Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

For many of us, the thought of a referral-based business sounds too good to be true, but it doesn’t need to be. We can create a predictable income stream from referrals if we learn the formula to do it.   Recommending our businesses can take more effort than we sometimes realize. If we want to benefit from more regular referrals, we have to understand what motivates people to give them in the first place.    What makes people more likely to suggest our services to others? Which actions do we need to be more consistent with to increase our chances of referrals?    In this episode, Monica Weakley, Founder of My Coach, Monica, returns to share her formula for more referrals.    It takes some effort for somebody to give a referral, so you have to get them to want to be a part of that. -Monica Weakley   Three Things You’ll Learn in This Episode   How to increase our likelihood of referrals: Be personable and professional. For someone to refer our services, they need to be genuinely invested in our success and abso

Building a social media presence is a vital part of a successful real estate business, but many of us shy away from it. What’s stopping us from posting consistently and making the most of everything online platforms have to offer?  For many agents, the reluctance comes from simply not knowing what to post.  How can we create content that resonates with our audiences and ultimately brings us business, and what do those posts look like? Can we bring attention to our craft without coming off as annoying and salesy? In this episode, Monica Weakley, Founder of My Coach, Monica, shares the 3 posts agents need to master.    Don't let your fear of social media be the reason you don't succeed. -Monica Weakley   Three Things You’ll Learn in This Episode What makes real estate engagement surveys so effective When it comes to real estate, everyone has an opinion, so take advantage of that. Post questions asking the audience what they think about interior design and different types of homes to get a conversation started.

Housing is extremely important both for the economy and for social impact, but many middle and low-income earners simply don’t have the money to make down payments on their dream homes. This stops them from taking the first step towards home ownership.    That being said, there is more than enough assistance available for prospective home buyers without the means to make a deposit. We just need to know where to look.    Where can agents find down payment assistance programs for their clients? What’s holding us back from making our customers’ dreams a reality?    In this episode, Founder and CEO of Down Payment Resource, Rob Chrane shares how to find help for our clients.    Empower your customers with the knowledge that down payment assistance exists. -Rob Chrane   Three Things You’ll Learn in This Episode   How knowing what help is available keeps house hunting realistic Knowing exactly what kind of assistance our buyers qualify for helps eliminate the risk of showing them homes they won’t be able to afford.

The next 18 months are sure to pose massive challenges to agents, so we need to think wisely about our next moves. Is now the time to look into multifamily, and how do we get started if we’ve only done single-family residential transactions up until now?    The shift from residential to commercial real estate isn’t an easy one, but it’s certainly doable if we build a decent track record in our areas. How do we establish a stellar reputation when we’re new to the space?   As with all real estate, the multifamily sector depends on strong personal relationships. If we want to make the jump, we have to start by building close connections with the right people.   In this episode, CEO and Founder of Kingly Acquisitions, Ronny Philip shares how he entered multifamily and scaled his business to epic proportions.   Three Things You’ll Learn in This Episode   Which asset classes offer the highest return to new investors Start by choosing an asset class to work with. Classes B and C tend to offer the best opportunities

The world as we know it is changing, and Youtube vloggers have become the new rockstars. The great thing is anyone can become a Youtuber, and agents can use the platform to take their businesses to the next level.    If we want to use Youtube to generate extraordinary results, we can’t settle for sharing generic content that doesn’t come from the heart. To make the most of everything the platform offers, we have to aim to become the newest sensation.    With so many other Youtubers churning out content regularly, how can we stand out to the audience? Is there a set formula that can turn any average Joe into a vlogging superstar?    In this episode, host of Coffee with ADIKA Live, Stefan Adika shares how to become the next big thing on Youtube.    Create the habit of posting everyday, and be consistent using a formula that works for you. -Stefan Adika   Three Things You’ll Learn in This Episode   How agents can create high quality contentMany real estate professionals are fairly technically challenged, but th

Real estate professionals are famously bad at social media, but if we want big results, we can’t do it without an online presence . Most agents simply don’t have the time to engage on social media, or we’re intimidated by it, so we end up sharing generic material or posting in our spare time.    This leads to inconsistency, and in the social media world, that spells disaster.   Is there a way for agents to connect with the audience more regularly without spending hours in front of our screens? How can we juggle effective engagement with our existing schedules?   In this episode, CEO of Sphere Rocket, Justin Nelson shares how busy agents can boost their social media engagement, and the incredible results he gets from social media.    Don’t hold off on posting content because you don’t have phenomenal content. Consistency is everything, and average is better than nothing. -Justin Nelson   Three Things You’ll Learn in This Episode   The importance of getting personal Using social media to post about our latest t

Many agents spend a ton of time and money searching for the top CRM, but the truth is there isn’t one ‘best’ offering. Instead of looking for the perfect software, we need to work with what we’ve already got.   Still, many of us would benefit from more user-friendly CRMs. Is there a way to create an easier flow between all our systems so we see better results?   There may not be a superior CRM on the market, but we can amplify what our existing operating systems do by using the right middleware.    In this episode, Head of Sales and Marketing at Real Synch, Scott Sillari shares how Real Synch’s technology creates integration to save agents time and hassle.    You will never find all the features you want in one CRM, and that’s why you should look into integrative platforms like Real Synch. -Matt Johnson   Three Things You’ll Learn in This Episode   How to eliminate human error when entering data on multiple systemsWhen we manually enter information across multiple systems, we risk making some mistakes. Implem

It’s normal to have ideas about what we can and can’t do, but often those theories do more harm than good. The stories we tell ourselves about our abilities have the power to hold us back.    Storytelling is human nature, so not only agents fall into the trap. Luckily for us, stories can always be rewritten.   How can we start telling the types of stories that encourage us to keep pushing for great results? Can we get our clients to rethink the narratives they’ve told themselves about their ideal homes?   In this episode, co-owner of RealEstateCoach.com, Byron Van Arsdale shares how to reframe the stories we tell ourselves.    Once we acknowledge that our self-limiting beliefs are stories we tell ourselves, we give ourselves the opportunity to rewrite them. -Byron Van Arsdale   Three Things You’ll Learn in This Episode   Why we need to stop framing rejection as a closed chapter Rejection isn’t the end of a discussion, it’s the start of one. When clients seem unimpressed with one or two features of a home, ask

Given everything that’s happened in 2020 so far, many of have slipped into a low-grade depression. Since the start of quarantine, social media has become a battleground fuelled by negativity. Luckily, as some businesses start to reopen, there are opportunities to start sharing good news on our platforms once again. That being said, most of us are still holding onto what our lives used to look like, which makes things even harder.  How can we pull ourselves out of the daze? How can we recreate a sense of normalcy in these abnormal times? In this episode, we share how we can pull ourselves out of the daze and adapt to the new normal.    Maintain a sense of normalcy by replicating the feeling of a productive space in your home. - Matt Johnson   Three Things You’ll Learn in This Episode   How to stay activeGyms closing doesn’t mean we have to neglect our fitness. Take regular walks and runs around the neighborhood to boost positivity and expel some energy.   How to create a workspace at home Many of us used to en

Don’t be fooled by mainstream news reports that claim the markets are doing well, we’re on the cusp of a global recession like we’ve never seen before. That being said, this doesn’t need to be an obstacle: if we learn to think like the wealthy, we can turn this into an opportunity.   Where should we be looking to invest our money right now, and what should we be avoiding? Is now the time to play it safe, or should we use this time to be creative?   There is so much we don’t know about how money works, so it’s up to us to stop relying on traditional sources of information and look for knowledge ourselves.   In this episode, investor and money mentor, Chris Naugle shares his predictions for our money in 2020, and how to take back control of our finances.    A lot of people are scared to get into real estate, but it’s the best place to put your money right now. -Chris Naugle   Three Things You’ll Learn in This Episode   Avoid the marketsIt’s not wise to invest in stocks right now. Instead, look for alternative

Video has been the most popular content on the internet for years now, so anyone who hasn’t taken advantage of the medium yet needs to get started as soon as possible. While it’s natural to feel nervous sharing content at first, remember that confidence grows with time.   Video puts us in front of our audience better than any other medium, helping us build trust with potential clients over time and build a social media following. However, that following doesn’t have to stay online.   How can we use video and social media to build offline relationships? What are the unintended consequences of sharing our truths online?   In this episode, Florida Realtor and social media powerhouse, Stevie Hahn shares how to build offline friendships using online platforms.    Three Things You’ll Learn in This Episode   Nurture over time Social media is a great way to nurture relationships over the long term. When our followers are constantly seeing videos of us, we’re more likely to be top of mind when they need our services.

Social media can be positive and negative all at the same time; it all depends on how we choose to use it.   The interactions we have online often affect our offline lives and sometimes, not for the right reasons. For some, the obvious response to online disagreements would be switching off our devices. That said, many would argue that even switching off doesn’t allow us to fully disengage.    Is it possible to run a business in the 21st century without having an online presence? Can we stay omnipresent to our audiences without being completely consumed by social media?   Given how relatively new social media is, we don’t know the long-term positive or negative effects it could have on us.    On this episode, Australia’s #1 real estate coach, Glenn Twiddle returns to share how to use social media without losing our souls.   Three Things You’ll Learn in This Episode Choose to see the positive side of any situation; this is a conscious decision we need to make. Stay in front of the audience. Even if we are con

Most of us are still in the process of digesting everything that’s happened in 2020. While we may not know what the future holds at this point, one thing’s for sure: we need to take this opportunity to create better habits for ourselves.   How can we start cultivating the right routines? Journaling to acknowledge what we’re doing right and what we’re doing wrong is one way to do it.    It takes 66 days to create a new habit, so the best time to get started is right now.    In this episode, international bestselling author, Marki Lemons-Ryhal shares how to change our habits for the better in 66 days.   Three Things You’ll Learn in This Episode   Ask what went right Everyday, write down the positive steps taken. These include documenting our morning routines, how we prospected for new business and what we did to differentiate ourselves.   Ask what went wrong No matter how successful our days have been, there will always be something that goes wrong. Acknowledge those moments, so they don’t need to be repeated.

If we go looking for our ideal client, but don’t create the environment that attracts and keeps them, we have no one to blame but ourselves. To become ‘Tom Cruise famous’ to the right people, we have to create the ideal client in our minds and speak directly to them.   To be MicroFamous in our markets, we have to find ways to differentiate ourselves, while staying authentic to who we are. It’s not enough to have our names known, we have to be recognized for what sets us apart.   How can we attract and keep our ideal clients, long after our first transaction with them? What information do we need to share with the world to build a MicroFamous persona?   In this episode, Australia’s #1 millionaire real estate coach, Glenn Twiddle returns to the show to discuss how to get MicroFamous.   Three Things You’ll Learn in This Episode   Exude the right energy Becoming MicroFamous doesn’t happen overnight; we have to consistently put the right energy into the world. Give without expecting anything in return. We never kn

Our mornings set the tone for the rest of our day, so we need to make sure we’re setting them up the right way. Rushing through the morning only causes us to arrive at the office feeling panicked and stressed before the day has even started.   How can we create a more effective morning routine that paves the way for success?    With a more effective routine, we can spend more time with our loved ones and boost our productivity at work.   On this episode, co-author of The Miracle Morning for Salespeople, Ryan Snow shares why it’s important to establish an effective morning routine and how to do it.   Three Things You’ll Learn in This Episode   Write it down Journaling is an extremely important component of a successful morning routine. We can’t just keep ideas, thoughts and problems in our heads; by writing them down, we use more of our senses to acknowledge what’s going on in our lives.   It’s okay to be reluctant A lot of us are hesitant to incorporate journaling or meditation into our morning routines and t

So many agents live by the idea that ‘buyers are liars,’ so instead of servicing them, they focus all their energies on listings instead. But for those of us who don’t follow that logic, there are massive opportunities.    Where can we find buyers, and how can we offer them value without spending weeks on end showing them house after house? The truth is, we shouldn’t be showing buyers that many properties in the first place; by asking the right questions, we can narrow down the search from the start.   The key to being a successful buyer’s agent lies in growing our knowledge and expanding our network to build relationships with everyone from clients to competitors.   On this episode, Founder at PorchLight, Mark Pattison shares how to build a successful business by focusing on buyers. Three Things You’ll Learn in This Episode   Find a niche To have success as a buyers agent, we have to niche down. Focus on a small, tight-knit community. By serving one group, we can get more referrals.   Ask the right questio

With all that’s happened in 2020, it’s easy to slip into a negative mindset, but to come out smiling on the other side, we have to stop allowing ourselves to be victims and start being the victors. We are in control of our lives and we can choose to be optimistic.   We can’t change the fact that the world is changing, but we can actively decide to change with it. Let’s use this time to reinvent ourselves, while having fun doing it.   How can we create a more positive mindset amidst the craziness?   On this episode, Broker/Owner of Network Team Homes Realty and Executive Distributor at SendOutCards, Gayle Zientek shares how to cultivate a stronger mindset.  Three Things You’ll Learn in This Episode    Adapt to the new normal It’s easy to spiral into a negative mindset if we think about all the changes going on in our world, but we can choose to look past them. Instead of looking at where the puck was, we can look at where it’s going and move forward. Be authentic We can achieve so much by being true to our

If COVID-19 has taught agents anything over the past few months, it’s that we have to do what it takes to stay relevant, and the best way to be relevant is by creating video content.    Some agents are still too scared to appear on video, but it’s time to get rid of the fear. We have to start embracing who we are if we want to make a name for ourselves in our markets.    Video is non-negotiable for success, so how can we ease into making videos if we’re new to the space?    On this episode, founder of DigitalNatives Inc and The ZillowKiller brand, James Rembert shares how to get more comfortable on camera.    Three Things You’ll Learn in This Episode   Take baby steps Agents new to being on camera are understandably nervous, so start small. Instead of creating hours of content, start with short, one-minute videos.    Stick with what we know The best way to get comfortable with being on camera is by speaking about the things we know best. The great thing is, this doesn’t need to be related to our business, jus

With more people working from home than ever before, those who haven’t adjusted to the new normal struggle with getting into work routines and being productive. It can be incredibly challenging to maintain the same level of productivity and effectiveness without the traditional work structures many people function in.    Being away from the office doesn’t have to mean sacrificing how well we work, we can still maintain the structures by replicating them in the virtual world.    How can we perform at the same level virtually as we did in a physical office space, and what tools do we employ? In this episode, integrative productivity expert and CEO/Founder of The Limitless Collaborative, Angela Kristen Taylor joins us. She talks about her new project and how it’s helping people work better virtually.    Three Things You’ll Learn in This Episode   How our emotions impact our effectiveness  Productivity is rooted in emotion and how we feel on the inside directly correlates to how we perform on the outside. For man

We are living in strange times, and a lot of agents are concerned about what the future of the real estate industry will look like. While no one knows for sure what the future holds, one thing is certain: there are still massive opportunities available to us in real estate. How can we keep doing business amidst the craziness and what should we be preparing for once COVID-19 comes to an end? To stay successful in real estate, we have to be willing to move with the times and adapt where necessary. On this episode, author and coach Jason Morris shares how to stay ahead of the curve in real estate. Three Things You’ll Learn in This Episode - There’s never been a better time to make calls. Most of our competition isn’t picking up the phone, despite more people having time to take calls; take advantage of this period. - To stay successful, it’s vital we move with the times.The real estate industry isn’t coming to a close, it’s adapting, so we have to adapt with it. - Start finding effective ways to show houses in t