Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Buying up tax liens is a great way to make a ton of money with minimal investment, but for many of us, it sounds too good to be true. Is it?   How does buying tax liens work, and does it have any limitations? Are there any deals we should avoid from the get-go, or is the world our oyster? More importantly, how do we get started in the first place?    In this episode, Founder of Tax Lien Alliance, Todd Ashton returns to answer every skeptic’s burning questions.    Three Things You’ll Learn in This Episode    Where to find tax lien propertiesHow can we get better at spotting tax lien properties from a mile away?    How to add value to a tax lien propertySo, we’ve purchased a property for $400. How do we sell it for $100 000?    How to approach properties with deceased ownersIs it possible to acquire a home when the previous owner has passed away and there are no heirs to be found?   Guest Bio Todd Ashton is the Founder of Tax Lien Alliance. An experienced real estate investor, Todd is also an internation

If we're spending thousands on getting our pictures on a bus, we've got our marketing strategy all wrong. Relationship marketing is the way to go, and the great thing is, it doesn’t even need to blow our budgets.   However, the question remains: how do we do relationship marketing right? What are the first steps we should be taking, and how can we reach out to people in a way that comes across as authentic? Is there anything we need to avoid completely?    In this episode, Relationship Marketing Consultant and Trainer, Janice Porter shares how to build genuine relationships that stand the test of time. Three Things You’ll Learn in This Episode    How to get started with relationship marketing Building relationships is non-negotiable for success in real estate, but how do we do it? When and where do we start reaching out, and how can we do it in a way that works?    The key to genuine relationships How can we show the people in our databases that we're not just in it for a sale and want to connect on a

In the information age, data is the new oil, and if we know how to put it to good use, we’re bound to stay ahead of our competitors, every step of the way.   The question is, how do we use that data effectively? What kind of information should we be looking for in the first place, and how should we be storing it?    In this episode, Likely.Ai CEO, Brad McDaniel shares how to future-proof our businesses using data and technology. Three Things You’ll Learn in This Episode    The risk we need to be aware of when dealing with data As real estate agents, our databases are our biggest assets. Could we be putting them at risk without realizing it?   How to safeguard our information We’ve earned all the information in our databases. How can we ensure we’re the ones benefiting from our hard work?    The AI limitations we need to be aware of AI is great at pattern recognition, but where does it fall short? How can we pick up the slack to ensure we’re getting the best of both worlds?   Guest Bio   Brad McDaniel

We tend to tell ourselves only a certain percentage of people will become millionaires in their lifetimes, but that simply isn’t true. What if becoming a millionaire was doable for everyone- and better yet, what if they could do it in the space of a year?    Is reaching our wildest income goals possible? Should anyone be setting their sights on a more realistic target, based on where they’re at today?   In this episode, Serial Disruptor and bestselling author of Disrupt You! Jay Samit returns to the show to share how he mentored a young man on welfare to unbelievable success.    Three Things You’ll Learn in This Episode    How to get ANYONE to believe in themselves Self-doubt is the biggest killer of dreams, so how do we help others bust out of a bad mindset?    The key to standing out from the crowd Forget the competition, how can we differentiate ourselves to the point where we’re the ONLY people who do what we do?    Why focusing on our problems is a great way to move forward Writing down 3 things we’

With so many agents concerned about the inventory shortage in the US, we need to start looking at potential side hustles, and buying tax liens could be the silver lining we need.    What is a tax lien, and how do we find them, let alone buy them up? What are the unique challenges posed by this area of real estate, and if there are none, why are so few agents jumping at the opportunity?   In this episode, the Founder of Tax Lien Alliance, Todd Ashton returns to go deep on the most mysterious opportunity real estate has to offer.  Three Things You’ll Learn in This Episode    When to get into tax liens Is there a ‘right’ time to start buying tax liens? What are the ideal conditions for this aspect of real estate?    Why tax liens are real estate’s best-kept secret If tax liens are such a great way to make money, why do so few people know about them? Is there a catch?   How to get involved in tax liens as a licensed agent Are there any barriers or restrictions agents need to be aware of before diving into

We all think we have big dreams, but more often than not, we’re thinking a lot smaller than we realize.    How can we get into the habit of thinking bigger, and how big is big enough? Can we really achieve anything we set our minds to, or should we be setting more realistic goals for ourselves?    In this episode, mindset strategist, coach and host of The Thinking Big Podcast, Sean Osborn shares how to quit limiting ourselves and create the lives of our dreams.  Three Things You’ll Learn in This Episode    Why our thoughts matter more than we realize Our thoughts ultimately become things, so why waste time and energy and put our dreams on the line by thinking small?    How to stop self-limiting beliefs in their tracks Our belief systems are shaped when we’re kids, so sometimes we don’t even know we’re thinking too small. How can we work to change our beliefs when we don’t know where they come from?    How to keep thinking bigger How can we get into the habit of consistently pushing for more when we’ve

We get into real estate because we want to take control of our careers, and none of us wants to play in the minor leagues. However, so often, that’s what happens. How can we shift out of doing ‘okay’ and start taking steps towards greatness?   What’s separating the big players from everyone else? Do we have what it takes to become a force to be reckoned with?   In this episode, we dive deep into why making it to the big leagues is surprisingly simple.    Three Things You’ll Learn in This Episode    Why we need to stop trying to do it all How can we tell if we’re creating freedom for ourselves as agents, or if we’ve just created glorified jobs for ourselves?    How to deliver a stronger brand message Are we more likely to get better results if we’re sharing a ton of different messages, or should we be taking another approach?    How to transform our business in 12 months Is it possible to make massive changes in our strategies (and our results!) in just one year?   Guest Bio   Connect with your hosts: ht

There’s an overwhelming amount of in-depth information about marketing out there, but people still aren’t seeing results, and that’s because complexity is the killer of success.   How can we get back to the basics of marketing, so instead of fancy-sounding tactics, we’re getting serious about strategy? Is it possible to do all that without adding to our existing stress levels in the process?   In this episode, President of Rialto Marketing, Tim Fitzpatrick shares how to get massive results from simpler marketing.  Three Things You’ll Learn in This Episode    Why we need to quit getting sucked into the backend of real estate Sure, contracts are important and it’s a great idea to have a basic understanding of the process, but what good is all of that if no one even knows what we do?   How to zone in on a target market How can we stop trying to appeal to everyone and find the right consumers for us?   Why specialization doesn’t need to be a limitation Can we keep getting big results if we’re only zoning

Virtual meetings may have become more popular in the wake of COVID, but they’ve been around for ages, and they will be for years to come, and that’s because they offer participants the opportunity to connect and share knowledge no matter where they are.   That being said, there is a big difference between really great virtual meetings...and the really bad ones. Where are so many going wrong, and how can we troubleshoot the issues and stop them before they’ve even happened? How can we get better at everything from the technical aspects to the presentations themselves?    In this episode, author of Lead Great Virtual Meetings: The Steps You Need to Succeed, Bernice Ross Returns to the show to share the right way to host a virtual meeting.     Three Things You’ll Learn in This Episode    How to build connections in a virtual meeting Talking at our participants for hours is only going to bore them, and chances are they’ll zone out. How can we connect with the people in the call?   Why the type of conversation

We all have the same number of hours in a day, but how we choose to spend that time makes all the difference, and that’s what makes leverage so important.   Are we making the most of every moment, or could we be delegating some of our tasks? How do we even know which activities are worth the time splurge, and which are draining our batteries?   In this episode, owner of Your Realty Leverage, Inc, Brindley Tucker returns to the show to do a deep live on delegation.    Three Things You’ll Learn in This Episode    What needs to be leveraged Which of our tasks require our attention, specifically? Could any of the things we’re doing on a regular basis be handled just as efficiently by someone else?   How to calculate what our time is worth Is there a surefire way to work out our current hourly rate?   How our egos stop us from maximizing our time Could we be standing in our own way and stopping ourselves from handing off the tasks we don’t need to do?   Guest Bio   Brindley Tucker is the owner of Your Realt

Instagram Reels and TikTok are fast becoming the place to be for marketing, and it’s something agents need to get into, stat! The only problem is, many of us have no idea where to start.   How can we start using Reels as part of our social media marketing strategies? Can it work alongside our existing content creation, or should we be switching those up altogether?    In this episode, CEO of Berman Media PD, Michelle Berman returns to discuss how to make the most of Reels as a Realtor.    Three Things You’ll Learn in This Episode    What makes IG Reels a better choice than TikTok for Realtors If Reels are essentially the Instagram version of TikTok, why should we be doing one instead of the other?    When it’s a BAD idea to spend money on ads Having ad-spend behind our content is a great idea to expand our reach, but what should we be doing first?    How to shift our daily activities to be more 2021-friendly How much time should we spend on old-school lead gen, and how can we incorporate more social med

No one wants to feel like they’re stuck on a hamster wheel, but unfortunately, it’s something many agents can relate to.   How can we pull out of the rat race for good, and start doing the activities that boost us to new heights? Is it possible to make a massive impact without sticking to the typical expectations of what a real estate professional does?   In this episode, the owner of kwELITE and Elite Real Estate Systems, and host of the Team Building Podcast, Jeff Cohn shares how to challenge the norms and build a more impactful business.  Three Things You’ll Learn in This Episode    How to exit operations more smoothly When should we start thinking about exit strategies? Is it ever ‘too soon’?   How to increase our net worth What are we worth right now, and what can we do to change that number for the better?    What brokers can do to make a more positive impact How can we become more than a broker and start making a real difference in our agents’ lives?   Guest Bio Jeff Cohn is the owner of kwELIT

Many of us have heard about the iOS privacy updates that limit Facebook’s ability to track users. The question we should be asking now is, what does this mean for the average real estate professional?   What are the next steps we should all be taking in our social media marketing strategies? Will our online footprint be impacted, outside of Facebook?    In this episode, we’re doing a deep dive into how the updates will affect us, PLUS surprise guest, eXp Realty’s Ramon Lomeli makes an appearance.  Three Things You’ll Learn in This Episode    What the iOS update means for the Facebook pixel How effective will the Facebook pixel be if a ton of iOS users make use of the new privacy features?    How to keep targeting people in our databases What’s the key difference between first-party and third-party data, and which should we be using to stay in front of our audiences?   Why the iOS policy change is only the start of what’s to come Which other big players are making changes to their policies, and how can

We’ve all heard about the importance of video content marketing, but many of us are still confused about how to do it right. If creating content is no longer negotiable, how do we create the content that works?   What do our databases want to see from us, and how can we get better at giving it to them? Do camera-shy agents even stand a chance anymore?    In this episode, the man behind Real Estate Marketing Dude, Mike Cuevas shares how to create more engaging content in a time when video marketing is mandatory.    Three Things You’ll Learn in This Episode    The content guaranteed to set us apart from other agents As real estate agents, we’re all effectively selling the same thing. What kind of content do we need to produce to differentiate ourselves and stand out?    How to create content that hooks our ideal audiences Body language and tonality can make or break a video. How can we come across as genuinely interested in everything we’re speaking about, so we can get our databases more excited?    What

We’ve all been faced with objections from time to time, but with the insane demand we’re seeing right now, objections from buyers, in particular, are set to skyrocket.    How can we get better at handling the word ‘no’, and is there a way to stop our prospects from objecting in the first place? What kind of objections should we be proactively preparing for?    In this episode, we’re doing a deep dive into objection handlers in a scorching hot market.  Three Things You’ll Learn in This Episode    How to handle hesitant buyers Many consumers would prefer to wait for property prices to drop before making a move. What should we be telling them?   How to ensure we’re doing what’s best for our clients Do we know what’s driving our clients’ decision to relocate? How can we get to the bottom of their ‘why’?   What to do when a buyer’s choice is contingent on selling their property first For many buyers, making a move is only viable when their existing property is sold. As industry experts, how can we find a so

Whether we’re established agents or the new kids on the block, all of us are aiming to differentiate ourselves from our competitors and stand out in the eyes of the consumer. How do we do it?   What will truly set us apart from every other agent in our markets, even if we’re newbies with little to no experience?    How can we go into every interaction with the next-level confidence required to become the obvious choice?   In this episode, Middleton Group Director of Acquisitions, Ashlee Chapman shares how she’s differentiated herself as an agent and investor.  Three Things You’ll Learn in This Episode    The power of confidence When we walk into an appointment knowing what sets us apart from the rest, we can let our prospects know we’ll choose if we want to work with them, just as much as they’ll decide if they want to partner with us. By putting ourselves in the driver’s seat and knowing the value we bring to the table, we’ll stand out immediately.    How to future-proof our businesses The future of re

Golf is often thought of as a great networking opportunity, but it can benefit us in a professional sense in more ways than one. Far from being just a fun pastime to mingle with the right people, it can also teach us a lot about how to run a business.    How do golf and business correlate, and how can real estate pros take the strategies they use on the course and inject them into their operations?    What are the lessons we can take from the world's top golfers when it comes to our businesses?   In this episode, we're explaining how to get a hole in one in our businesses.   Three Things You’ll Learn in This Episode  The importance of using every club in our bags We wouldn't use a driver on a putting green or a putter on the driving range, and the same goes in our businesses. Different challenges require different tools, and if we want to maximize our chances of success, we have to diversify our strategies.   The golf pro strategy we need to implement in our businesses Pros aren't just whacking around the

Having an online presence is important in 2021, but in building a social media following, many agents have begun to overlook more old-school methods, and that could be a massive mistake - especially when it comes to expired listings.   Cold calling and other traditional styles of prospecting may have lost some appeal, but they haven’t lost their effectiveness. When dealing with expireds, they might just be the best way forward.   How can we get better at reaching out to sellers who have had to take their homes off the market? Can we turn expireds into a goldmine with a phone call?   In this episode, the CEO of Edge Property Group, Shawn Richardson shares how to make the most of expireds with old-school prospecting.  Three Things You’ll Learn in This Episode    The importance of being upfront People know when we have an ulterior motive, so we have to come from a place of service. Whether we’re dealing with expireds or brand new listings, aim to provide value and build solid relationships before doing anythi

We’re all aware of how important the right data is in creating marketing strategies. However, many of us aren’t sure what the right data is.    What information should we be obtaining for maximum results, and more importantly, where do we find it?    Once we have the right data, how do we use it to build and expand on our relationships? After all, real estate is a people’s business, so we can’t rely on information alone. How do we combine human connection with cold, hard facts?    In this episode, the CEO of Likely.Ai and brother to the Junior Grandmaster, Brad McDaniel shares the difference between clean and dirty data, and how the right information can supersize our businesses.    Three Things You’ll Learn in This Episode    Why we need to stop looking for clues in explicit data Our leads give us some explicit information about themselves, but that can only take us so far. Implicit data is what helps us figure out a leads’ interest and intent, so we can find tailor-made solutions for their needs and wants

We all know how important it is to be on social media, but many agents are still failing dismally, and that’s because they just don’t know what to post.    As real estate agents, it may seem like a good idea to share about our latest transactions, but that could end up doing us more harm than good. The question is, what should we be posting?   What content does our audience want to see from us, and how can we use it to create better engagement with our followers? Is there a way to make our mark on social media as agents while sharing more personal content?    In this episode, CEO of Berman Media PD and creator of The Instagram Power Method, Michelle Berman shares the biggest social media strategy mistakes we’re making, and what to do instead.    Three Things You’ll Learn in This Episode    Why capturing a closing is NOT content Simply taking a picture of our clients outside their new homes isn’t exciting for our followers. Who are the new homeowners, what’s their background, and how did they make it to that