Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

The National Association of Realtors just announced the measures they’re taking to standardize the MLS across the board, but what does that actually mean for agents?   How will the standardization affect us, if at all - and is there anything we can do about it? How will we need to adapt our existing strategies in the wake of the changes?    In this episode, we’re weighing in on having to disclose our fees publicly to the consumer when previously, we didn’t even disclose them to other agents.    Three Things You’ll Learn in This Episode    Who the disclosure of fees stands to benefit How much does the consumer really stand to gain from the disclosure of fees?   How to make a marketing lemonade out of the changes So, our fees need to become public knowledge. Is there a way to turn that into a social media marketing opportunity?    How to create the kind of content consumers want It’s one thing to turn the news of the NAR’s new rules into content. How do we turn it into the kind of content people will actu

When you’re a new agent learning the ropes, scripts are necessary for building your confidence and communicating effectively, but there’s a huge caveat. If we rely on them too heavily, scripts can actually put prospects off, and get in the way of a genuine, engaging conversation.    What makes your communication sound painfully scripted? How do you make your conversation feel more natural and authentic?    In this episode, we talk about mistakes that make you sound too scripted and what to do instead.  Three Things You’ll Learn in This Episode    Why heavy scripts make us seem less authentic How do we make our conversations with prospects more human, authentic and engaging?    Why your scripts fall flat with prospects When it comes to scripts, what’s more important - perfection or conversation?    How to confidently navigate subjects you don’t know We don’t have to have an answer for everything to communicate effectively. How do we respond when prospects ask us about an area that isn’t our forte?

All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality.    That being said, we’re still dealing with human beings at the end of the day, so how do we strike the balance between building real connections and growing with the changes? How can we best equip ourselves for a cyber reality and stand out amongst a crowd of i-buyers?    In this episode, host of Coffee Talk With Adika Live, Stefan Adika returns to talk differentiation in the digital era.    Three Things You’ll Learn in This Episode    What the developments at Zillow mean for agents hat the heck is going on at Zillow, and is it wise to take their latest developments as purely ‘coincidental’?   How to maintain great, human relationships with past clientsDo we really think contacting clients we haven't spoken to in a year, out of the blue, is a good idea?    How to levera All signs point to a virtual future, and the only way real estate pros will survive is by adapting to the new reality.

Real estate investing has the power to completely change our lives and turn our wildest dreams into reality. The only question is, is there a ‘right’ way to do it?   What are the things we need to know before we go down the path of real estate investing? Is it possible to make big moves without taking big risks?    In this episode, owner of The DeRosa Group and author of Raising Private Capital, Matt Faircloth shares how he approaches real estate investing.    Three Things You’ll Learn in This Episode  The best markets to invest in “Sexy” markets tend to be over-saturated, and declining markets are risky, so where should we be investing, instead?    1 thing to look at before purchasing an investment property What key piece of information should we be looking into before putting any money down?    What investors need to know about loans Rates have been at an historic low for some time now, but is that likely to change in the near future?   Guest Bio Matt Faircloth is the Founder and CEO of The DeRosa

We’ve all heard the saying, “spend money to make money,” but what happens if we don’t have any? The harsh reality is, some agents just don’t.    So, what’s an agent in a tight position to do? Are there ways to market ourselves without spending a dime? What should be our first splurge when we do have the means to invest in our businesses?   In this episode, we’re weighing in on marketing budgets, and what to do when we don’t have one.    Three Things You’ll Learn in This Episode    How to compete with big tech Even a top producer is unlikely to have a marketing budget anywhere near that of a big tech company like Zillow. What can the average agent do to stay in the ring?    How to run ads on a shoestring Is it smarter to hold off on ads until we can afford to target everyone, or what should we be doing instead?    The best social media platforms for agents with no budget Social media is free, but with so many options available to us, knowing which platform to zone in on is tricky. Which networks are like

From social media marketing to offerings like Zillow, technology is changing real estate as we once knew it, and agents who fail to get on board risk going out of business.    The problem is, the vast majority of agents are taking too long to embrace the changes as they come. How can we quit complaining about new developments and start welcoming them? Is there any hope for the technophobes among us?    In this episode, The ZillowKiller, James Rembert returns to discuss why we need to stop making excuses and get started, already!    Things You’ll Learn in This Episode    1 thing to change about the way we see digital marketing Are we still seeing social media advertising as an ‘add-on’ or as anything less than vital?    The future of NFTs in real estate What on earth is an NFT and how can real estate pros even begin to understand them, let alone use them?    How to stop getting overwhelmed by a changing industry Tech is set to change the world as we know it, and that can be a little daunting. How can we l

Just when Realtors were getting used to Zillow buying homes directly from the consumer, the platform has pulled the plug on their much touted offer program. What does it mean?    This turn of events can actually work to the benefit of real estate agents if we play our cards right. This is the time for us to up our visibility, give sellers more certainty and take back market share.   What are some of the ways we can make sure our sellers never need to call any iBuyer before us? How do we give the consumer the convenience that made them opt for iBuyers in the first place?   In today’s Roundtable, we discuss the recent shift in Zillow’s strategy and what we can do to take advantage of it.  Three Things You’ll Learn in This Episode    How to remind the consumer of the value we bring Consumers need to know that we never stopped looking out for them even when Zillow was buying homes. How do we put a massive megaphone on this message?     The real reason people were interested in instant offer platforms What dr

Whether we’re seasoned agents or total newbies to the business, we’re all capable of building the kinds of teams that bring in results for years to come. We just have to re-think the steps it takes to get there.    So, what are those steps? How do traditional team models hold us back from building something that benefits not only us, but our agents, too? Can we recalibrate our existing strategies and shift into something that really works?    In this episode, US Growth Operations Manager at eXp, Randy Wouters explains how to build teams that bring in results in the long term and benefit everyone involved in them.    Three Things You’ll Learn in This Episode    The importance of humility Everyone wants to be successful. The real question is, are we willing to get over ourselves and take advice from those in the know?    How to retain top agents long-term The traditional teams model dictates that leaders pour into their agents for several years, only to have those same agents fly the nest at their peak. Is

Most agents know what it’ll take to move the needle forward in their businesses, but the harsh reality is, most won’t follow through because they’re afraid of implementation.   How can we stop letting fear hold us back from making our dreams a reality, and is doing so even possible? Where do those fears stem from in the first place?    In this episode, real estate operations and exit strategy coach, Renee Williams joins us to discuss how to push past our fears and just get started, already!   Three Things You’ll Learn in This Episode    How to stop letting others’ opinions affect us Staying immune to haters and trolls is a necessity, but how do we actually do it?    Why we need to stop seeing video content as optional How can we shift the way we see educational, consumable content, so we stop seeing it as an add-on and start seeing it as a non-negotiable?    What to include in our social media marketing What do our audiences actually want to see and how can we get better at giving it to them?   Guest

We all go through ups and downs in life, and when the downs come along, it can be devastating. However, they’ll only prevent us from moving forward if we let them.    How can we stop letting our fears define us, so no matter what challenges arise, we can keep pushing towards our goals? Is there an easy fix to get rid of the voice in our head telling us we can’t?   In this episode, Global Real Estate Agent and Team Leader, Cari Heibel-Briner shares how to take control of our mindsets, so we can control our results.    Three Things You’ll Learn in This Episode    How to stop letting our previous mistakes hold us back How can we leave our past in the past so we can genuinely move on to the next stage of our lives?    How to take control of our lives when overwhelm hits What’s the first step to regaining control when we feel powerless in the face of challenges?    The #1 reason we don’t take action If the fear of failure itself isn’t what’s stopping us from doing what we need to do, what is?   Guest Bio  

Having a great database is essential to success in real estate, but putting one together takes time. For the seasoned pros who have spent years building rapport in their markets, this isn’t too much of a problem, but what about newbie agents?    How can new agents build a database from scratch? Who should they be reaching out to, and how should they go about those conversations?   In this episode, Founder of Likely.Ai, Brad McDaniel returns to discuss how newbies can build databases that supersize their careers.    Three Things You’ll Learn in This Episode    The key to staying in touch with our spheres no matter what How can we stay in contact with our databases in the event of another Facebook outage or similar event? Is it even possible to have total control over our communications platforms?    How to build connections with anyone (and EVERYONE!) From the dog park to the grocery store, we’re interacting with a ton of people on a daily basis. What’s stopping us from getting them into our databases?   

The best way to differentiate ourselves in our marketing is by creating hyperlocal content. That being said, as most agents would agree, that can be easier said than done.   How can we create the kind of social media content that positions us as the local experts in our markets? Does a quick fix in this area even exist?   In this episode, creator of the Instagram Power Method course, Michelle Berman returns to share how to create and maintain a hyperlocal presence on social media.    Three Things You’ll Learn in This Episode    How to use hashtags (and actually see results!) Let's face it: hashtags can be a little intimidating. How should we be using them to build a bigger audience amongst the people in our local markets?    How to engage with our local communities online How can we ensure we're really connecting with our market on a deeper level?    When to follow back (and when it's a better idea NOT to) Who should we be following on Instagram? Does engagement require us to follow back, or is that a b

Everyone loves relatable memes: that’s why they get such great engagement! The question is, can they be used as part of our marketing strategy?   How can real estate professionals start using memes as a way to boost their public profiles and stand out to their spheres? Do social media users really want to see real estate memes, or should we be doing something else entirely?   In this episode, we’re doing a deep dive into how to create the content no one can get enough of! Three Things You’ll Learn in This Episode    How to create a meme How can we go about creating memes that genuinely resonate with our audience?    How to gauge what’s off-limits in a meme Memes are intended to spark conversations and poke fun at something, but can we ever go too far when we’re using the content to market our businesses?    What to include in our memes Where can we find inspiration for our memes? Are there set categories for the type of content people want to see?

Building a real estate team that doesn’t require our constant attention is something most leaders aspire to, but no one said it was easy.   What are the biggest challenges standing in the way of aspirational team leaders looking to scale (and maybe even sell) their teams? More importantly, how can we get around those barriers?   In this episode, Executive VP of First Team Real Estate and Founder of Homearly Real Estate Group, Jay Bourgana details how he managed to build and scale not just one, but TWO teams.    Three Things You’ll Learn in This Episode    How to overcome the dark days of building and scaling a team in any market Real estate comes with the unique challenge of not only market cycles, but also seasonal cycles. How can we navigate and overcome the difficult periods as they come?    How to set our teams up for success from day 1 Building a successful team takes time, especially if we’re hoping to nurture future leaders for our organizations. How can we build a system where we encourage our tea

The real estate industry is under attack, with national companies and big tech surrounding traditional agents from all sides. However, we still have a shot at standing out to consumers if we make the right moves.   How can we stay ahead of the curve, so we’re always on hand to offer consumers more value than our competitors? Is there a way for the underdog to not only survive in the wake of the onslaught, but emerge victorious?    In this episode, Jake Wolfe details how KlevrLeads is getting traditional agents on the same playing field as the industry’s biggest players.    Three Things You’ll Learn in This Episode    The beauty of offering incentives How can we offer our prospective clients so much value that it works in their favor to work with us?    Why we need to focus on solving real problems What challenges are consumers facing today, and how can we step in to help them overcome the hurdle?    How to tailor our marketing strategies for the best results We know we have a ton of value to offer. The q

It doesn’t matter how many people we call in a day: if we’re not saying the right thing, in the right way, we’re not going to get the results we want.   The question is, what should we be saying, and what should we be training our agents to say? Is it really possible to overcome any objection with the right script?   In this episode, Founder of Smart Inside Sales, Dale Archdekin returns to explain how we should be approaching our calls.    Three Things You’ll Learn in This Episode    The importance of curiosity Can asking good questions and being genuinely interested really change the outcome of our conversations?    How to go beyond traditional training for our agents Teaching our agents a script is one thing. How can we ensure they’re delivering it correctly, each and every time?    Why we need to change our perspective on the word ‘no’ How can we stop getting down on ourselves the minute we’re faced with an objection?   Guest Bio   Dale Archdekin is the Founder of Smart Inside Sales. He is also the f

As agents, we have a ton of stories about what really happens in a transaction, and telling them could actually set us apart in the eye of the consumer. The problem is, we’re so determined to show up as consummate professionals that we’re keeping them to ourselves.    Why is it so important to provide our audiences with a full view of the good, the bad and the ugly of real estate deals? How can we push past the idea that we have to present ourselves as ‘perfect’ to get business?   In this episode, we’re getting into the meat and bones of why an authentic story always gets great results.    Three Things You’ll Learn in This Episode    How to combat the fear of over-sharing How much personal information and talk of past bad experiences is too much?    Why we need to let our audiences dictate what we share Why are we so wrapped up in thinking about what our audiences don’t want to see?    How to get into video if we’re late to the party If we haven’t taken the first steps towards getting comfortable on vi

The vast majority of agents are going into calls with the best of intentions, but they're still not getting the results they want because they're approaching their conversations all wrong.   Where are so many of us making a mistake with our scripts, and what should we be doing instead? How should we structure a script when we're dealing with friends or family?    In this episode, we're talking about how to talk to people and achieve the outcomes we want!  Three Things You’ll Learn in This Episode    How to approach business conversations with friends and family What's stopping our nearest and dearest from wanting to work with us, and how can we convince them that we're the best fit for the job?    The #1 thing to remember when someone is already in talks with another agent| How can we get the consumer to see that we're their best bet without saying anything negative about the competition?    How to connect with consumers outside of scripted phone calls Phone calls are a great way to build connections,

The key to running a successful business that not only pays the bills but truly fulfils us lies in our mindset.   The question is, how can we tweak the way we think so we’re brought closer to our goals? What does the ‘right’ mindset look like, anyway?   In this episode, Dallas/Fort Worth Realtor, Tim Parnell joins us to discuss how to turn our mindsets into something sexy and rock ‘n roll.    Three Things You’ll Learn in This Episode    Why mindset matters more than we tend to realize What separates the mindset of a millionaire apart from that of everyone else?    How to think like a RESPONSIBLE business owner When we’re working for someone else, slacking off is met with a swift response. What happens when we’re the ones at the helm?    The importance of prioritizing our happiness as entrepreneurs Why does loving what we do make all the difference when we’re trying to run successful companies?   Guest Bio   Tim Parnell is a licensed Realtor in the Dallas/Fort Worth Area. While he’s only practised as an

Most of us got into this business to create freedom for ourselves. The problem is, once we make that a reality, we tend to lose our vision for the future, and as a result, we lose our motivation.   What can we do to regain the excitement we had when we first decided to go down the entrepreneurial path? How can we create an environment that encourages us to think outside the box so we continue to grow for years to come?   In this episode, CEO of Carrot, Trevor Mauch shares how to revive our energy, so we can stay passionate about our businesses.    Three Things You’ll Learn in This Episode    How to reframe what we think we should be doing Is it a wise decision to do more of what works, or should we be shifting gears in another direction?    The key to assessing what’s draining our energy reserves How can we pinpoint the things that are adding to our plates without feeding our souls?    Why evergreen content is vital What is it that makes evergreen so important, and how can we start creating it?   Guest