Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

For those of us who have spent years curating our databases, we’re sitting on absolute GOLDMINES. The question is, why are so few of us tapping into them?   Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?   In this episode, we’re diving deep into mining our databases and capitalizing off of the connections we’ve already made.    Three Things You’ll Learn in This Episode    How to strike up a conversation with old contacts Is it possible (and advisable!) to reconnect with the people in our spheres if we haven’t touched base with them for years?    What NOT to do when reaching out to our spheres Is there anything we want to avoid entirely when it comes to communicating with our databases?   The FORD framework for effective reconnections How can we guarantee a successful conversation with the people in our databases?

If the 2020 run on toilet paper wasn’t evidence enough, the vast majority of people are the furthest thing from prepared for a crisis. How can we change that?   It’ll be a long time before life returns to ‘normal’, so in the meantime, what can we do to equip ourselves both mentally and physically for anything life throws our way? More importantly, how can we stay optimistic while doing it?   In this episode, 5-time bestselling author, Coni Meyers shares how to prepare for the worst, while seeing every single moment as a gift.    Three Things You’ll Learn in This Episode    The routine guaranteed to help us stay positive through anything How can we strengthen our inner game, so no matter what happens, we’re in the right headspace to tackle our obstacles as they come?    How to pinpoint our ‘Crystalline Moments’ Sometimes, even the hardest experience is a gift from the universe. How can we get into the habit of looking for the good in every crisis?    How to prepare for disasters in advance What should we

The only thing that hurts more than seeing someone in our database choose to work with another agent is seeing them opt to pay a 9% convenience fee to iBuyers when we’re debating dropping our commissions just to stay afloat.    The reality is, tech companies are coming for our business, and getting results while doing it. What can traditional agents do to combat their attempts? Is there a way to beat them at their own game?   In this episode, we’re weighing in on how to not only survive, but thrive in a time when our biggest competitors are big tech companies.    Three Things You’ll Learn in This Episode    The approach we SHOULD be taking as traditional agents Is complaining about iBuyers really going to change the situation, or could we be doing something more productive, instead?    How to become an educator to our markets Traditional agents might not be iBuyers, but we certainly understand their business models. What’s stopping us from using our knowledge to help the consumer navigate the space?    T

Real estate agents are competing for consumer eyeballs with other Realtors, Zillow and venture-backed platforms. If they have to do a Google search to find you, you’ve already lost.    How do you become the first real estate agent they think of before they even do a Google search? By leveraging your position in the community, and becoming the digital mayor of your market.    One agent increased his market share by 30% and grew his sales by 68% by capturing what makes his local area so special. How can you implement this strategy in your own business and neighborhood?    In this episode, we’re joined by entrepreneur, marketer, Vice President of Sales at Veugeler Design Group and partner at The Faces Of, Brain Weiss. He reveals how to gain visibility and authority in your market, and how that can give you an amazing, sustainable business.  Three Things You’ll Learn in This Episode    How to put your community in the center of your content As a real estate agent, people tell you why they want to live in your

Real estate is a relationships business, and not only when it comes to our clients. If we can build strong relationships with vendors in our markets, we’re setting ourselves up for unbelievable results.    How can we leverage our relationships with vendors to set ourselves up as the go-to real estate pros in our areas, and how can we translate those partnerships into marketing content? What are the options available to newbie agents who might not have relationships with vendors yet?   In this episode, we’re sharing how to create relationships with local vendors that ensure EVERYBODY wins! Three Things You’ll Learn in This Episode    How to reach out to the top vendors in our markets Partnering with great vendors is simple enough if we have experience working with them, but how can newbie Realtors with no existing relationships get a piece of the pie?   How to tell if a vendor is legit How can we be sure the companies we’re referring our clients to are actually doing what they say they will if we haven’t

People get into real estate because they’re attracted by the idea of time and money freedom, but unfortunately, most agents get a taste of the time freedom, abuse it and never get a real taste of financial freedom.    What is it that separates those who achieve their biggest goals from everyone else? How can agents stay focused on their dreams and commit to the actions that can make those a reality?   In this episode, serial entrepreneur and host of the Super Agents Live podcast, Toby Salgado shares how to zone in on our wildest aspirations.  Three Things You’ll Learn in This Episode    How to get clear on our ‘why’ We may have an idea of what we want to achieve, but are we committed to the reason behind that desire?    How to identify what we’re willing to sacrifice in the name of success Reaching our goals always requires some kind of sacrifice. How can we get clarity on what we’re prepared to give up?    The importance of investing in ourselves We stand to gain a ton by investing in ourselves. The

Agents in every market are developing IDX websites - and that’s exactly why we should avoid them at all costs.   Why are so many real estate pros falling for the trap of an IDX website, and aside from the fact that the online space is saturated as is, why is investing in one a big mistake? What should we invest in instead?   In this episode, we’re going deep on why IDX websites are a bad idea and listing the places where we should be channeling our energies.    Three Things You’ll Learn in This Episode    The foolproof strategy GUARANTEED to get more people reaching out to us Can going deep on just one message get us more business than we ever imagined?    The #1 place to channel our marketing budgets (that ISN’T an IDX website) If we’re not spending $500 to $1500 on an IDX website every month, where should we direct those funds?    1 thing to change on our social media pages TODAY Are we unwittingly turning people ‘off’ of our social media presence before they’ve even seen our content?    

Most of us see ourselves as free because we’re not shackled in the physical sense, but the reality is, the vast majority of real estate pros (and even human beings, more generally) are living in a constant state of mental prison.   What does that actually mean, and more importantly, how did we get to this point? What is mental prison stopping us from achieving, and is there any way to break free, for good?   In this episode, author of Exit Plan, Michael Morawski shares how to stop getting caught up in the confines of our own minds.  Three Things You’ll Learn in This Episode    How to make a bigger impact in the world What does it take to make a real difference in people’s lives? Is there a limit to how much of an impact we can make?   What mental prison looks like among real estate pros Are we failing to reach our goals because we’re not good enough, or simply because fear is stopping us from trying in the first place?    How to practice gratitude every single day How can we shift our energy from lack

Content creation is the key to successful real estate marketing, so if we’re hoping to see results, it’s time to hop on the bandwagon.    The question is, what type of content is most likely to get us engagement? How can we ensure we’re creating the kind of content our audience even wants to see?   In this episode, we’re going deep on content creation and strategizing ways around the things stopping us from getting started.    Three Things You’ll Learn in This Episode    Where to find inspiration for content Putting out regular content is a non-negotiable for successful marketing, but what should we be sharing in the first place?    How to stop obsessing over social media critics For many of us, the reason we avoid creating video content is because we’re afraid of online critics. How can we move past that, once and for all?   Why we should all aspire to be ‘grocery store famous’ What does it mean to be ‘grocery store famous’, and more importantly, how do we get to that level?

Agents have used technology to bolster their marketing for years, so it should come as no surprise that tech companies are eager to take back control and get a slice of the pie. The only question is, how can agents compete with them?   Are small teams destined to fail in the face of big business competitors, or do we both stand to win? Just how big of an advantage do iBuyers have, and what do human agents have that tech players don’t?    In this episode, repeat victim of the show and host of the Agent Investor podcast, Tom Cafarella shares how to continue to thrive when tech companies are determined to take the market.    Three Things You’ll Learn in This Episode    Why iBuyers are outbidding mom and pop investors What do iBuyers stand to gain by outbidding investors, especially when the bids seem like a poor decision?    How to hit iBuyers in their weak spot iBuyers have a ton of advantages over us, but they do have a weak spot, too. What is it, and how can we take advantage of it?   The market GUARANT

Most agents make one of 2 mistakes: not creating content at all, or failing to get eyeballs on the content they do share. What can we do to make these oversights a thing of the past?   How much time should be dedicated to creating content, and how can we make sure people are seeing it? Is our only option forking out tons of cash on paid advertising?   In this episode, we’re diving deep on the RIGHT way to use social media marketing in our businesses.    Three Things You’ll Learn in This Episode    The BIGGEST mistake agents make on social media Are we being intentional enough about using social media channels to be social?    How to simplify content creation What are we doing to turn content creation into a chore, and what can we do to change that?    The TYPE of content we should share Is there a right kind of content? Could we be shooting ourselves in the foot by sharing the wrong information, or does anything go?   Connect with your hosts: Gene: https://www.facebook.com/genevolpe https://www.facebo

There’s no doubt about it: working with listers and sellers is an agent’s best bet in this market. The question is, how can we win those listings against other agents?   What can we do to differentiate ourselves in the eyes of the consumer, and is there a way to mitigate competition from the very start? How can we overcome any and every possible objection?    In this episode, we’re doing a Q&A session on how to win listings in the face of competition and stubborn sellers.  Three Things You’ll Learn in This Episode    How to handle sellers meeting multiple agents How are most agents dealing with a potential client mentioning that they’re getting several opinions, and what should we be doing instead?    How to close quickly, WITHOUT pushing too hard No one wants to sign a contract under duress, so how can we close sellers without cornering them into the decision?    The key to killing it in a listing appointment Is it possible to pre-sell ourselves before we even arrive at our first meeting with a

Very few (if any!) successful agents manage to have a work-life balance without onboarding an ISA, so if we’re hoping to maximize our businesses without spending every minute of every day working, it’s time to make a hire.    The question is, who should we be hiring? Can we rely on loved ones looking for work, or is that too risky? Is there a ‘right’ time to start looking for recruits?    In this episode, Founder of Res3t LLC and CEO of Digitally Convert, Jeff Coats shares how to leverage ISAs and take our businesses to the next level.    Three Things You’ll Learn in This Episode    How to hire the right ISA for our businesses How can we be sure the people we’re hiring are the best fit for the job?   The key thing to remember when onboarding an ISA What is the BIGGEST misconception agents have when deciding to make a hire?    How to afford an ISA when money is tight Leveraging other people’s time is the key to building a strong business, but what happens when we don’t have the budget to take someone on?

Our marketing makes all the difference to our results, but most agents are still going so, so wrong. The question is, how can we get it right?   How can we shake up what we think we know about marketing and paid lead gen so we can start seeing better outcomes and higher incomes? Is there merit in old school strategies, or are they only holding us back?   In this episode, Founder of Credo and online marketing expert, John Doherty shares the approach we should be taking.    Three Things You’ll Learn in This Episode    How much we should be spending on marketing Are we taking more of a risk by over-investing or under-investing in our marketing?    Which marketing platforms to use Should we have a presence on every platform available to us, or is it smarter to stick with one or two?    Why we need to re-think where our marketing teams are based Is it really necessary to have locally-based marketing teams, or can we cast the net further afield?   Guest Bio John Doherty is the Founder of Credo, a platform ded

Social media branding is more important than we think, and simply being consistent isn’t enough to make us stand out. Where are most of us going so wrong?   How can we take our social media strategy from below-average to next-level awesome? Should we rethink the content we’re already sharing?   In this episode, creator of the Instagram Power Method, Michelle Berman returns to share the social media savvy GUARANTEED to set us apart from everyone else.    Three Things You’ll Learn in This Episode    How to create content that builds genuine relationships Could posting about every transaction be hurting us more than we realize?    The key to becoming more consistent on social media How can we get in the habit of putting out content more regularly? Do introverts even stand a chance?    How to keep our followers zoned in on our content What’s causing our viewers to scroll past our videos before we’ve even shared anything of value?   Guest Bio Michelle Berman is the CEO of Berman Media PD- hailed by those in

As entrepreneurs, most of us have experience with the ‘struggle bus’: the vehicle that keeps us in a loop of pain, depression, and anxiety. The question is, how can we quit buying a ticket?   What routines can help us move forward positively, so external events stop taking us down the rabbit hole to poor mental health? How do we muster up what it takes to stay consistent with those constructive habits?   In this episode, Director of Marketing Operations at Salesmsg, Justin Zimmerman shares how his commitment to run every day for 1000 days got him off his struggle bus.    Three Things You’ll Learn in This Episode    The power of building a winning STREAK How can we set ourselves up to succeed every single day, so the positive routines we cultivate become part of our identity?    How to take ownership of our self-care What can we do to heal ourselves when aches, pains, or poor mental health arise?    How to get better at coaching ourselves to consistency For most of us, telling ourselves to be consiste

Real estate and marketing are a package deal, so what can we do to upgrade our strategies and start seeing bigger results?   Have we been doing social media marketing all wrong, all along? How can we get better at building partnerships both online and offline, and how can we use marketing to consolidate those relationships in the long term?    In this episode, we’re inviting you to a no holds barred Q&A session on everything agents need to know about marketing, partnerships, and more.    Three Things You’ll Learn in This Episode    How to foster growth on social media From the iOS update to social media algorithms, organic reach is becoming more difficult by the day. Should we abandon ship altogether and try a new strategy?    How to create the content our followers want Our audience is different on each social media platform we use. How can we adapt our content to serve them best?   The truth about real estate content It’s impossible to get business without telling our followers what we do, but post

For buyers and sellers alike, a real estate transaction is an emotional experience. That being said, it’s also a business deal, so as agents, it’s our job to help our clients make the smartest decision possible.    How can we help our clients approach buying or selling a home from a more detached position? Is it even possible to do that? How can agents keep their own emotions out of the equation?   In this episode, veteran agent and 2021 President-Elect of the Greater Boston Association of Realtors, Melvin Vieira Jr shares how to manage the emotions that come with real estate transactions.    Three Things You’ll Learn in This Episode    How to help our clients take the emotion out of a transaction How can we help our clients put everything into perspective, so they make decisions based on logic, rather than emotion?    How to ensure our clients have a real plan of action In this market, transactions move fast. What can we do to make sure sellers are ready to relocate as soon as possible?    The key to k

Few things boost credibility like a TV advertisement, and now that most people have a Smart TV in their homes and view their shows through apps, it’s a real possibility for agents.   How do we get started with Over-the-Top television advertising, and what do we need to know before diving into the deep end? How can agents already scared of video get comfortable with the idea of being on TV?   In this episode, we’re sharing how to take our video marketing to a level higher than our competitors could DREAM of.  Three Things You’ll Learn in This Episode    How to create a campaign that ranks us in the top 1% of agents in our markets What should we combine with television advertising to ensure we’re the ONLY agents that come to mind when people think about real estate?    How to get on TV without breaking the bank How does an OTT campaign compare with things like postcards, in terms of pricing?    What to avoid when running an OTT television campaign Is there anything that would stop our campaigns from bei

Social media is a great lead generation tool, but if we want to see great results, we have to use it the right way. How can we start taking full advantage of the platform and put an end to generic, run-of-the-mill posts that never convert for good?    What kind of content is our audience looking for? How can we start serving our followers at a higher level so they come away with more value and we end up with more business?   In this episode, 4-time Bestselling author, renowned keynote speaker, and host of the Social Selling Made Simple podcast, Marki Lemons-Ryhal shares how to take a more personal approach to our social media strategy.    Three Things You’ll Learn in This Episode    How to answer the questions consumers are askingWhat do people want to know about real estate, and how can we get better at educating them?    How to be consistent on social media WITHOUT being predictableHow can we become a go-to source of regular information for our audiences, and is it possible to do that without becoming r