Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

With mortgage forbearance extended until June 2021, markets across the US are likely to see a ton of foreclosures in the coming months and years, and as agents, we must educate both ourselves and our clients on the best way forward.   What’s in store for agents, going forward? How can we advise the people in our markets to make the right decisions?    Does our marketing need to shift for what’s to come?   In this episode, we’re talking about all things forbearance, the housing bubble, and micro-marketing.     Three Things You’ll Learn in This Episode    How agents can pivot ahead of mass foreclosures Banks aren’t in the business of holding assets, so Realtors bring a unique skill to the table. By establishing relationships with local title reps and community banks and letting them know we’re on hand to help, we can become the go-to liquidation pros in our markets.   How to become a trusted advisor in the markets we serve Most people aren’t going to advertise that their properties are headed for foreclosure

Statistically speaking, we're more likely to convert referrals than internet leads. However, many of us are shying away from a referral-only business because the thought of a relationship-based business seems risky.   That being said, it doesn't need to be. If we approach our relationships the right way, there's no reason why we can't build a big business from our database alone. The question is, how do we do it right?    What are the agents with relationship-based businesses doing that the rest of us aren't? Is it possible to build a sustainable business without taking the traditional route?    In this episode, President of Business by Referral LLC, Garrett Maroon shares how to get better at building real connections, and how to turn those connections into clients. Three Things You’ll Learn in This Episode    How to use our expertise for good As agents, we know how our clients' financial decisions will impact their transactions better than anyone else. Build trust by using that knowledge to become their

In a perfect world, every lead would become a client. However, we know it takes a lot more than wishful thinking to generate and convert leads. We can often feel like we’re on a hamster wheel trying to figure out just how to turn awareness into action.   How can you effectively turn prospects into leads and leads into clients? And what kind of strategies work best to stand out online when every agent is trying to do the same?    In this marketing roundtable episode, real estate coach and internet marketer, Dean Jackson, shares how agents can implement direct response marketing strategies to get more clients and get the results they’ve been looking for.   Three Things You’ll Learn in This Episode    How to apply modern marketing methods to basic business fundamentals While direct response marketing has changed immensely over the years, the fundamentals of the real estate business have remained the same. We still have to generate leads, get appointments, turn appointments into contracts, contracts into closing

Social media has the power to take our business to the next level. By releasing quality content, we can attract the right kind of clients. But the thing is: you’re not going to grow your business by solely posting closing table selfies.   When you’re posting online, there are ways to stand out to get people to care about who you are and what you do.   How can you stand out among a crowd of other agents? What kind of content gets the most engagements and sets you up for long-term success?    In this episode, business development manager, Realtor, and vice president of operations for Leading Apex Media, Brian Offner, shares how agents can grow their business by leveraging video and social media.   Three Things You’ll Learn in This Episode    Why taking action to create content on social media matters No matter which social media platform you choose, you can watch your engagements increase and your network grow by posting valuable, relatable, and fun content. Most of your audience won’t be able to relate to rea

In the first quarter of 2021, it was reported that there are officially more agents than inventory in the US, and for many of us, that was a major cause for concern. One thing’s for sure: it’s time to step up our game.   That being said, while inventory may be low, it’s not doomsday. All it means is we have to take a look at our marketing strategies to see what works and what needs to be tweaked.   How can we market ourselves to stand out from the crowd when there’s a sea of Realtors, grappling for the same inventory? Do new agents even stand a chance? In a market like this, would it be smarter to settle for survival, instead of trying to thrive?   In this episode, we’re going deep on marketing and data to discuss the way forward when competition is so fierce.   Three Things You’ll Learn in This Episode   Why we need to reconsider what makes us unique If we’re regurgitating the same information as every other Realtor out there, we’ll drown in all the noise in no time. Look at what everyone else is saying, b

In real estate, we hear a lot about the grind and crushing it, but it may be time to shift our focus. Real estate is a people’s business, so wouldn’t it make more sense to pay attention to the people in our markets?   We must serve our communities, and often that has nothing to do with real estate. Sometimes, lending a helping hand to those in need is the best step we can take. Best of all, a helping hand regularly translates into business further down the line.   What can we do to be of service to our markets today? Is there a blanket solution that works in every context, or does our assistance always need to be tailored to where we are?   In this episode, owner and President of Torelli Realty, Valerie Torelli shares how she’s pivoted to be the change needed in her market, and how we can follow suit.   Three Things You’ll Learn in This Episode  The importance of giving without expectation When we give without expecting anything in return, we send out great energy and that will inevitably come back to us in

Many of us are of the mind that email marketing is dead, but that couldn’t be further from the truth. Email is alive and kicking, as long as we’re doing it right.   If we want our email marketing to stick out, we can’t go for generic, boring, pages-long content, but what’s the alternative? Including a ton of different videos and links is the quickest way to end up in a spam folder, so how do we strike a balance?   Is there a way to guarantee someone in our database opens every email we send?   In this episode, we share how to make the most of email marketing.   Three Things You’ll Learn in This Episode  How to use holidays to stay relevant Holidays give us the perfect opportunity to reach out to our database in a fun way. Send out themed emails to take advantage of the holiday, and find ways to incorporate giveaways and experiences that build real connections. How to keep emails engaging Most people prefer short-form marketing, so keep emails to the point. If something can be said in 5 or 10 words, alwa

The idea of scaling our business is undoubtedly exciting. We may see the opportunity as a golden ticket to success. However, it can be disastrous without careful consideration and the right implementations.   As we decide to transition from salesperson to leader, there are many things we have to focus on, to make sure growth is sustainable.   How do we attract agents who share our vision for growth and maintain our productivity? How do we set ourselves up for long-term success?   In this episode, the founder and CEO of The Real Estate Masters Institute, Jeff Bonham, shares how agents can successfully scale to gain freedom and flexibility and keep their income at a high level.   Three Things You’ll Learn in This Episode Why massive clarity is crucial for your career Spend time figuring out what you want your life to look like and build your career decisions around that. This means deciding whether time or money is more important, as well as whether we want to be on a team or build our businesses. Doing so wi

Many of us have started using technology as part of our marketing strategies, and pixel tracking has become a major talking point for agents looking to take their businesses into the future. However, is that enough?   While pixel tracking is an important part of 21st century marketing, it’s become the base level everyone should be using. If we truly want to take our businesses into the future, we should be looking into geofencing.   What is geofencing, and how can we start implementing it today? Are there any limitations to the tool? What about the ethical component of it all?   In this episode, Intelligence Manager at KlevrLeads, Paul Enriquez shares how to take advantage of geofencing and everything it has to offer.    Three Things You’ll Learn in This Episode  How smart devices have changed the way we market As our devices get smarter, it gets easier to get in front of our target audience, everywhere they go. Geofencing has made it possible to advertise not only on our target’s favorite apps, but on eve

For years, real estate professionals have stuck to the traditional ways of doing business, but considering all the changes we’ve seen in the last year alone, the old model just isn’t feasible anymore. Gone are the days when being a solo agent and selling homes was enough to bring in a decent income. If we’re aiming to see big results in real estate, we have to shift our approach and get with the times.  What does the real estate business of the future look like? How can we take full advantage of all the benefits technology and teams have to offer? In this episode, author, real estate coach and speaker, Lisa B returns to share why she joined eXp and how it's impacted her business. Three Things You’ll Learn in This Episode  The key difference between teams and going soloAs solo agents, we can motivate ourselves to a certain degree, but it’s not the same as seeing our colleagues excel around us. Having a team helps us see what’s possible, and reminds us that success is within reach. Why we need to lev

Real estate is a relationship business, so if we want to make maximum impact, we have to create genuine connections with our database. The question is, how? What are the most successful agents in the business doing differently from the rest of us? How are they building the type of relationships that bring in a ton of business? Are their daily routines drastically different from ours, and how can we adapt our strategies for better results? In this episode, the CEO of KlevrLeads, Jake Wolfe returns to the show to talk about relationships.    Three Things You’ll Learn in This Episode The best time to reach out to leads Whether we’re cold calling or sending a text, we’re most likely to get better results when we communicate before noon. Structure the workday so reaching out is the first thing on the to-do list. How to connect with new clients When it comes to the personal versus professional debate, it all comes down to preference, but it is possible to do both. If we stay authentic to who we are while mainta

The saying, “All work and no play makes Jack a dull boy” speaks volumes for those of us constantly hustling to reach our goals. We adopt the mindset that we have to suffer to achieve, and as a result, we lose sight of other meaningful aspects of our lives.  But what if there was a way we could be successful in our business and thrive in our personal lives? How do we find joy and value in our everyday routine, and simplify our lives?  In this episode, CEO and Owner of Latham Realty Unlimited, Jeff Latham, shares how he simplified his business so he could have more free time in his day-to-day life. As a result, he’s gained more peace, acquired more mental energy, and made more money.   Three Things You’ll Learn in This Episode  How simplifying your business can lead to a more joyful lifeEliminating certain responsibilities from our daily workload allows us to be more present and focus on important relationships that bring us happiness in our lives. Why closing open loops is necessary for productivity Open loo

When it comes to social media marketing, both paid ads and organic content have their merits. However, the average newbie agent won’t have piles of cash to spend on ads, so organic marketing is a brilliant starting point.  The only question is, how do we do it right? What does successful organic marketing look like, and how can we start implementing it in our businesses? Once we are in a position to pay for ads, should we move on from organic content altogether? In this episode, digital marketing consultant, Nick Sakkis, and social media expert, Coach Kyle Draper, join us to talk about organic content.    Three Things You’ll Learn in This Episode The one thing stopping us from creating viral social media content There’s no one set path to creating viral content, but there is a way to guarantee we don’t create it, and that’s by not posting anything at all. Stop procrastinating and share video content today! What to talk about on social media As real estate professionals, we have access to industry knowledge

Working with high-profile clients can seem intimidating, but it doesn’t need to be. Whether we’re dealing with celebrities or our existing clientele, at the end of the day, we’re doing the same job. However, there are some things we need to take stock of before diving into the high-end real estate world. What are the major differences between celebrity clients and everyone else? Do athletes and business pioneers have entirely different challenges? How can we serve a high-end market without ending up at a client’s beck and call? In this episode, Bestselling author and Operating Principal at the Brokerage House, Aaron Rian returns to share his top tips for working with high net worth clients.    Three Things You’ll Learn in This Episode Why working with high-net-worth clients is EASIERHigh-end and luxury clients have more experience playing ‘the game’. They know what a transaction looks like, and that means they don’t need their hands held. How to show up to appointments with high-end clientsMost of us would

With people moving out of big cities across the country, there’s never been a better time for agents to redefine their strategies. Is there a way to take advantage of the mass urban exodus Which agents stand to gain the most from the migration, and does anyone stand to lose? More importantly, how should we be reaching out to our databases to build the necessary connections to turn this period into our most profitable one yet? In this episode, we’re sharing our marketing tips ahead of the move- plus, a surprise guest appearance by Las Vegas Realtor, Arnee Dodd!   Three Things You’ll Learn in This Episode How small-town agents can make bank from the mass departure: By now, we should all know about the importance of creating ‘best of’ videos in our neighborhoods, but for those of us who haven’t started yet, the time is now! We have to create videos that highlight what makes our markets unique. Why all is not lost for the big city agent: People may be leaving big cities, but there’s still an opportunity for ag

With 2021 well underway, most agents are thinking about how to take their business forward, and something that pops up in most conversations is the Clubhouse app.  For those of us who don’t already know about the app, what is Clubhouse, and what has it done to get the real estate industry so excited? Is this really a tool that can take us to the next level, or is it a soon-to-fade gimmick? Most importantly: how can we use it in our businesses? In this episode, we’re discussing the pros and cons of the app that’s taken the industry by storm in the first two months of the year.  Three Things You’ll Learn in This Episode What makes Clubhouse an attractive platform for real estate professionals: Clubhouse gives its users the opportunity to connect with people they would otherwise never have met. This makes it a great way to network and share ideas with agents in a ton of different markets. Why we need to be mindful of Clubhouse’s limitations: Clubhouse may connect us with people talking about the industry, bu

Divorce is an incredibly sensitive experience, but the reality of our society is that it exists, and in most cases a marital home will end up being sold. As real estate professionals, we can be on hand to help, but we have to approach it the right way. Divorce sales come with a ton of nuances, and as agents we need to be aware of those before diving into the niche. What do we need to know before getting started, and what could stop us from carving out a space for ourselves? How can we position ourselves as divorce real estate specialists without coming across as insensitive to the people going through it, and where do we even begin to look for leads?  In this episode, family law real estate expert, Laurel Starks shares how to make divorce sales a part of our business while staying respectful to our clients every step of the way.   Three Things You’ll Learn in This Episode The importance of impartiality in divorce sales: It’s okay to be empathetic towards divorcing clients, but neutrality is the key to a smo

The market may be doing relatively well at the moment, but a dip is inevitable at some point. The question we should be asking ourselves is, are we ready for it? The wealthy most certainly are. Throughout time, the rich have managed to maintain control over their money, no matter the circumstances. What are they doing that the rest of us aren’t, and what’s stopping us from following their lead?  Where are so many of us going wrong with our investments in the first place? In this episode, America’s #1 Money Mentor, Chris Naugle returns for part 2 of what the rich are doing to get richer.    Three Things You’ll Learn in This Episode How to apply the logic of buying low and selling high, NOW: The real estate market is still in a great place at the moment, but it will take a dip at some point. Seize the opportunity to sell high now, and re-enter the space once the market has evened out. What to do with cash while we wait for the market to drop: Cash is always at risk of inflation, so it makes sense that many

2020 threw a lot of unexpected challenges our way, and even though real estate was deemed essential in most places, many agents are still feeling anxious about what the future holds. However, by reprogramming our bodies and minds, we can overcome our fears and make 2021 our best year yet.  We have more power over ourselves than we realize, and by making necessary tweaks here and there, there’s no reason we can’t achieve anything we set our minds to, no matter what’s going on in the world. What are those tweaks, and how do we implement them in our daily lives? Is it even possible to switch things up when it already feels like we’ve got too much going on? In this episode, co-founder and Chief Cultural Officer at eXp Realty, Brian Culhane shares how to reprogram ourselves for better results.    Three Things You’ll Learn in This Episode How to get better at the core component of sales: Talking to strangers is the essence of sales, but it’s not always easy. We have to work on becoming the best versions of our

With all the challenges we faced in 2020, many people are understandably struggling to feel positive and motivated about the year ahead.  Our routines have suffered significantly, and it can feel hard to reclaim the mindset that allows us to show up effectively as agents. We’re also battling against a tidal wave of negativity from the news and our social media timelines, and that can take a toll on our motivation too.  We have to establish mindsets and routines that help us gain control of our psyche so we can create momentum.  How do we re-establish our routines so we can follow through on the activities that help us achieve our goals? What does it take to go against the grain of negativity?  In this episode, Team Synergi lead listing agent and Toe-2-Toe podcast co-host Jenn Murtland returns to talk about how to dial in our morning routines so we can start our day motivated and in a positive headspace, and why that’s so critical right now.   Three Things You’ll Learn in This Episode The power of positive i