Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

The most successful real estate salespeople are prospecting machines who effectively generate leads and convert them into appointments. If we want to grow a business, we have to replicate our prospecting efforts. One of the most powerful ways we can do that is through an ISA.  A thriving inside sales machine is the key to future growth, and for real estate expansion leader, Aaron Rian, it’s the most profitable piece of marketing and the pinnacle of his business.   How do we hire and train ISAs who can replicate our prospecting results? How can we turn the skills we gained in previous careers into unique value in real estate?  In this episode, entrepreneur, real estate expansion leader, bestselling author, and podcast host of Expand, Dominate & Profit, Aaron Rian shares how he runs the ISA model at a high level.   Three Things You’ll Learn in This Episode The importance of knowing our numbers: When you run the ISA model, you have to give yourself a cushion to account for the leads that don’t go anywhere.

The economy we knew pre-COVID no longer exists, and many people who once lived in the city to be closer to work and schools are now doing everything remotely. All this has contributed to urban flight on a grand scale, so it’s time for agents to switch up their strategies.  We’re seeing a massive shift in what the consumer wants out of their home, and as real estate professionals, it’s our duty to help them find the property that best suits their new needs. What can we do to assist city homeowners in relocating to the suburbs or rural areas? How long will the mass exodus last, and what does the move away from cities mean for property owners, both residential and commercial?  In this episode, the author, residential real estate expert, and host of the eRealEstateCoach Podcast, Jim Remley shares how to respond to urban flight as agents and community leaders.    Three Things You’ll Learn in This Episode How to show urban sellers we’re open for business: Take a look through every marketing piece we share and sca

Despite all the technology available to us, many agents are still using old-school marketing strategies and hoping for above-average results. If we want to dominate our markets, we have to up our game.  The consumer of today is online, and if we aren’t staying in front of them digitally, our competitors will be. To make our mark on the industry, we have to start investing in high-tech solutions that enable us to track our leads all over the internet. Which technologies will allow us to target our audience wherever they are? How can we use advanced software to stay ahead of our competitors every step of the way?  In this episode, co-founder and co-developer of KlevrLeads, Jake Wolfe shares how to dominate the industry with next-level marketing tools.    Three Things You’ll Learn in This Episode:   How retargeting pixels take us from average agent to advanced marketer: The only way to stand out in this business is by becoming ambassadors of our craft. We have to stay top of mind for everyone in our database,

As most entrepreneurs will attest, profitability doesn’t happen overnight. In order to make money, we have to put a ton of money, time, and energy into our projects, but what if that wasn’t the case?   Buying businesses means we don’t have to go through the process of building a company from the ground up. However, many of us haven’t even considered purchasing established businesses because we simply don’t know how to do it.   How can we get started with acquisitions, and how can we be sure we’re buying the right companies? How can we afford to buy a business in the first place?    In this clip, co-founder of Unconventional Acquisitions, Ryan Snow shares everything we need to know before buying a business.    Look at the biggest expense your business has and ask yourself ‘what if I owned the company I’m outsourcing to?’ -Ryan Snow   Things You’ll Learn in This Episode Why entrepreneurs should consider buying businesses: As entrepreneurs, we already know we want to have our own businesses, but there’s no need

We’re living in strange times, and lately it feels like doom and gloom has become everyone’s go-to state. When did negativity become our default, and how can we make the shift from pessimism to positivity?   A lot of the time, negativity comes down to mindset, and all it takes to get out of a funk is a willingness to change the way we think. We have to train our brains to be more optimistic, but how?    What can we do to inject a more positive energy into our lives and get rid of the gloom for good?    In this episode, Master Certified Coach and CEO of RealEstateCoach.com, Bernice Ross returns to the show to share how to rewire our minds and pave the way for more positivity.    Your brain can’t focus on more than one thing at a time, so choose to focus on what you’re grateful for. -Bernice Ross   Three Things You’ll Learn in This Episode   Why we need to be more mindful of our thoughts: Our brains can only process one thought at a time, so when we tell ourselves we don’t want something to happen, we’re reall

Given everything that’s happened in 2020, most of us are more excited than ever to ring in the new year. 2021 is a fresh start, and it’s up to us to make the most of it.   Planning for the new year in advance is vital if we want to set it up as our best year yet. It’s time to think about what we want to achieve in 2021 and start plotting the steps to achieving it.   How can we zone in on our vision for the year ahead? What can we do now to guarantee 2021 brings us bigger results?   In this episode, host of the GSD Mode Podcast, Joshua Smith shares how visualization and hard work will make our dreams of a booming 2021 a reality.   Never sacrifice what you want most for what you want in the moment. Stay focused on your goals. - Joshua Smith   Three Things You’ll Learn in This Episode   How to get a clearer look at the path ahead: Never underestimate the power of knowing the numbers. When we have a clear idea of how much effort goes into closing each deal, we can replicate the process and work out how many tran

Raising capital is all a game, and it’s one the wealthy have mastered. The trouble is, most people have never been taught the rules of how to play, and that’s where we get left behind.   We may be on the same game board as the wealthy, and we might even be using the same pieces, but until we start adapting their strategies we’ll always be at a disadvantage.   What are the wealthy doing that the rest of us aren’t? How can we change the way we’re thinking about raising capital and set ourselves up for better results?   In this episode, author of Entrepreneurial Money Secrets, Andrew Rey shares how to play the game of wealth and win.   If building wealth is a game, we have to ensure we’re using the right pieces on the board. LLCs, corporate entities, land trusts, and living trusts are all instruments we need to learn to use. -Andrew Rey   Three Things You’ll Learn in This Episode Why everything we’ve been taught about debt is wrong: Most of us have been advised to avoid debt at all costs, but that’s only going

The events of 2020 have separated the real estate industry into two camps. There are agents who are crushing it and taking more market share, while everyone else struggles to get deals and keep their business going.    Even though we’re dealing with the same market conditions and navigating the same challenges, some people are actually thriving.    What most agents could rely on to get business has been removed, leaving the people who have invested in top-of-mind visibility to rise to the top.    We can learn a lot from the agents who are succeeding in today’s market.    They’ve built leverage in their business to maximize what they’re good at, and they’ve maintained a mindset of possibility.    What are top producing agents doing right now and what can we borrow from them to implement into our own businesses? How do we create more freedom by building leverage and delegating what we don’t want to do?    In this episode, BiggerPockets Real Estate Podcast host David Greene returns. We talk about what separates

The events of 2020 have caused such a drastic interruption to the norm, and many agents responded with fear and inaction. But on the other side of the fear are agents who are having the best year of their entire career.    Even though the market is different, there’s still a lot of opportunity to gain market share and do more business. This isn’t the time to hide and wait for the storm to blow over, this is the time to be more active and visible. The willingness to take action is what’s separating the agents who are dominating from everyone else.    What should every real estate agent be doing in this market? How do we make sure we stay top of mind? In this episode, host of the Massive Agent Podcast, Dustin Brohm returns. We discuss how to thrive in today’s real estate market and dominate while everyone else is dormant.  Three Things You’ll Learn in This Episode   How to get over the fear of change: Many people are getting tripped up by the pandemic because they’re grappling with the changes. However, the

We may not be seeing as many people in person anymore, but there’s never been a better time to connect and build relationships.    Thanks to social media platforms like Facebook, there are more opportunities than ever before to grow our spheres, nurture relationships, and even generate referrals. By employing the right strategies, we can reach out in a way that gets people to know, like, and trust us.    What content should we be sharing to connect with our audiences on a deeper level, and what should we be avoiding altogether? How can we convert our online relationships into real-life transactions and partnerships?   In this episode, Founder of Your Referral Generator, Geoff Talbot shares how to get better results from our Facebook marketing.   Stay in one place and do something consistently, and you’ll start to build a brand. -Geoff Talbot    Three Things You’ll Learn in This Episode Why we need to zone in on one platform: We can’t connect on a deeper level with one platform if we’re also trying to maintai

The real estate climate is changing drastically, and many industry professionals are anxious to know what the future of the business looks like. We’re lucky to be in an industry that offers a ton of flexibility and there are still many ways to make money.    Buying foreclosable tax liens is a great avenue for maximizing our income in a shifting market. The problem is, not enough people know how to do these deals effectively and we end up missing out on massive opportunities.   What are so many people doing wrong when it comes to buying tax liens, and what should we be doing instead? Where should we be looking for the deals in the first place?   In this episode, Founder of Tax Lien Alliance, Todd Ashton shares the secrets to successfully buying tax liens and how to get started with as little as $5,000.    Stick to the four key steps of a successful tax lien investment: find, vet, evaluate, and verify. -Todd Ashton   Three Things You’ll Learn in This Episode The mistake we make when looking for foreclosable t

Most of us have wished for a referral-based business at some point in our careers, but what stops us from making that a reality is the fear of asking.  The thing is, we don’t need to ask at all. In fact, to get the best results we should avoid doing that altogether.  How can we get more referrals without asking for them? Why do we need to approach referrals differently than we would marketing or prospecting? In this episode, podcast host, speaker, and author of Generating Business Referrals Without Asking, Stacey Brown Randall shares the approach we should be taking to referrals.    Your list of referral sources is the biggest asset your business has. -Stacey Brown Randall   Three Things You’ll Learn in This Episode Why we need to know who our referral sources are: Knowing where our past referrals have come from is a game-changer. Once we’ve identified who is sending potential clients our way, we need to do whatever we can to protect our relationship with the source.  What we should be asking our past clie

Paying for online leads has been a norm in our world for a while, so it only makes sense that agents and team leaders start investing in systems that make lead follow up easier as well. Automated follow up is a great way to connect with leads, without spending hours cold calling. The question is, can we still come across as authentic when we aren’t reaching out ourselves?  Something else we need to think about is how paying for leads and lead follow up fits in with the bigger trend towards squeezed commissions. Is turning to an automated system a viable option for agents who are already seeing smaller profit margins?  In this episode, we’re diving into automated follow up and explaining why now is the time for agents to embrace it.   We’re about to step into a time where you can buy leads and something that handles them for you. -Matt Johnson   Three Things You’ll Learn in This Episode How to stay authentic while using automated systems: Automated follow up doesn’t need to be generic and impersonal. Using a

By now, we’re all aware video is the most popular content on social media. However, what we might not know is that the massive benefits of using video don’t need to be limited to Facebook and Instagram. People respond to video in a ton of different spaces, and if we can learn how to incorporate it into every aspect of our marketing, we’ll see huge results. How can we start using video in the ways our competitors aren’t? Aside from the traditional platforms, how should we be sharing video content with current clients, prospective leads, and everyone in between? In this episode, multiple best selling author and master trainer and coach, Lisa B shares how to take advantage of everything video has to offer.    If you’re nervous about being on camera, set yourself up so you’re comfortable. The most important thing is to start! -Lisa B   Three Things You’ll Learn in This Episode How to ensure our videos get as many eyeballs as possible: Repurposing content is key, so don’t stop at sharing videos to one platform.

As agents serving clearly defined marketplaces, many of us feel glued to our location. However, we don’t need to stay in one place to get big results. In fact, there’s no reason we shouldn’t be able to work from anywhere in the world.  Shifting our focus to cold calls means we can pass deals onto other agents. By sticking to just one part of the transaction process, we give ourselves the freedom to travel without compromising our clients’ experience.  Still, many agents might find this difficult to believe. Is it possible to connect effectively when we’re in different time zones? Are we likely to get any objections from leads when they find out we won’t be handling their entire transaction?  In this episode, lead listing agent at Team Synergi and co-host of the Toe-2-Toe podcast, Jennifer Murtland shares how to cold-call effectively, no matter where we are.    Everybody should learn how to cold call. That way, you can refer everything out without worrying about dealing with clients or price reductions. -Jenni

No matter what’s going on in the world, it always seems that the rich get richer. Isn’t it time we follow their lead and do what the wealthy have done for years?  What are the rich doing with their money that we aren’t? How can we put their tried-and-tested methods to work in our own lives? The answer is simpler than most of us would think. All it takes is a small tweak, and a willingness to accept that we’ve been lied to all along.   In this episode, America’s #1 Money Mentor and host of the Real Estate Money School podcast, Chris Naugle returns to the show to explain how we should be using our money.    Three Things You’ll Learn in This Episode   The first step towards making more money: The path to wealth begins when we stop giving our money to everyone else. We’ve been trained to think we need to give up control of our finances, but it’s time to take our power back.  Why we need to forget the piggy bank myth: Money isn’t supposed to lie stagnant, so don’t just park it and leave. To make the most of our

Technology and social norms have given us an opt-out of difficult conversations, and most agents jump at the chance to avoid uncomfortable topics. However, if we want to maximize our results, we have to be willing to dive into unsettling discussions.  As more people lean into text messages to convey tough realities, communicating in-person has become an art form. We have to master the art of talking about potential challenges with our clients, face to face. Still, a lot of us simply lack confidence. How can we become more comfortable with having uncomfortable conversations? Does sharing hard truths with our clients make us more likely to fail or succeed? In this episode, founder and CEO of Club Wealth®️, Michael Hellickson joins us to discuss how to approach tough topics, especially right now.    Having tough conversations will revolutionize your business. -Michael Hellickson Three Things You’ll Learn In This Episode    How to make difficult conversations less awkward for everyone involved: Simply not makin

2020 has brought about a lot of changes, and many of us have been left feeling concerned about what the future holds. With so much uncertainty around us, how can we even begin to plan for the coming years? While it’s understandable to feel uneasy during this period, it’s important to remember that there is always opportunity in chaos. Where are those opportunities now, and how can we take advantage of them? As we enter uncharted territory, how much of what we already know will stay relevant?  In this episode, CEO of EXIT Realty, Tami Bonnell shares what we can expect to see in the industry for the next 5 years.    If you really want to command respect, you have to be the solution. -Tami Bonnell   Three Things You’ll Learn in This Episode     How to make the most of technology in the years to come: Leveraging technology will be non-negotiable for the foreseeable future, but we can’t rely on Zoom calls and virtual open houses alone. Use technology in conjunction with traditional elements of the business (like r

While the early days of the pandemic were filled with widespread panic, many agents have been pleasantly surprised by the impact COVID-19 has had on our industry. Since being deemed an essential service, some of us have not only stayed afloat-  we’re seeing better results than ever before.  However, this isn’t our new normal just yet. The state we’re in now is only temporary, so we can’t afford to get complacent.  Where should we be focusing our energies now, and what should we be avoiding at all costs? How will the steps we take today impact our businesses in the near future?  In this episode, host of the ClubWealth®️ TV Podcast, Michael Hellickson joins us to talk about what agents should be doing to have stability and keep growing when the market ultimately shifts.  We’ve gotten back to a pseudo-normal, but don’t be lulled into a false sense of security. -Matt Johnson   Three Things You’ll Learn in This Episode   How financial stability boosts our innovation: It’s tough to creatively pursue exciting oppo

All successful real estate careers begin with a dream, but once we begin achieving our goals, we tend to fall out of the habit over time. Instead of thinking about what we want, we start sending our energies to what we don’t. Focusing on what we don’t want isn’t the same as dreaming. In fact, by giving attention to the things we don’t want to happen, we end up attracting them into our lives anyway. When did we lose our ability to dream, and how do we get it back? For agents who have accomplished their initial goals, this is a tough question. Does getting back into dreaming mean we need to start over completely? In this episode, author of Resucceed: Create an Extraordinary Future While You Sleep By Using the 5-Minute Epic Evening Ritual, James Colburn shares how to start dreaming again.    At some point, we dreamed our way to the thing we’re doing now, and we can do that again. -James Colburn   Three Things You’ll Learn in This Episode:   How to re-energize ourselves through our dreams: When we stop dreaming a