing strategies and execute them so that companies can accelerate revenue, grow market share, and consistently deliver superior returns for shareholders. Steve currently provides marketing advisory services to startups including several Insight Partners portfolio companies. In his previous position as Thycotic’s CMO and Chief of Staff, he has helped guide the company through incredible growth and a successful exit at $1.4B. Covered in this episode: What brands actually look for in marketing agencies How to attract clients online like a magnet (without ads!) How agen
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How to Project Manage Your Agency Like a Multimillion Dollar Company with Shanice Miller|EP78
16/11/2022 Duración: 52minIn this episode, Tyler Narducci interviews Shanice Miller. Shanice is a business productivity consultant, specializing in project management, who helps clients ranging from small startups to multi-million dollar businesses save hundreds of hours and thousands of dollars. Her passion for identifying and solving inefficiencies began when she sold her first business, an educational consultancy that had been recognized in Forbes and BET, at a less-than-premium price point because she didn’t have her systems and processes streamlined and documented. Over the last 10 years, Shanice has used her ability to identify operational inefficiencies and create solutions to not only help save her client's businesses but to also fall in love with them again. Covered in this episode: How to install strong backend operations in your agency What multi-million dollar companies know about project management Key processes to define and streamline in an agency Optimizing quality assurance with a small agency team
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How to Recession-Proof Your Marketing Agency with Peter Coppinger|EP77
19/10/2022 Duración: 35minIn this episode, Tyler Narducci interviews Peter Coppinger. Peter is the “Developer CEO” and Co-Founder behind Teamwork, the leading project management platform built specifically for client work. A former agency owner himself, from 1999 to 2010 Peter ran an agency alongside Teamwork Co-Founder Daniel Mackey, where they built sophisticated software applications for organizations like Pfizer and Lilly. During this time, Peter gained a deep understanding of the needs of client work teams and an obsession with customer satisfaction which he’s carried through everything he does at Teamwork to this day. Peter is a thought leader in the agency space and is on a mission to help agencies become more efficient, organized, profitable, and happy. Covered in this episode: How Peter turned his agency’s need into a profitable software The biggest challenges when growing an agency Tracking projects and profitability in your agency Recession-proofing your agency for the economy ahead How to scale profitability into
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Scaling Marketing Agencies with Travis Ketchum & Tyler Narducci|EP76
28/09/2022 Duración: 50minIn this special crossover episode, host Tyler Narducci is interviewed on the “All About Digital Marketing Podcast” by Travis Ketchum. Learn about Tyler’s journey through digital marketing, how he grew his agency, and how he now helps entrepreneurs and agency owners systemize and scale their digital marketing agencies. Covered in this episode: Generating leads and growth for your marketing agency Why Tyler started his agency Why contractors are the best team you can have in a new agency Selling for your digital marketing agency Getting out of your own way for rapid growth The BIG 3 in agency scalability And SO MUCH MORE … In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a successful agency owner. Want to skip all the "learned it the hard way" mistakes most agency owners make? Apply for the Done-F
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Future Proofing Your Ad Agency with Fred Vallaeys|EP75
24/08/2022 Duración: 45minIn this episode, host Tyler Narducci speaks with Fred Vallaeys. Fred is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. As one of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. As a sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision. Covered in this episode: What it was like working for Google during the early days How he carved out a path for his PPC agency The future of ad agencies What AI is going to do to the agency industr
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Leveraging the Power of White-Label Partners for Digital Agencies with Avi Kumar|EP74
02/08/2022 Duración: 54minIn this episode, host Tyler Narducci speaks with Avi Kumar. Avi is the founder and CEO of KUWARE Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses. Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! Avi prides himself on being an Irreverent Marketer, with a belief in looking past the star power of marketing “gurus” and shattering marketing myths. Covered in this episode: What are white-label partners and how do they work When is the right time to partner with a white-label partner Employees VS. freelancers VS white-label partners How to find the right white-label partner What should a w
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Building a Scalable Agency through Impeccable Account Management with Taylor McMaster|EP73
14/07/2022 Duración: 50minIn this episode, host Tyler Narducci speaks with Taylor McMaster. Taylor is the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services. Taylor leads a team of Client Account Managers at DOT & Company, training them to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT & Co. team ensures their client experience is smooth like butter. She is also the host of The Happy Clients podcast, where she interviews top names in the industry, diving deep into what makes clients happy in the agency world. Covered in this episode: How to drive client retention through account management What goes into expert-level agency account management Why your clients will leave you if you don’t do this ONE THING How to
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Ignite Your Agency Revenue Using a Personal Brand with Matt Johnston|EP72
30/06/2022 Duración: 54minIn this episode, host Tyler Narducci speaks with Matt Johnston. Matt Johnston is a viral video pioneer who has spent the last 15 years building programs at New York Magazine, Business Insider, NowThis, and Men’s Health. Matt is the founder and creative director of Guide Social, a video ad creative agency that’s served hundreds of clients across the world including 17 Shark Tank companies. He’s also the founder of Ignite Creators - an education program to help creatives build 6 and 7-figure businesses. Covered in this episode: How to create a personal brand How personal brands can increase agency revenue How to leverage YouTube in your personal brand Can you a personal brand without being on video? How to leverage video across multiple platforms for your agency Paid vs organic video Mindset and the secret sauce to agency success How to find your “brand voice” And SO MUCH MORE … In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency
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How to Add 500K to Your Agency’s Revenue by Podcasting with Harry Morton |EP71
16/06/2022 Duración: 42minIn this episode, Host Tyler Narducci talks with Harry Morton. Harry is the UK-based founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. As more agencies rush to get into audio, it’s giving rise to lots of half-baked productions nobody actually wants to listen to. According to Harry, it’s not enough to just sit for 30 minutes and talk if you want to stand out from the growing competition. Much more goes into building and running listen-worthy and ROI-positive podcasts. Harry rapidly grew his agency from 500K to 1M dollars in just 6 months and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts. Harry is also a happy father of 2, an avid mountain bi
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How to Build an Agency for a 7-Figure EXIT with Greg Kirkham |EP70
02/06/2022 Duración: 55minIn this episode, Host Tyler Narducci talks with Greg Kirkham. Greg Kirkham is the CEO of Wells Digital Media, a marketing and consulting agency. Greg has scaled 3 of his own companies with 7-figure combined exits and has worked with many major companies from Fortune 500 to Fortune 100 level. Greg is currently the Fractional CMO for 4 companies that have a total valuation of over $500M and is the head CMO for Meetopolis, a new online dating and coaching experience. Greg was also the president of 2 solar companies and the co-founder of a third! He does all of this while hosting AdWeek's Daily Brief’s "Marketing and Beyond” segment AND scaling his own digital marketing agency and I am VERY proud to say Greg is one of our Done-For-You Agency Elite members Covered in this episode: How to gain TRACTION when you’re starting out How to strategize for GROWTH in your agency How to achieve work/life balance in your agency When to pivot from freelancer to agency owner Should you have a mentor? What a 7-figure
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Becoming a MORE PROFITABLE Agency with Chris Hervochon |EP69
05/05/2022 Duración: 01h02minIn this episode, Host Tyler Narducci talks with Chris Hervochon CPA. Chris is the sole proprietor of his own CPA firm that provides outsourced accounting and tax preparation services to marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting, corporate accounting, and finance. He has been featured in numerous publications, including the Journal of Accountancy, Accounting Today, and AMEX Open Forum. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs as a member of the Leadership Academy’s graduating class. And in 2019, Chris was selected as one of CPA Practice Advisor’s 40 Under 40. Covered in this episode: Exactly how your agency can become more PROFITABLE The biggest mistakes agencies make when managing finances How to automate agency finances What accounting system to use for your agency How much cash should be in your agency at all times How to find a good CPA and get ROI from them Should you accept crypto as
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Scaling Your Agency One Word At A Time with Anika Watkins|EP68
20/04/2022 Duración: 56minIn this episode, Host Tyler Narducci talks with Anika Watkins. Anika is the founder of Moxie Copywriting, an on-demand copywriting agency for marketing agencies and entrepreneurs. Having owned her own digital marketing agency for over a decade coupled with 10+ years of professional copywriting experience, Anika is passionate about helping her clients create the effective copy they need to increase conversions and grow their business. Since its inception in 2019, Moxie Copywriting has written thousands of campaigns for hundreds of agencies & business owners all over the world. Covered in this episode: Finding your agency’s brand voice What every agency NEEDS when it comes to copy Should agency owners write their own copy? How to finding the strongest copywriters The latest trends in landing page and ad copy The exact email sequences your agency NEEDS to have And MUCH MORE… In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry p
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Scaling a Marketing Agency with Bryan Fikes|EP67
21/03/2022 Duración: 51minIn this episode, Host Tyler Narducci talks with Bryan Fikes. Bryan is the owner of Bonsai Marketing which is experiencing rapid growth. Bryan Fikes joined the DFY Agency program last year and in the last 4 months he added 500K in new business for his agency. Bryan has been a digital consultant to clients such as Clear Channel, CBS, NBC DIGITAL, and Guy Fieri of The Food Network. Bryan also ran the eCommerce business Tactical Dad, which was even highlighted on Stephen Colbert's show. Bryan now spends his days scaling his agency and perfecting his golf game. Covered in this episode: Finding the VALUE of your time Setting goals and achieving them Agency outreach methods that win clients How to decide when to delegate Growing pains of SCALING an agency Keeping super green margins CHOOSING to be successful And MUCH MORE… In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their su
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Keeping CASHFLOW King in Your Agency with John Horn|EP66
24/02/2022 Duración: 55minIn this episode, Host Tyler Narducci talks with John Horn. John Horn is the CEO of Stub Group, a digital advertising agency, and Premiere Google Ads Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. John has also taught digital advertising classes to more than 90,000 students and lives and breathes PPC! John’s agency Stub Group manages the online marketing for a wide variety of companies in the ecommerce, lead gen, B2B, B2C, and local services industries. John now spends much of his time and energy equipping his team to provide best-in-class service to his clients and speaking on digital advertising and marketing. Covered in this episode: Strategies for keeping your agency cashflow positive Breakdown of the agency business model Should you front ad spend for your clients? Biggest misconceptions about agencies Exactly how to find clients for your agency How to handle “problem clients” Setting the right expectations
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How to Go From Freelancer to Agency Owner with Dan Englander|EP65
26/01/2022 Duración: 54minIn this episode, Tyler Narducci talks with Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional business team for marketing agencies. Prior to founding Sales Schema, Dan was the first employee and Head of New Business at IdeaRocket as well as the Account Coordinator at DXagency. Currently, Dan and his team have executed over 7,000 campaigns, won millions in lifetime revenue, and have generated 3,000+ agency/brand meetings for clients with companies such as Birchbox, Stripe, and Venmo. Covered in this episode: Balancing automation and customization in agency outreach Systems that scale an agency How to ‘tastefully’ cold email How to scale beyond referrals Advice to scale past 10K months How to land your dream clients And SO MUCH MORE… In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance market
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How to Scale Past 100K Using Commission-Based Closers with Mike Mark|EP64
18/01/2022 Duración: 01h14minIn this episode, Tyler Narducci talks with Mike Mark. Mike is a husband, father, rapper, and alternative asset investor. He’s helped over 140 business owners scale from 6 to 7 figures (with over a dozen hitting 8 figures!) He currently owns a portfolio of companies but his flagship company Coaching Sales gets entrepreneurs off the phones by building performance-based sales teams. To date, his recruiting team has placed 2,641 sales reps on offers, and in 2021, their top 10 sales reps generated over $20M in revenue. Covered in this episode: How to go from 10K to 100K The 4 phases of scale Work and life balance when juggling multiple businesses How to hire and manage commission-based sales reps How an agency owner’s attitude, focus, and behavior has to change as they scale And SO MUCH MORE… In this podcast you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn h
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Perfecting the Art of Agency Partnerships with Yan Zhang|EP63
06/01/2022 Duración: 01h06minIn this episode, Tyler Narducci talks with Yan Zhang the founder of XYZ Advantage, a performance marketing agency that works with some of the fastest-growing brands and agencies. Yan is an incredible leader as well as an expert in agency partnerships. XYZ specializes in performance-based marketing, bottom-of-funnel-driven SEO, and high ROI email marketing. In addition to running a highly successful agency, Yan’s professional career has included titles such as financial analyst, marketing consultant, manager, and of course, fearless entrepreneur. Covered in this episode: How to leverage partnerships to scale an agency What to look for in an agency partner What it's like to go from a 9-5 to Agency Owner What the first 3 months of a startup agency look like Lessons and challenges learned while growing an agency Agency contractor models (White-label vs. Freelance vs. Employees) ... and SO MUCH MORE! In this podcast you get the latest success strategies, scaling techniques, and top-tier int
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Scaling an Agency to 4 Million with Ariston Cortes|EP62
22/12/2021 Duración: 57minIn the episode, Tyler Narducci chats with Ariston Cortes, the founder and CEO of DonMedia and member of the Done-For-You Agency Program. DonMedia is a full-scale digital marketing agency in Toronto, Canada that specializes in helping e-commerce stores and online brands rapidly scale their revenue in half the industry standard time. Showcasing very impressive growth, DonMedia has done over 4 million in revenue this year. In this episode we cover: Ariston’s journey to 4 million this year Unexpected hurdles in scaling a 7-figure agency Overcoming challenges to scale Ariston’s exact sales process to close 7-figures consistently What most agencies do WRONG in sales Why ‘consistency’ may not be enough The #1 thing that helped Ariston go from 50K to 4 million In this podcast you will get the latest success strategies, scaling techniques and top-tier interviews with agency owners sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a 7-figure
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4 Ways to Drive Revenue for your Agency Heading into 2022 with Tyler Narducci |EP61
02/12/2021 Duración: 16minIn the episode, Tyler Narducci discusses how to drive revenue for your agency as we close out 2021 and head into the new year. Topics Covered: How to close older deals and clear out your pipeline How to incentivize existing clients to upgrade How to pitch tax advantages to close a deal How to get your leads to take action quick and close deals How to dreamscape with clients to close more deals And MUCH MORE! In this podcast you will get the latest success strategies, scaling techniques and top-tier interviews with agency owners sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a 7-figure agency owner. Want to skip all the "learned it the hard way" mistakes most agency owners make? Ready to implement a system that cranks out high-ticket leads, rapidly builds your team, and lands your new deals FOR YOU?
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Using VAs to Rapidly Scale Your Marketing Agency with Kevin Miller|EP60
10/11/2021 Duración: 53minIn the episode, Tyler Narducci chats with Kevin Miller, the founder of All Approach, a business growth agency that uses virtual assistants as a major driver of growth, both for their agency, and their client’s businesses. Kevin shares the power of VAs and why you should tap into this incredible resource for your business ASAP. Follow Kevin here for his VA Ebook. We cover: - What to hire a VA for - When to hire a VA - Where to get a VA - How to manage VAs - Scaling a team of VAs - Getting more leads with VAs - How VAs can help you scale your agency to 6-figures and beyond In this podcast you will get the latest success strategies, scaling techniques and top-tier interviews with agency owners sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a 7-figure agency owner. Want to skip all the "learned it the hard way" mistakes most agency owners make? Ready to implement a proven system that cranks out high-ticket leads, rapidly builds your team, a